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RATINGS: All Soaps Down, But Y&R and DAYS Show Uptick In 18-49 Key Demo!

By Michael Fairman

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The ratings are out for the week of October 31st through November 4th, and overall it was not a good week for your favorite network daytime drama series. All four came up with losses in the total viewer column led by The Young and the Restless with -32,000.

ABC’s General Hospital lost the least with -3,000 average total viewers.  All soaps are well-behind where they were last week at that time a year ago, except The Bold and the Beautiful who while losing -29,000 for this ratings period is still up +168,000 from this same time last year.

Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.

The good news for DAYS is that it gained (+8,000) in the all important 18-49 womens demo for this ratings period.   Only one other soap, Y&R also showed gains in the demo (+22,000).   Y&R also gained across the board in all key demos as well, the only soap to do so, adding 18-34 and 25-54 viewers.

Unfortunately, General Hospital was down in all key demos.  It was the only soap to do so for the ratings week.  You can view the entire ratings picture via SON here.

Total Viewers (versus previous week/versus same week last year)

1. The Young and the Restless 4,594,000 (-32,000/-265,000)
2. The Bold and the Beautiful 3,688,000 (-29,000/+168,000)
3. General Hospital 2,638,000 (-3,000/-239,000)
4. Days of our Lives 2,172,000 (-10,000/-549,000)

Women 18-49 Viewers
1. The Young and the Restless 596,000 (+22,000/-197,000)
2. The Bold and the Beautiful 491,000 (-10,000/-57,000)
3. General Hospital 450,000 (-2,000/-109,000)
4. Days of our Lives 379,000 (+8,000/-176,000)

So, it’s time for you to be our Soap Opera Executive Armchair Quarterback:  Which soap opera do you think is working?  Which soap opera needs the most help? What constructive ways would you attempt to fix it if you were in charge? Share your thoughts and plans in the comment section below!

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Days Of Our Lives is not working. It’s like a ship adrift at sea. The show has abused the good will of its audience repeatedly. The Bold And The Beautiful is working, mainly because it sets its bar so low that it is successful in achieving what it sets out to do – which isn’t much. The Young And The Restless is working best of all at the moment. It has great dialogue and some really committed actors. Finally, my soap, General Hospital. GH has the best cast in daytime but it has not been working for quite a while. The reasons are quite obvious to most readers of this site – a bloated cast, plot driven storytelling, characters sidelined and story lines abandoned and left unresolved. My biggest problem with GH is the way it is edited. All the quick cuts from scene to scene destroy the momentum and undercut the drama. It needs longer scenes with better dialogue that actually move the story along. It needs to focus on a limited number of stories which actually have a beginning, a middle and a resolution before appearing on screen. It should stop re-writing its own history and utilize its rich history in a more compelling way. I watch the show out of loyalty and because of the amazing actors, but I do not enjoy it that much. It’s frustrating – all of the elements for a great soap are there but the powers that be are either unwilling or unable to produce a show of substance. I’ll keep watching in the hope that it will get it better. Long live GH!

I agree with you on most points Mister Media when critiquing GH. I’d like to add that most all stories have been pretty depressive starting mainly with Fluke. Most recently there’s Sabrina, Morgan, and Nicholas dying in unpleasant ways followed by mourning/funerals; GH’s serial killer; Tracy, Monica, Finn, almost dying; GH shutting down for a while; Alexis/Julian/slit throat/ court case/, etc….Whew! I have to come up for air. Where is love, adventure, happiness/weddings, longer-term marriages, fun? It’s not to say there can’t be a little of the “depressive” kind of story, just not a diet of it.

Dragging out Morgans death showcasing too much Sonny and Carly plus Finns disease and connecting Hayden to it(two characters i find pointless) is a major problem here and all that other gloominess you mentioned is a real turn off-barely watched this week!!!

I want the Sonny pity party to end. GH should not be this depressing. GH is just plain awful right now.

It is depressing…im battling my own depression as it is-why i rarely watch anymore!!!

The Mourning Morgan show has gone on way too long and it’s just a drag. This has been arguably the worse November for Americans of all time–we could use some good old fashioned escapism served up with side of levity. I mean, really, can GH please stop indulging Maurice Benard’s desire to win that Emmy? His ego is hurting the show and henceforth, causing the ratings to plummet.

Days need s too get out of that dark tunnel its trapped in…nothing but unhappy people week after week…they need to find some light at the end of the tunnel before it ends in permanent darknes scalled cancelation!!!

Days has become a total embarrassment and deserves these awful ratings. It is downright shameful what Ken Corday, the producers, and the inept revolving door of hack writers have allowed this once iconic show to become. They have disgusted and alienated so many longtime fans. Besides myself, a good number of people I personally know who watched the show regularly for decades tuned out for good earlier this year and honestly don’t even care if/when it gets cancelled (probably within the next few months). I’m sure there are plenty more who feel that way. Very, very sad.

Amen to everything said above.

Ditto!

Enjoying both DAYS and GH right now! CBS soaps annoy me ever since the Procter and Gamble shows were cancelled! Especially miss GL!

I have officially given up on GH.

A soap should offer an escape from the horrors of the real world. I don’t find it a “break” to watch a show that does nothing but endlessly glorify a career criminal who murdered an innocent man and beat the rap.

I agree ! Plus, the writing is uneven; it seems that everyone hates the same bad guys except Sonny . For example , Anna is stopping the Casadine guy from taking his daughter with him because he’s a bad guy and nobody likes him; yet, everyone loves Sonny who’s killed everyone except his mother.

It seems, to me;
the soaps are being written for people in nursing and retirement homes, and that’s none of us..

Well, you are mostly correct. The formulas that were used 20 and 30 years ago are still being used. The problem is trying to attract young viewers and not alienating older folks.

Still shocks me that days has 2.1 and GH 2.6 million viewers and they are still on tv but sooo many soaps that died before has more viewers and still canned.

I’m reminded of Another World being canceled over Sunset beachwhole AW had more viewers than either current BOTTOM 2 soaps. AMC n OLTL I believe had 2.6 millimion viewers the months leading up to going off the air.

Sad really that soaps haven’t learned anything in 3 – 4 years!

Just wanted to correct your statement. AW was canceled in favor of Passions, not Sunset Beach.

After being a 30 year viewer of the soaps The Young and Restless and The Bold and Beautiful. I notice with The Young and the Restless the writters are tring to write the show like a night time drama. The storylines are to long and most of the time the writters seem to forget what they wrote previouly, causing confusion we as views are very detailed when it comes to your storyline we since when the storyline has gone too long and see’s where the storyline seems to unravel. The Bold and Beautiful on the other hand what happened to the other characters what happened to the core essense of the show about fashion. The storylines I know them by hard they have become so predictable because the storylines are all the same. Please, stop this Brook and Ridge storyline it’s 2016 . No, one seems to care about morals and respect for each ones family. The Bold and Beautiful has lost alot of their viewers because the writers think we are dumb and can just write about anything just to get a rating. I love the soaps but the standard they once lived by has disappeared. Just utter mess!!

I think Steve Burton, should come back and shake things up on GH,because I haven’t been watching it’s to boring right now,let the real jason and sam be together, and give the story line a shocking twist, I have some ideas like Billy miller isn’t really jason and Helena did some a crazy twist to make the people think that Billy miller is really jason, but he is really jason twin brother,I think that plot just might work and get the fans on the edge of their feet!!!!!!

As a newcomer to Bold & Beautiful I have to say it grabbed me from the beginning, I love the way it’s filmed; the sets are stunning and I like characters, relationships, rivalries, ties, romance, dialog. I’ve followed just a bit of the boards here on this show since I’ve only been down to GH after OLTL left the house…so I know a bit about the dynamics, triangles ( of which there seems to be several) do it might get old fast but for now it’s a go for me.

Ditto for Y&R in terms of being a new viewer and I can take it or leave it. I think if zi allowed myself to get immersed in it Ri’d enjoy it…but I don’t find any of it compelling…and I don’t feel a pull toward any of the characters…save for Travis and the currently but soon to be resurrected Billy.

GH. I’ll hang with GH, but after watching Stone and Barbara Jean’s death scenes from days of yore that MF posted the other day…the contrast from the deep, deep connections between the characters and the emotionally compelling drama of those stories to the current relationships and drama is striking. People complain that GH is too dark, too depressing now, but it was beyond so back then with those stories sired. Stone’s illness and death gutted me, more so than any GH current stories even with the rash of recent deaths. The older GH stories were so gut-wrenching…even in rewatching those clips. And the ties between the characters were so strong..you FELT their connection to each other….The writers need to go back and take notes as to what made those friends and families so compelling, so vital…that it was hard to separate fantasy from reality.

I have watched soaps for a very long time, and I loved the genre, but even this vet of soap watching has thrown in the towel– I stopped watching Days daily a while back, I might flip to it during a commercial but rarely remember– as for GH it is on the fast track on being next on my list— there is not one story on GH that has my attention– and this is supposed to be November sweeps– this is supposed to be their A game— if this is their best stuff heaven help us when the Christmas doldrums hit— B&B is okay but I can only take that show in small doses so I was never a daily follower of that soap– And like others I am hanging in for Y&R– hoping the new direction will make this soap must watch t.v. again— otherwise I would be flipping stations to find something more interesting to watch, which happens a lot more than I would like with Y&R.

Bold,/Beautiful: I love the changed Quinn, her and Eric make a good couple, please dont insert Katy to change her back to the crazy Quinn, I want Ridge Steffy Pam Rick have to apoligize to Eric and Quinn, DONT MESS THIS COUPLE UP THEY ARE GOOD TOGETHER.

Gh is gold in terms of acting. The Morgan storyline proves it. However, the focus needs to change a bit. Maybe a natural disaster story the night of the next Nurses ball could serve as a reset. Some new characters are working but some are clearly not. Valery : needs to be gone. Ditto for Dillon and Kiki. We dont need them anymore. Nina is a keeper and so is Franco and the priest. A reset could fix things and set the focus to new stories.

Y&R bring Adam back and let him and Chelsea. Be happy for a change . Days of our lives give Teresa and Brady a chance and it’s time for Chad and his wife return and be together my 2 favourite shows

“Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.”

Did you seriously just write that Mr. Fairman?

Days is down from 2015
…and 2014
… and 2013
… and 2012
… and 2011
… and every other year!

Days has just had its worst October ever, and is on course for its worst November sweeps ever. They are SUBSTANTIALLY down from all preceding years.

All they have to do is get a new Thressa why do that story with the sum bag from her past I still love days its like a dear old friend young and restless too

So sick of Y & R’s writers selective memory. Why are they NOT bringing up the issue that Chelsea knew that Connor was not Dylon’s son and lied about it to him . Sharon was a victim in this baby scam. Sharon, unlike Chelsea, did not know that Christian was not theirs. When is Nick, finally, going to take responsibility for this whole mess and what he did to Dr Addison ? Can’t wait until Christian’s true paternity surfaces and Nick and Chelsea get what they deserve for being so hateful !!

Days Of Our Lives

DAYS OF OUR LIVES: Marlena Looks Back at 50 Years in Salem

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The June 22 episode of Days of Our Lives reminded us all of why Deidre Hall is iconic in the role of Dr. Marlena Evans. Here we are 50 years later, and Marlena is still the heroine of the long-running soap opera, and Deidre remains one of the most most recognizable names in the history of soaps.

To pay tribute, and to look back at the life and times of Marlena, the story starts with Marlena flipping through a photo album of her with John (the late Drake Hogestyn) over the years. As she misses him dearly, she gets a knock on the door and its none other than John’s son, Paul Narita (Christopher Sean).

With Andrew (Colton Little) in Salem working on a case, he sits down with Marlena, who says she can’t believe its been fifty years since she first arrived in Salem! Cue: Deidre’s first scenes on DAYS when she finds Mickey Horton (the late John Clarke) playing chess against himself inside the mental institution she worked.

Courtesy/Peacock

THE FLASHBACKS OF MARLENA’S LIFE

From there, viewers definitely got the cliff notes version of the history of Marlena and entrenched within them, some of the biggest moments in Deidre’s enduring run.

Paul thinks he is looking at 70s, and early 80s Marlena while going through her scrapbook, but he is actually looking at her twin, Samantha (Andrea Hall). Cue: when Marlena confronted Samantha about impersonating her, and then later getting a call on her radio show from the Salem Strangler (Jack Coleman as Jake Kostichek) who killed Samantha thinking it was Marlena.

In the present, Belle (Martha Madison) has arrived at this time to meet up with Paul, unaware of this trip down memory lane. She wants to go over the findings in the chess board mystery Stefano willed to Marlena and John, in private with him, since Marlena previously said she wanted nothing to do with it.

Back to the history lesson, Marlena speaks highly of Don Craig and even though their marriage didn’t work out, she could find a path forward with the new love her life, Roman Brady. (Wayne Northrop however is never shown, possibly to keep the story focused on John as Roman for confusion sakes?)

Paul sees a photo of a young Carrie (Christie Clark) in the album and Marlena says she was such a godsend after losing her baby. In fact, Marlena says caring for Carrie prepared her for her having and raising her own twins, Eric and Sami. Cue: The twin visiting Marlena in the hospital.

JOHN AND MARLENA’S LOVE CONQUERED ALL

Then, in a way to get through and incorporate the wild storylines only Marlena could have been in, she tells Belle and Paul, she has been through so much in her life, how lucky she was to find John, and some of the most unbelievable experiences no one could imagine. Cue: Marlena possessed by the devil and levitating from the bed. Next, John confronting Marlena being the Salem Stalker, where she admits she killed Alice Horton, pretends she needs help, then pulls a gun on her beloved John!

The comment is made by Paul and Marlena, that she literally has been to hell and back and she could not have survived were it not for her beloved John. Cue the big emotional highpoint clips; The Pier Scene! Marlena steps out of the fog when John sees her from a distance. After believing she was dead for four years, here she was before him in one of the greatest reunions in a soap opera love story in history. What followed were other times of the life of times of Jarlena.

Courtesy/Peacock

MARLENA’S ‘GIFT’ FROM STEFANO HAS A NEW CLUE

When Marlena makes a brief exit to the other room, Belle fills in Paul on the chess set Stefano left her mother and the photo of the Lire. Paul said he will investigate. Marlena comes back into the room and overhears, and says to promise her if things get dangerous he will back off, she does not want anyone hurt by Stefano’s games.

As the episode comes to a conclusion, it’s just Belle and Marlena going through the photo album giggling about 70s hairstyles and all the memories. Belle speaks on the impact Marlena has had in everyone’s lives, and that she is both the heart of their family and the heart of Salem.

An end card comes up acknowledging Deidre Hall’s 50th anniversary as Marlena, and we fade to black.

So, what did you think of Marlena’s walk down memory lane? Were you happy to see the flashback clips utilized throughout? Were you touched by the scenes and the performance of Deidre Hall? Let us know what you thought of Deidre’s 50th anniversary episode via the comment section below.

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Days Of Our Lives

Deidre Hall Marks 50 Years as ‘Days of Our Lives’ Dr. Marlena Evans

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If you have ever tuned-in to the soap opera genre over the last 50 years, and witnessed some of the greatest romances, drama, classic and outlandish storylines of all-time, you would have seen Deidre Hall smack dab in the middle of it as longtime Salem heroine, Dr. Marlena Evans.

It was 50 years on this date, June 21, 1976 that Hall first appeared on DAYS on NBC which was its home for 57 years before it moved to its current streaming platform on Peacock in September of 2022.

In Hall’s first episode she was introduced as a psychiatrist treating Mickey Horton (John Clarke) at Bayview Sanitarium after he suffered a complete mental breakdown. Mickey learned that his brother Bill Horton (Edward Mallory) was the biological son of Mike Horton (Wesley Eure) with his wife Laura (Susan Flannery) and that he had been lied to for years and years. From that moment on, the rest is television and soap opera history. Days of Our Lives put Hall front and center.

Photo: NBC

There were so many heartbreaking and shocking story twists involving the beloved Marlena. One of the first was the historic crib death of baby DJ (Don Jr.) in 1980, Marlena’s infant son with Don Craig (Jed Allan). The story had never been told on daytime television and Hall’s performances received accolades from TV critics to fans when Deidre received thousands of letters from grieving mothers who had gone through the same thing in their own lives.

DAYS also brought Deidre’s twin sister, Andrea Hall Lovell to the show as her on-screen sister Samantha, who had a grudge and even locked Marlena up in a sanitarium and took her place! Fast-forward and in 1982, DAYS launched the Salem Strangler story where everyone believed Marlena was his next victim, only it turned out to be Samatha. Jake Kositchek (played by Jack Coleman) was revealed to be the actual serial killer.

Later, Deidre would assume the role of Marlena’s look-alike, Hattie Adams in 2004, once played by her sister, Andrea. Over the years, Hattie has come back to Salem and caused trouble giving Hall a chance to play a different type of character, then the always upstanding Marlena.

Photo: JPI

THE LOVES OF MARLENA

Deidre Hall struck gold with all her leading men: from the late Jed Allan, to Wayne Northrop as Roman Brady, and of course, her enduring love story with the late John Black played by the iconic Drake Hogestyn. In fact, Marlena’s 1986 wedding to John (who was believed to be Roman at the time) remains a favorite of fans to this day.

TOP MARLENA STORYLINES OF ALL-TIME

While the list is long, here are several that were some of the memorable during Deidre’s five decades in Salem!

The Possession (1994- 1995)
Considered one of the most ambiguous, outlandish and unforgettable story arcs in soap opera history, then Days of Our Lives head writer, James Reilly went there! Marlena was possessed by the devil! That included; the demonic eyes, hissing at father John (Black) the priest, morphing into creatures, and the classic levitating in her bed! It became a cultural phenomenon and cemented Deidre Hall’s status as a daytime television legend. Just ask Ryan Gosling!

Photo:JPI

The Affair with John Black (1993)
John and Marlena’s forbidden love could not be denied and they had passionate affair, while she was still married to the real Roman. Problem was her daughter, Sami (Alison Sweeney) caught her mother having sex with John on a desk that changed Sami forever.

The Salem Stalker Mystery (2003-2004)
In a shocker, Marlena was revealed to be a serial killer who bumped off several Salem favorites residents who were all alive on the island of Melaswen (spelled “New Salem” backward). Turns out, she was manipulated and gaslighted by Andre DiMera (Thaao Penghlis) to do the “killings” and had no memory of her actions.

The Pier Scene (1991)
This remains Michael Fairman TV’s all-time favorite Deidre Hall moment, which featured some of the best acting in the storied careers of both Hall and Drake Hogestyn.

In the story, a presumed-dead Marlena returns after four years. One foggy night on the pier, John is alone, and Marlena steps out of the fog to reveal herself, and is reunited with the love of her life. You can watch it any year, any decade, and in any moment, and it will have you reaching for the hankies again and again. (best music score fo a soap scene of all-time too!)

Photo: NBC

Kristen’s Secret Room Reveal (1997)
Marlena was caught in Kristen Blake’s (Eileen Davidson) elaborate web of lies, when she was held hostage in a secret wine cellar/room until John managed to track her down, leading to an iconic on-screen reunion. The classic catfight between Hall and Eileen Davidson was one for the ages.

It should be noted that Maison Blanche, Queen of the Night, Possession, Aremid and Lady in a Cage were all a part of classic DAYS storyline and all featured Hall at the epicenter of it from 1993-1996.

THE RECENT YEARS OF MARLENA

In recent years, DAYS brought back the possession 2.0 storyline under then head writer Ron Carlivati in 2021 where the devil leapt back in Marlena after taking advantage of a frail Doug Williams (the late Bill Hayes)

In 2025, viewers watched the end of the love story of John and Marlena, as John succumbed to injuries sustained in an explosion saving a vial of medication needed to bring Bo (Peter Reckell) back to life. Marlena has been a widow on-screen since June of 2025 as Hall as portrayed the good doctor struggling with her grief and to move on with her life since his death.

Photo: JPI

One story that never goes away is Stefano DiMera’s (the late Joe Mascolo) obsession with Marlena, his “Queen of the Night.” Even in death, Stefano is toying with her from the great beyond with the mysterious chess set and the missing “pawn,” that he had gifted John and Marlena in his will. The mystery is currently unfolding on all-new episodes of Days of Our Lives.

Tune-in to Days of our Lives on the Monday, June 22 episode as Marlena looks back at her 50 years in Salem.

Share your congratulations to Deidre Hall for this incredible 50-year milestone as Dr. Marlena Evans on Days of Our Lives in the comment section. Then let us know, what is your all-time favorite storyline or moment in the life of Marlena over the past 5 decades? And, just for kicks, and to celebrate this amazing milestone, here is Marlena levitating below circa Christmas Eve 1994.

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Days Of Our Lives

Al Calderon Reflects on ‘Major Chapters’ Coming to an End on ‘Days of Our Lives’ and ‘Brilliant Minds’

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It’s been a bittersweet time for Al Calderon. The talented actor/singer/songwriter has watched from his vantage point to roles he loved so much come to their conclusion for different reasons.

In a heartfelt message posted to his Instagram story on Saturday, Calderon took a moment to share how grateful he was for the opportunity to play Javi Hernandez on Days of Our Lives, and nurse Nico Silva this year on NBC’s second season of Brilliant Minds. Currently, Brilliant Minds has two more episodes that will air on June 24 and the series finale on July 1.

Calderon expressed, “As I sit here reflecting on this lovely Saturday afternoon over the last two years of my life, I have two major chapters closing that have been part of my life every day for the last two years. We have Brilliant Minds. Our last episodes are wrapping up, and then my last scenes aired yesterday as me as Javi on Days of Our Lives.

Photo: JPI

“I’m just unbelievably grateful for the chance and the opportunity to be a part of something so much larger than me,” continued Al. “I (will) love Days of Our Lives forever, my family. Thank you for supporting me and supporting my decision to take the leap of faith and believe in myself and, and tell other stories. You know, it’s never goodbye. It’s always ‘see you later’ to me and just leaving with love and leading with love.”

Al concluded with a special mention to some very important people, the fans: “Thank you to the fans and the support from everyone, the lovely messages. So this next chapter, hopefully it’s not a dragon, hopefully it’s a gold coin.”

Photo: NBC

Calderon’s journey on-screen on Days of Our Lives began in October of 2024 and concluded this month. In one of his last appearances Javi was asking a favor from Gabi (Cherie Jimenez) before bumping into his ex, Leo (Greg Rikaart). In story, Javi has a new romance with Gus (Michael Ocampo), while fighting his feelings for Leo. The role of Javi will be played starting on June 30 by Jacob Martinez who takes over the role.

NBC decided to cancel the Brilliant Minds, after it split up the airing of its second season which began in the fall of September of 2025 and the back-half started airing after a long break this past May. Calderon joined the medical drama staring Zachary Quinto for the new season, which sadly was its last.

So, will you miss Al on Days of Our Lives and Brilliant Minds as his time on-screen has come to an end? Share your thoughts via the comment section below.

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