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RATINGS: All Soaps Down, But Y&R and DAYS Show Uptick In 18-49 Key Demo!

The ratings are out for the week of October 31st through November 4th, and overall it was not a good week for your favorite network daytime drama series. All four came up with losses in the total viewer column led by The Young and the Restless with -32,000.

ABC’s General Hospital lost the least with -3,000 average total viewers.  All soaps are well-behind where they were last week at that time a year ago, except The Bold and the Beautiful who while losing -29,000 for this ratings period is still up +168,000 from this same time last year.

Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.

The good news for DAYS is that it gained (+8,000) in the all important 18-49 womens demo for this ratings period.   Only one other soap, Y&R also showed gains in the demo (+22,000).   Y&R also gained across the board in all key demos as well, the only soap to do so, adding 18-34 and 25-54 viewers.

Unfortunately, General Hospital was down in all key demos.  It was the only soap to do so for the ratings week.  You can view the entire ratings picture via SON here.

Total Viewers (versus previous week/versus same week last year)

1. The Young and the Restless 4,594,000 (-32,000/-265,000)
2. The Bold and the Beautiful 3,688,000 (-29,000/+168,000)
3. General Hospital 2,638,000 (-3,000/-239,000)
4. Days of our Lives 2,172,000 (-10,000/-549,000)

Women 18-49 Viewers
1. The Young and the Restless 596,000 (+22,000/-197,000)
2. The Bold and the Beautiful 491,000 (-10,000/-57,000)
3. General Hospital 450,000 (-2,000/-109,000)
4. Days of our Lives 379,000 (+8,000/-176,000)

So, it’s time for you to be our Soap Opera Executive Armchair Quarterback:  Which soap opera do you think is working?  Which soap opera needs the most help? What constructive ways would you attempt to fix it if you were in charge? Share your thoughts and plans in the comment section below!

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Mister Media
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Mister Media

Days Of Our Lives is not working. It’s like a ship adrift at sea. The show has abused the good will of its audience repeatedly. The Bold And The Beautiful is working, mainly because it sets its bar so low that it is successful in achieving what it sets out to do – which isn’t much. The Young And The Restless is working best of all at the moment. It has great dialogue and some really committed actors. Finally, my soap, General Hospital. GH has the best cast in daytime but it has not been working for quite a while.… Read more »

Rose
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Rose

I agree with you on most points Mister Media when critiquing GH. I’d like to add that most all stories have been pretty depressive starting mainly with Fluke. Most recently there’s Sabrina, Morgan, and Nicholas dying in unpleasant ways followed by mourning/funerals; GH’s serial killer; Tracy, Monica, Finn, almost dying; GH shutting down for a while; Alexis/Julian/slit throat/ court case/, etc….Whew! I have to come up for air. Where is love, adventure, happiness/weddings, longer-term marriages, fun? It’s not to say there can’t be a little of the “depressive” kind of story, just not a diet of it.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

Dragging out Morgans death showcasing too much Sonny and Carly plus Finns disease and connecting Hayden to it(two characters i find pointless) is a major problem here and all that other gloominess you mentioned is a real turn off-barely watched this week!!!

cooks7570
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cooks7570

I want the Sonny pity party to end. GH should not be this depressing. GH is just plain awful right now.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

It is depressing…im battling my own depression as it is-why i rarely watch anymore!!!

Addison
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Addison

The Mourning Morgan show has gone on way too long and it’s just a drag. This has been arguably the worse November for Americans of all time–we could use some good old fashioned escapism served up with side of levity. I mean, really, can GH please stop indulging Maurice Benard’s desire to win that Emmy? His ego is hurting the show and henceforth, causing the ratings to plummet.

Jimh(leave it to beaver)
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Jimh(leave it to beaver)

Days need s too get out of that dark tunnel its trapped in…nothing but unhappy people week after week…they need to find some light at the end of the tunnel before it ends in permanent darknes scalled cancelation!!!

Pat
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Pat

Days has become a total embarrassment and deserves these awful ratings. It is downright shameful what Ken Corday, the producers, and the inept revolving door of hack writers have allowed this once iconic show to become. They have disgusted and alienated so many longtime fans. Besides myself, a good number of people I personally know who watched the show regularly for decades tuned out for good earlier this year and honestly don’t even care if/when it gets cancelled (probably within the next few months). I’m sure there are plenty more who feel that way. Very, very sad.

Curaçaoman
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Curaçaoman

Amen to everything said above.

PennySoap
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PennySoap

Ditto!

Phil
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Phil

Enjoying both DAYS and GH right now! CBS soaps annoy me ever since the Procter and Gamble shows were cancelled! Especially miss GL!

Alan
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Alan

I have officially given up on GH.

A soap should offer an escape from the horrors of the real world. I don’t find it a “break” to watch a show that does nothing but endlessly glorify a career criminal who murdered an innocent man and beat the rap.

Lulu
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Lulu

I agree ! Plus, the writing is uneven; it seems that everyone hates the same bad guys except Sonny . For example , Anna is stopping the Casadine guy from taking his daughter with him because he’s a bad guy and nobody likes him; yet, everyone loves Sonny who’s killed everyone except his mother.

su0000
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su0000

It seems, to me;
the soaps are being written for people in nursing and retirement homes, and that’s none of us..

Timmm
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Timmm

Well, you are mostly correct. The formulas that were used 20 and 30 years ago are still being used. The problem is trying to attract young viewers and not alienating older folks.

Paul
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Paul

Still shocks me that days has 2.1 and GH 2.6 million viewers and they are still on tv but sooo many soaps that died before has more viewers and still canned.

I’m reminded of Another World being canceled over Sunset beachwhole AW had more viewers than either current BOTTOM 2 soaps. AMC n OLTL I believe had 2.6 millimion viewers the months leading up to going off the air.

Sad really that soaps haven’t learned anything in 3 – 4 years!

Nickolas
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Nickolas

Just wanted to correct your statement. AW was canceled in favor of Passions, not Sunset Beach.

Natalie Simmons
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Natalie Simmons

After being a 30 year viewer of the soaps The Young and Restless and The Bold and Beautiful. I notice with The Young and the Restless the writters are tring to write the show like a night time drama. The storylines are to long and most of the time the writters seem to forget what they wrote previouly, causing confusion we as views are very detailed when it comes to your storyline we since when the storyline has gone too long and see’s where the storyline seems to unravel. The Bold and Beautiful on the other hand what happened to… Read more »

Latifah
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Latifah

I think Steve Burton, should come back and shake things up on GH,because I haven’t been watching it’s to boring right now,let the real jason and sam be together, and give the story line a shocking twist, I have some ideas like Billy miller isn’t really jason and Helena did some a crazy twist to make the people think that Billy miller is really jason, but he is really jason twin brother,I think that plot just might work and get the fans on the edge of their feet!!!!!!

Rebecca1
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Rebecca1

As a newcomer to Bold & Beautiful I have to say it grabbed me from the beginning, I love the way it’s filmed; the sets are stunning and I like characters, relationships, rivalries, ties, romance, dialog. I’ve followed just a bit of the boards here on this show since I’ve only been down to GH after OLTL left the house…so I know a bit about the dynamics, triangles ( of which there seems to be several) do it might get old fast but for now it’s a go for me. Ditto for Y&R in terms of being a new viewer… Read more »

Mary SF
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Mary SF

I have watched soaps for a very long time, and I loved the genre, but even this vet of soap watching has thrown in the towel– I stopped watching Days daily a while back, I might flip to it during a commercial but rarely remember– as for GH it is on the fast track on being next on my list— there is not one story on GH that has my attention– and this is supposed to be November sweeps– this is supposed to be their A game— if this is their best stuff heaven help us when the Christmas doldrums… Read more »

Billie Broils
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Billie Broils

Bold,/Beautiful: I love the changed Quinn, her and Eric make a good couple, please dont insert Katy to change her back to the crazy Quinn, I want Ridge Steffy Pam Rick have to apoligize to Eric and Quinn, DONT MESS THIS COUPLE UP THEY ARE GOOD TOGETHER.

Ghlover
Guest
Ghlover

Gh is gold in terms of acting. The Morgan storyline proves it. However, the focus needs to change a bit. Maybe a natural disaster story the night of the next Nurses ball could serve as a reset. Some new characters are working but some are clearly not. Valery : needs to be gone. Ditto for Dillon and Kiki. We dont need them anymore. Nina is a keeper and so is Franco and the priest. A reset could fix things and set the focus to new stories.

Moe
Guest
Moe

Y&R bring Adam back and let him and Chelsea. Be happy for a change . Days of our lives give Teresa and Brady a chance and it’s time for Chad and his wife return and be together my 2 favourite shows

Stephen
Guest
Stephen

“Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.”

Did you seriously just write that Mr. Fairman?

Days is down from 2015
…and 2014
… and 2013
… and 2012
… and 2011
… and every other year!

Days has just had its worst October ever, and is on course for its worst November sweeps ever. They are SUBSTANTIALLY down from all preceding years.

judy
Guest
judy

All they have to do is get a new Thressa why do that story with the sum bag from her past I still love days its like a dear old friend young and restless too

Patricia
Guest
Patricia

So sick of Y & R’s writers selective memory. Why are they NOT bringing up the issue that Chelsea knew that Connor was not Dylon’s son and lied about it to him . Sharon was a victim in this baby scam. Sharon, unlike Chelsea, did not know that Christian was not theirs. When is Nick, finally, going to take responsibility for this whole mess and what he did to Dr Addison ? Can’t wait until Christian’s true paternity surfaces and Nick and Chelsea get what they deserve for being so hateful !!

Days Of Our Lives

‘NBC News Daily’ Hits Rock Bottom In Ratings Premiere Week

While networks have seen a collective erosion over the years of the soap opera viewing audience, they are still the most loyal and fierce of any entertainment genre.

With NBC’s decision to take Days of our Lives off of the network after nearly 57 years, and replace it with another daytime news program, they would surely have a rocky road ahead of them to capture viewers in that time slot; especially now that DAYS was moved exclusively to NBCUniversal’s streaming platform, Peacock.

Nothing was more proof positive of that, than the first week ratings and performance of NBC News Daily.

The news show which premiered on Monday, September 12th came in last for the ratings period of all daytime shows for the week.

According to SON: NBC News Daily averaged 935,000 viewers, was last among Total Viewers and last in the key demo ratings: Women 18-49 (tie) and Women 25-54.

In comparison to DAYS last week on NBC, and a year ago, NBC News Daily was down -744,000 and -762,000 viewers, respectively.

NBC News Daily features the latest national and international news, plus consumer, health, and personal finance segments and is hosted by Kate Snow, Aaron Gilchrist, Morgan Redford and Vicky Nguyen.

So, will ‘NBC News Daily’ find itself facing the same fate as ABC’s defunct ‘Revolution’, which replaced One Life to Live, and lasted only six months, or will the news program somehow turn a ratings corner? Does NBC really care one way or the other? Share your thoughts below.

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Days Of Our Lives

Alison Sweeney Signs New Multi-Picture Overall Deal with Hallmark

Days of our Lives favorite, Alison Sweeney (Sami Brady) has signed a multi-picture overall  deal with the Hallmark Media.

According to Deadline, as part of Sweeney’s new deal she will star and executive produce A Magical Christmas Village with also stars Luke McFarlane and Marlo Thomas.  The movie will premiere later this year during the Hallmark Channel’s Countdown to Christmas.

In story, Sweeney plays Summer, an architect living in a small town where she’s raising her young daughter Chloe. When her mother Vivian (Thomas) finds herself in need of a place to live, her orderly life becomes a little less so after inviting Vivian to move in with them during this transition. Upon arrival, Vivian sets up an heirloom, miniature Christmas village resembling their town, and tells Chloe it grants Christmas wishes. As Chloe begins setting up the figurines, real-life events seem to mimic the scenes she creates, including Summer’s chance meeting with Ryan (Macfarlane), a newcomer to their community.

In a statement on inking the pact with Hallmark Media, Sweeney shared: “I am thrilled to continue to work with Hallmark as they continue to support my work as an actress and as a producer. I’m very proud of our Christmas movie and excited for the future projects to come!”

Lisa Hamilton Daly, Executive Vice President, Programming, Hallmark Media, added:  “Alison Sweeney has been an incredible creative partner for us over the years – both on screen as well as behind the camera as a producer. She’s long been a fan favorite and we can’t wait to continue our work together as we bring new stories to life.”

Sweeney has been making story arc visits to Days of our Lives in recent years.  No word if she will be making a return to the series now that its permanently on Peacock.

So, will you be checking out Alison’s new movie when it comes out in time for holiday season? Comment below.

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Days Of Our Lives

DAYS Alum Mark Hapka to Play Johnny Depp in Tubi Film on Heard/Depp Trial

That didn’t take long! A TV movie based on the Johnny Depp/Amber Heard defamation case is set to have its premiere on September 30th on Tubi.

Hot Take: The Depp/Heard Trial will follow the tumultuous relationship in court and out of Depp and his ex-wife in a dramatization of the two-month long defamation trial that captivated the public.

Photo: AP

Taking on the role of motion-picture star Johnny Depp will be none other than former Days of our Lives cast member, Mark Hapka (Ex-Nathan Horton). Hapka played Nathan from 2007-2011 on the daytime drama series.

Megan Davis will star opposite Hapka in the role of Aquaman star, Amber Heard.

In a statement, Adam Lewinson, Chief Content Officer for Tubi, shared:  “Hot Take: The Depp/Heard Trial has ‘Hot Take’ in the title for a reason.  With our partners at MarVista, this Tubi Original was fast-tracked into production to capture a timely take on a story that became part of the cultural zeitgeist, painting a unique picture of what millions watched play out in the headlines over the summer.”

So, what are your thoughts of the casting of Hapka as Depp, and do you think it’s too soon for a movie based on a trial that just wrapped a few months ago in June to be released? Comment below.

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GH’s Nicholas Alexander Chavez (Spencer) talks with Michael Fairman immediately following his Daytime Emmy win for Outstanding Younger Performer in Drama Series. Leave A Comment
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