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RATINGS: B&B, OLTL & DAYS gain some viewers, but all soaps down in Women 18-49 demo!

The ratings are out for the week of October 17th-21st and while there were total viewership gains by some of the soaps, all of them were down in the key 18-49 female demographic!  Let’s take a closer week.

The Bold and the Beautiful remained in second place again this week with the most gained viewers of +75,000.  One Life to Live is again in third and added 13,000, while Days of our Lives gained + 50,000 eyeballs.  DAYS  is now  fourth of the five soaps with the bottom position going to General Hospital who lost the most viewers last week. The Young and the Restless stayed in the top slot again, even though they also lost some viewers this past week.

In the key 18-49 demo all soaps lost viewers and rating share and Days of our Lives and General Hospital tied all time lows for the share.  View the entire ratings via Soap Opera Network by clicking here!

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  1. Nancy Wizner

    October 28, 2011 at 12:55 pm

    How about 50 and up! We’re NOT dead! So strange that when we were 18 – 49, we counted. We have always been the viewers of the Soaps. Now because we are 50+ we don’t count? Come on – really????? Something needs to be corrected here. Talk about discrimination!!!

    • Nancy Wizner

      October 28, 2011 at 12:56 pm

      By the way, if they counted 50 and up, the ratings would probably be sky high!

      • Karen

        October 28, 2011 at 2:36 pm

        I guess they don’t think 50 and over are purchasing consumers!

    • ethel

      October 29, 2011 at 7:33 am

      it’s not just the folks who do the ratings – its all over our so called united states – look at corporate america: most workers in their late 40’s on up are scared of loosing their job because of age – there is just no respect for us anywhere……….i know because i will be 60 next month!!

  2. vik

    October 28, 2011 at 1:56 pm

    AND also,,,ive been watching since i was YOUNGER than 18, now cus 53, and still watching..we’re not counted at all as relevant viewers? whats the dif. I STILL HAVE TO BUY SHAMPOO!

  3. david

    October 28, 2011 at 9:52 pm

    At the link to the ratings, notice OLTL beats GH in every category.

    • Jessica

      October 29, 2011 at 11:30 pm

      Too bad all of those OLTL viewers weren’t watching when it actually mattered.

  4. Shamrock67

    October 29, 2011 at 6:54 am

    Well this is a first for me, but I really needed to get this off my chest! I have been a daytime fan since the 70s & I grew up watching Another World, Days, & GH. It was a family thing, 3 generations of women in front of a b & w TV watching the “stories”. Over the years we have seen a lot of silly stuff on our soaps, but through thick & thin we have stuck by them. Well in the era of them dropping off like flies, I think that the TPTB should be a little more attentive to the the people who actually care what happens to them. Use our vets! On GH this week I was over the moon to see the characters of Alexis & Luke actually having an interesting, funny & pertinant conversation at the landmark Kelly’s. It was a reprieve from the Cruise from Hell, where between the pre-buscent activities of over indulging in alcohol to uncomfortable make out sessions and a really bad “Gilligan & Ginger” rowing the boat made me shake my head. Don’t get me wrong, I love the actors that portray the characters, in my humble opiniion GH has the creme of the creme in daytime, the problem is the writing. One would think that the network with the soon to be one remaining Soap would at least have the respect & pride to provide quality storylines. There are other network soaps that have much better storylines with far less talented actors than GH and they are doing well in the ratings. ABC you have a goldmine of talent on your hands, so please start using it!

  5. Deborah

    October 29, 2011 at 8:07 am

    I am 58 years old. I have watched soaps for 40 years and NEVER have I been polled!!! Do I NOT count??? I don’t know who does this POLLING but I bet there are alot of people like me who have never been counted!! If I am not home I am recording my soaps. How do those of us who have NEVER been polled or counted go about doing so????

  6. My2Cents

    October 29, 2011 at 4:52 pm

    I would like to see the ratings all in all for the soaps.
    Who is 1st with viewers and who is last?

  7. lew

    October 30, 2011 at 9:29 am

    I have to say that I am extremely disappointed by the writing of Garin Wolf. I expected so much more after they released Bob Guza. But instead of positive changes, we still have an excess of Sonny,Carly, Jason and the mob. ENUF!!!!! If the powers that be at GH want this soap to succeed, revamp it quickly. FRONZIE is waiting to give them their pink slip and to open the door to Katie Couric.

  8. jp

    October 31, 2011 at 3:32 pm

    OLTL is doing better in the ratings than GH because it has a better group of writers, actors and storyline. The powers at be value the history and legacy of OLTL. I can not say the same for GH. ABC had to get rid of its powerhouse soap and keep the one its canceling on its own come next june.

  9. My2Cents

    October 31, 2011 at 6:26 pm

    The one thing OLTL does that GH doesn’t, is honor their VETS.
    For that alone, this show stands out.
    Besides, GH is the worse it has been in the 35 years I have been watching it.


  10. Jared

    October 31, 2011 at 7:02 pm

    I agree with most of everyone up there. Yes, it sucks how this country and its corporations and youth disrespect age. It’s simply a tragedy. Also, One Life to Live IS better than GH and has been for most of the last few years in every way. Soapy, over-the-top storytelling grounded in relatable cross-generational character interactions trumps godfather wannabe mob plots every day of the week. DAYS is improving since the reboot. I’m glad to see Marlena back as the matriarch where she belongs. Speaking of another show that respects its veterans, DAYS is up there with ONE LIFE TO LIVE. Y&R, my favorite show from the 80’s to the mid 00’s, is simply unwatchable. MAB, give me your pen and let me fix this mess! Stat! B&B? Never could stand it. Too incestuous for me. How many people in LA, and these people can’t find people from other families to date? Someone clue me in, please. Happy Halloween, my soap loving friends!

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Breaking News

The Young and the Restless Pushes Back Production Restart Date Due To COVID-19 Spike

As the coronavirus pandemic is spiking again in LA County and California, CBS’ Daytime-Emmy winning The Young and the Restless has now postponed their previously announced goal of a production restart of July 6th to now eyeing July 13th as their new start date.  Deadline first broke the news.

But all of this could change, given that California Governor Gavin Newsom and LA County health officials have come forward that the spike of COVID-19 cases, test positivity and hospitalization rates in California have given the Governor serious concerns, so much so that now he is tightening restrictions again for the state to include: once again shutting down indoor dining, closing all bars, indoor movie theatres, as well as all beaches being closed for the 4th of July holiday.

Just last Friday, Y&R picked up the Daytime Emmy for Outstanding Drama Series at the 47th annual Daytime Emmy Awards. 

General Hospital is still eyeing a mid-July production restart, The Bold and the Beautiful had gone back into production and Days of our Lives still has episodes banked into the fall, and at this time have not yet announced plans to restart production.

So, do you think Y&R can safely go back into production in a few weeks given the COVID-19 uptick in new cases? Comment below,

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General Hospital

GH’s Michael Easton Posts “Ask Me Anything” Part Two

Over the coronavirus pandemic General Hospital star Michael Easton (Hamilton Finn) has been answering several fans questions posted to him in a series of posts on his official Facebook page. 

This week, Easton posted part two of his “Ask Me Anything”, and the fan favorite said he he will do his best to get through everyone’s questions and thanked those who made donations to America Health Care Workers and food banks during COVID-19.

In part two; questions ranged from: his connection with his on-screen brother played by Josh Swickard, if he would ever consider a return to Days of our Lives to reprise the role of Tanner Scofield (his first soap role), what is his favorite part of playing Hamilton Finn, and the casting of his on-screen daughter Violet played by Jophielle Love and more.

One question posed to Easton revolved around the just completed Daytime Emmys, when he was asked: “How many times have you submitted yourself for the Emmys? Some actors seem to put a real emphasis on being nominated but you don’t seem to care that much?”

Michael responded: “I’m pacing myself. I’ve maybe submitted three or four times in twenty years. It’s a lovely honor but not something I focus on. Everyday I try to give the best, most truthful performance I can and as I long as I can do that…I live with myself.”

Make sure to “Like” Michael’s official Facebook page, if you have not already to see more of his “Ask Me Anything’s”

So, what are your hopes for Hamilton Finn when Michael returns to taping new episodes of General Hospital in the future?

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Breaking News

47th Annual Daytime Emmys Draws Over 3 Million Viewers For CBS Telecast with Return to Network TV

Friday night was a good night for daytime!  With its first foray back on to network television since 2011, the Daytime Emmy kudofest, while for the first time held this year virtually, due to the COVID-19 pandemic, scored very well in its timeslot.

The CBS broadcast averaged 3.1 million total viewers and a 0.3 demo rating.  That is way up from the last time viewers saw the award show on TV when it was on cable network POP TV back in 2015 with just over 900,000 viewers for its initial broadcast.

According to TV Insider report: The first hour of the Emmys garnered 3.3 million viewers to top the hour by edging out a rerun on ABC”s Shark Tank, and then slipped to second place for the second hour with 2.8 million viewers.

These were strong numbers for Friday night, and hopefully CBS and the other major networks will now continue this, and serve up the Daytime Emmy Awards moving forward.


The ladies of CBS’s The Talk hosted the event; each virtually from their homes, in an event filled with at-home acceptance speeches and presenters, and clip packages. The show was produced by NATAS and Associated Television International

So, what do you think of the ratings performance of this year’s Daytime Emmys?  Comment below.

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Video du Jour

B&B’s Heather Tom talks with Michael Fairman immediately following her record-tying win in the Lead Actress category during the 47th annual Daytime Emmy Awards.  Heather and Erika now hold the most wins for an actress with 6! Leave A Comment

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