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RATINGS: Days of our Lives Climbs To #2 Spot In Key 18-49 Demo

Photo: JPI

In the latest Nielsen ratings for the week of December 9-13th, it looks like Days of our Lives time jump may be paying off!

After weeks of various preemptions for all network soaps from the impeachment hearings of President Donald Trump, it hasn’t been an easy time for soap fans to often locate their favorite fictional towns on regular television, so they either had to wait it out till episodes were being post on network .com’s or apps, or had to wait another day to view the regularly scheduled episode.

Photo: JPI

All that said, Days of our Lives landed in the #2 spot in the key womens 18-49 demo for the week.  Only. The Young and the Restless (0.44) was above DAYS (0,42) in that demo.  While Y&R was in first and DAYS in second, B&B and GH tied for third place (0.40).

Advertisers look at the 18-49 demo as one of the most lucrative for them when choosing programs to run their spots in, as do network executives.

Back on November 8th, centering around Days of our Lives’ 54th anniversary, the series kicked off a year fast-forward which thrust many of the characters into new sets of circumstances and romances, as the audience now awaits to see just how things ended up the way they are now.

Head writer, Ron Carlivati has designed the time jump to be a can’t-miss-an-episode story, or you might miss a key clue to how things have been shaken up in Salem.

So, what do you think of DAYS jumping to #2 in the womens 18-49 demo?  Is it a signal of a upward turn for the series as it begins 2020? Share your thoughts via the comment section below.

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Phil
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Phil

Call me crazy, but I actually think DAYS is back on top again! Loving the show lately!

C.M Smith
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C.M Smith

This is a misleading headline because the ratings are a bit distorted and not accurately represented right now due to preemptions, interruptions and bad counting. Until the impeachment stuff is over, the ratings can’t be seen as a good measurement of the soaps’ success/failure.

Su000
Guest
Su000

hi C.M Smith,
the headline was right on,,
It said; was about the demo
” #2 Spot In Key 18-49 Demo”
not ratings,,
Days has been doing very well, someday it will be #2!! 🙂

C.M Smith
Guest
C.M Smith

It’s clear you are a bit too drunk on eggnog and your love for Ron Carlivati’s writing during the holiday season to be rational and/or objective. Merry Christmas!

Su000
Guest
Su000

Dear C.M Smith,
I’m not in love with Ron Carlivati’.
We never dated and never had a first kiss.
‘sides, he wouldn’t be interested in me..
Nonetheless, I do admire his writing.
ahh- one can get drunk from eggnog?
I’ve never tasted eggnog, the name alone is a YUK turnoff.
Merry Christmas!!
hope Santa was good to you 🙂

Boop
Guest
Boop

Perhaps , by your comment, you are , too!

Tom
Guest
Tom

You are exactly right C.M. Smith. GH numbers are lower because the showed the last 20 minutes of that Monday and can’t accurately reflect where they should rate for the week.

Bostonnc
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Bostonnc

I agree Tom and CM — it’s a misleading headline.

Alberto Guajardo
Guest
Alberto Guajardo

Hurray for DAYS!!! I for one am loving all the can’t miss stories and surprises of the time jump.

Melody
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Melody

There is no real difference between a 0.44 demo rating an a 0.40. These ratings are terrible, all around

Tatiana
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Tatiana

Overall advertisers look at all figures. Days continues to be last in the food chain of soaps week in week out, the slight increase they got in the demographic age is a joke.

Su000
Guest
Su000

Days seem to be rocking’ with exciting, intriguing interesting stories. Days has bang ! WTO Days pulling in the young ones. to mention/ GH has become gawdawful stale,, it has the potential for intrigue and excitement but failed 110% to bring the drama. GH has a villainess Chloe in the hospital with her baby bursting with betrayal deceitful lies a father that nearly killed his son Peter who killed to cover up horrible deeds Nikolas and Jax scheming against Valentin and not one- not one- story is worth watching GH stories are empty of- intrigue, drama, excitement, mystery, shockers, enticement.… Read more »

viewer88
Guest
viewer88

Oh Sue,
you are a reron fan, even though the writing is on the walls.
what you call ‘action’ the general consenus calls ‘the cartoon summation’ and reron calls it a ‘time shift’.
even the entire cast, well no, they shouldn’t be wondering if they’re good enough, they should be looking for work. maybe they’ll wake up come April when they still don’t have a contract. You call GH boring, ironically, it doesn’t need a cliffhanger every commercial break, and the stories are extremely consistent of late.
I expect you’ll be in tears come August, been there, done that.
viewer88

Su000
Guest
Su000

hi viewer88..
Ahh the soaps..
Makebelieve and campy..
Nothing is real, but-
the stories should be exciting even if cartoonish.
cartoons and soaps, both, are great in storytelling..
Same as books- some get donated after the first chapter
and others are read to end.
its the book that grabs you into its pages.
RC, even if disliked he will grab you in 🙂

Merry Christmas !!

Kay
Guest
Kay

Good luck to all of them but I don’t give a s**t anymore and who should ??? They have slaughtered and insulted the viewers so just go to hell

Boop
Guest
Boop

I am really insulted , Kay ; especially by General Hospital . That Soap writes for its favorite characters in a stronger manner. I really want to see how the Nicholas story plays out since as far as I’m concerned , he’s a criminal as Valentin supposedly is.
Sam hates Julian ; however , she , Laura , ( the Mayor) , the police ,etc. are crazy about the biggest mobster in town. This show doesn’t have an inch of fair writing. However , I will say that I have some complaints about Young and the Restless , also .

Satan
Guest
Satan

Some of us Days viewers are already in Hell.

Tinamariehanna
Guest
Tinamariehanna

Glad it got #2.i omly turm the t.v. on just to watch days of are lifes

Tina m hanna
Guest
Tina m hanna

Only show i watch days of ours life’s

leroy davidson
Guest
leroy davidson

Anytime I hear about any kind of increase in ratings for soaps, I am ever grateful. I am still mourning the loss of too many wonderful shows in the not-so-distant (and even distant) past. I will continue to support all the present shows, even “Coronation Street” which comes to us over a Canadian TV network. Here’s to continued great stories, etc. in 2020!!

Lew S.
Guest
Lew S.

I hear you Leroy!

whocares
Guest
whocares

They didn’t “climb” into anything. All the other shows just sunk MORE. And because Days was already in the cellar, they simply didn’t have as far to fall.

If the car in front of me on the highway breaks down and drives off the road, that doesn’t mean I sped up any.

The other Lis
Guest
The other Lis

Obviously you care, enough to read this website and comment at least. With the passing of so many soap greats recently I’ve decided to stop the criticism and appreciate the remaining soaps while I still can. No other entertainment genre cares for its female leads the way daytime does. Jeanne Cooper, Frances Reid, Helen Wagner working well into their 80’s. Diedre Hall, Susan Seaforth Hayes, Marla Adams, and Leslie Charleson still working in their 70’s. Live long and prosper daytime.

Sunny
Guest
Sunny

Well said! I completely agree!

Violet Lemm
Guest
Violet Lemm

I am enjoying it more now, since I have kind of figured out where they are heading with all this madness.

Marc
Guest
Marc

Carlivati is the best. Days was my favorite when OLTL ended . No surprise to me. Sand in the hourglass forever !!

KENI K STONE
Guest
KENI K STONE

When are we getting a new opening for Y&R?

clb
Guest
clb

Ratings Report for the Week of December 16-20, 2019 showed that Days fell back to #4 in all categories and 1.9 Million total viewers will not be good for renewal. Hoping that GH can move higher than 2.2 Million and #3 with a new writer on the team. And Bold and Beautiful is one of the best at #2.

Days Of Our Lives

Louise Sorel Back Taping Episodes at Days of our Lives

During a guest appearance with Harvey Brownstone on his celebrity You Tube interview show, Louise Sorel revealed that she is back in-studio taping all-new episodes of Days of our Lives as Vivian Alamain.

This will mark the first on-screen appearance by Sorel in over three years.  However, we heard Sorel’s voice when Vivian made a call to Stefan (Brandon Barash) back in January of this year.

The last few times Vivian was on-screen in Salem, she was played by two different Daytime Emmy-winning actresses. First, One Life to Live icon, Robin Strasser (ex-Dorian) played the part and then exited the canvas back in the fall of 2019.  Next, Linda Dano (ex-Felicia, AW and ex-Rae OLTL), took on the role in early 2021 for a brief stint.

In this newly released interview, Sorel dished with Brownstone on the rigors of taping a soap opera, and how on her first day back she felt “God-awful.”  Louise qualified that with how she found herself apologizing left and right to the cast and crew because it had been awhile since she had so much dialog to recite and to get back into the swing of things.

The longtime DAYS favorite also speaks to the pace in which everyone works at DAYS to get the episodes completed each day in front of the camera.  Since Days of our Lives tapes so far in advance, it will be months till Sorel is seen on the Peacock streaming series.

Check out Sorel’s interview below, where she also shares some behind the scenes intel on her time on Santa Barbara as Augusta Lockridge.

Excited to see Louise back as Vivian Alamain? Share your thoughts in the comment section.

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Breaking News

Days of our Lives Renewed for Two More Seasons on Peacock

Days of our Lives, which transitioned last fall from NBC to the streamer, Peacock has received a two-season renewal pick-up.  That will bring DAYS through its 60th anniversary season.

Already hitting several milestones within its run including; it’s 14,000th episode back in 2020, and being the longest-running series in NBC history to move to Peacock, the lives, romance, intrigue, and drama will continue for the residents of Salem for at least two more years.

According to Peacock PR, DAYS has consistently been a top 10 title since its exclusive move to the platform last year. 

Throughout its enduring run, the show has garnered 61 Emmy Awards, including 2022’s Outstanding Writing for a Daytime Drama, and 392 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards and Prism Awards. 

The beloved series is produced by Corday Productions in association with Sony Pictures Television. Ken Corday is the executive producer with co-executive producer Albert Alarr. Ron Carlivati serves as current head writer. 

Excited to know that Days of our Lives received a two-season pick up from Peacock? Comment below.

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Days Of Our Lives

Head Writer Ron Carlivati on Bo & Hope Return: “This Is Old School Days of our Lives, and It’s Something That The Audience Has Waited a Very, Very Long Time to See”

Next week, begins the continuation of the shocking story arc that started last summer on Peacock’s limited streaming series, Days of our Lives: Beyond Salem Chapter 2. 

In it, DAYS fans learned that Bo (Peter Reckell) has been kept in cryogenic cylinder for years, and was brought back to life by Stefano’s daughter, Megan Hathaway (Miranda Wilson).

Now, circle March 16th for Reckell’s first episode back as Bo and March 17th as Kristian Alfonso’s first episode back as Hope to the mothership and Days of our Lives.

Head writer, Ron Carlivati previewed the storyline in a new interview with Soap Opera Digest in their latest issue on newsstands now.

Carlivati shared: “We pick up Hope where we left her off.  She had gone though this whole experience with Harris Michaels (Steve Burton), finding out that he was in league with Megan Hathaway, and we ended her on ‘Beyond Salem’ like, ‘I have to bring Megan Hathaway to justice.  I have to find her and make her pay.”‘

While Hope is on mission, she will also have Harris Michaels back in the mix, and as the head scribe shares, “Hope is on a collision course with Bo, and she’s unaware of it.”

As to what lies ahead for viewers, Ron revealed: “This is old-school Days of our Lives, and it’s something that the audience has waited a very, very long time to see.  You won’t want to miss it.”

Check out Peacock’s promo for the return of Bo and Hope below which teases that while most people get over their high school sweethearts, this one never did, alluding to Megan’s past relationship with Bo, which is the impetus for her revenge plot.

Now let us know, are you looking forward to seeing how Bo and Hope’s enduring love story continues? Comment below.

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DAYS Billy Flynn (Chad), Greg Rikaart (Le0) and Mary Beth Evans (Kayla) talk with Michael Fairman on the series move to Peacock and their latest storylines.. Leave A Comment
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