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RATINGS: Y&R, B&B and GH All Up In Total Viewers!

By Michael Fairman

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The ratings are out for the week of August 15th through the 19th.  While Days of our Lives was still preempted for the last week of NBC’s coverage of the Summer Olympic games in Rio, the other three network soaps were airing new episodes.

And in a turnaround from the previous week, The Young and the Restless and General Hospital gained in total viewers.  The Bold and the Beautiful, which added the most viewers last week, also was in the positive for the new ratings period..

Y&R added the most viewers for the week adding +124,000, while adding viewers in all women demos 18-34, 18-49, and 25-54.  However, they continued to tie an all-time low in the ratings share for the 18-49 demo.

GH, which added +47,000 for the week, also added viewers in the 18-49 and 25-54 categories, but did not fare as well with the 18-34 females, tying a low for the fourth straight week in that ratings share.

Courtesy/ABC

B&B came in with an additional +11,ooo in total viewers, and gained viewers in the 18-49 and 18-34 categories, but was in the minus column in women 25-54.  The CBS Daytime drama also tied a low for the seventh straight week in the 18-49 ratings share.

It will be interesting to see after Labor Day and with Days of our Lives being back airing new episodes, if the end of summer brings higher ratings.  While every soap of the three that aired during the ratings period gained viewers, its also interesting to note that  each lost viewers in a different age demo category.  View the entire ratings picture courtesy of SON here.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,565,000 (+124,00/-196,000)
2. B&B 3,732,000 (+11,000/+105,000)
3. GH 2,573,000 (+47,000/+81,000)

So, what soap opera is piquing your interest? What soap needs the most help to keep you engaged?  Share your thoughts in the comment section below!

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To speak fact;
If I or CC watch or do not watch a soap, what we do is ‘not’ in the Nielsen ratings numbers..
The ‘only’ ones that are counted are the Nielsen watchers..
It is totally in the hands of the Nielsen families/whatever..

As to who is tuning in or out– it is calculated by the Nielsen peoples..
So– if I did not watch GH for week, the numbers going down would not because of me but rather from a Nielsen family.

Also– of course the number are up for all the soaps, the olympics have ended..

The households are evenly distributed by population throughout the United States, and are roughly meant to be representative of the population as a whole. They also rotate occasionally.
Maybe 50,000 households seems like a lot to you, but to put it in perspective, there are approximately 100 million households with a TV in the United States.
That means even at the high estimate of 50,000 households, the number represents .05% of the households. That would be less than 1/10 of 1%.

each household represents 2,000 other households in approximating what the country is watching. The ratings categories that matter are generally “total viewers” (not as important), the 25–54 demo (viewers between ages 25 and 54, important for news) and the 18–49 demo (viewers between ages 18 and 49, important for entertainment and sports).
The ratings you see now are also mostly “live + same day” which accounts for 24 hours of the viewer watching on their DVR/Tivo. There are also ratings measurements that account for three-day DVR totals (a version of which advertisers currently buy based on) as well as 7-day DVR totals (what networks would like to become the norm).
The demos are what advertisers care about — how the TV networks make most of their money. They are crucial to the financial success of the channels.

IF you or I watch or don’t watch, we are not counted unless one is a Nielsen person..

If you DVR and watch commercials and all you count in the Nielsen Ratings. And you have to watch within 24 hours of the airing.

hi Kelly—
Neilson does the DVR+7 if you watch it on your DVR within 7 days of airing. But you can’t skip commercials.
Those ratings only count if you’re not part of the Nielsen program.
Neilson takes into account dvr and they have ratings for that So if a Nielsen person DVR’s a program and watches it within 1 day it will go into the Nielsen rating.
If you record it on your recorder it does not count, if you DVR it and you are not of the Nielsen rating program, it is not counted in Nielsen ratings..

Comcast;; C3 ratings for commercial viewing (which is what advertisers care about)
“If the networks can transition a customer to catch up on demand versus DVR, they can monetize that.
Those numbers are ‘not’ counted in the Nielsen ratings that we read every week, but are used for Comcast etc for their own reasons..

Same for watching online at ABC/whichever, they are numbers for that networks, for advertising purposes etc) and not in the Neilsen ratings..

No matter what;
Only the Nielsen families are counted in the Neilsen ratings..

Note;;;
It is from the Nielsen households that we get the ”demo ages” because Nielsen knows the ages of the household and when so&so watch they make note of age..

Actually the Olympics were still on here… that is why DAYS was not included in the ratings…it was not on!

Michael Fairman mentioned that in his second sentence.

Wish you would stop showing the ratings since they don’t represent the true # of who is watching. Totally agree with the comments by su0000. I am a male in my mid 40’s and I watch GH on my laptop on ABC.com a few days after they air. How am I counted in the ratings??? I bet I’m not especially since your ratings only mention women. I got my dad hooked on GH and my nephew. I bet they are counted either. Enough with the ratings reporting since it is so misleading.

Hi Tommy…there are lots of viewers who aren’t in the demographic that advertisers are looking for whether it be age, sex, race…so the point is even if a lot of people are watching on their laptop, smart phone, tablet or binge watching OnDemand…it just comes down to the numbers they gather and if the advertisers think they’re reaching enough of the market who will buy what they’re selling.

What they SHOULD do is sell products that appeal to all the demographics or sell airtime to advertisers who can scatter their target audience ie sell products that appeal to women of a certain age, a different age and spothers to men. Sell products to one area of the country and sell different to another part. Or…maybe they do that currently. Anyone “out here” in advertising???

Hi Tommy ..
fact— You, your dad and your nephew watch GH but, you are not counted unless you are a Nielsen household. All 3 of you are an estimate by what the Nielsen watches…..

People seem to believe if they watch the ratings go up
If they don’t watch the ratings go down
If they haven’t watched for months that is will make a difference, it does not..
It is what the Nielsen people watch that is the numbers in the Nielsen ratings.

I watch GH at ABC, also..
I am tracted by ABC for its’ numbers for ABC’s research and the ads are seen again etc etc, but we are ‘not’ counted in the Nielsen ratings
(( that many soap fans go wacko over every week as if they are actually counted in the Nielsen ratings, they are not…LOL )

I have never understood why the system never changed to include everyone who has a t.v.

There should be a chip in every TV that identifies what is being watched. And if some people don’t want people to know what they’re watching, then they can enter a code to disable the system and enter a code to turn it back on. Also, for a precise look at how people feel when watching the shows, there should be a chip implanted in their brains, LOL!

Serious privacy concern! Would you want some faceless corporation trackkng everything you watch?

Yes, I wouldn’t mind, but as I’ve stated, there would be a way to disable the device on the TV. As for the chip in the brain, people would have a choice to have or have not.

That’s what the code to disable would be for.

In my mind, the ratings for GH are up because of Genie Francis’s and Jon Lindstrom’s great scenes–LOL!

I hope the increase holds and more viewers saw that incredible scene with Adam & Nick at the jail. Adam asking Nick to look after his son was heartbreaking and so honest it hurt. Joshua Morrow and, especially, Justin Hartley were at the top of their game and this kind of scene shows how great this show can be with the right focus, good writing, and some of the best actors in the business.

I agree, as usual, Soaphound. I have a weakness for both actors. I did feel for Adam….reaching out to his not-so fraternal-brother was momentous. But, that’s because I trust Nick….his response was genuine and not one bit hypocritical.
However, Kay has a point. From whence does this abounding flood of love come? Blood is thicker than water?

Hi Celia…here’s what i think may be the missing link in this turnaround: both Nick and Adam finally realizing that they’ve both been victimized, used, and (in many instances) set against each other by the same father. I agree that Adam’s previously unknown admiration of Nick seemed to arrive out of nowhere, but Justin SOLD IT by virtue of great acting, don’t you think? I’d like Adam and Nick to be closer after this, and I’ve always felt that Adam has a soft spot for Victoria as well. Their interactions have always fascinated me.

Airbags save lives…A chip in most televisions can save programs.

Of course the ratings were up the Days Of Our Lives fans didn’t get to watch their soap opera because the Olympic’s were on…. LoL.

Days Of Our Lives

Sydney Malekeh Joins the Cast of ‘Days of Our Lives’ in Mystery Role: Who Do You Think She’s Playing?

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There’s a new gal coming to Salem, or is she new and a recast? That’s what inquiring minds from Days of Our Lives fans have been trying to figure out since the Peacock soap opera dropped an Instagram video heralding actress‘ Sydney Malekeh’s arrival in Salem.

The soap did confirm that viewers will first see Malekeh on the September 9 episode. In the video, Malekeh is seen going set to set from her dressing room and in to the halls of Days of Our Lives studios.

What we do know id that Sydney has been acting professionally for 6 years and had appeared on Grey’s Anatomy, Apple TV’s Shrinking and the HBO Max’s The Sex Lives of College Girls.

Plenty of Malekeh’s DAYS castmates jumped into the comment thread with positive emojis symbols or written excitement including: Paul Telfer (Xander), Linsey Godfrey (Sarah), Sal Stowers (Lani), Conner Floyd (Chad), Eric Martsolf (Brady) and Christie Clark (Carrie) and more now that fans will finally see her on-air. Since Days of Our Lives tapes 10-11 months in advance, Sydney would have started taping the show sometime back in 2025.

DAYS fans think perhaps because the actress’ name is Sydney that she might be playing the grown-up daughter of Sami and EJ. That character hasn’t bee on the canvas since 2021.

So, who do you think Sydney Malekeh might be playing on Days of Our Lives? Drop your casting director thoughts via the comment section below.

 

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Days Of Our Lives

Peacock Hikes Subscription Rates for Fourth Time in Four Years; ‘Days of Our Lives’ Fans Sound Off

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While recently the streaming service Peacock reported turning a profit for its first time since its infancy, now comes word that the company is raising their prices for all customers, and in some cases it stared today on August 18.

The news of the subscription rate increases marks the fourth time the NBCUniversal streaming platform has done so in four years.  So, on August 18, Peacock is increasing the prices for new or returning subscribers and customers, while current subscribers will see the rate increase on or after September 17 depending on their billing cycle when they initially signed up.

Here is the new pricing to follow along: Peacock Premium (which includes ads) will be $12.99/month, up two dollars from $10.99; Peacock Premium Plus will be $19.99/month, up three dollars increase from $16.99; and the Peacock Select tier (which includes current and past seasons of NBC and Bravo shows but excludes movies, live sports and Peacock originals) will increase a dollar from $7.99 to $8.99/month.

Photo: JPI

SUBSCRIBERS CONTINUE TO PAY MORE ACROSS THE STREAMER LANDSCAPE

It was back in June that the streamer reported that aid subscribers were up to 48 million adding a 2 million net gain during Q2 in of 2026. The subscription price hikes are rampant now in the entertainment streaming industry where over the last two years for example, Netflix, HBO Max, Apple TV, Paramount+ have all raised their fees to consumers.

Peacock’s tier-levels feature not only Days of Our Lives, but reality hits such as The Traitors and Love Island USA, Bravo series, and a vault of  Saturday Night Live, Law & Order, The Real Housewives franchise, and Below Deck episodes as well. Pecock Premium and Premium Plus subscribers have access to sports and live events, as well.

DAYS OF OUR LIVES SUBSCRIBERS HAD A FEW CHOICE WORDS FOR PEACOCK

As Days of Our Lives fans know, the soap opera moved from NBC to the streamer back in September of 2022 after 57 years on broadcast television. When the news hit X on the price increase, DAYS fans had a lot to say about it. Here are just a few of the comments below:

“I can’t believe Peacock and can’t come to a deal with Cordya to air old episodes of #Days. That alone would bring a ton of subscribers,” to If Peacock actually cared about #Days of Our Lives, gave the show the budget it needs for better sets, cameras, background actors and enough time to tell proper stories, I wouldn’t mind paying more. If the money actually showed on screen, the higher price would be worth it,” to “I  will continue to pay for a Peacock subscription as long as #Days is on it, but did we know there was another price increase coming?” and more.

So, what do you think of the new price hike increase to watch Days of Our Lives and your other favorite shows and events on Peacock? Let us know your thoughts in the comment section below.

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Days Of Our Lives

‘Veronica & Julian’ Feature Starring ‘Days of Our Lives’ Alums Nadia Bjorlin and Kyler Pettis Releases Key Art and More (Exclusive)

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Nadia Bjorlin, Kyler Pettis

In the upcoming indie feature Veronica & Julian from director Otoja Abit, two former Days of Our Lives stars, Nadia Bjorlin (ex-Chloe Lane) and Kyler Pettis (ex-Theo Carver), headline the drama feature in this story of a May-December romance that faces challenges along the way.

Veronica & Julian centers on a confident and successful marketing executive (Bjorlin) who winds up falling for a younger aspiring architect (Pettis). From there, a journey of desire and self-discovery is set against the backdrop of present-day New York City.

The cast also includes: Blake Jenner (ex-Glee), Erin Cummings, Chrystee Pharris (ex-Simone Russell, Passions and Queens of Drama), Robert Lee Leng, Mark Famiglietti and Jennafer Newberry.

Photo:

LIVE CHAT WITH NADIA AND KYLER PLANNED

Now, Michael Fairman TV can share exclusively: the key poster art below, and that current plans that call for Veronica & Julian to be released and made available late this holiday season.

In addition, Nadia and Kyler will join us for a very special livestream conversation on the Michael Fairman Channel (Monday, Aug 24 – 3PM ET/Noon PT) to chat about their roles in the film, their time on Days of Our Lives, life post-soap opera, and much more. Fans can join the live chat and pose their questions to the actors as well.

Courtesy/Bright Leicht Content LLC

THE THEMES BEHIND VERONICA & JULIAN

Director Otoja Abit shared this statement on the feature film, “Veronica & Julian is about the right people who have a chance meeting at the wrong time. It’s a look at two people who don’t grow apart—they just grow up. This film is an authentic exploration of an imminent ending and how two people deeply in love got there. It aims to be quiet while telling a relatable story about modern-day relationships.”

Abit continued, “As a society, mainstream romantic films are often delivered through fantastical aspirations. I created this film believing that viewers who have experienced a breakup can relate to Veronica and Julian, depending on their perspective. They’re a couple navigating some of the most familiar obstacles in love: miscommunication, timing and pride.”

He concluded, “It’s a story about endings told through the small moments we often don’t recognize until they’re gone.  With the support of the Panavision New Filmmaker Program, I approached the story with a deeper sense of visual control while maintaining the naturalism that defines each character.”

Photo: Bright Leicht Content LLC

NADIA AND KYLER GOT THEIR FIRST BIG BREAK IN SOAPS

As Days of Our Lives fans know, Bjorlin is best known for her long-running role as Chloe Lane. Nadia played the part from 1999-2023 with various runs in Salem. She is also known for her role as Lara in the Venice the Series since 2009. Nadia’s other TV and film credits include: A Murder Between Friends, NCIS, Two Broke Girls and more.

Pettis played Theo Carver on Days of Our Lives from 2015-2018 and earned himself a Daytime Emmy for his work in the now defunct Outstanding Younger Actor in a Daytime Drama Series back in 2019. His other TV credits include roles on: The Rookie, All American: Homecoming and Ray Donovan.

Veronica and Julian is written, produced and directed by Abit and produced through his Willful Productions alongside Kory Apton and Ian Phillips. Executive producers include: Nick Leicht, Gregory Sinche, Shelly Sinche, Torsten Sippel, Tim Freydberg, Ryan Schulke and Matthew Conlin.

So, intrigued to see Nadia and Kyler as a romantic couple in the film Veronica & Julian? Miss them on Days of Our Lives? Share your thoughts in the comment section.

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