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RATINGS: Days of our Lives Climbs To #2 Spot In Key 18-49 Demo

Photo: JPI

In the latest Nielsen ratings for the week of December 9-13th, it looks like Days of our Lives time jump may be paying off!

After weeks of various preemptions for all network soaps from the impeachment hearings of President Donald Trump, it hasn’t been an easy time for soap fans to often locate their favorite fictional towns on regular television, so they either had to wait it out till episodes were being post on network .com’s or apps, or had to wait another day to view the regularly scheduled episode.

Photo: JPI

All that said, Days of our Lives landed in the #2 spot in the key womens 18-49 demo for the week.  Only. The Young and the Restless (0.44) was above DAYS (0,42) in that demo.  While Y&R was in first and DAYS in second, B&B and GH tied for third place (0.40).

Advertisers look at the 18-49 demo as one of the most lucrative for them when choosing programs to run their spots in, as do network executives.

Back on November 8th, centering around Days of our Lives’ 54th anniversary, the series kicked off a year fast-forward which thrust many of the characters into new sets of circumstances and romances, as the audience now awaits to see just how things ended up the way they are now.

Head writer, Ron Carlivati has designed the time jump to be a can’t-miss-an-episode story, or you might miss a key clue to how things have been shaken up in Salem.

So, what do you think of DAYS jumping to #2 in the womens 18-49 demo?  Is it a signal of a upward turn for the series as it begins 2020? Share your thoughts via the comment section below.

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Phil
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Phil

Call me crazy, but I actually think DAYS is back on top again! Loving the show lately!

C.M Smith
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C.M Smith

This is a misleading headline because the ratings are a bit distorted and not accurately represented right now due to preemptions, interruptions and bad counting. Until the impeachment stuff is over, the ratings can’t be seen as a good measurement of the soaps’ success/failure.

Su000
Guest
Su000

hi C.M Smith,
the headline was right on,,
It said; was about the demo
” #2 Spot In Key 18-49 Demo”
not ratings,,
Days has been doing very well, someday it will be #2!! 🙂

C.M Smith
Guest
C.M Smith

It’s clear you are a bit too drunk on eggnog and your love for Ron Carlivati’s writing during the holiday season to be rational and/or objective. Merry Christmas!

Su000
Guest
Su000

Dear C.M Smith,
I’m not in love with Ron Carlivati’.
We never dated and never had a first kiss.
‘sides, he wouldn’t be interested in me..
Nonetheless, I do admire his writing.
ahh- one can get drunk from eggnog?
I’ve never tasted eggnog, the name alone is a YUK turnoff.
Merry Christmas!!
hope Santa was good to you 🙂

Boop
Guest
Boop

Perhaps , by your comment, you are , too!

Tom
Guest
Tom

You are exactly right C.M. Smith. GH numbers are lower because the showed the last 20 minutes of that Monday and can’t accurately reflect where they should rate for the week.

Bostonnc
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Bostonnc

I agree Tom and CM — it’s a misleading headline.

Alberto Guajardo
Guest
Alberto Guajardo

Hurray for DAYS!!! I for one am loving all the can’t miss stories and surprises of the time jump.

Melody
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Melody

There is no real difference between a 0.44 demo rating an a 0.40. These ratings are terrible, all around

Tatiana
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Tatiana

Overall advertisers look at all figures. Days continues to be last in the food chain of soaps week in week out, the slight increase they got in the demographic age is a joke.

Su000
Guest
Su000

Days seem to be rocking’ with exciting, intriguing interesting stories. Days has bang ! WTO Days pulling in the young ones. to mention/ GH has become gawdawful stale,, it has the potential for intrigue and excitement but failed 110% to bring the drama. GH has a villainess Chloe in the hospital with her baby bursting with betrayal deceitful lies a father that nearly killed his son Peter who killed to cover up horrible deeds Nikolas and Jax scheming against Valentin and not one- not one- story is worth watching GH stories are empty of- intrigue, drama, excitement, mystery, shockers, enticement.… Read more »

viewer88
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viewer88

Oh Sue,
you are a reron fan, even though the writing is on the walls.
what you call ‘action’ the general consenus calls ‘the cartoon summation’ and reron calls it a ‘time shift’.
even the entire cast, well no, they shouldn’t be wondering if they’re good enough, they should be looking for work. maybe they’ll wake up come April when they still don’t have a contract. You call GH boring, ironically, it doesn’t need a cliffhanger every commercial break, and the stories are extremely consistent of late.
I expect you’ll be in tears come August, been there, done that.
viewer88

Su000
Guest
Su000

hi viewer88..
Ahh the soaps..
Makebelieve and campy..
Nothing is real, but-
the stories should be exciting even if cartoonish.
cartoons and soaps, both, are great in storytelling..
Same as books- some get donated after the first chapter
and others are read to end.
its the book that grabs you into its pages.
RC, even if disliked he will grab you in 🙂

Merry Christmas !!

Kay
Guest
Kay

Good luck to all of them but I don’t give a s**t anymore and who should ??? They have slaughtered and insulted the viewers so just go to hell

Boop
Guest
Boop

I am really insulted , Kay ; especially by General Hospital . That Soap writes for its favorite characters in a stronger manner. I really want to see how the Nicholas story plays out since as far as I’m concerned , he’s a criminal as Valentin supposedly is.
Sam hates Julian ; however , she , Laura , ( the Mayor) , the police ,etc. are crazy about the biggest mobster in town. This show doesn’t have an inch of fair writing. However , I will say that I have some complaints about Young and the Restless , also .

Satan
Guest
Satan

Some of us Days viewers are already in Hell.

Tinamariehanna
Guest
Tinamariehanna

Glad it got #2.i omly turm the t.v. on just to watch days of are lifes

Tina m hanna
Guest
Tina m hanna

Only show i watch days of ours life’s

leroy davidson
Guest
leroy davidson

Anytime I hear about any kind of increase in ratings for soaps, I am ever grateful. I am still mourning the loss of too many wonderful shows in the not-so-distant (and even distant) past. I will continue to support all the present shows, even “Coronation Street” which comes to us over a Canadian TV network. Here’s to continued great stories, etc. in 2020!!

Lew S.
Guest
Lew S.

I hear you Leroy!

whocares
Guest
whocares

They didn’t “climb” into anything. All the other shows just sunk MORE. And because Days was already in the cellar, they simply didn’t have as far to fall.

If the car in front of me on the highway breaks down and drives off the road, that doesn’t mean I sped up any.

The other Lis
Guest
The other Lis

Obviously you care, enough to read this website and comment at least. With the passing of so many soap greats recently I’ve decided to stop the criticism and appreciate the remaining soaps while I still can. No other entertainment genre cares for its female leads the way daytime does. Jeanne Cooper, Frances Reid, Helen Wagner working well into their 80’s. Diedre Hall, Susan Seaforth Hayes, Marla Adams, and Leslie Charleson still working in their 70’s. Live long and prosper daytime.

Sunny
Guest
Sunny

Well said! I completely agree!

Violet Lemm
Guest
Violet Lemm

I am enjoying it more now, since I have kind of figured out where they are heading with all this madness.

Marc
Guest
Marc

Carlivati is the best. Days was my favorite when OLTL ended . No surprise to me. Sand in the hourglass forever !!

KENI K STONE
Guest
KENI K STONE

When are we getting a new opening for Y&R?

clb
Guest
clb

Ratings Report for the Week of December 16-20, 2019 showed that Days fell back to #4 in all categories and 1.9 Million total viewers will not be good for renewal. Hoping that GH can move higher than 2.2 Million and #3 with a new writer on the team. And Bold and Beautiful is one of the best at #2.

Days Of Our Lives

DAYS Head Scribe, Ron Carlivati, Shares On Marlena’s Possession 2.0: “We Decided John Needs To Get On To This Sooner Than He Did In The Original, Because That’s What The Audience Would Expect”

As viewers of NBC’s Days of our Lives are watching the revisiting of the classic possession storyline revisited with its 2021 version 2.0, the stage is being set for plenty of devilish drama, now that good doc, Marlena Evans (Deidre Hall) is once again in the grips of evil.

We have already seen her with yellow eyes, conjuring up some demonic plans, and of course, the devil trying to pull the wool over the eyes of Marlena’s husband, John Black (Drake Hogestyn).

Photo: NBC

Back in the 1994/95 version of this storyline, Father John emerged and exorcised the demon from Marlena, so he knows a thing or two about being possessed, and the horrors it caused to Marlena, and the town of Salem 25 years ago, and as we have seen John is very, very concerned about all this talk of Marlena being possessed by the devil from the script that Johnny (Carson Boatman)  is set to make into a film on Sami’s life story.

Current Days of our Lives head writer, Ron Carlivati, spoke with Soap Opera Digest in their latest issue on newsstands now, about his plans and the creation of the 2021 possession storyline. Ron revealed that John is not going to be in the dark for long, sharing: “John has been through this, so the devil isn’t going to be able to pull the wool over his eyes the way he did the first time.”

Carlivati also added: “Even though all soap opera stories, I would argue, depend on some characters being a little bit dumb, in this case, we decided John needs to get on to this sooner than he did in the original because that’s what they audience would expect.  Look for the story to move along at a pretty good clip. We are not rushing, anything by any means – we are having so much fun with the story, but it was important to us that John not look stupid here so he starts to suspect something is wrong with her pretty soon.”

So, are you glad that John will not be completely dumped? Will Father John return to save the day? Are you enjoying the story thus far? Share your thoughts in the comment section below!

Then, check out our recent interview with Ron all about the creation of DAYS limited-series, Days of our Lives: Beyond Salem still streaming on Peacock.

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Days Of Our Lives

DAYS OF OUR LIVES: Marlena Becomes Possessed … Again!

On Tuesday’s episode of Days of our Lives, the devil had his way with his favorite person, Dr. Marlena Evans (Deidre Hall)! In story, leave it to Marlena to save Doug (Bill Hayes) by giving herself up to Satan!

As Doug revealed himself to be Satan while in a therapy session with Marlena in her office, a shook Marlena tries to comprehend what is happening! When the devil says if Marlena won’t accept him in, she will punish Doug, he does just that.

Photo: JPI

Poor Doug is left writhing in pain and on the floor, crying out for help! When we come back to the scene Marlena is not exactly right near his body, but sort of overlooking what is happening. Julie (Susan Seaforth Hayes) rushes into Marlena’s office to find Doug as Marlena stares blankly. Eventually, she calls for help.

After Doug is put in a hospital room and is monitored, Kayla (Mary Beth Evans) and Tripp (Lucas Adams) can’t find anything wrong with him. Meanwhile, Julie finds Marlena at the nurses station and asks what happened with Doug during their therapy session.  Marlena flashes back to what led to Doug writing on the floor, and clearly something is way off with Marlena, because she has now become possessed.

Later, Julie sits by Doug’s hospital bed as he opens his eyes, as he tells his beloved wife, “He left me and went in to her.”  A confused Julie is left to ponder what on earth Doug could be talking about.

When Marlena comes home to John (Drake Hogestyn) – who is already concerned with Johnny (Carson Boatman) being set on making a movie of Sami’s life story which includes points on Marlena’s original possession – she tells him Doug collapsed in her office. When the two hug, Marlena slowly opens her eyes  revealing that they are glowing yellow.  Yup! We are off to the races. Marlena is now once again possessed.

So, what did you think about the scenes between Deidre Hall and Bill Hayes? Are you enjoying the revisiting of the infamous ‘possession’ storyline thus far? Comment below.

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Days Of Our Lives

Days of our Lives Kicks-Off Possession Storyline Revisted with ‘Doug’ Twist Cliffhanger, Followed by Fall Preview

Did the ‘Devil’ make them do it? Doug Williams  (Bill Hayes) is Satan? In what can only be described as major surprise twist on NBC’s Days of our Lives, for weeks, fans have thought they were about to embark on another dementia or Alzheimer’s storyline on the soaps with another beloved character.

However, Days head writer, Ron Carlivati ,and his writing team came up with a way to make it seem like this may be Doug’s fate only to use the long-running character as the impetus to bring the classic possession storyline back on the air some 25 years later.

It all goes down after Kayla (Mary Beth Evans) calls Marlena (Deidre Hall) to ask him to see Doug, after his MRI and other tests proved inconclusive for dementia, etc, to see if Dr. Evans can assess him.  The phone call to Marlena happened after John (Drake Hogestyn) was discussing the past, since Johnny (Carson Boatman) is ramping up to a shoot a movie on Sami’s life, that will include the time that Sami walked in on John and Marlena having sex, which caused Sami to act out for years and years.

 

However, and this is key, John tells Marlena that moment in time also left her alone and vulnerable to the darkest time in her life – alluding to when she became possessed by the devil – and Marlena was clearly having difficulty admitting that or going down that road of remembrance, when the phone call from Kayla saved her from digging deeper into the past.  Well now, John and Marlena may never have that conversation as she is primed to once again become possessed.

Meanwhile, Johnny is reading Will’s script for the Sami movie, and is shocked to read in it that Marlena was once possessed by the devil, as John takes out a dusty box with his Father John collar, a bible, and a news clipping of Marlena being possessed.  John is feeling that this movie will bring bad things on to all those he loves, especially Doc, and he looks to be right!

Now at her office with Doug, he admits he knows something is wrong.  He acts out and does strange things and does not know why.  Marlena brings up why Doug locked Julie (Susan Seaforth Hayes) in a freezer by accident. Doug gets adamant saying: “That was no accident. I locked that bitch in there on purpose.”  Marlena is shocked at his word and tone.  Then as Doug laughs, he says, “I’m not Doug.”  Next thing you know, the lowered voice of Satan comes out of Doug’s mouth and he tells Doc, “It’s been over 25 years Marlena. But did you really think I wouldn’t come back for you?” End of episode.  Great cliffhanger!

Now, check out the fall preview released following the airing of Friday’s episode by NBC below, which teases more demonic moments on Days. Then let us know in the comment section, what you thought of the ‘Doug’ twist as the possession storyline begins?

Plus, make sure to cast your vote in ‘Michael’s Poll’ of the week on the revisiting of this classic tale now in 2021 below the preview.

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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