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RATINGS: All Soaps Up In Total Viewers! B&B, GH & Y&R Gain In 18-49 Demo On Strength Of Emotional Stories!

By Michael Fairman

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Courtesy/CBS

Courtesy/CBS

Here’s some good news going into the holidays for your favorite soaps, and with only be a small amount of daytime dramas left on your screens, even though we may squabble and take sides on what is our favorite soap of all-time or at the moment, when the ratings are up it helps the sum of the total!

And that was the case for the most part for the ratings for the week of December 8th through December 12th, which featured some emotional stories and more.  In total viewers all four network soaps were up!  Leading the pack with the most gains was The Bold and the Beautiful as expected with the final episodes of young heroine Kim Matula as Hope as she says her goodbyes to Liam (Scott Clifton) and heads off to Milan.  B&B gained +283,000 bringing its total to 3,770,000 . The show also gained in key demos; women 18-49, 18-34 (most of all soaps), but was in the minus column in women 25-54.

Courtesy/ABC

Also with a strong showing was ABC’s General Hospital which had a week of drama that included Nina (Michelle Stafford) and Franco (Roger Howarth) being caught with Ava’s (Maura West) baby, Ava being arrested for Connie’s murder, Sonny (Maurice Benard) telling Carly (Laura Wright) to never come back to see him in prison, and the heartbreaking final scenes of Kelly Thiebaud as Britt.

GH was back over the 3 million mark with 3,035,000 gaining +70,000 in total viewers.  However, GH scored gains in all key women’s demos and the most in 18-49 and 25-54 categories of all the daytime dramas.

The Young and the Restless also delivered strong gains with +186,000 bringing its number one lead in total viewers to 4,758,000.  Phyllis (Gina Tognoni) finding out about Jack  (Peter Bergman) and Kelly’s (Cady McClain) relationship, the continued Adam Newman (Justin Hartley) return plot, and the reveal scene where Michael (Christian LeBlanc) tells Lauren (Tracey E. Bregman) he has prostate cancer, Dylan’s (Steve Burton) marriage proposal to Avery ( Jessica Collins) and Ashley (Eileen Davidson) and Stitch (Sean Carrigan) having sex in the shower were just a few of the happenings in Genoa City.  Y&R remained in first place in all key demo categories 18-49, 18-34 (although they lost viewers in this demo), and 24-54.

Courtesy/CBS

Finally, Days of our Lives also gained in total viewers adding +55,000 to come in for the week with 2, 445,000 which featured the further introduction of One Life to Live favorite, Melissa Archer as Serena Mason and her relationship with Eric Brady (Greg Vaughan), what Melanie’s (Molly Burnett) secret is, and Will (Guy Wilson) coming home as Sonny (Freddie Smith) is still reeling from finding his ex Paul (Christopher Sean) is in Salem and more.  In key demos, DAYS gained in women 18-34, but was in the minus column in the 18-49 and  25-54.   View the entire ratings picture courtesy of SON here.

So, what do you think of the ratings week performances of your favorite soaps?  Put on your Soap Opera Programming Executive Armchair Quarterback hat and let us know, what is working for you on your soap? What would you do, if anything, to make it even better? Comment below.

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Im so happy Steffy is coming back to BB. I wish Sharon & Adam would be back together. on YR

I thought that Bold and Beautiful was amazing and loved the scenes with Lope. Fantastic. I already miss KM and hope that at least the character of Hope will be back soon.

Great news, but it would be fun to do a Fantasy Soap like those guys do with their Fantasy Football and Baseball. I would love to cherry pick my favorite characters/stories and put them into their own soap. I actually watch all four again, but there are still some couples/stories that I cannot watch because they bore me.

For me YnR has been doing everything right. I anticipate seeing it each day and hope the headwriting change doesn’t alter that. As for GH, which never seems to be able to hold on to its 3 million mark, 2013 has made me increasingly disenchanted with the far-fetched “stories.”. Recently centering more heavily on all this mob business again, which so many were grateful had been abandoned, GH is losing this viewer as of 1/1/15.

I know what you mean.
I lost interest in and dropped GH long ago.
It became too mob-ish, violent and depressing.
If at any random moment I decided to sneak
a peek, I am sure to see someone crying, someone
screaming, someone pointing a gun, someone about
to be shot, someone about to die, mob talk, jail scenes,
etc. etc. etc.
Ugh. Too much ugliness.

Nanci
A least GH runs on entertainment, and none are diseased or dying.. lol
Y&R characters are diseased peoples lol..
the big story is watching a man die of horrible disease, cancer.. ohh what fun!
— Y&R cancer’
Delia, Ashley, Michale, Lily, Delia died anyway,,
ohh yah Jennifer Brook died from Y&R cancer..
Hope was diagnosed with terminal pancreatic cancer,
Katherine Chancellor had surgery for a brain tumor and a breast cancer scare.
Colleen dies to give Victor a heart
Paul get a transplant too
Niel is blind
Dylan has PTSD
Niki an alcoholic & Multiple Sclerosis
Sharon is Bipolar
Y&R drama has always run on diseases and death,,
good lord they should quarantine the soap … LOL

Watching people suffer and die of a variety of ailments is not fun, really it isn’t..
It takes them a year to suffer and die.. people have to watch them suffer to their deaths!
Y&R characters all need to go General Hospital and let the fine doctors cure them or put them in river and have done with it LOL .

GH, someone will get shot and be thrown in the river.. no need to get depressed they usually are very bad guys who end up in the river..
and they usually do not die..
GH will have a shoot-out and yet no bodies piled up lol ..
As a matter of fact, not one character on GH is diseased and dying of cancer or another disease.. all are healthy, hot and sexy, and live very very exciting lives!!
RC and team don’t write diseases they write good stuff that is not depressing, good entertainment..

Long live ALL the soaps.. they are loved !!!

You are right about the part with someone crying and screaming…that was me…Obama interupted my soaps again…lol

Nah, no diseases on GH (rolling eyes), just plutonium poisoning or whatever Luke and Jerry were dying of not too long ago.

If they keep wearing those magical masks they might come down with an epidemic of latex poisoning or something.

Yes, when I started watching GH again in 2013 I was disappointed to still see the guns & violence-mob, mob, mob. It used to be just bad people trying to kill a family or something, mob would take them out, move on. Recently though Sonny’s been trying to kill just whoever makes him mad or might tell something on him. He’s lost his mind. Still, I complain, then ignore it. But as of late, it has slowed down considerably. Pretty sure only 1 person got shot during all of sweeps, and he didn’t die. Sonny’s bodyguard. Now Nathan is in the hospital w/a shoulder wound. He’s a cop, but the shooter shot to wound him only. Kinda weird for GH, especially since Shawn the hitman has missed his last 37 murder attempts. He’s like a virgin all over again. LOL. I can only hope that this means the murdering has slowed down. Everyone’s pointing guns at each other but not using them. Maybe it’s just wishful thinking it will stay slowed down.
IMO, the female demos would rise much more for females if they’d put all the violence on the backburner. Not the excitement, just murder.

@su0000 And you have totally hit on my problem with GH! Realism! Cancer is a fact of life, people are diagnosed and dying from it every day. In your life you will know at least one person, if not more (unfortunately) who will suffer the disease. Let me ask you a question: when was the last time your (let’s say) best friend suddenly pulled off a plastic mask to reveal they were someone else? When did you know of someone hog tied and thrown into a hole in the ground (oh, and let’s not forget the person hired to bring the captive food and water)? When is the last time a magistrate, out of Court, saw you at a restaurant and forbade you to see another party? When is the last time you traveled from point A to point B in nanoseconds? How often do you see guns flashed around (but rarely does anyone get shot)? Who do you know who got shot in the heart and is walking around perfectly fine today? For that matter, how many presumed dead people have you known? I could go on and on, but you get the idea. Hey, a little fantasy is fine, but GH overdoes it. At least for me. But, hey, if that’s the kind of mindless entertainment you enjoy, have at it.

jonboy
I see what you described in movies and in TV drama show, commely..
That is exactly how they are written..
Pick a drama sitcom..
one shot and in next 12 minutes back at work..
They get on a plane and in flick of the screen they are in Afghanistan..
People are getting shot and within minutes are walking around in movies and on tv..
as a matter of fact..
In 60 minutes time ones whole lifetime can been shown..
That is how movies and TV shows work.. 🙂
and in tv and movie drama .. people are hog tied and thrown in hiles and not feed lol .. and much much worse..
As for the masks.. have you ever watched spy movies or even Mission Impossible, 007..
Yes, jonboy I have seen it all in other shows outside of GH..

some get married and within 17 minutes we see them a week into their honeymoon..
It is how it is done, jonboy ..
And even a soap can be entertaining.. that is why many watch, to be entertained is a weird sorta way lol..

jonboy.. soaps will never be in real life time..
GH like movies and drama tv series, are total fiction for entertainment .. 🙂

But we are not talking about a weekly drama, comedy series or spy movies. We are talking about a continuing daytime drama. In reference to your last statement regarding these shows being “total fiction for entertainment”, soaps have also been known to educate as well as entertain. Despite your obvious deference to cancer, bipolar and stories of the like, these types of stories can also educate us, the viewer. How is anything that goes on in GH ever going to do that? GH is pure escapism. If that’s as far as your mind wants to expand, then by all means enjoy it. I need something more.

Certainly a good thing that GH is above 3 million and has been hovering around that mark since Nov sweeps. But GH scored the most gains in 18-49 and 25-54? GH is down HUGE in all three demos from last year, down 20-30% while, Y&R and B&B are either up or basically flat. That has to be a concern.

Y&R is really good right now. Adam and Phyliss back causing problems. Yea! The only thing that would make it better is if they would bring in Vincent I(David from AMC). He was such a good actor. It is fun to actually look forward to seeing the next episode. After the loss of AMC, I never thought I would enjoy another soap. Thanks Y&R for really good daytime entertainment.

I’m a bit surprised by these numbers, usually around this time of year ratings drop a bit because of the holidays– of course the week being mentioned was the wrap up from Nov. sweeps, so these numbers might be going down next week. But right now I am enjoying all four soaps, which is rare.

On Y&R I am finding JH’s Adam believable, as well as GT’s Phyllis—both are two of the better recasts to date. On B&B the drama has been non stop of late. GH actors are making really silly stories wonderful with their acting skills, such a joy to watch them. And Days, well it has been sluggish for a while, not quite up to it’s old steam, but it is improving which is a good sign.

So if these trends continue it will be a Merry Christmas to all soap fans and to all soap fans a good night. ( or in our case a good afternoon unless preempted by Obama) LOL.

Watch B&B because Steffy will be returning, I wanted to be up with the play rather then reading blogs. Also to see the boring departure of Hope, never felt anything.

Su,
So true about the sicknesses, etc. with Y and R, but most were long ago.
Except for Delia of course, a storyline I hated. With GH, the violence is
always ongoing and front and center. With so much real-life violence on
the news, I would not want a soap I watch to just add to it.

Jimh,
I know! I was majorly mad when Obama came on toward the end
of Y and R today. That happens too often!

Nanci
There is not a lot of violence in GH..
There are numerous stories, none have violence..
what you refer to as violence is a mob shooting, and they are not common..
a prison fight is rare/1st one, actually….
Your comment
” violence is always ongoing and front and center”
..Is false…..
There are numerous great stories in GH.. ..
they are suspenseful, intriguing, full of surprises, humorous, twists and turns, and and they are not violent..
there is variety of non violent entertainment.. love and other good stuff ..

GH is not a traditional soap, it is modern and awesome!!!

Dang it, Su.
This is funny, though.
I started thinking Hmmm, I would
hope to give GH another chance.
So just a bit ago I turned it on, and
what was immediately on the screen
was a black man (dont know his name)
pointing a gun at a crouching guy.
Oh well. I tried.

I wish someone would really address the mess DAYS is in. No one is helping it stay on the air by whitewashing it’s serious problems

Days Of Our Lives

DAYS OF OUR LIVES: Marlena Looks Back at 50 Years in Salem

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The June 22 episode of Days of Our Lives reminded us all of why Deidre Hall is iconic in the role of Dr. Marlena Evans. Here we are 50 years later, and Marlena is still the heroine of the long-running soap opera, and Deidre remains one of the most most recognizable names in the history of soaps.

To pay tribute, and to look back at the life and times of Marlena, the story starts with Marlena flipping through a photo album of her with John (the late Drake Hogestyn) over the years. As she misses him dearly, she gets a knock on the door and its none other than John’s son, Paul Narita (Christopher Sean).

With Andrew (Colton Little) in Salem working on a case, he sits down with Marlena, who says she can’t believe its been fifty years since she first arrived in Salem! Cue: Deidre’s first scenes on DAYS when she finds Mickey Horton (the late John Clarke) playing chess against himself inside the mental institution she worked.

Courtesy/Peacock

THE FLASHBACKS OF MARLENA’S LIFE

From there, viewers definitely got the cliff notes version of the history of Marlena and entrenched within them, some of the biggest moments in Deidre’s enduring run.

Paul thinks he is looking at 70s, and early 80s Marlena while going through her scrapbook, but he is actually looking at her twin, Samantha (Andrea Hall). Cue: when Marlena confronted Samantha about impersonating her, and then later getting a call on her radio show from the Salem Strangler (Jack Coleman as Jake Kostichek) who killed Samantha thinking it was Marlena.

In the present, Belle (Martha Madison) has arrived at this time to meet up with Paul, unaware of this trip down memory lane. She wants to go over the findings in the chess board mystery Stefano willed to Marlena and John, in private with him, since Marlena previously said she wanted nothing to do with it.

Back to the history lesson, Marlena speaks highly of Don Craig and even though their marriage didn’t work out, she could find a path forward with the new love her life, Roman Brady. (Wayne Northrop however is never shown, possibly to keep the story focused on John as Roman for confusion sakes?)

Paul sees a photo of a young Carrie (Christie Clark) in the album and Marlena says she was such a godsend after losing her baby. In fact, Marlena says caring for Carrie prepared her for her having and raising her own twins, Eric and Sami. Cue: The twin visiting Marlena in the hospital.

JOHN AND MARLENA’S LOVE CONQUERED ALL

Then, in a way to get through and incorporate the wild storylines only Marlena could have been in, she tells Belle and Paul, she has been through so much in her life, how lucky she was to find John, and some of the most unbelievable experiences no one could imagine. Cue: Marlena possessed by the devil and levitating from the bed. Next, John confronting Marlena being the Salem Stalker, where she admits she killed Alice Horton, pretends she needs help, then pulls a gun on her beloved John!

The comment is made by Paul and Marlena, that she literally has been to hell and back and she could not have survived were it not for her beloved John. Cue the big emotional highpoint clips; The Pier Scene! Marlena steps out of the fog when John sees her from a distance. After believing she was dead for four years, here she was before him in one of the greatest reunions in a soap opera love story in history. What followed were other times of the life of times of Jarlena.

Courtesy/Peacock

MARLENA’S ‘GIFT’ FROM STEFANO HAS A NEW CLUE

When Marlena makes a brief exit to the other room, Belle fills in Paul on the chess set Stefano left her mother and the photo of the Lire. Paul said he will investigate. Marlena comes back into the room and overhears, and says to promise her if things get dangerous he will back off, she does not want anyone hurt by Stefano’s games.

As the episode comes to a conclusion, it’s just Belle and Marlena going through the photo album giggling about 70s hairstyles and all the memories. Belle speaks on the impact Marlena has had in everyone’s lives, and that she is both the heart of their family and the heart of Salem.

An end card comes up acknowledging Deidre Hall’s 50th anniversary as Marlena, and we fade to black.

So, what did you think of Marlena’s walk down memory lane? Were you happy to see the flashback clips utilized throughout? Were you touched by the scenes and the performance of Deidre Hall? Let us know what you thought of Deidre’s 50th anniversary episode via the comment section below.

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Days Of Our Lives

Deidre Hall Marks 50 Years as ‘Days of Our Lives’ Dr. Marlena Evans

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If you have ever tuned-in to the soap opera genre over the last 50 years, and witnessed some of the greatest romances, drama, classic and outlandish storylines of all-time, you would have seen Deidre Hall smack dab in the middle of it as longtime Salem heroine, Dr. Marlena Evans.

It was 50 years on this date, June 21, 1976 that Hall first appeared on DAYS on NBC which was its home for 57 years before it moved to its current streaming platform on Peacock in September of 2022.

In Hall’s first episode she was introduced as a psychiatrist treating Mickey Horton (John Clarke) at Bayview Sanitarium after he suffered a complete mental breakdown. Mickey learned that his brother Bill Horton (Edward Mallory) was the biological son of Mike Horton (Wesley Eure) with his wife Laura (Susan Flannery) and that he had been lied to for years and years. From that moment on, the rest is television and soap opera history. Days of Our Lives put Hall front and center.

Photo: NBC

There were so many heartbreaking and shocking story twists involving the beloved Marlena. One of the first was the historic crib death of baby DJ (Don Jr.) in 1980, Marlena’s infant son with Don Craig (Jed Allan). The story had never been told on daytime television and Hall’s performances received accolades from TV critics to fans when Deidre received thousands of letters from grieving mothers who had gone through the same thing in their own lives.

DAYS also brought Deidre’s twin sister, Andrea Hall Lovell to the show as her on-screen sister Samantha, who had a grudge and even locked Marlena up in a sanitarium and took her place! Fast-forward and in 1982, DAYS launched the Salem Strangler story where everyone believed Marlena was his next victim, only it turned out to be Samatha. Jake Kositchek (played by Jack Coleman) was revealed to be the actual serial killer.

Later, Deidre would assume the role of Marlena’s look-alike, Hattie Adams in 2004, once played by her sister, Andrea. Over the years, Hattie has come back to Salem and caused trouble giving Hall a chance to play a different type of character, then the always upstanding Marlena.

Photo: JPI

THE LOVES OF MARLENA

Deidre Hall struck gold with all her leading men: from the late Jed Allan, to Wayne Northrop as Roman Brady, and of course, her enduring love story with the late John Black played by the iconic Drake Hogestyn. In fact, Marlena’s 1986 wedding to John (who was believed to be Roman at the time) remains a favorite of fans to this day.

TOP MARLENA STORYLINES OF ALL-TIME

While the list is long, here are several that were some of the memorable during Deidre’s five decades in Salem!

The Possession (1994- 1995)
Considered one of the most ambiguous, outlandish and unforgettable story arcs in soap opera history, then Days of Our Lives head writer, James Reilly went there! Marlena was possessed by the devil! That included; the demonic eyes, hissing at father John (Black) the priest, morphing into creatures, and the classic levitating in her bed! It became a cultural phenomenon and cemented Deidre Hall’s status as a daytime television legend. Just ask Ryan Gosling!

Photo:JPI

The Affair with John Black (1993)
John and Marlena’s forbidden love could not be denied and they had passionate affair, while she was still married to the real Roman. Problem was her daughter, Sami (Alison Sweeney) caught her mother having sex with John on a desk that changed Sami forever.

The Salem Stalker Mystery (2003-2004)
In a shocker, Marlena was revealed to be a serial killer who bumped off several Salem favorites residents who were all alive on the island of Melaswen (spelled “New Salem” backward). Turns out, she was manipulated and gaslighted by Andre DiMera (Thaao Penghlis) to do the “killings” and had no memory of her actions.

The Pier Scene (1991)
This remains Michael Fairman TV’s all-time favorite Deidre Hall moment, which featured some of the best acting in the storied careers of both Hall and Drake Hogestyn.

In the story, a presumed-dead Marlena returns after four years. One foggy night on the pier, John is alone, and Marlena steps out of the fog to reveal herself, and is reunited with the love of her life. You can watch it any year, any decade, and in any moment, and it will have you reaching for the hankies again and again. (best music score fo a soap scene of all-time too!)

Photo: NBC

Kristen’s Secret Room Reveal (1997)
Marlena was caught in Kristen Blake’s (Eileen Davidson) elaborate web of lies, when she was held hostage in a secret wine cellar/room until John managed to track her down, leading to an iconic on-screen reunion. The classic catfight between Hall and Eileen Davidson was one for the ages.

It should be noted that Maison Blanche, Queen of the Night, Possession, Aremid and Lady in a Cage were all a part of classic DAYS storyline and all featured Hall at the epicenter of it from 1993-1996.

THE RECENT YEARS OF MARLENA

In recent years, DAYS brought back the possession 2.0 storyline under then head writer Ron Carlivati in 2021 where the devil leapt back in Marlena after taking advantage of a frail Doug Williams (the late Bill Hayes)

In 2025, viewers watched the end of the love story of John and Marlena, as John succumbed to injuries sustained in an explosion saving a vial of medication needed to bring Bo (Peter Reckell) back to life. Marlena has been a widow on-screen since June of 2025 as Hall as portrayed the good doctor struggling with her grief and to move on with her life since his death.

Photo: JPI

One story that never goes away is Stefano DiMera’s (the late Joe Mascolo) obsession with Marlena, his “Queen of the Night.” Even in death, Stefano is toying with her from the great beyond with the mysterious chess set and the missing “pawn,” that he had gifted John and Marlena in his will. The mystery is currently unfolding on all-new episodes of Days of Our Lives.

Tune-in to Days of our Lives on the Monday, June 22 episode as Marlena looks back at her 50 years in Salem.

Share your congratulations to Deidre Hall for this incredible 50-year milestone as Dr. Marlena Evans on Days of Our Lives in the comment section. Then let us know, what is your all-time favorite storyline or moment in the life of Marlena over the past 5 decades? And, just for kicks, and to celebrate this amazing milestone, here is Marlena levitating below circa Christmas Eve 1994.

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Days Of Our Lives

Al Calderon Reflects on ‘Major Chapters’ Coming to an End on ‘Days of Our Lives’ and ‘Brilliant Minds’

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It’s been a bittersweet time for Al Calderon. The talented actor/singer/songwriter has watched from his vantage point to roles he loved so much come to their conclusion for different reasons.

In a heartfelt message posted to his Instagram story on Saturday, Calderon took a moment to share how grateful he was for the opportunity to play Javi Hernandez on Days of Our Lives, and nurse Nico Silva this year on NBC’s second season of Brilliant Minds. Currently, Brilliant Minds has two more episodes that will air on June 24 and the series finale on July 1.

Calderon expressed, “As I sit here reflecting on this lovely Saturday afternoon over the last two years of my life, I have two major chapters closing that have been part of my life every day for the last two years. We have Brilliant Minds. Our last episodes are wrapping up, and then my last scenes aired yesterday as me as Javi on Days of Our Lives.

Photo: JPI

“I’m just unbelievably grateful for the chance and the opportunity to be a part of something so much larger than me,” continued Al. “I (will) love Days of Our Lives forever, my family. Thank you for supporting me and supporting my decision to take the leap of faith and believe in myself and, and tell other stories. You know, it’s never goodbye. It’s always ‘see you later’ to me and just leaving with love and leading with love.”

Al concluded with a special mention to some very important people, the fans: “Thank you to the fans and the support from everyone, the lovely messages. So this next chapter, hopefully it’s not a dragon, hopefully it’s a gold coin.”

Photo: NBC

Calderon’s journey on-screen on Days of Our Lives began in October of 2024 and concluded this month. In one of his last appearances Javi was asking a favor from Gabi (Cherie Jimenez) before bumping into his ex, Leo (Greg Rikaart). In story, Javi has a new romance with Gus (Michael Ocampo), while fighting his feelings for Leo. The role of Javi will be played starting on June 30 by Jacob Martinez who takes over the role.

NBC decided to cancel the Brilliant Minds, after it split up the airing of its second season which began in the fall of September of 2025 and the back-half started airing after a long break this past May. Calderon joined the medical drama staring Zachary Quinto for the new season, which sadly was its last.

So, will you miss Al on Days of Our Lives and Brilliant Minds as his time on-screen has come to an end? Share your thoughts via the comment section below.

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