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RATINGS: Not A Good Week for Soaps! Only B&B Gains Viewers!

Courtesy/CBS

The ratings are out for the week of May 14-18th and it was bad week for daytime soaps.  DAYS, GH, Y&R, and B&B were all down in the key 18-49 female demo in total viewers.  Overall, three soaps went down and lost total viewers.  Only The Bold and the Beautiful showed gains adding + 20,000 eyeballs for the ratings period and remaining firmly in second place of the four soaps.

It was a very bad week for General Hospital which had been on its way upward.  The ABC series went back to the fourth position below Days of our Lives and lost the most viewers for the ratings week with -103,000.   Days of our Lives did not fare that much better losing another -76,000 but moving past GH ever so slightly.  The Young and the Restless also lost viewers yet again, with a loss of  – 64,000 viewers .    Of course, it remains without peer in first place.  You can view the entire ratings courtesy of Soap Opera Network here!

So why do you think B&B showed gains, but the other soaps did not?  Better story? More compelling characters? Crystal Chappell’s first episode on B&B as Danielle? Fans who lost All My Children and One Life to Live are tuning in there?  A better lead-in than DAYS and GH have?  It is particularly disheartening to see the totals for GH, especially with all that the show is attempting to do to turn itself around.

As the soaps took a hit this week, what should they do and what can they do to improve the ratings?   Should they infuse the soaps with new stories?  Drop long-standing or new characters that aren’t working anymore?  Make the pace of the storytelling even faster and even more modern?  Or, stick to what it does best? Let us know your thoughts.

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kay killgore
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kay killgore

Off subject but I would like to do a shout out on what this Memorial Day is about hug a soldier etc they are what protects us from harms way and give us the freedom to watch our soaps so please say a prayer for our men & women in service that make it possible for us to watch and be as I might be so bold selfish beyond reason. God Bless Our Men & Women Who Protect & Serve Our Country!!! Thank You!!!

Erika
Guest
Erika

GH isn’t utilizing the people they have and they are overdoing it with certain characters. We haven’t seen the character of Diane in months and she’s a fan favorite. Between Kate and Alexis, the two of them pretty much are running the show as of late.

david
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david

Yes, we all miss Diane, but Carolyn Hennesy has been busy working on the HBO series True Blood, as Michael reported here.

1loveabcsoaps
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1loveabcsoaps

Yes, will Diane resume her role?
She has one of those partts like Anthony Zacchara. UNFORGTABLE!

Sue
Guest
Sue

Diane is hardly a fan favorite. Ridiculous.

Patrick
Guest
Patrick

LOL. That’s Funny. I kinda see her as the Marion Colby of AMC… with a little Elizabeth Hubbard ala Creme de la Creme Lucinda Walsh… now that i think of it… she’s like Greg’s Mother on AMC… Enid Nelson… LOL.. wasn’t she a Pill to swallow. Neighborhood busy body. Well intentioned i’m sure. Diane’s hot about town in her stilleto’s….. She has the best hair on day time.

Patrick
Guest
Patrick

I was reaching, when i said Enid Nelson… she came to mind… when i was thinking of Marion. My truly, favorite part, of the ending of AMC… was when Dr. David Hayward, “brought” Stewert.. back to life.. and he was reunited with Marion… and his son…. Scott. 2nd would be the Acting forces to be reckoned with David and Angie. Back to Enid.. wasn’t it a hoot… camp classic serial… jennie and Greg’s Mothers… Top Drawer trailer park, Opal meets Stuffy Hoity Toity… Declaring she’s “twice removed” queen Mum.. Enid… LOL. The writing…. Nuff said, and forever etched in our… Read more »

lipstickcat
Guest
lipstickcat

GH is going down because people are just sick of ABC’s games! We all know they are liars from past experience! They say a soap is safe & then cancel it! No one is watching ABC in the afternoon anymore!

Shari
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Shari

This is quite easily explained. Crystal Chappell had her first airdate on Bold and the Beautiful! The numbers do not lie. Days of our Lives made a very big mistake letting go of the uber-talented actress. Cheers to the best actress in daytime!!! Viva Chappell!!!

Barbara
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Barbara

I have watched Y&R since 1973 when the show began. I followed it religiously for decades. The writing for it has been horrific for several years but I still watched. About two weeks ago (when the Victor/Sharon romance reared its ugly head and we learned that Eileen Davidson was being released), I reached my breaking point and have completely given up on it. I won’t watch it anymore short of hearing some (unlikely) miracle that it has vastly improved. I can’t fathom how the current Y&R remains the most watched soap. Yes, it appears to trending slowly downward with its… Read more »

kay killgore
Guest
kay killgore

I only DVR Y&R and usually delete it or FF I have heard that this Victor & Sharon mess will end in the next few weeks and more then likely this Phyllis story from her past will probably cause her to lose this baby no offense but the last thing they need on that show is another kid sorry. And they need to clean house too many actors and boring stories no one to root for. I have a feeling it is habit more then anyone really caring for Y&R I predict if their are not major corrections it will… Read more »

Bart
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Bart

Like you, Barbara, I have been a long-time “Y & R” viewer (since 1981, before the Abbotts ever came to Genoa City) and the shizz being shoveled at us is just GOD AWFUL!! I give you: SORAS’ed characters that don’t need to be (Kyle, Abby and soon Summer and Fenmore), story lines with no denouement or conclusion, the creation of one-note shrill psychos, and the terrible re-writing/retconning of the show’s rich history. Sorry, Maria Arena Bell – your ‘vision’ of “Y & R” is NOT WORKIING!! If anything, she and her co-hacks are driving viewers away in droves and the… Read more »

Harlee
Guest
Harlee

I too Barbara been a viewer of Y&R since debut, I was 12. I had stopped watching for year, tried DOOL for 6 months, until AVON lady came calling with her fancy egg. Because being a loyal viewer of CBS daytime (yes passed down from grandmother & mother) I came to realized that I had lost 2 of my beloved soaps and what made me take notice was some people “wishing” Y&R to be cancelled for selfish reasons and jealous intent, thinking it would help “their” soap…which is human reaction. Not bashing anyone for wanting their soaps to be healthy… Read more »

nic
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nic

Two words…Crystal Chappell…B+B smart move.

kay killgore
Guest
kay killgore

Yes you are right and guess what the next week they were not on at all back to the Liam/Steffy/Hope junk. You can bet it will be back down again unless people tuned into see Deacon.

Gigi Hines
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Gigi Hines

GH has been awesome lately! They just need to keep doing what they are doing. Maybe pushing Heather a bit too much its been a long time since the charactor was on and prob a lot of folks don’t know history. I’m personally not a fan of the Kate story, OLTL did split personalities to death and don’t need to see it on GH. Some of the storylines are seeming to just pop up out of nowhere like the Molly TJ romance, he was almost making fun of her & out of nowhere they are kissing & sneaking around? Would… Read more »

gloria
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gloria

Agree Gigi. GH is MUST SEE every day! I wasn’t too crazy about a DID story but Kate is knocking it out of the park. I used to not even like the recast & now I do. We don’t need to waste airtime on TJ/Molly but summer is coming & that’s what soaps do in the summer. Luke & Anna are super hot but I sure love Luke & Spanky! I don’t know how they are gonna save the character of Johnny-having him commit 3 MURDERS! I am shocked. I used to detest Anthony & now I am sorry he… Read more »

david
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david

Except for the rise of B&B from Chappell, the decline in all of the other soaps is more likely related to the time of year and nothing to get too excited about. This would be much clearer if the ratings data were graphed from week to week and compared to graphs of the previous year. We would likely see seasonal ebbs and flows that would make these viewing patterns more apparent.

Jen
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Jen

Personally, I wouldn’t panic just yet! You have to remember that this is a busy time especially for that demographic. Proms, final exams, weddings, Memorial Day weekend, etc. Things will be rocky over the summer, and then settle back down the closer we get the the autumn. I just hope ABC won’t try to use the lower summer ratings to justify dumping General Hospital. It’s been at it’s very best, and there is a lot to look forward to.

Hope
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Hope

I’ve been really trying to watch again, but GH is still not keeping my interest enough to tune in everyday. As a person who hasn’t watched consistently since Anna and Robert left in 1992, but used to be a daily watcher…I’ll give you my perspective for what it’s worth (I’m 40 years old, just for ratings puposes)…I want to see characters that I CARE about. Characters in that catagory would be those that have history on the show…The Scorpios, The Q’s, The Spencers, and I’ll throw in The Jones’. I’m totally bored by the whole Mob thing, and the Sonny/Kate… Read more »

Caitie
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Caitie

Because I watch only GH, I can’t comment on the other soaps. However, I do have mixed feelings about GH right now. I like a number of changes and stories; however, in spite of faster and better pacing, I still find that some stories are lasting beyond their best-before date. GH had the biggest decline in numbers for the week in question … and perhaps this might be because the two most-prominently featured stories had simply dragged on too long. This isn’t a slur on those specific stories – just a suggestion that ALL stories can potentially be stalled too… Read more »

Kristen
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Kristen

People are anxiously awaiting Deacon’s arrival and anticipated shake up, of course! Many of us have watched this program from the beginning. We DO know a good actor.

24
Guest
24

Woot! Crystal Chappell @ B&B = Ratings ;)..So happy Brad is giving her a chance to shine on his show and the fans another chance to see her on TV where she’s been missed. Days didn’t deserve the talent of CC. I miss GL so much, i watched Otalia clips all day yesterday. There will never be another story told quiet like that again. I hope to see more of Crystal on B&B and also her new daytime love interst Jo baby lol..I have names for everyone..Thx Michael for all your great interviews!

Patrick
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Patrick

This just proves = she has a HUGE Fan Base… and equally = her co-stars are besotted with her TALENT. DAYS Carly Manning = Bo was much more ALIVE. I don’t know, how internet soaps started… but, i do know that Crystal Chappelle Helms several of them… as she won an emmy for one last year… so, KUDOS’ to Ms. Chappelle… this proves how she cares about the GENRE. our Serials… for US FANS. Thank you for sharing…. Like you did on Guiding Light… intelligently, well acted, deserves to be shared… Gay lifestyle. I sincerely, hope, either Crystal Chappelle or… Read more »

maddiehayes
Guest
maddiehayes

Didn’t watch any soaps last week, they are so BORING! None of them are concentrating on what I really want to see, and that is ROMANCE. LOVE IN THE AFTERNOON. Remember John&Natalie and Todd&Blair (OLTL)? Frisco&Felicia, Anna&Robert, Luke&Laura, Patrick&Robin (GH)? Well, GH sure doesn’t! They have John, Todd, Felicia, Anna, Luke and Patrick, but not the ones who make them all “tick”! I still like them, but they’re just BLAH without the yin to their yang! WHAT is GH thinking?! And DAYS .. well, they do have a few good moments (Sami&Lucas YES, but Jack&Jennifer? Where are THEY?) but the… Read more »

gloria
Guest
gloria

I don’t believe this at all. I have never believed the all mighty, very mysterious “ratings” system. I watch every show every day & am sure many others do too. I personally have never been a “fair weather” watcher-sure sometimes there are storylines or characters I cannot stand but like I always tell my mother, be patient-storylines end & sometimes I even start liking characters I once did not! Anyway, I would rather have a “bad” soap on than anything else during the day. Things ebb & flow on soaps & tuning the shows out does not help anyone. I… Read more »

Patrick
Guest
Patrick

per your words… And I Agree….. “anway, i would rather have a “bad” soap on than anything else…. I hang in with show.”

t too have watched all the shows at one time or another… on all networks…. i love that you liked SANTA BARBARA and ANOTHER WORLD. along w/DAYS… NBC was my network. DAYS is still my show.

Stephanie
Guest
Stephanie

Sorry to see that Days didn’t do better. I don’t watch the other shows, but I guess the publicity re: Crystal Chappell joining B&B helped. She has a huge fan base. Loved her as Carly on Days. Days tapes so far ahead that something that isn’t working now may have already run it’s course, but viewers are frustrated so may be tuning out. There are a few characters that aren’t working, in my opinion. No offense to the actors, but Lexie’s newfound brother was pointless, given that Renee is on her way out. And I wish Ian would go too.… Read more »

Patrick
Guest
Patrick

from what i’ve heard… most soaps tape 6 weeks in advance… hence, if something isn’t working… they can emergency and “FIX” story.

is it true that DAYS tapes 3 months? that’s too long…. i agree with you… “when something isn’t working…may have already run it’s course”. and is WASTED TIME and NO NEW VIEWERS.

TPTB, controlling interests… financial budget constraints… i miss the old days.

Soap Fan here forever.

Heather
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Heather

I’m not surprised at all that GH’s ratings went down. Despite a better balance of characters, it’s still overwhelmingly the Sonny show.

What’s even more insulting is that GH’s ratings went down all while The Revolution’s ratings went up.

su0000
Guest
su0000

Poor GH – it has the worst lead-in show in history, the terrible Revolution.
What is doing the most harm to GH ratings is the revolution..
If GH had a good lead-in, the ratings would boom..
A lead-in is very important …

PJ
Guest
PJ

One thing I know for a fact. I tuned into to B&B to watch Crystal Chappell’s debut.

shelley
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shelley

the stories on gh are boring that is why no one is watching they need to get more compelling stories love todd (roger is an incredible actor) but give him something worthwhile to do love todd and sonny in scenes kate is good but need more of a hook and more drama to draw people in if it is not good i will do something else no big deal to me the show needs some happiness and romance too gh is like going to a funeral everyday and who wants to go to a funeral everyday lighten the show up… Read more »

su0000
Guest
su0000

GH is the best it has been years.. Can’t wait for the next day!!
It’s been years since I was excited about a GH and now GH is exciting, great, and I love my GH!!!

The acting and stories have be riveting A+ – excellent!!
GH has been given new life, I hope it never ends!!

Anne
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Anne

Nonsense. GH has never been better.

Chaz
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Chaz

Despite the addition of Crystal Chappell you couldn’t get me to watch B&B. I have tuned in over the years but the reheating of the same old plots is just ridiculous…Brooke/Ridge/Taylor again & again. Now all they have done is switched the characters to Steffy/Liam/Hope and regurgitated the same old plot. You can bet that within a short period of time after the “shock value” has worn off CC’s character will be relegated to the backburner. I loved OLTL but honestly, it was the return of Robin Mattson that brought me back. I think she is phenomenal and am sorry… Read more »

JLH
Guest
JLH

Two weeks in a row my DVR did not record GH on ABC’s local station–Thu and Fri this past week and Wed & Thu the week before. GH is #1 on my priority list, so there’s no way it was bumped for another show, and I’m not at home so I can’t verify that it didn’t air but for some reason my DVR did not record it, but I suspect it was pre-empted by either local or national news–most likely local, since the station loves to break into daytime TV for any and all reasons. I record the SoapNet re-airing… Read more »

RJ4
Guest
RJ4

Regarding Days, I have not watched it much the last couple of weeks. There is nothing that compelling that draws you in or keeps you wanting to watch it. The missing half of the coin storyline could have been good, but it has been so dragged out, and all over the place, that it has lost the impact it could have had. I really like Renee Jones/Lexie, so I find her ‘death’ scenes too sad to watch. The Stefano/John/Marlena/Bo/Hope, etc. conflict with the arms deal seemed almost ‘campy’ because they may not have the budget to do it the way… Read more »

Janet
Guest
Janet

GH is STILL number 1 in the most desirable demos, the 18-34 year old age group, and for advertisers, that is the bottom line.

Sue
Guest
Sue

It would help GH a great deal if DirectTV/TiVO/DVR did not assume new GH episodes were repeats and automatically delete them. Something fishy is going on.

Susan M.
Guest
Susan M.

Gh has to stop with the D. I D. story , Sonny , Jason need a complete overhall… People are tired of these kind of stories..They have been going on too long…Time to bring in some NEW faces and new stories………………………Mobster /gang stories aren’t working anymore….And viewers are losing interest…..I stop watching GH for a while because of these kind of stories..Watching GH again because of OLTL crossovers….Never really cared for Sonny’s gangster/mob stories….They have to stop these kind of syories once & for all…GH is in DANGER of failing miserably…As I said get rid of those mobster stories &… Read more »

Susan M.
Guest
Susan M.

Continued : BEFORE It’s TOO LATE!!!!!!!!!!!!!!!!!

Susan M.
Guest
Susan M.

Gh needs some NEW AND FRESH STORIES…. They are in a bit of a rut…Need some new blood on the show!!!!!!!!!!!!!!!!!!!!! Otherwise they face more disaster……..I hope GH can re- invent themselves…Back when GH didn’t have any mob/gangster stories etc…………..Those were the days..And successful for GH!!!!!!!!

Patrick
Guest
Patrick

Hello Mrs. NIELSON! I got you. Hot about town. in as much as Victor and Jack “are all that” it gets kinda old – when stellar talent – ala Ashley “the formidable” Eileen Davidson; are cast as patsies… 2ndary to the BIG guys. Never treated top shelf… I loved Kristen/Susan… EILEEN DAVIDSON WAS DAYS -when SHE STARRED THEIR. with EJ on the skids… disowned by Stefano, and Dear Lex passing…. Kristen needs to return pronto and helm the Dimera Empire… I liked Kristen with John…. give John and Marlena a STORY… Passion. can you imagine the intelligent, tour de fource… Read more »

Jan
Guest
Jan

For all of us our soaps have become a part of our day and we shouldn’t give up on any of them…they are like life everything is subject to change when it comes to story lines, some we like better than others but as long as we still have them on air we should support them all as often as we can…God knows the networks are looking for ANY EXCUSE TO CANCEL THEM…and the less we give in to the sometimes crappy story lines and stay true to the genre the fans win…hang in there guys…..THANK YOU TO ALL THE… Read more »

gloria
Guest
gloria

Great post Jan! Agree with all you said. And very nice that you remembered our service people on Memorial Day. We are lucky to have the freedom to express our views on this great site.

Deborah
Guest
Deborah

What about the people who watch soaps, BUT do not get counted??? Don’t you have to have a Nielsen Box to be counted? How many folks don’t have that and therefor DON’T get counted? Just curious about the process. I have watched soaps for 45 plus years and to my knowledge NEVER been counted!!! Or does it get counted thru the cable companies? If anyone knows I would love an answer. Thanks. I too am frustrated with YR and their SORAS BS with Kyle and Summer and releasing Eileen was a big mistake get rid of her. Get ride of… Read more »

gloria
Guest
gloria

I have asked this question time after time. I too have watched soaps all of my life but NEVER been counted. So has my mother & my grandmother & great-grandmother all watched & none of us has ever been counted. Makes no sense to me. I have wondered how they can say how many millions around the WORLD watch the Super Bowl or Academy Awards. I mean, seriously, how could they KNOW? Agree with you on Y&R & their SORAS. We really do not need a teenaged Finn & Summer-while Phyllis is a grandmother & pregnant again! Maybe Ricky will… Read more »

Patrick
Guest
Patrick

Imagine…. two fierce women… allies… formidable opponents…. Ashley and Nikki…. Victor and Jack can backburner for ONCE. Give these stalwarts backbone and fight victor and jack. or helm their own empire. Nikki and Ashley were my primary reason for watching Y&R.

as long as SONY/DAYS re-hires Eileen Davidson as Kristen. Stefano’s down for the count. pistol whipped…. perfect plot for Kristen to slither back in to town.

gloria
Guest
gloria

You have a great imagination Patrick! We’ve got to get Eileen back on one show or the other. CANNOT wait to see who shoots Stefano. Wouldn’t it be funny if it was Will? Ha. He shot EJ, Sami shot EJ, why not Will shooting Stefano! I am so sad for Lexi-she’ll never know EJ is not her brother-I hate that they changed EJ’s father. I haven’t figured out why yet. Feel so bad for Abe, Theo, everyone who loves Lexi. Hard to watch these scenes of her saying goodbye.

lisa
Guest
lisa

I think soap are losing rating because they are forgetting that there audience is primarily female that want to see proper story development about LOVE, ROMANCE, FAMILY DYNAMICS OR DYSFUNCTION, AND ADVENTURE. Networks love the 18-49 female bracket, but do they really know what this bracket would like to see in their soaps. These soaps nowadays are all about ‘shock value’ as opposed to good story telling i.e Days –Sami shooting EJ in the head, Chloe becoming a prostitute, Stefano getting shot, the overuse of infidelity as the prime conflict for couples, triangles instead of supercouples; GH – psychotic killer… Read more »

Hope
Guest
Hope

I agree! I couldn’t have said it better myself…and where are the real heros? Is Jason it??? Ugh. Dead babies and mobsters as heros don’t make me want to tune in.

Days Of Our Lives

DAYS Olympic-Style Promo to Tide You Over Until It Returns

DAYS fans know from past Olympics, that when the games begin, the long-running NBC soap opera which gets a two-week preemption leaves its viewers with one hell of cliffhanger and this time they left viewers with two.

First, EJ (Dan Feuerriegel) now knows that Sami (Alison Sweeney) cheated on him with Lucas (Bryan Dattil0) and apparently goes to confront her, but in true EJ fashion he does not let on that anything remiss. Meanwhile, Ben (Rob Scott Wilson) has “kidnapped” Ciara (Victoria Konefal) just before she was to walk down the aisle and marry Theo (Cameron Johnson). Cin fans were rejoicing here!

So, while the games of the 2020 Tokyo Olympics (which are not taking place in 2021 due to the Covid-19 pandemic) are taking place, NBC delivered their own Days of our Lives promo Olympic-style to hold viewers over till we return to Salem.

Take a look at the promo below.

Now, let us know, which story are you most looking forward to most when Days is back on the air? Share your thoughts in the comment section.

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Days Of Our Lives

‘Backstreet Boy’ A.J. McLean To Appear on Days of our Lives

More stars from different walks of life and entertainment are making their way to NBC’s Days of our Lives.

Now comes word from Backstreet Boy member, A.J. McLean himself that he just taped an appearance on the long-running soap opera.

According to his TikTok post, McLean shared that his grandmother was a huge DAYS fan and he used to watch the soap together with her while he was growing up.

In his video, A.J. gave some intel on his upcoming appearance, “Yours truly is making a guest appearance as a driver. That’s my name on the show, on this show right here.”  He then panned to the DAYS signature hourglass logo on the hallways between studio 2 and 4 at Burbank Studios.

Check out McLean’s reveal below.   We can now add A.J. to the list of surprising celebrity soap fans who have loved the genre!

Looking forward to seeing McLean on DAYS? Comment below.

@ajmcleanofficial

Thanks to everyone here today making my experience on “DOOL”! A success. Love to the cast and everyone that made this dream come true! Let’s go!

♬ original sound – AJ McLean

 

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Days Of Our Lives

Marla Gibbs Joins Days of our Lives

Nearly 24 hours, after beloved TV star Marla Gibbs, almost passed out during her induction ceremony to the Hollywood Walk of Fame, comes more news.  Now, Gibbs is set to appear on NBC’s Days of our Lives.

According to SOD, Gibbs will play the mother to Jackée Harry’s, Paulina.  Look for her first appearance in the role of Olivia Price on August 17th.

The former star of The Jeffersons, now 90-years-old, was giving her speech in Hollywood yesterday when suddenly she stopped and began to appear to faint.  Gibbs’ son helped get her into as chair and some water, so she could recover.

The hot temperatures were to blame for Gibbs’ moment, but it all ended up ok.  Her daughter, Angela, told the crowd Marla needed a moment and would continue.

Later after she resumed her speech, Marla told ABC’s George Pennacchio on the Walk of Fame honor: “I never thought it would happen, but here it is.  I just got overwhelmed for a minute. I haven’t been excited until this moment!”

Watch a segment from ABC7 on Marla’s Hollywood Walk of Fame induction below.  Then let us knowl what you think of Gibbs coming to DAYS via the comment section,

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GH’s Kelly Thiebaud (Britt) chats with Michael Fairman about Britt being on the run with Jason, their burgeoning romance, working with Steve Burton and her other co-star and Britt’s diagnosis of Huntington’s Disease. .Leave A Comment

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