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RATINGS: All Soaps Down, But Y&R and DAYS Show Uptick In 18-49 Key Demo!

The ratings are out for the week of October 31st through November 4th, and overall it was not a good week for your favorite network daytime drama series. All four came up with losses in the total viewer column led by The Young and the Restless with -32,000.

ABC’s General Hospital lost the least with -3,000 average total viewers.  All soaps are well-behind where they were last week at that time a year ago, except The Bold and the Beautiful who while losing -29,000 for this ratings period is still up +168,000 from this same time last year.

Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.

The good news for DAYS is that it gained (+8,000) in the all important 18-49 womens demo for this ratings period.   Only one other soap, Y&R also showed gains in the demo (+22,000).   Y&R also gained across the board in all key demos as well, the only soap to do so, adding 18-34 and 25-54 viewers.

Unfortunately, General Hospital was down in all key demos.  It was the only soap to do so for the ratings week.  You can view the entire ratings picture via SON here.

Total Viewers (versus previous week/versus same week last year)

1. The Young and the Restless 4,594,000 (-32,000/-265,000)
2. The Bold and the Beautiful 3,688,000 (-29,000/+168,000)
3. General Hospital 2,638,000 (-3,000/-239,000)
4. Days of our Lives 2,172,000 (-10,000/-549,000)

Women 18-49 Viewers
1. The Young and the Restless 596,000 (+22,000/-197,000)
2. The Bold and the Beautiful 491,000 (-10,000/-57,000)
3. General Hospital 450,000 (-2,000/-109,000)
4. Days of our Lives 379,000 (+8,000/-176,000)

So, it’s time for you to be our Soap Opera Executive Armchair Quarterback:  Which soap opera do you think is working?  Which soap opera needs the most help? What constructive ways would you attempt to fix it if you were in charge? Share your thoughts and plans in the comment section below!

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Mister Media
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Mister Media

Days Of Our Lives is not working. It’s like a ship adrift at sea. The show has abused the good will of its audience repeatedly. The Bold And The Beautiful is working, mainly because it sets its bar so low that it is successful in achieving what it sets out to do – which isn’t much. The Young And The Restless is working best of all at the moment. It has great dialogue and some really committed actors. Finally, my soap, General Hospital. GH has the best cast in daytime but it has not been working for quite a while.… Read more »

Rose
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Rose

I agree with you on most points Mister Media when critiquing GH. I’d like to add that most all stories have been pretty depressive starting mainly with Fluke. Most recently there’s Sabrina, Morgan, and Nicholas dying in unpleasant ways followed by mourning/funerals; GH’s serial killer; Tracy, Monica, Finn, almost dying; GH shutting down for a while; Alexis/Julian/slit throat/ court case/, etc….Whew! I have to come up for air. Where is love, adventure, happiness/weddings, longer-term marriages, fun? It’s not to say there can’t be a little of the “depressive” kind of story, just not a diet of it.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

Dragging out Morgans death showcasing too much Sonny and Carly plus Finns disease and connecting Hayden to it(two characters i find pointless) is a major problem here and all that other gloominess you mentioned is a real turn off-barely watched this week!!!

cooks7570
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cooks7570

I want the Sonny pity party to end. GH should not be this depressing. GH is just plain awful right now.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

It is depressing…im battling my own depression as it is-why i rarely watch anymore!!!

Addison
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Addison

The Mourning Morgan show has gone on way too long and it’s just a drag. This has been arguably the worse November for Americans of all time–we could use some good old fashioned escapism served up with side of levity. I mean, really, can GH please stop indulging Maurice Benard’s desire to win that Emmy? His ego is hurting the show and henceforth, causing the ratings to plummet.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

Days need s too get out of that dark tunnel its trapped in…nothing but unhappy people week after week…they need to find some light at the end of the tunnel before it ends in permanent darknes scalled cancelation!!!

Pat
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Pat

Days has become a total embarrassment and deserves these awful ratings. It is downright shameful what Ken Corday, the producers, and the inept revolving door of hack writers have allowed this once iconic show to become. They have disgusted and alienated so many longtime fans. Besides myself, a good number of people I personally know who watched the show regularly for decades tuned out for good earlier this year and honestly don’t even care if/when it gets cancelled (probably within the next few months). I’m sure there are plenty more who feel that way. Very, very sad.

Curaçaoman
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Curaçaoman

Amen to everything said above.

PennySoap
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PennySoap

Ditto!

Phil
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Phil

Enjoying both DAYS and GH right now! CBS soaps annoy me ever since the Procter and Gamble shows were cancelled! Especially miss GL!

Alan
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Alan

I have officially given up on GH.

A soap should offer an escape from the horrors of the real world. I don’t find it a “break” to watch a show that does nothing but endlessly glorify a career criminal who murdered an innocent man and beat the rap.

Lulu
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Lulu

I agree ! Plus, the writing is uneven; it seems that everyone hates the same bad guys except Sonny . For example , Anna is stopping the Casadine guy from taking his daughter with him because he’s a bad guy and nobody likes him; yet, everyone loves Sonny who’s killed everyone except his mother.

su0000
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su0000

It seems, to me;
the soaps are being written for people in nursing and retirement homes, and that’s none of us..

Timmm
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Timmm

Well, you are mostly correct. The formulas that were used 20 and 30 years ago are still being used. The problem is trying to attract young viewers and not alienating older folks.

Paul
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Paul

Still shocks me that days has 2.1 and GH 2.6 million viewers and they are still on tv but sooo many soaps that died before has more viewers and still canned.

I’m reminded of Another World being canceled over Sunset beachwhole AW had more viewers than either current BOTTOM 2 soaps. AMC n OLTL I believe had 2.6 millimion viewers the months leading up to going off the air.

Sad really that soaps haven’t learned anything in 3 – 4 years!

Nickolas
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Nickolas

Just wanted to correct your statement. AW was canceled in favor of Passions, not Sunset Beach.

Natalie Simmons
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Natalie Simmons

After being a 30 year viewer of the soaps The Young and Restless and The Bold and Beautiful. I notice with The Young and the Restless the writters are tring to write the show like a night time drama. The storylines are to long and most of the time the writters seem to forget what they wrote previouly, causing confusion we as views are very detailed when it comes to your storyline we since when the storyline has gone too long and see’s where the storyline seems to unravel. The Bold and Beautiful on the other hand what happened to… Read more »

Latifah
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Latifah

I think Steve Burton, should come back and shake things up on GH,because I haven’t been watching it’s to boring right now,let the real jason and sam be together, and give the story line a shocking twist, I have some ideas like Billy miller isn’t really jason and Helena did some a crazy twist to make the people think that Billy miller is really jason, but he is really jason twin brother,I think that plot just might work and get the fans on the edge of their feet!!!!!!

Rebecca1
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Rebecca1

As a newcomer to Bold & Beautiful I have to say it grabbed me from the beginning, I love the way it’s filmed; the sets are stunning and I like characters, relationships, rivalries, ties, romance, dialog. I’ve followed just a bit of the boards here on this show since I’ve only been down to GH after OLTL left the house…so I know a bit about the dynamics, triangles ( of which there seems to be several) do it might get old fast but for now it’s a go for me. Ditto for Y&R in terms of being a new viewer… Read more »

Mary SF
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Mary SF

I have watched soaps for a very long time, and I loved the genre, but even this vet of soap watching has thrown in the towel– I stopped watching Days daily a while back, I might flip to it during a commercial but rarely remember– as for GH it is on the fast track on being next on my list— there is not one story on GH that has my attention– and this is supposed to be November sweeps– this is supposed to be their A game— if this is their best stuff heaven help us when the Christmas doldrums… Read more »

Billie Broils
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Billie Broils

Bold,/Beautiful: I love the changed Quinn, her and Eric make a good couple, please dont insert Katy to change her back to the crazy Quinn, I want Ridge Steffy Pam Rick have to apoligize to Eric and Quinn, DONT MESS THIS COUPLE UP THEY ARE GOOD TOGETHER.

Ghlover
Guest
Ghlover

Gh is gold in terms of acting. The Morgan storyline proves it. However, the focus needs to change a bit. Maybe a natural disaster story the night of the next Nurses ball could serve as a reset. Some new characters are working but some are clearly not. Valery : needs to be gone. Ditto for Dillon and Kiki. We dont need them anymore. Nina is a keeper and so is Franco and the priest. A reset could fix things and set the focus to new stories.

Moe
Guest
Moe

Y&R bring Adam back and let him and Chelsea. Be happy for a change . Days of our lives give Teresa and Brady a chance and it’s time for Chad and his wife return and be together my 2 favourite shows

Stephen
Guest
Stephen

“Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.”

Did you seriously just write that Mr. Fairman?

Days is down from 2015
…and 2014
… and 2013
… and 2012
… and 2011
… and every other year!

Days has just had its worst October ever, and is on course for its worst November sweeps ever. They are SUBSTANTIALLY down from all preceding years.

judy
Guest
judy

All they have to do is get a new Thressa why do that story with the sum bag from her past I still love days its like a dear old friend young and restless too

Patricia
Guest
Patricia

So sick of Y & R’s writers selective memory. Why are they NOT bringing up the issue that Chelsea knew that Connor was not Dylon’s son and lied about it to him . Sharon was a victim in this baby scam. Sharon, unlike Chelsea, did not know that Christian was not theirs. When is Nick, finally, going to take responsibility for this whole mess and what he did to Dr Addison ? Can’t wait until Christian’s true paternity surfaces and Nick and Chelsea get what they deserve for being so hateful !!

Days Of Our Lives

DAYS Head Scribe, Ron Carlivati, Shares On Marlena’s Possession 2.0: “We Decided John Needs To Get On To This Sooner Than He Did In The Original, Because That’s What The Audience Would Expect”

As viewers of NBC’s Days of our Lives are watching the revisiting of the classic possession storyline revisited with its 2021 version 2.0, the stage is being set for plenty of devilish drama, now that good doc, Marlena Evans (Deidre Hall) is once again in the grips of evil.

We have already seen her with yellow eyes, conjuring up some demonic plans, and of course, the devil trying to pull the wool over the eyes of Marlena’s husband, John Black (Drake Hogestyn).

Photo: NBC

Back in the 1994/95 version of this storyline, Father John emerged and exorcised the demon from Marlena, so he knows a thing or two about being possessed, and the horrors it caused to Marlena, and the town of Salem 25 years ago, and as we have seen John is very, very concerned about all this talk of Marlena being possessed by the devil from the script that Johnny (Carson Boatman)  is set to make into a film on Sami’s life story.

Current Days of our Lives head writer, Ron Carlivati, spoke with Soap Opera Digest in their latest issue on newsstands now, about his plans and the creation of the 2021 possession storyline. Ron revealed that John is not going to be in the dark for long, sharing: “John has been through this, so the devil isn’t going to be able to pull the wool over his eyes the way he did the first time.”

Carlivati also added: “Even though all soap opera stories, I would argue, depend on some characters being a little bit dumb, in this case, we decided John needs to get on to this sooner than he did in the original because that’s what they audience would expect.  Look for the story to move along at a pretty good clip. We are not rushing, anything by any means – we are having so much fun with the story, but it was important to us that John not look stupid here so he starts to suspect something is wrong with her pretty soon.”

So, are you glad that John will not be completely dumped? Will Father John return to save the day? Are you enjoying the story thus far? Share your thoughts in the comment section below!

Then, check out our recent interview with Ron all about the creation of DAYS limited-series, Days of our Lives: Beyond Salem still streaming on Peacock.

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Days Of Our Lives

DAYS OF OUR LIVES: Marlena Becomes Possessed … Again!

On Tuesday’s episode of Days of our Lives, the devil had his way with his favorite person, Dr. Marlena Evans (Deidre Hall)! In story, leave it to Marlena to save Doug (Bill Hayes) by giving herself up to Satan!

As Doug revealed himself to be Satan while in a therapy session with Marlena in her office, a shook Marlena tries to comprehend what is happening! When the devil says if Marlena won’t accept him in, she will punish Doug, he does just that.

Photo: JPI

Poor Doug is left writhing in pain and on the floor, crying out for help! When we come back to the scene Marlena is not exactly right near his body, but sort of overlooking what is happening. Julie (Susan Seaforth Hayes) rushes into Marlena’s office to find Doug as Marlena stares blankly. Eventually, she calls for help.

After Doug is put in a hospital room and is monitored, Kayla (Mary Beth Evans) and Tripp (Lucas Adams) can’t find anything wrong with him. Meanwhile, Julie finds Marlena at the nurses station and asks what happened with Doug during their therapy session.  Marlena flashes back to what led to Doug writing on the floor, and clearly something is way off with Marlena, because she has now become possessed.

Later, Julie sits by Doug’s hospital bed as he opens his eyes, as he tells his beloved wife, “He left me and went in to her.”  A confused Julie is left to ponder what on earth Doug could be talking about.

When Marlena comes home to John (Drake Hogestyn) – who is already concerned with Johnny (Carson Boatman) being set on making a movie of Sami’s life story which includes points on Marlena’s original possession – she tells him Doug collapsed in her office. When the two hug, Marlena slowly opens her eyes  revealing that they are glowing yellow.  Yup! We are off to the races. Marlena is now once again possessed.

So, what did you think about the scenes between Deidre Hall and Bill Hayes? Are you enjoying the revisiting of the infamous ‘possession’ storyline thus far? Comment below.

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Days Of Our Lives

Days of our Lives Kicks-Off Possession Storyline Revisted with ‘Doug’ Twist Cliffhanger, Followed by Fall Preview

Did the ‘Devil’ make them do it? Doug Williams  (Bill Hayes) is Satan? In what can only be described as major surprise twist on NBC’s Days of our Lives, for weeks, fans have thought they were about to embark on another dementia or Alzheimer’s storyline on the soaps with another beloved character.

However, Days head writer, Ron Carlivati ,and his writing team came up with a way to make it seem like this may be Doug’s fate only to use the long-running character as the impetus to bring the classic possession storyline back on the air some 25 years later.

It all goes down after Kayla (Mary Beth Evans) calls Marlena (Deidre Hall) to ask him to see Doug, after his MRI and other tests proved inconclusive for dementia, etc, to see if Dr. Evans can assess him.  The phone call to Marlena happened after John (Drake Hogestyn) was discussing the past, since Johnny (Carson Boatman) is ramping up to a shoot a movie on Sami’s life, that will include the time that Sami walked in on John and Marlena having sex, which caused Sami to act out for years and years.

 

However, and this is key, John tells Marlena that moment in time also left her alone and vulnerable to the darkest time in her life – alluding to when she became possessed by the devil – and Marlena was clearly having difficulty admitting that or going down that road of remembrance, when the phone call from Kayla saved her from digging deeper into the past.  Well now, John and Marlena may never have that conversation as she is primed to once again become possessed.

Meanwhile, Johnny is reading Will’s script for the Sami movie, and is shocked to read in it that Marlena was once possessed by the devil, as John takes out a dusty box with his Father John collar, a bible, and a news clipping of Marlena being possessed.  John is feeling that this movie will bring bad things on to all those he loves, especially Doc, and he looks to be right!

Now at her office with Doug, he admits he knows something is wrong.  He acts out and does strange things and does not know why.  Marlena brings up why Doug locked Julie (Susan Seaforth Hayes) in a freezer by accident. Doug gets adamant saying: “That was no accident. I locked that bitch in there on purpose.”  Marlena is shocked at his word and tone.  Then as Doug laughs, he says, “I’m not Doug.”  Next thing you know, the lowered voice of Satan comes out of Doug’s mouth and he tells Doc, “It’s been over 25 years Marlena. But did you really think I wouldn’t come back for you?” End of episode.  Great cliffhanger!

Now, check out the fall preview released following the airing of Friday’s episode by NBC below, which teases more demonic moments on Days. Then let us know in the comment section, what you thought of the ‘Doug’ twist as the possession storyline begins?

Plus, make sure to cast your vote in ‘Michael’s Poll’ of the week on the revisiting of this classic tale now in 2021 below the preview.

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Video du Jour

DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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