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RATINGS: Days of our Lives Climbs To #2 Spot In Key 18-49 Demo

By Michael Fairman

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Photo: JPI

In the latest Nielsen ratings for the week of December 9-13th, it looks like Days of our Lives time jump may be paying off!

After weeks of various preemptions for all network soaps from the impeachment hearings of President Donald Trump, it hasn’t been an easy time for soap fans to often locate their favorite fictional towns on regular television, so they either had to wait it out till episodes were being post on network .com’s or apps, or had to wait another day to view the regularly scheduled episode.

Photo: JPI

All that said, Days of our Lives landed in the #2 spot in the key womens 18-49 demo for the week.  Only. The Young and the Restless (0.44) was above DAYS (0,42) in that demo.  While Y&R was in first and DAYS in second, B&B and GH tied for third place (0.40).

Advertisers look at the 18-49 demo as one of the most lucrative for them when choosing programs to run their spots in, as do network executives.

Back on November 8th, centering around Days of our Lives’ 54th anniversary, the series kicked off a year fast-forward which thrust many of the characters into new sets of circumstances and romances, as the audience now awaits to see just how things ended up the way they are now.

Head writer, Ron Carlivati has designed the time jump to be a can’t-miss-an-episode story, or you might miss a key clue to how things have been shaken up in Salem.

So, what do you think of DAYS jumping to #2 in the womens 18-49 demo?  Is it a signal of a upward turn for the series as it begins 2020? Share your thoughts via the comment section below.

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Call me crazy, but I actually think DAYS is back on top again! Loving the show lately!

This is a misleading headline because the ratings are a bit distorted and not accurately represented right now due to preemptions, interruptions and bad counting. Until the impeachment stuff is over, the ratings can’t be seen as a good measurement of the soaps’ success/failure.

hi C.M Smith,
the headline was right on,,
It said; was about the demo
” #2 Spot In Key 18-49 Demo”
not ratings,,
Days has been doing very well, someday it will be #2!! 🙂

It’s clear you are a bit too drunk on eggnog and your love for Ron Carlivati’s writing during the holiday season to be rational and/or objective. Merry Christmas!

Dear C.M Smith,
I’m not in love with Ron Carlivati’.
We never dated and never had a first kiss.
‘sides, he wouldn’t be interested in me..
Nonetheless, I do admire his writing.
ahh- one can get drunk from eggnog?
I’ve never tasted eggnog, the name alone is a YUK turnoff.
Merry Christmas!!
hope Santa was good to you 🙂

Perhaps , by your comment, you are , too!

You are exactly right C.M. Smith. GH numbers are lower because the showed the last 20 minutes of that Monday and can’t accurately reflect where they should rate for the week.

I agree Tom and CM — it’s a misleading headline.

Hurray for DAYS!!! I for one am loving all the can’t miss stories and surprises of the time jump.

There is no real difference between a 0.44 demo rating an a 0.40. These ratings are terrible, all around

Overall advertisers look at all figures. Days continues to be last in the food chain of soaps week in week out, the slight increase they got in the demographic age is a joke.

Days seem to be rocking’
with exciting, intriguing interesting stories.
Days has bang !
WTO Days pulling in the young ones.
to mention/
GH has become gawdawful stale,,
it has the potential for intrigue and excitement
but failed 110% to bring the drama.
GH has a
villainess Chloe in the hospital
with her baby bursting with betrayal deceitful lies
a father that nearly killed his son
Peter who killed to cover up horrible deeds
Nikolas and Jax scheming against Valentin
and not one- not one- story is worth watching
GH stories are empty of-
intrigue, drama, excitement, mystery, shockers, enticement.
GH has become a total lullaby.

Days brings the action GH brings slumber.
Days- deserves to be #2 in the young demo.
good going Days !!!!

As for Y&R–
HUH still #1- it’s repetitive and becoming lame ..

As for the hearings and missing soaps..
I’ve missed none-
I watch via Canada/somewhere for the preempted ones.
and- it’s only a couple episodes that are late to watch, no big deal,

Oh Sue,
you are a reron fan, even though the writing is on the walls.
what you call ‘action’ the general consenus calls ‘the cartoon summation’ and reron calls it a ‘time shift’.
even the entire cast, well no, they shouldn’t be wondering if they’re good enough, they should be looking for work. maybe they’ll wake up come April when they still don’t have a contract. You call GH boring, ironically, it doesn’t need a cliffhanger every commercial break, and the stories are extremely consistent of late.
I expect you’ll be in tears come August, been there, done that.
viewer88

hi viewer88..
Ahh the soaps..
Makebelieve and campy..
Nothing is real, but-
the stories should be exciting even if cartoonish.
cartoons and soaps, both, are great in storytelling..
Same as books- some get donated after the first chapter
and others are read to end.
its the book that grabs you into its pages.
RC, even if disliked he will grab you in 🙂

Merry Christmas !!

Good luck to all of them but I don’t give a s**t anymore and who should ??? They have slaughtered and insulted the viewers so just go to hell

I am really insulted , Kay ; especially by General Hospital . That Soap writes for its favorite characters in a stronger manner. I really want to see how the Nicholas story plays out since as far as I’m concerned , he’s a criminal as Valentin supposedly is.
Sam hates Julian ; however , she , Laura , ( the Mayor) , the police ,etc. are crazy about the biggest mobster in town. This show doesn’t have an inch of fair writing. However , I will say that I have some complaints about Young and the Restless , also .

Some of us Days viewers are already in Hell.

Glad it got #2.i omly turm the t.v. on just to watch days of are lifes

Only show i watch days of ours life’s

Anytime I hear about any kind of increase in ratings for soaps, I am ever grateful. I am still mourning the loss of too many wonderful shows in the not-so-distant (and even distant) past. I will continue to support all the present shows, even “Coronation Street” which comes to us over a Canadian TV network. Here’s to continued great stories, etc. in 2020!!

I hear you Leroy!

They didn’t “climb” into anything. All the other shows just sunk MORE. And because Days was already in the cellar, they simply didn’t have as far to fall.

If the car in front of me on the highway breaks down and drives off the road, that doesn’t mean I sped up any.

Obviously you care, enough to read this website and comment at least. With the passing of so many soap greats recently I’ve decided to stop the criticism and appreciate the remaining soaps while I still can. No other entertainment genre cares for its female leads the way daytime does. Jeanne Cooper, Frances Reid, Helen Wagner working well into their 80’s. Diedre Hall, Susan Seaforth Hayes, Marla Adams, and Leslie Charleson still working in their 70’s. Live long and prosper daytime.

Well said! I completely agree!

I am enjoying it more now, since I have kind of figured out where they are heading with all this madness.

Carlivati is the best. Days was my favorite when OLTL ended . No surprise to me. Sand in the hourglass forever !!

When are we getting a new opening for Y&R?

Ratings Report for the Week of December 16-20, 2019 showed that Days fell back to #4 in all categories and 1.9 Million total viewers will not be good for renewal. Hoping that GH can move higher than 2.2 Million and #3 with a new writer on the team. And Bold and Beautiful is one of the best at #2.

Breaking News

‘Days of our Lives’ Veteran James Reynolds Reveals Parkinson’s Diagnosis

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James Reynolds

Days of our Lives long-running cast member James Reynolds revealed on the November 10 edition of Entertainment Tonight that he was diagnosed with Parkinson’s disease and his character of Abe Carver will now be going through an on-screen Parkinson’s battle as well.

Speaking with ET’s Nischelle Turner, the 80-year-old actor and Daytime Emmy winner shared how he attempted to hide the warning signs dating back to 15-20 years ago when he would have, “What they call the hallucinations. My wife (Lissa) would say, ‘You were hitting me last night in bed,’ and I would say, ‘What?!’ I was having these really horrible dreams.” Reynolds also added that he realized falling out of bed was an early symptom of Parkinson’s too.

Discussing the on-going tremors that have become more noticeable over time especially in hands, James shared that when he finally told the Days of our Lives cast they were nothing but “extraordinarily helpful and supportive.”

Photo: ET

SCREEN LIFE TO MIRROR REAL LIFE

Now with DAYS about to launch into Abe’s Parkinson’s storyline, Reynolds hopes that he can turn his experience into something positive by encouraging others facing the disease to keep fighting. During the sit-down, Reynolds co-star Jackée Harry (Paulina Price) recalls her reaction to learning of Reynolds’ real-life diagnosis and how she has continued to search for new treatments to inform James about.

Although Parkinson’s disease currently has no cure, there are medications and treatments can help those manage symptoms and improve quality of life. The condition progresses at a different pace from individual to individual.

As discussed in his conversation with ET, Reynolds cited Michael J. Fox and Alan Alda as two high-profile celebrities who have brought awareness to the disease.

Abe

Photo: JPI

In story on DAYS, Abe in recent weeks had been experiencing tremors which led to seek help and a diagnosis Dr. Kayla Johnson (Mary Beth Evans). Soon Abe and others will find out of his battle with Parkinson’s. Although on the promo for this week’s DAYS, Abe is seen telling Kayla, that he will do something, “when the time is right.”

James Reynolds is one of the most prolific performers, being the longest-running Black Actor in a role on a television series, not to mention his aforementioned Lead Actor Daytime Emmy win in 2018, and being inducted in 2025 into the Daytime Emmy Gold and Silver Society of honorees.

You can check out James’ in-depth conversation on his Parkinson’s diagnosis below.

Share your thoughts for James after learning of his health battle, and what do you think of Days of our Lives incorporating the disease into Abe Carver’s Salem storyline? Let us know in the comment section.

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Days Of Our Lives

Alice Halsey Returns to ‘Days of our Lives’ as Rachel Black – Find Out How Long!

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Alice Halsey

Alice Halsey is making a return to her Daytime Emmy-nominated role of Rachel Black on Days of our Lives. In a twist, Halsey is actually filling-in for her successor, Lorelei Oliva Mote.

According to TV Insider, an offer went out to Halsey to make a short comeback for four episodes when Mote had a scheduling conflict. The episodes Halsey taped will not be seen until late in 2027, due to Days of our Lives ongoing production schedule which tapes almost a year ahead of dropping new episodes on Peacock.

Mote has been playing Kristen DiMera (Stacy Haiduk) and Brady Black’s (Eric Martsolf) daughter since March 2026. Halsey had stepped away from the role in which she played from April of 2025 to March of 2026, and earned a Daytime Emmy nomination along the way in the Outstanding Emerging Talent category at the 53rd annual Daytime Emmy Awards.

Alice Halsey

Photo: JPI

FROM ‘LITTLE HOUSE’ TO SALEM

Halsey is now starring in the central role of Laura Ingalls in the Little House on the Prairie reboot on Netflix, which premiered this past June and in which the second season wrapped last month in October.

On coming home to Salem, Halsey shared, “It was very exciting. My parents told me that I would be coming back for a few more episodes, and I was so happy. I was freaking out. I was like, ‘I get to go back to Days. I get to see everybody again.’ And I’m just really glad that I get to be here.”

Stepping into Rachel’s skin after months away from the role, Alice explained, “I came in, and I did my work, and it was just awesome. It was fun, and it reminded me so much of back when I was Rachel before, and it made me even more grateful to be able to be Rachel again.” 

She added “Rachel has matured a little bit more than when I was there, and it’s really fun to be able to play that up. She is older now, and so, of course, Rachel has changed, but my portrayal of her is essentially the same. She’s still the little girl that she used to be.”

Now below, you can check out Michael Fairman TV’s chat with Alice on the red carpet at the 2026 Daytime Emmy Awards via the Michael Fairman Channel, where she furthered discussed being a part of the reboot of the iconic series, Little House on the Prairie, plus loving her Days of our Lives family.

So, what do you think about Alice filling-in for Lorelei Olivia Mote on DAYS? Have you watched her on Netflix’s Little House on the Prairie? Let us knoq via the comment section.

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Days Of Our Lives

‘Days of our Lives’ Celebrates 61st Anniversary: EP Ken Corday Teases New Character’s Arrival in Spring 2027

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Today, November 8, marks the iconic Days of our Lives 61st anniversary having first burst on to the soap scene back on this date in 1965 on NBC. For 57 years the soap opera was a part of the NBC daytime programming block, and then in September of 2022 it debuted on the NBCUniversal streamer, Peacock as the first broadcast television daytime drama to move onto a streaming platform.

Now, here we are in DAYS sixth decade, and it’s found a way to survive with their unconventional taping schedule of shooting almost a year ahead of dropping new episodes on the platform, and Salem is still kicking as of this moment.

The anniversary week of episodes which begin tomorrow on Monday, November 9 through Friday November 13 will feature: the returns of Thaao Penghlis and Leann Hunley as Tony and Anna DiMera, more on the arrival of the newest DiMera, Dominik Marino as played by Kyle Pryor, Leo Stark (Greg Rikaart) in dire straits, and whatever secret long-running character, Abe Carver (Daytime Emmy winner, James Reynolds) is keeping.

Days of our Lives DiMera cast

Photo: Corday Productions

EXECUTIVE PRODUCER ON SALEM CANVAS LOOK IN THE MONTHS AHEAD

Days of our Lives executive producer, Ken Corday, who took over the reins of the soap from his parents, the late Ted and Betty Corday, fully in 1986, previewed what’s ahead as Salem turns 61 with Soaps.com and talked about the foundation of the shows legacy characters and families. Previously, the series was renewed for its 62nd and 63rd season.

Most intriguing is Corday revealed there is a brand new female character coming to the show in the Spring of 2027. Ken explained what lies ahead, “There are some new, young loves, rekindled romances and complicated triangles. I’m particularly excited about a brand-new character who brings some levity to the canvas and gets herself involved with almost everyone in Salem. She’ll debut in the spring.  Stay tuned!”

Corday also added, “We are having fun exploring the dynamics between the Kiriakis and DiMera families, much like the Montagues and the Capulets. Each of our core families –  the Hortons, Bradys, Carvers and Hernandezes – will be important in upcoming stories and will intertwine.”

NEWCOMERS AND FAMILIAR FACES

Pictured in the celebratory cast photo which was shared with the outlet were: DAYS newcomers Sofia Mattsson (Chloe Lane, and ex-Sasha Gilmore, GH), Brytni Sarpy (whose DAYS role is yet be revealed, ex-Elena, Y&R and Valerie, GH) and the return of Bryan Dattilo (Lucas Horton).

You can check out this action in Salem and DAYS anniversary week promo below.

Then, share your congratulations today for Days of our Lives as they celebrate their 61st anniversary via the comment section below. Let us know your thoughts on who could be playing the brand-new female character Ken Corday is speaking of? We previously reported that it looked like Brytni Sarpy would not be hitting the screens till early Summer. 

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