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As The World Turns

P&G spokesperson Tharrington:"P&G wanted to keep ATWT on the air for another year but CBS canceled it!"

By Michael Fairman

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Photo Credit: JPI Studios

Photo Credit: JPI Studios

Jeannie Tharrington, Proctor and Gamble Spokesperson out of Cincinnati, where the P&G headquarters is located, had this to say in a new article out today on Cincinnati.com about the end of As the World Turns historic run, P&G getting out of the soap business, and that the company had hoped that ATWT had a few more years left before it was taken off life-support.

Tharrington stated: “The world has changed radically since “The World” started spinning stories in 1956 sponsored by Oxydol or Duz detergents. Not only are a lot of women not home anymore, there’s also competition from cable, DVRs and online videos like YouTube.  We’re certainly proud of  As The World Turns. The legacy soaps that got us into production created a chance for us to do other shows.  P&G wanted to keep As The World Turns on the air for another year or two, but CBS canceled it.  P&G tried to move the show to another network, cable, syndication or online without success.”

Marie Masters who has played Susan Stewart for 40 years, and is a native of Ohio, had this to say about the sadness she feels in her heart with the end of the series this week:As The World Turns ends with main character Dr. Bob Hughes (Don Hastings) retiring. The taping was chaotic and crazy. People were crying and laughing and breaking down. They respected the format. I liked that. Life in Oakdale goes on. But there will never be closure. It’s heart-breaking that they (P&G) are out of the business.”

Now that P&G is officially out of the soap game it has shifted pursuit of consumers to producing quarterly family movies on NBC with Walmart; working with producer America Ferrera (“Ugly Betty”) on MTV’s new “Pedro & Maria” telenovela; producing the “People’s Choice Awards”; and making “My Black Is Beautiful” for BET. P&G has produced more than 50 TV movies and miniseries, plus “Circus of the Stars” and other specials.

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“As The World Turns” ends with main character Dr. Bob Hughes (Don Hastings) retiring. The taping was “chaotic and crazy. People were crying and laughing and breaking down,” Masters said.

“They respected the format. I liked that. Life in Oakdale goes on,” Masters said. “But there will never be closure. It’s heart-breaking that they (P&G) are out of the business.”

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I am sorry but I do NOT believe the P&G statement. The spokesperson made a similar comment when the taping ending that the company had made a thorough and exhaustive effort to find a home for it. I read this and other sites and as well as message boards for months following the cancellation decision and never saw ONE thing suggesting that P&G was doing anything to try to find another spot for ATWT. I do remember reading one comment from a P&G official that the day of the soaps was over.

If the company wanted out of the business (which appears to be the case), I would prefer if they simply just said that and not make after-the-fact statements like this that are not supported by past events. Kim Zimmer remarked after GL was cancelled that she believed P&G wanted out of the soap business. I am beginning to think she was right.. Personally, I view these throw away comments by P&G officials that they wanted to keep the show on the air as inaccurate and insulting.

I’ll never understand why P&G just didn’t sell ATWT. The show had been on 54 years and, while no longer a powerhouse, it still had some value. Someone somewhere would have bought the show at a great price and, with some vision and changes, could have made some money off of it.

I’m with you Brock! P&G wanted out and they just got out–no ifs, ands or buts. I was a pre-teen when I joined my mom in watching this soap (along with Valiant Lady, Search for Tomorrow and Guiding Light) when they first appeared at 15-min intervals–LIVE!! I was enamored for years after that LOL! When the soaps went to 30 min, LIVE, well that truly was a treat beyond compare. It’s when they were expanded to the 1-hour format that things began to get messy. Then there was a soap on from Noon til 4…those were the days! Then we had the primetime soaps join in the foray; however, before too much time had passed, the cancelations began. Since I’m not a talk-show fan, a reality enthusiast, nor a cook-show person, guess I’ll be spending more time at the bingo hall! LOL!

As we all know that’s a bunch of bullshit. It was there dream to get out of soaps. They slowly down size and dumb size there soaps so much in hopes fans would turn be turned off. They have succeed. A slow and painful death.

CBS wanted to buy the rights back in ’96 when ATWT & GL were still profitable. But P&G said no.

i always thought if the show was moved to evening on cable, bravo ,etc. it might have had a chance.P&G says they tried and there were no takers.That really is sad because a lot of the shows on are sleazy and disgusting.A lot of the Reality shows are not watchable…the Jersey Shore, Housewives of NJ,The kardashians, and so many more.Of course we still have some great reality like Top Chef,etc. but so much on TV is not watchable at least not to me.But somebody’s watching, and what does that say about us?ATWT always had a core of decency, even with all the trials and tribulations many of the characters went threough.I’ll be hard pressed to find something to watch with my Grandchildren besides cartoons…maybe Jeopardy.Not much because it’s all about swearing, dressing like the corner hooker,and having no respect for anything.So sad that this show is ending …I think I’ll be spending more time in the library.

What really pisses me off is that the actress that currently plays Lily was will to step aside. But old Gouty said no. She is fine actress, but just want Martha back. Now who would do that.

I’ll tell you ‘who’ would do that. A man who ran our beautiful show into the ground by forgetting the ‘fans’ are what kept the show on the air for so long. He did everything in his power during his ‘reign’ over ATWT to destroy our lovely show. He took away the family connections, the gatherings, the bonds that made ATWT stand out from every other soap on TV. His decisions were poorly made and for his own personal reasons–NOT for the fans. That’s what killed it.

I can’t help but think that shows that are gone now (ATWT, GL) will re-surface in some way in the future. It’s an exciting time with the different vehicles that exist for telling stories – the web, YouTube, mobile devices, etc.

we’ll see what happens. look at all the prime time shows that have gone away and then, years later, come back. it’s food for thought.

When the Guiding Light went off the air I was so sad as though I lost my BFF. Now that As The World Turns is leaving I feel like they have forgotten about all the Grandma’s who listened and watched these soap’s.. My husband ‘s mom came from Grmany she was a “war bride” and learned how to speak listening to soap operas on the radio and then watching them when they came to air on t.v….. It is soooooooooooo sad that they have just forgotten how many lives they have reached and just to through it away…..

Brock: I have friends that work for P&G, and from what I gather, their statement is true. If you want to be mad at someone, that someone should be Les Moonves, who wanted to take this show so that he could provide a vehicle for his wife, Julie Chen.

I loved the final show – I cried when Luke listened to Reid’s heart, and pretty much cried through the rest of the show. I loved the lighted, spinning globe at the end – proof that the world did not stop turning after all…we just aren’t privy to it’s effects any more.

perfectly stated. thank you. goutman and passanante destroyed the show. no question

perfectly stated. thank you. goutman and passanante destroyed the show. no question.
this should have been posted after snapegirls comment

It is not housewives that watch soaps anymore. It has not been that way for years. My friends and I grew up in the 70’s watching our shows with our Moms. As teens in the 80’s we taped our shows and watched them when we got home from school. We also taped soap weddings. My Mom let me stay home and tape Cruz and Eden’s wedding without commercials. As an adult through the 90’s and now my friends and I still tape and watch our shows. Now there is the ability to watch the episodes on-line, and DVR them.

We the fans are still here. I doubt the ratings system is accurate. All one has to do is see the love for the soaps on fb, twiiter, fan created web sites and fan posted soap clips on youtube. If there was some way to let all of us who continue to love our shows be counted AW, GL, ATWT would still be here. For now there is no way to count all of us, so the Networks can say the viewers are slipping.

Yes some of the shows have lost viewers, but not as many as have been reported. I do believe that each show needs to get back to basics. Days needs to make the Hortons the center of the show, bring back Marlena and get rid of many cardboard characters. GH needs to revolve around the hospital and the Quartermaine and end the Sonny crap. They all need to revolve around what made each show great. They all need to revolve around family, love romance, social storylines and humor, and good old fashioned conversation. Watching old episodes of RH on SN reminded me how a good conversation kept you glued to the TV and wanting more.

News flash CBS, NBC and ABC, if Daytime Soaps go, there is no reason to watch Daytime television. Do you really think anyone who has time during the day will watch TV? They will be Tweeting, FBing e-mailing Iming. Oh yes and watching soap clips on Youtube. Get a clue!!!!!!

ive watched gl/atwt i have watch them everyday since i was a child now i m 37 years old and my daughter that is 7 she watched them with me fear well to all hope to see you all on someday

I won’t be dvr’ng any daytime shows if the soaps go. The soaps are entertaining and give me a reason to “tune in tommorrw”. ATWT was my show. It was like watching family. I grew tired of a few plotlines, but I also get tired of the plotlines on those endless detective shows too. There is NOTHING new under the sun. Both GL and ATWT could have been saved in some form, even if it was just 5 minutes internet web series. CBS is going to wish they had shows that such devotion.
I just hope that they will consider putting out the shows on DVD’s or have some kind of tv special n the future to honor the PG soaps. As for the DVD (and books) on ATWT put me down. I’ll buy one (or two).

This is a bunch of crap. P&G is blaming CBS and Barbara Bloom is blaming P&G. One thing is for sure, I do remember reading an article where Les Moonves said that ATWT wasn’t special enough to be saved. Well it was very special to me as well as a lot of other fans. It can’t be replaced and should have never been cancelled. I don’t care what you put on your daytime schedule to relace it, I won’t be watching. This was a big mistake. You might not realize it now, but you will later on. “The Talk” isn’t going to be special either.

Everybody is putting the blame on everybody else.I wonder if we’ll ever know the whole truth.The writers are intimating that they didn’t have total control as to the luke reid love story.That could be…but even so , the ending was so awful and as a long time viewer made me have such unhappy memories, wheras if everyone (especially Reid and Luke)had a happily ever after I could have looked back on this wonderful show with only happy memories!

They did’nt try hard enough to save the World Turns and Guiding light

As The World Turns

ATWT Alum Martha Byrne Pays Tribute to Eileen Fulton: “The Original Soap Star Who Paved the Way for the Likes of a Susan Lucci or Andrea Evans”

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Tributes and remembrances are pouring in for the the late Eileen Fulton, who passed away on July 14th at the age of 91. Fulton broke the soap opera mold back in the early 60’s when she was cast to play Lisa Miller on As the World Turns, who would turn out to be the first villiainess, vixen, and homewrecker of daytime television.

Fans of the soap loved to love to hate her for how she destroyed many lives in her quests to nab a husband; especially one she had set her sights set on. In fact, Lisa was married 8 times during the history of the show. Fulton was with ATWT on and off until the final year of the show in 2010.

Martha Byrne, who has been Fulton’s castmate for a time (Bryne played Lily Snyder from 1985 to 1989 and then again from 1993-2008 where she also played Rose D’Angelo), took to her account on x to share her thoughts on what Eileen meant to the genre, and also spoke on how Fulton handled not being as front and center on the soap operas as the years went by.

Photo: JPI

“What can I say about Eileen Fulton. The original soap star who paved the road for the likes of a Susan Lucci or Andrea Evans,” began Bryne. “Since Eileen started on ATWT when the show was live, there aren’t enough pieces of history for us to truly grasp the enormity of her stardom and presence in the entertainment business. I remember being so impressed that she was a writer. The best part was she would use real stories from behind the scenes and change the names. Maybe that was her way of giving the audience a wink to include them even more.”

Photo: CBS

Bryne went to share, “She (Eileen) loved her fans and she had many. I went to her one woman shows and the place was always packed. As the years went on and her role wasn’t as prominent as it had been she took it with class. I never heard her complain as many did who were frustrated they didn’t have a storyline. She was always a class act and a true pro who knew a storyline or another opportunity was only around the corner. She knew her value and was secure in herself. A national treasure who shaped the entire industry. Thank you Eileen. I’m sure there was a pink feather boa waiting for you just inside the pearly gates.”

So, what did you think about the sentiments shared by Martha on the legendary Eileen Fulton? Would you agree, as we have previously noted, that Lisa as played by Eileen, was really the prototype for all soap opera “bad girls” to follow? Did you appreciate the fact that while having a more diminished role over the last few decades of ATWT, Eileen took it in stride? Share your thoughts via the comment section below.

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As The World Turns

‘As the World Turns’ Legendary Eileen Fulton Passes Away at 91

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The iconic Eileen Fulton, who was daytime’s first bad girl as Lisa Miller on As the World Turns, has died at the age of 91. According to the obituary on her passing, Fulton died earlier this week on July 14th in Asheville, North Carolina, after a period of declining health.

Fulton was born Margaret Elizabeth McLarty in Asheville on September 13, 1933. After studying acting in New York City, she changed her name to Eileen Fulton, when in 1960 she was cast in the film, Girl of the Night, co-starring with Anne Francis.

Eileen would change the face of daytime drama when in 1960 she was cast as the disruptor to the family dynamic, Lisa Miller, on the CBS soap opera. Throughout her ATWT run, the character of Lisa would eventually be married eight times to: Bob Hughes (1960–1964), John Eldridge (1965–1967), Michael Shea (1969–1970), Grant Coleman (1975–1979) ,Whit McColl (1982–1984), Earl Mitchell (1986–1987), Eduardo Grimaldi (1994–1995), and Martin Chedwyn (1996).

Photo: CBS

ATWT historians know that Lisa’s full name by the time the series went off the air in 2010 was: Lisa Miller Hughes Eldridge Shea Colman McColl Mitchell Grimaldi Chedwyn. Fulton played the role with only brief interruptions until the show was cancelled that year making her one of the longest-running tenured soap opera actors in US history. Other performers who took on the role of Lisa in Fulton’s absence included: Jane Powell, Maeve McGuire, Pamela King, Betsy Von Furstenberg, Lynn Rogers and Carmen Duncan.

Throughout her time on ATWT, it was Fulton’s eagerness to play Lisa as a villainess that contributed to the character’s popularity and therefore its longevity. She was inducted into the Soap Opera Hall of Fame in 1998 and was awarded a Daytime Emmy Lifetime Achievement Award in 2004.  In addition, in 1988, Fulton received her first-ever Daytime Emmy Award nomination in the category of Outstanding Supporting Actress in a Daytime Drama Series.

The legendary star was also infamous for the grandmother clause she inserted into her contract that guaranteed she would never have to play a grandmother on the soap. In an interview with the LA Times in 2000 she shared, “At that time, grandmothers had no romance at all – and I wasn’t about to let that happen to me.” At some point, this all changed and she became OK with the idea of grandmother-hood. At one point, ATWT fans were so angry at the manipulative villainess played by Fulton that she had to employ a bodyguard to protect her.

Photo: CBS

When Futon stepped away from the show, at one point, she left to star in ATWT”s 1965 spinoff Our Private World, which aired Wednesday and Friday nights on CBS. In the story, Lisa had fled Oakdale after dumping Bob to move to Chicago, where she wed the wealthy John Eldridge (Nicolas Coster, who later would play Eduardo Grimaldi). Our Private World was canceled after four months on the air, and Fulton went back to As the World Turns in 1966.

When Eileen received her Daytime Emmy Lifetime Achievement Award in 2004, she was part of a group of actors who also received the honor that year including: her ATWT co-stars, Don Hastings and Helen Wagner, plus Ruth Warrick, Frances Reid, John Clarke, Ray MacDonnell, Don Hastings, Jeanne Cooper, and Rachel Ames.

Photo: JPI

For a time early in her career, Fulton not only was appearing in As The World Turns, which at that time was broadcast live, she was simultaneously appearing on Broadway in Who’s Afraid of Virginia Woolf and off-Broadway in the long-running musical The Fantasticks.

Fulton performed her cabaret act for many years in venues around New York and Los Angeles. In 1970, she co-authored her first autobiography, How My World Turns. In 1995 she co-authored a second autobiography, As My World Still Turns, to celebrate her 35th anniversary on As the World Turns. She also authored a series of mystery novels. In 2019, Eileen retired from show business and moved to Black Mountain, North Carolina.

Photo: JPI

She is survived by her brother, Charles Furman McLarty (Karen) of Black Mountain; niece Katherine Morris (David) and their children, Everly Ann Morris and Easton Lane Morris of Fort Mill, S.C.; and sister-in-law Chris Page McLarty of Camden, Maine. She was pre-deceased by her parents and her brother, James Fulton McLarty.

Share your remembrances and condolences for Eileen Fulton via the comment section below, but first check out this classic early scene from ATWT featuring Fulton as Lisa, and the 2004 Daytime Emmy Lifetime Achievement Award presentation.

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As The World Turns

ATWT Alum Tala Ashe Scores Tony Award Nomination; OLTL Alum Jonathan Groff and ‘Glee’ Favorite Darren Criss Also Receive Nods

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Nominations for the 78th annual Tony Awards were announced Thursday morning honoring the best in the recent Broadway season.

The awards will be presented on June 8th live from Radio City Music Hall live on CBS and streaming on Paramount+ with Wicked star Cynthia Erivo, a Tony winner for The Color Purple, hosting the show.

While musicals Buena Vista Social Club, Maybe Happy Ending and Death Becomes Her topped the nominations with 10 each, the list of Hollywood names and former soap opera alums who will be part of Broadway’s bigges makes it interesting drama for Broadway’s biggest nights.

Photo: JPI

In addition, there were big time snubs including: Denzel Washington, Jake Gyllenhaal and Kieran Culkin, who failed to make the nominations list, while other big names including: George Clooney are in the running.

Soap fans should take note that Tala Ashe (ex-Ameera Ali-Aziz, As the World Turns – 2007) scored her first-ever Tony nomination in the Best Featured Actress in a play category for her performance in English. The play takes place in an Iranian classroom where four adult students and their teacher leapfrog through a linguistic playground, this is a funny, stunning triumph about the universal foibles of language and miscommunication.

Photo: JPI

On As the World Turns, Ashe’s Ameera became involved with Luke and Noah, after she fled Iraq when her mother died, after her protector, Noah’s father, the Colonel, was reassigned and imprisoned. Once in Oakdale, when he heard her sad story, Noah (Jake Silbermann) agreed to a marriage of convenience, upsetting then boyfriend Luke Snyder (Van Hansis).

Once again, Tony Award winner, Jonathan Groff (ex-Henry Mackler, One Life to Live -2007) had scored another nomination. This year for his star turn as Bobby Darin in the new musical, Just in Time. Groff is competing in the category alongside former Glee star, Darren Criss, who is nominated for his work as a retired robot in Maybe Happy Ending.

Photo: JPI

Interestingly enough, Jeb Brown who is nominated in the Best Performance by a Featured Actor in a Musical for Dead Outlaw, was formerly the bandmate of Beyond the Gates and General Hospital star, Jon Lindstrom.

Audra McDonald made Tony history scoring her record-setting 11th overall nomination, this year for her starring role in the musical revival of Gypsy. However, she will face-off with former Pussycat Dolls singer, Nicole Scherzinger, who plays Norma Desmond in the latest adaption of Sunset Boulevard, where she is getting all the raves this Broadway season.

Photo: JPI

You can check out the full 78th annual Tony Award nominations here.

So, remember Tala from ATWT as Ameera? Jonathan from OLTL as Henry? Who do you think should take home a Tony Award next month in the Big Apple? Comment below.

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