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RATINGS: Days of our Lives Climbs To #2 Spot In Key 18-49 Demo

Photo: JPI

In the latest Nielsen ratings for the week of December 9-13th, it looks like Days of our Lives time jump may be paying off!

After weeks of various preemptions for all network soaps from the impeachment hearings of President Donald Trump, it hasn’t been an easy time for soap fans to often locate their favorite fictional towns on regular television, so they either had to wait it out till episodes were being post on network .com’s or apps, or had to wait another day to view the regularly scheduled episode.

Photo: JPI

All that said, Days of our Lives landed in the #2 spot in the key womens 18-49 demo for the week.  Only. The Young and the Restless (0.44) was above DAYS (0,42) in that demo.  While Y&R was in first and DAYS in second, B&B and GH tied for third place (0.40).

Advertisers look at the 18-49 demo as one of the most lucrative for them when choosing programs to run their spots in, as do network executives.

Back on November 8th, centering around Days of our Lives’ 54th anniversary, the series kicked off a year fast-forward which thrust many of the characters into new sets of circumstances and romances, as the audience now awaits to see just how things ended up the way they are now.

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Head writer, Ron Carlivati has designed the time jump to be a can’t-miss-an-episode story, or you might miss a key clue to how things have been shaken up in Salem.

So, what do you think of DAYS jumping to #2 in the womens 18-49 demo?  Is it a signal of a upward turn for the series as it begins 2020? Share your thoughts via the comment section below.

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Phil
Phil

Call me crazy, but I actually think DAYS is back on top again! Loving the show lately!

C.M Smith
C.M Smith

This is a misleading headline because the ratings are a bit distorted and not accurately represented right now due to preemptions, interruptions and bad counting. Until the impeachment stuff is over, the ratings can’t be seen as a good measurement of the soaps’ success/failure.

Su000
Su000

hi C.M Smith,
the headline was right on,,
It said; was about the demo
” #2 Spot In Key 18-49 Demo”
not ratings,,
Days has been doing very well, someday it will be #2!! 🙂

C.M Smith
C.M Smith

It’s clear you are a bit too drunk on eggnog and your love for Ron Carlivati’s writing during the holiday season to be rational and/or objective. Merry Christmas!

Su000
Su000

Dear C.M Smith,
I’m not in love with Ron Carlivati’.
We never dated and never had a first kiss.
‘sides, he wouldn’t be interested in me..
Nonetheless, I do admire his writing.
ahh- one can get drunk from eggnog?
I’ve never tasted eggnog, the name alone is a YUK turnoff.
Merry Christmas!!
hope Santa was good to you 🙂

Boop
Boop

Perhaps , by your comment, you are , too!

Tom
Tom

You are exactly right C.M. Smith. GH numbers are lower because the showed the last 20 minutes of that Monday and can’t accurately reflect where they should rate for the week.

Bostonnc
Bostonnc

I agree Tom and CM — it’s a misleading headline.

Alberto Guajardo
Alberto Guajardo

Hurray for DAYS!!! I for one am loving all the can’t miss stories and surprises of the time jump.

Melody
Melody

There is no real difference between a 0.44 demo rating an a 0.40. These ratings are terrible, all around

Tatiana
Tatiana

Overall advertisers look at all figures. Days continues to be last in the food chain of soaps week in week out, the slight increase they got in the demographic age is a joke.

Su000
Su000

Days seem to be rocking’
with exciting, intriguing interesting stories.
Days has bang !
WTO Days pulling in the young ones.
to mention/
GH has become gawdawful stale,,
it has the potential for intrigue and excitement
but failed 110% to bring the drama.
GH has a
villainess Chloe in the hospital
with her baby bursting with betrayal deceitful lies
a father that nearly killed his son
Peter who killed to cover up horrible deeds
Nikolas and Jax scheming against Valentin
and not one- not one- story is worth watching
GH stories are empty of-
intrigue, drama, excitement, mystery, shockers, enticement.
GH has become a total lullaby.

Days brings the action GH brings slumber.
Days- deserves to be #2 in the young demo.
good going Days !!!!

As for Y&R–
HUH still #1- it’s repetitive and becoming lame ..

As for the hearings and missing soaps..
I’ve missed none-
I watch via Canada/somewhere for the preempted ones.
and- it’s only a couple episodes that are late to watch, no big deal,

viewer88
viewer88

Oh Sue,
you are a reron fan, even though the writing is on the walls.
what you call ‘action’ the general consenus calls ‘the cartoon summation’ and reron calls it a ‘time shift’.
even the entire cast, well no, they shouldn’t be wondering if they’re good enough, they should be looking for work. maybe they’ll wake up come April when they still don’t have a contract. You call GH boring, ironically, it doesn’t need a cliffhanger every commercial break, and the stories are extremely consistent of late.
I expect you’ll be in tears come August, been there, done that.
viewer88

Su000
Su000

hi viewer88..
Ahh the soaps..
Makebelieve and campy..
Nothing is real, but-
the stories should be exciting even if cartoonish.
cartoons and soaps, both, are great in storytelling..
Same as books- some get donated after the first chapter
and others are read to end.
its the book that grabs you into its pages.
RC, even if disliked he will grab you in 🙂

Merry Christmas !!

Kay
Kay

Good luck to all of them but I don’t give a s**t anymore and who should ??? They have slaughtered and insulted the viewers so just go to hell

Boop
Boop

I am really insulted , Kay ; especially by General Hospital . That Soap writes for its favorite characters in a stronger manner. I really want to see how the Nicholas story plays out since as far as I’m concerned , he’s a criminal as Valentin supposedly is.
Sam hates Julian ; however , she , Laura , ( the Mayor) , the police ,etc. are crazy about the biggest mobster in town. This show doesn’t have an inch of fair writing. However , I will say that I have some complaints about Young and the Restless , also .

Satan
Satan

Some of us Days viewers are already in Hell.

Tinamariehanna
Tinamariehanna

Glad it got #2.i omly turm the t.v. on just to watch days of are lifes

Tina m hanna
Tina m hanna

Only show i watch days of ours life’s

leroy davidson
leroy davidson

Anytime I hear about any kind of increase in ratings for soaps, I am ever grateful. I am still mourning the loss of too many wonderful shows in the not-so-distant (and even distant) past. I will continue to support all the present shows, even “Coronation Street” which comes to us over a Canadian TV network. Here’s to continued great stories, etc. in 2020!!

Lew S.
Lew S.

I hear you Leroy!

whocares
whocares

They didn’t “climb” into anything. All the other shows just sunk MORE. And because Days was already in the cellar, they simply didn’t have as far to fall.

If the car in front of me on the highway breaks down and drives off the road, that doesn’t mean I sped up any.

The other Lis
The other Lis

Obviously you care, enough to read this website and comment at least. With the passing of so many soap greats recently I’ve decided to stop the criticism and appreciate the remaining soaps while I still can. No other entertainment genre cares for its female leads the way daytime does. Jeanne Cooper, Frances Reid, Helen Wagner working well into their 80’s. Diedre Hall, Susan Seaforth Hayes, Marla Adams, and Leslie Charleson still working in their 70’s. Live long and prosper daytime.

Sunny
Sunny

Well said! I completely agree!

Violet Lemm
Violet Lemm

I am enjoying it more now, since I have kind of figured out where they are heading with all this madness.

Marc
Marc

Carlivati is the best. Days was my favorite when OLTL ended . No surprise to me. Sand in the hourglass forever !!

KENI K STONE
KENI K STONE

When are we getting a new opening for Y&R?

clb
clb

Ratings Report for the Week of December 16-20, 2019 showed that Days fell back to #4 in all categories and 1.9 Million total viewers will not be good for renewal. Hoping that GH can move higher than 2.2 Million and #3 with a new writer on the team. And Bold and Beautiful is one of the best at #2.

Days Of Our Lives

The Can’t-Miss Week of Days of our Lives: What Happened The Night Adrienne Died? And … More Questions Answered

Make sure to catch Days of our Lives on any platform you can next week! (The President Donald Trump impeachment hearings could alter the regularly scheduled daytime time slot for the series on NBC).  For, it is a pivotal one for fans that have been following along the major storylines of the innovative time jump that started to air last November.

In one emotional week, Sonny (Freddie Smith) and Justin (Wally Kurth) revisit the last day of Adrienne’s life — which happens to be last Mother’s Day.  In addition, Sarah (Linsey Godfrey) goes into labor.  While. Brady (Eric Martsolf) causes tension when he brings Kristen (Stacy Haiduk) to his parents’ townhouse for Mother’s Day.  Plus, Maggie (Suzanne Rogers) gets an upsetting visit from someone from her past.  How does this all tie-in to what went down that fateful night?

The latest NBC promo for the series promises we will learn what happened to Adrienne, especially since on Friday’s episode, Ciara (Victoria Konefal) told Will(Chandler Massey) he is not responsible for his mother-in-laws death AFTER he signed the divorce papers with Sonny.   Plus major intel on what happened to Brady and Kristen’s baby and how Haley Chen (Thia Megia) died, which had left an anguished JJ (Casey Moss) turning back to drugs.

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'Last Blast Reunion' Premiere Episode Out Now On The DOOL App

Catch the preview below.  Then, let us know your theories on what happened last Mother’s Day in Salem via the comment section below!

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‘Last Blast Reunion’ Chapter 1 Conclusion Available Now On The DOOL App: What Will Become Of The ‘Crew’?

The DOOL app’s digital drama series, Last Blast Reunion picks up the drama on Thursday with the release of episode 8; the last installment of chapter one.

As fans of the series know, Jan Spears has arrived alive and well on the scene, with a mysterious cake!  Is she ready to do in the Last Blast Crew?

Meanwhile, Shawn is held captive and strapped to a bed, thanks to Jan’s longtime obsession with the guy.  How will he be set free?

Nadia Bjorlin (Chloe), Heather Lindell (Jan), Martha Madison (Belle), Brandon Beemer (Shawn), and Jay Kenneth Johnson (Phillip) star.

Check out the episode, and make sure to download the app for free if you have not done so already.

Then let us know, what did you think of the Last Blast Reunion series? Would you want to see many of these characters back on the airshows of Days of our Lives? Comment below.

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Breaking News

NBC Chairman, Paul Teledgy Says: “Days of our Lives Is Going To Carry On”

Very exciting and hopeful news Days of our Lives fans, and those of the soap genre, coming out of the NBC Television Critics Association Winter Press Tour in Pasadena, California Saturday morning.

During the lead-off executive session, NBC Chairman Paul Teledgy opened up about the status of Days of our Lives with the network since no official announcement had been made on their end as to the renewal pick-up of the beloved daytime drama.

However, Teledgy revealed:  “We are in a middle of finding out very soon,” and then added, “Of course Days of Our Lives is going to carry on. We love it. Millions of Americans watch it every week. I know that will be good news for the fans.”

Teledgy also told Deadline after the executive session that negotiations are still ongoing and the series will stay on NBC, and will not be moving onto the upcoming Peacock streaming service said to bow very soon.

The chairman’s comments come nearly two months following DAYS executive producer, Ken Corday’s comments to the cast that the show had been renewed for its upcoming season.  That came on the heels that for cost-cutting measures, during the dark months, that the cast had been let- \out of their contracts.

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But as usual at this time of year, NBC, Sony (the soap’s distributor) and Corday Productions are engaged it the renewal window which also happens at fall at the beginning of the new year.

Now, it looks like there is no doubt there is more Salem to come! Buckle-up for more intriguing stories within the series innovative time jump in the coming months … and that the four networks soaps are all here to stay for now.

Share your thoughts on Teledgy’s comments that ‘Days’ will definitely live on to see another day on NBC via the comment section below

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Video du Jour

DAYS Eric Martsolf and Stacy Haiduk chat with Michael Fairman at Day of Days 2019; during their conversation the on-screen dup talk about the latest developments of Brady and Kristen within the series time-jump and more. Leave A Comment

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