News
Margot Wain Promoted to VP Daytime Programs CBS Entertainment!

Courtesy/CBS
There has been a big promotion inside of CBS Daytime and it happens to be for one of our long time colleagues, Margot Wain!
Wain has been promoted from Director, Daytime Programs to Vice President, Daytime Programs, CBS Entertainment, when was announced today by Angelica McDaniel, Senior Vice President, Daytime, CBS Entertainment, to whom she reports.
In her new position, Wain will continue as the current executive on daytime’s top two dramas, The Young and the Restless, The Bold and the Beautiful and the #1 daytime show, The Price is Right, working with writers and producers on all day-to-day creative and strategic elements.
Wain began her career at WBBM-TV Chicago as a researcher in news, moving up to writer/producer for a magazine show and then news writer. She transferred to CBS in Los Angeles working in the Program Practices department, and later joined Daytime as Manager before being promoted to Associate Director and then Director.
Margot has been associated with The Bold and the Beautiful since the daytime drama’s premiere in 1987. She also was involved in Daytime development, working on the now defunct CBS soap Capitol, and several game shows including $25,000 Pyramid!
So CBS Daytime fans, what do you think of the promotion of the day to day creative and strategic elements of Y&R and B&B under Wain? Comment below!
First order… Bring back Guiding Light!!! Not likely, but had to say it!
Daytime TV is struggling to stay alive because it stinks..
No soaps will ever be brought back to network TV no network wants the financial burden..
I’m happy that PP has kept 2 soaps from the soap opera graveyard.. 🙂
Daytime TV days are numbered, some day it will be full of infomercials and cheap talk shows.. There is no quality in daytime TV but the soaps and they are very expensive to bring to air..
Well aware! Just wishful thinking!
You are a very right…sometimes i disagree with you but you are right here…none of the three networks will ever revive an old soap or introduce a new one…too costly…Daytime tv will never be as good as it was in the 1960s and 70s when soaps were king and if you didnt like them, there were plenty of alternatives…except for the soaps i rarely watch anyting else during the day…
Never a fan when networks have a hand in the creative end of producing a daytime drama– but I guess at least she has some soap experience so maybe she be more interested in creating the best product instead of the cheapest one. Don’t know how she and JFP get along, but hopefully she can reign her in and make sure they don’t destroy what took Bill Bell a lifetime to build.
Steve kent’s firing will do for a starters. Then fire angelica mcdaniel, jfp Bradley bell. Move Kay Alden back to y and r and put josh griffith as co headwriter. B&B i dont know if the best writer could save your soap since most of your core cast is gone. I love Katherine Kelly lang as an actress but Brooke does not need anymore men.
I think B&B should expand to one hour and Y&R should be
reduced to a half hour.
They make too much money off of YR. It’s been their Daytime cash cow and the cornerstone of their #1 Daytime lineup for over 25 years.
It isn’t going anywhere anytime soon.
Days and GH may need to step it up if they want to stick around.
DOOL and GH have been stepping it up. What is hurting
them are the good ratings for YawneR. When people
see Y&R is #1 in the ratings, they think it must be #1 in
entertainment. Y&R is stinking things up for the others.
YawneR needs to step it up before it kills the chances of
the good soaps!!! Remember, there are some non soap
fans willing to give a soap a try. Chances are, they’ll
view the #1 rated soap first and then no other, thinking
they all are bad because of the sloppy Y&R!
Y&R is #1 in ratings and stinch! My septic tank smells
better than YawneR!!!!!!!!!!!!!!!!!!!!
I don’t know what a septic tank smells like so I’m not sure that’s a good analogy.
Regardless of how you feel about YR, it’ll continue to be the #1 show for a while…unless Phelps kills it.
I hope this Margot chick handles her.
News
‘The Bold and the Beautiful’s’ Heather Tom on Working with TV Son Crew Morrow: ‘I’ve Always Wanted to Play an Overprotective, Overbearing Mother’ (Exclusive)

In an ironic twist of fate, and only in the soaps, The Bold and the Beautiful’s Heather Tom’s (Katie Logan) on-screen son is played by Crew Morrow (Will Spencer), the now 21-year-old son of her former TV brother on The Young and the Restless, Joshua Morrow (Nick Newman).
For those who have followed the six-time Daytime Emmy-winning actress’ career, Tom began on Y&R back in 1990 as Nikki (Melody Thomas Scott) and Victor’s (Eric Braeden) daughter Victoria Newman. She played the role until 2003. Four years later, she joined the cast of The Bold and the Beautiful and has been there ever since.
Next month, at the upcoming 53rd annual Daytime Emmy Awards, Heather might add two gold statuettes to her collection with nominations for Lead Actress in a Daytime Drama Series (which would be her record-breaking 7th for an actress), and one for being a part of B&B’s writing team.

Photo: JPI
WHICH MORROW IS IN THE ROOM?
In a new livestream conversation on You Tube’s Michael Fairman Channel, Heather recalled her reaction to seeing Crew Morrow on set when he started on B&B over two years ago, and pointed out the uncanny similarities between her TV son and her former TV brother.
“I just can’t even tell you how genetics is weird,” explained Tom. “Because it’s like they are the same person; the cadence and his voice and the way he laughs. When Crew was on the shows for the first couple of months, it would take me out of the scene. I would be like, ‘Oh, my God! It’s Joshua.’ It’s crazy. It’s so wonderful to have him. I love having him there. We’re so lucky to have Crew. I think he’s a wonderful addition to the Spencer family. I love that Bill (Don Diamont) and Katie’s son is on the canvas in a real way.”
In recent weeks, fans of The Bold and the Beautiful have seen a different side of Katie in regards to her son, Will. She simply does not approve, and does not trust Melissa Dylan (Sydney Bullock) as far as she can throw her. That puts a wrinkle in the mother/son relationship.

Photo: JPI
HEATHER TOM IS THRILLED THE CHARACTER OF WILL SPENCER IS ALL GROWN-UP
“Honestly, I’ve been waiting for this story since Will was born,” exclaimed Heather “To be like the overprotective, overbearing mother, momma bear, I love it!”
As for Katie’s attitude. which many feel may need an “attitude adjustment,” Tom has it all figured out on just how she is tackling her scenes! “I have all kinds of justifications for it,” reveals the multi-talented star.

Photo: JPI
KATIE SEES ALL SORTS OF RED FLAGS WITH DYLAN
“So. it’s not just Katie being the b-word,” proclaims Tom. “It’s that Will, her son, whom she loves and supports so much, has been constantly saying about Electra (Laneya Grace), ‘This is the love of my life. She’s broken my heart. I love her. All I want to do is get her back.'”
“So I think Katie could be like, ‘Okay, well, Electra’s a little flighty, but my son loves her, so I’m going to try to support that relationship,” explains Heather. “In addition, Will has never told his mother, ‘I love Dylan,’ at all. I think Katie is thinking of telling Will, ‘You should run, not walk, from this girl who seems somewhat obsessed!’ I don’t know where they’re going with the Electra/Will/Dylan triangle, but I think Katie’s very focused on Dylan for a multitude of reasons.”
So, do you like seeing Heather Tom as Katie going into overprotective momma bear-mode, now that the series has a major young triangle between Electra/Will/Dylan? What do you think about the fact that Heather has been a long-running scene partner with father/son across two different soaps in Joshua Morrow and Crew Morrow? Let us know in the comment section, and in case you missed it, check out our full conversation with Heather below.
General Hospital
‘General Hospital’s’ Finola Hughes Delivers the ‘Power Performance of the Week’

There was never any doubt that in watching the riveting and emotional scenes on General Hospital which featured Finola Hughes as a PTSD-driven and mentally tortured Anna Devane, that when the climatic moments in Anna’s story aired, that we would not be singing the praises of Hughes. Once again, Finola showcased why she is one of the soap opera genres greatest assets and actresses.
In the key scenes, Anna has had a complete breakdown as she has lured and cornered Britt (Kelly Thiebaud) on Mount Emerson, and even thought through how she would kill her and cover it up, all thanks to hearing the voice and seeing a dead man, Peter August (Wes Ramsey). It’s visions of Peter that keeps egging Anna on to pull the trigger on Britt while in her delusional state.
Before Britt realizes that Anna trapped her in meeting her in Mount Emerson, she is very confused as to why she was all the way out in the boondocks to talk about what happened to her brother, Cassius Faison. However, Britt soon learned that what Anna was about to do is personal, and not professional, as she pulls the gun on her.

Courtesy/ABC
ANNA FIRES HER GUN IN GAME-CHANGING MOMENT
When Jason (Steve Burton) shows up to save the say, he tries to talk Anna off the ledge, begging her to not shoot Britt and make one of the greatest mistakes of his life. When Jason figured out Anna felt she needed to kill anyone related to Cesar Faison, he made her think twice, because that would mean, she also would need to end the lives of two of Maxie’s children, James and Bailey Lu.
Anna can’t stop seeing hallucinations of Peter pushing her to shoot Britt. Suddenly and completely overcome, Anna fires bullets straight in the direction of where she sees Peter as she declares this all must end tonight.
After the shots are fired, Anna realized what she had done and just sobbed and shook. It was a devastating and heartbreaking moment for longtime General Hospital fans to see the beloved Anna Devane, super spy, so lost. Anna explained to Jason, after he was able to disarm her, how she was being pushed to kill Britt by her visions of Peter.
EMMY-WORTHY SCENES FOR 2027
In another hankie-inducing moment, Anna just grabs Jason and breaks down in his arms. If these weren’t Emmy-worthy scenes, we don’t know what is, and it must be remembered by Hughes, General Hospital, and hopefully the voting body of the National Academy of Television Arts and Sciences (NATAS) when Emmy submissions and voting get underway in 2027 for the 54th annual Daytime Emmys.
From everything we noted above, to the sheer brilliance of her work, Michael Fairman TV names Finola Hughes, this week’s Power Performance of the Week.
Now let us know, do you agree with our pick of Finola? Were you moved to tears during the gut-wrenching scenes? Should Finola include these scenes in an Emmy submission in 2027, should she decide to compete for Lead Actress gold? Weigh-in via the comment section below.
General Hospital
RATINGS: ‘General Hospital’ Shows Most Gains in Total Viewers Week-Over-Week and Up in Key Demo

The ratings are out for the week of August 24-28 for your favorite broadcast television soaps, and it was ABC’s General Hospital which added the most total viewers and planted itself firmly in third place in its battle with Beyond the Gates in the key demos of women 18-49 and 25-54.
According to Soap Opera Network, all daytime dramas were up year-over-year, and General Hospital was joined by The Young and the Restless and The Bold and the Beautiful with gains in their total audience viewership, while Beyond the Gates was only slightly off pace for the ratings week.
Let’s take a look at what had viewers tuning-in, starting with General Hospital, who added +79,000 viewers. While still under the 2 million viewers mark (which they can hopefully return in the coming weeks) their overall tally was an average of 1, 935,000 tuning-in, while still up year-to-year +136,000.
GENERAL HOSPITAL
In addition, GH while actually down from the previous week in the 18-49 ratings share, they still out performed Beyond the Gates for third place. However, GH was firmly in third place for the 25-54 ratings share.
The stories that were featured for the week included: Anna’s (Finola Hughes) PTSD and struggle with painful memories tied to Cesar Faison, and her concocting a plan to get rid of Britt (Kelly Thiebaud), Willow (Katelyn MacMullen) recording Jack Brennan (Chris McKenna) threatening her, and later running into a severe threat from Alexis (Nancy Lee Grahn) regarding Kai (Jens Austin Astrup) and Drew’s (Cameron Mathison) shooting, and Drew enlisting Ava (Maura West) to gain leverage over Jack, which resulted in Ava drugging him, while Drew went snooping for the evidence Brennan had against him.

Photo: JPI
THE YOUNG AND THE RESTLESS
Y&R remained in the top spot amongst all the soaps once again with 3,062,000 tuning in, and up +35,000 for the week, while year-to-year still showing strong gains at +231,000 viewers. However, while Y&R remained #1 for the 25-54 ratings share, it fell to #2 in the 18-49 ratings share behind The Bold and the Beautiful.
In story for the week, Nick’s (Joshua Morrow) sobriety in rehab was a focus, as was Victoria (Amelia Heinle) and Kyle Abbott (Michael Mealor) hitting the Jabot office couch and having sex for the first time, and Lily (Christel Khalil) and Billy (Jason Thompson) battling over control and ownership of Chancellor Industries.

Photo: JPI
THE BOLD AND THE BEAUTIFUL
B&B is continuing to be inch closer to Y&R for the top spot, separated by a little more than 300,000 viewers. For the ratings week, the series posted a total audience of 2,719,000 adding +31,000 eyeballs overall, and like Y&R, is up year-to-year in its performance.
The CBS soap now , now in its 40th season is +217,000 from the same time last year. In the key demos, The Bold and the Beautiful was in the top spot for the women 18-49 ratings share and number two for women 25-54.
In story, the major threat to Steffy (Jacqueline MacInnes Wood) and Finn (Tanner Novlan) and Carter (Lawrence Saint-Victor) and Daphne’s (Murielle Hilaire) marriages continued as Steffy and Carter swore they would not tell their spouses that the two had a drunken hook-up. But as viewers know now, Steffy is pregnant!

Photo: CBS
BEYOND THE GATES
Beyond the Gates tallied an average of 1,611,000 total viewers for the week, up +72.000 year-over-year and down slightly in tune-in for the week losing just -36,000 viewers. The CBS soap came in fourth place in the key demos for the week behind General Hospital, with whom they are often trading places for the third spot.
In story, after Bill Hamilton (Timon Kyle Durrett) was released from the hospital, Hayley (Marquita Goings) stuck to her plan, doubling down on poisoning him and even getting caught in a major lie or meeting with Randy (Maurice P. Kerry), as Vernon (Clifton Davis) may be on to her machinations.
The ratings report is generated from Nielsen (Live+Same Day Big Data + Panel) for the week of August 24-28, 2026
So, what did you think of the performance of General Hospital for the ratings period? Which daytime drama has you most likely to tune-in each day? Which has you tuning-out? Let us know what’s working, or not working for you in story, via the comment section below.
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