Days Of Our Lives
RATINGS: Y&R, B&B and GH All Up In Total Viewers!
The ratings are out for the week of August 15th through the 19th. While Days of our Lives was still preempted for the last week of NBC’s coverage of the Summer Olympic games in Rio, the other three network soaps were airing new episodes.
And in a turnaround from the previous week, The Young and the Restless and General Hospital gained in total viewers. The Bold and the Beautiful, which added the most viewers last week, also was in the positive for the new ratings period..
Y&R added the most viewers for the week adding +124,000, while adding viewers in all women demos 18-34, 18-49, and 25-54. However, they continued to tie an all-time low in the ratings share for the 18-49 demo.
GH, which added +47,000 for the week, also added viewers in the 18-49 and 25-54 categories, but did not fare as well with the 18-34 females, tying a low for the fourth straight week in that ratings share.
Courtesy/ABC
B&B came in with an additional +11,ooo in total viewers, and gained viewers in the 18-49 and 18-34 categories, but was in the minus column in women 25-54. The CBS Daytime drama also tied a low for the seventh straight week in the 18-49 ratings share.
It will be interesting to see after Labor Day and with Days of our Lives being back airing new episodes, if the end of summer brings higher ratings. While every soap of the three that aired during the ratings period gained viewers, its also interesting to note that each lost viewers in a different age demo category. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,565,000 (+124,00/-196,000)
2. B&B 3,732,000 (+11,000/+105,000)
3. GH 2,573,000 (+47,000/+81,000)
So, what soap opera is piquing your interest? What soap needs the most help to keep you engaged? Share your thoughts in the comment section below!
To speak fact;
If I or CC watch or do not watch a soap, what we do is ‘not’ in the Nielsen ratings numbers..
The ‘only’ ones that are counted are the Nielsen watchers..
It is totally in the hands of the Nielsen families/whatever..
As to who is tuning in or out– it is calculated by the Nielsen peoples..
So– if I did not watch GH for week, the numbers going down would not because of me but rather from a Nielsen family.
Also– of course the number are up for all the soaps, the olympics have ended..
The households are evenly distributed by population throughout the United States, and are roughly meant to be representative of the population as a whole. They also rotate occasionally.
Maybe 50,000 households seems like a lot to you, but to put it in perspective, there are approximately 100 million households with a TV in the United States.
That means even at the high estimate of 50,000 households, the number represents .05% of the households. That would be less than 1/10 of 1%.
each household represents 2,000 other households in approximating what the country is watching. The ratings categories that matter are generally “total viewers” (not as important), the 25–54 demo (viewers between ages 25 and 54, important for news) and the 18–49 demo (viewers between ages 18 and 49, important for entertainment and sports).
The ratings you see now are also mostly “live + same day” which accounts for 24 hours of the viewer watching on their DVR/Tivo. There are also ratings measurements that account for three-day DVR totals (a version of which advertisers currently buy based on) as well as 7-day DVR totals (what networks would like to become the norm).
The demos are what advertisers care about — how the TV networks make most of their money. They are crucial to the financial success of the channels.
IF you or I watch or don’t watch, we are not counted unless one is a Nielsen person..
If you DVR and watch commercials and all you count in the Nielsen Ratings. And you have to watch within 24 hours of the airing.
hi Kelly—
Neilson does the DVR+7 if you watch it on your DVR within 7 days of airing. But you can’t skip commercials.
Those ratings only count if you’re not part of the Nielsen program.
Neilson takes into account dvr and they have ratings for that So if a Nielsen person DVR’s a program and watches it within 1 day it will go into the Nielsen rating.
If you record it on your recorder it does not count, if you DVR it and you are not of the Nielsen rating program, it is not counted in Nielsen ratings..
Comcast;; C3 ratings for commercial viewing (which is what advertisers care about)
“If the networks can transition a customer to catch up on demand versus DVR, they can monetize that.
Those numbers are ‘not’ counted in the Nielsen ratings that we read every week, but are used for Comcast etc for their own reasons..
Same for watching online at ABC/whichever, they are numbers for that networks, for advertising purposes etc) and not in the Neilsen ratings..
No matter what;
Only the Nielsen families are counted in the Neilsen ratings..
Note;;;
It is from the Nielsen households that we get the ”demo ages” because Nielsen knows the ages of the household and when so&so watch they make note of age..
Actually the Olympics were still on here… that is why DAYS was not included in the ratings…it was not on!
Michael Fairman mentioned that in his second sentence.
Wish you would stop showing the ratings since they don’t represent the true # of who is watching. Totally agree with the comments by su0000. I am a male in my mid 40’s and I watch GH on my laptop on ABC.com a few days after they air. How am I counted in the ratings??? I bet I’m not especially since your ratings only mention women. I got my dad hooked on GH and my nephew. I bet they are counted either. Enough with the ratings reporting since it is so misleading.
Hi Tommy…there are lots of viewers who aren’t in the demographic that advertisers are looking for whether it be age, sex, race…so the point is even if a lot of people are watching on their laptop, smart phone, tablet or binge watching OnDemand…it just comes down to the numbers they gather and if the advertisers think they’re reaching enough of the market who will buy what they’re selling.
What they SHOULD do is sell products that appeal to all the demographics or sell airtime to advertisers who can scatter their target audience ie sell products that appeal to women of a certain age, a different age and spothers to men. Sell products to one area of the country and sell different to another part. Or…maybe they do that currently. Anyone “out here” in advertising???
Hi Tommy ..
fact— You, your dad and your nephew watch GH but, you are not counted unless you are a Nielsen household. All 3 of you are an estimate by what the Nielsen watches…..
People seem to believe if they watch the ratings go up
If they don’t watch the ratings go down
If they haven’t watched for months that is will make a difference, it does not..
It is what the Nielsen people watch that is the numbers in the Nielsen ratings.
I watch GH at ABC, also..
I am tracted by ABC for its’ numbers for ABC’s research and the ads are seen again etc etc, but we are ‘not’ counted in the Nielsen ratings
(( that many soap fans go wacko over every week as if they are actually counted in the Nielsen ratings, they are not…LOL )
I have never understood why the system never changed to include everyone who has a t.v.
There should be a chip in every TV that identifies what is being watched. And if some people don’t want people to know what they’re watching, then they can enter a code to disable the system and enter a code to turn it back on. Also, for a precise look at how people feel when watching the shows, there should be a chip implanted in their brains, LOL!
Serious privacy concern! Would you want some faceless corporation trackkng everything you watch?
Yes, I wouldn’t mind, but as I’ve stated, there would be a way to disable the device on the TV. As for the chip in the brain, people would have a choice to have or have not.
That’s what the code to disable would be for.
In my mind, the ratings for GH are up because of Genie Francis’s and Jon Lindstrom’s great scenes–LOL!
I hope the increase holds and more viewers saw that incredible scene with Adam & Nick at the jail. Adam asking Nick to look after his son was heartbreaking and so honest it hurt. Joshua Morrow and, especially, Justin Hartley were at the top of their game and this kind of scene shows how great this show can be with the right focus, good writing, and some of the best actors in the business.
I agree, as usual, Soaphound. I have a weakness for both actors. I did feel for Adam….reaching out to his not-so fraternal-brother was momentous. But, that’s because I trust Nick….his response was genuine and not one bit hypocritical.
However, Kay has a point. From whence does this abounding flood of love come? Blood is thicker than water?
Hi Celia…here’s what i think may be the missing link in this turnaround: both Nick and Adam finally realizing that they’ve both been victimized, used, and (in many instances) set against each other by the same father. I agree that Adam’s previously unknown admiration of Nick seemed to arrive out of nowhere, but Justin SOLD IT by virtue of great acting, don’t you think? I’d like Adam and Nick to be closer after this, and I’ve always felt that Adam has a soft spot for Victoria as well. Their interactions have always fascinated me.
Airbags save lives…A chip in most televisions can save programs.
Of course the ratings were up the Days Of Our Lives fans didn’t get to watch their soap opera because the Olympic’s were on…. LoL.
Breaking News
2026 Daytime Emmys Gold & Silver Circle Inductees: Francesca James, Patrika Darbo and Meredith Vieira Among Those Being Honored
The National Academy of Television Arts & Sciences (NATAS) announced on Thursday, October 8, the 2026 Gold & Silver Circle Inductees who will be celebrated at the 53rd Annual Daytime Emmy Awards on Friday, October 30.
This year’s honor roll features industry professionals that have made contributions across daytime television, including daytime dramas, talk shows, comedy, and more.
The Gold inductees include: Meredith Vieira (former c0-host of The View, journalist and EP and CEO, Meredith Vieira Productions),Patrika Darbo (ex-Nancy, Days of our Lives and Shirley, The Bold and the Beautiful, soon to be seen reprising her role of Shirley on Y&R), three-time Daytime Emmy winner, Francesca James (ex-Kitty/Kelly, All My Children, plus director and/or producer at All My Children, General Hospital, Loving, Santa Barbara et al), and finally Byron Allen (Founder, Chairman & CEO Allen Media Group).
It should be noted that Vieira made guest appearances on both All My Children and General Hospital throughout her career. On GH, she played madam Bree Flanders in 2003 and 2012. She also appeared as a wedding planner on All My Children back in 2001.
Photo: NATAS
The Silver inductees are: Stephen Brown (VP Programming and Development, Fox Television Stations) and Rubin Ervin (Announcer/Warm-Up Host for Family Feud, The Bachelor and more).The Gold and Silver Circle Society Inductees are deemed by NATAS as “exceptional professionals who have performed distinguished service within the television industry, setting standards for achievement, mentoring, leadership and professional accolades for 50 or 25 years, respectively. They represent the best and brightest in the industry.”
In a statement, Adam Sharp, President and CEO of NATAS shared, “This year’s Gold & Silver honorees are recognized for their continued exceptional contributions to our television industry. We are proud to honor a class of honorees from diverse career paths across many daytime genres. Their impact is evident in programming every day, inspiring generations and enriching the lives of countless viewers.”
MORE ON THE 53RD ANNUAL DAYTIME EMMYS
NATAS previously announced that soap opera icon Genie Francis (Laura, General Hospital) will receive the Lifetime Achievement Award during this year’s ceremonies.
The 2026 Daytime Emmys will be held at the historic Hollywood Palladium and will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.
The annual awards have recognized outstanding achievement in television programming and crafts since 1974, honoring work in a variety of genres, including daytime dramas, talk series, entertainment news, culinary, adventure, instructional and legal/courtroom programming.
The 53rd Annual Daytime Emmy Awards will be a single ceremony in 2026, produced by NATAS Productions. Adam Sharp and Lara Gates are executive producers, with Leon Knoles returning to direct for a fifth straight year. Rachel Schwartz serves as Head of Daytime, and the firm of Lutz & Carr, LLP, provides accounting services for the competition.
So, what do you think of this year’s Gold & Silver Inductees? Happy to see some of the names that will be recognized on October 30? Who in the future who has had enduring contributions to daytime television or the soap opera genre, would you like to see receive these honors in years to come? Let us know via the comment section below.
This week on Days of our Lives, Dante Vitali (Franco LoPresti) surprises Sydney DiMera (Sydney Malakeh) when he arrives in Salem, while the woman he loves Sami Brady is over in Italy, Viewers are becoming quite suspicious of Dante, who seemed to be in collusion with Dominic Marino, leading us to try to surmise just what are Dante’s true intentions to coming to Salem? To meet Sami’s family, or so he says?
Meanwhile, Sami Brady has spoken! In a new video that dropped on Wednesday October 7 on the official Days of our Lives Instagram account, Alison Sweeney appears for what is being called as Sami Brady’s Confessions from Italy or Salem Confessionals!
In character, Sweeney talks to camera explaining Sami’s perspective on her engagement to Dante, and how she feels about him coming to Salem without her to meet the Brady clan. Sami says, “This is such a crazy time. I’m engaged, but I’m not ready to be older. It’s just been my reputation in the past. I’ve always been in such a hurry to sort of like, get it done because it hasn’t always worked out. I’m engaged to a wonderful man named Dante. He’s Italian. He’s dreamy and fabulous. I’m enjoying all of it, like the whole thing. Being engaged, being in love, dating, it’s a new thing for me.”
Photo: Corday Productions
DANTE’S ARRIVAL IN SALEM
Sweeney as Sami continues to explain and rationalize, “Dante, hired my daughter, Sydney, to work for him, which has been amazing. She actually likes him. She’s approved of this relationship, which I’m very happy about. But I will be honest, I’m a little nervous because my fiancé is going to meet my family in Salem without me. I think that’s a good idea. I’m nervous because my family, you know, knows a lot about me. But, I have told Dante everything. I mean, okay, not like literally everything, but a lot of. No, not a lot. Some, you know, enough and he doesn’t want to know the rest.”
All in all, it seems like Sami thinks she has found happiness with the guy, but she made be in for rude awakening as she brings up her manipulative past with the loves of Sami’s life. “He’s (Dante) happy and he loves me and I’m not like that anymore, so it’s fine,” explains Sami. “But I’m just saying that things might come up, um, because my family doesn’t forget either. I’m nervous for them to just like him. I’m nervous for them to be happy for me. I want them to be happy for me, and for us ,and for them to see that this is different for me. I understand why they don’t believe that. I understand why they would be, you know, suspicious of my intentions.”
Photo: Days Peacock IG
IT’S LOVE FOR SAMI
Sami shares she has fallen hard for Dante! “All I can say is I’m in love. It’s amazing. I recommend it. I really hope that Dante wins over my family, and they can all be happy for me. I do hope to get married sometime and celebrate that with my family. That’s what I want. That’s honestly actually what I’ve always wanted and now I think it’s really gonna happen.”
As previously reported, Alison Sweeney will be back on-screen come June of 2027 on the Peacock streaming soap opera, when Sami returns in story along with Christie Clark (Carrie Brady), Chandler Massey (Will Horton) and Bryan Dattilo (Lucas Horton).
So, what did you think of Sami’s confessions from Italy? Do you think Sami will be duped by Dante? Will their love conquer all, or is Dante even in love with Sami? Stay tuned.
View this post on Instagram
Days Of Our Lives
Netflix Canada to Stream Past Episodes of ‘Days of our Lives’ and ‘The Young and the Restless’
Canadian soap opera fans, this October looks to be bringing you classic American television show favorites via Netflix. The streamer has reportedly licensed a large slate of iconic favorites including Days of our Lives and The Young and the Restless.
Beginning the week of October 26 via Netflix Canada (hopefully, soon in other regions too), the streamer will post previously aired catalogue episodes of both iconic series. No word yet from where they may be starting from, although many of the other series in the retro line-up are from the 80s and 90s.
Meanwhile, all-new episodes of Days of our Lives and The Young and the Restless will continue to be available and shown via Corus Entertainment Canada.
This week also marks the beginning of Y&R’s season 54 which officially begins on Thursday, October 8! And come November 11, new material from the head writing team of Jamey Giddens and Dan O’Connor make their debut. The series debuted on March 26, 1973.
Peacock’s Days of our Lives is entering into their 62 season. The soap was officially renewed back in July of 2025 through its sixty-third season, which runs during the 2027–2028 television and streaming season. DAYS tapes ten months in advance of dropping new daily episodes of the drama in Salem. The series debuted back on November 8, 1965,
Before DAYS and Y&R drop on Netflix Canada, none other than ABC’s Dynasty comes your way with all nine seasons beginning on October 12 along with full seasons of Bewitched, Charlie’s Angels, The Facts of Life, The Love Boat, and The Twilight Zone.
Previously, Netflix Canada added Dr. Quinn Medicine Woman featuring One Life to Live favorite, Joe Lando (ex-Jake Harrison) and Diagnosis Murder, which featured Victoria Rowell (ex-Drucilla, The Young and the Restless).
So, looking forward to finding out what years Canadian fans will get of Days of our Lives and The Young and the Restless when its served up later this month on Netflix Canada? Share your thoughts via the comment section below.
2026 Daytime Emmys Gold & Silver Circle Inductees: Francesca James, Patrika Darbo and Meredith Vieira Among Those Being Honored
‘Days of our Lives’ Star Alison Sweeney in ‘Sami Brady’s Confessions from Italy’
‘General Hospital’s’ Hudson West Wins Big as Contestant on ‘The Price is Right’
Y&R’s Jason Thompson Previews Billy and Sally’s Wedding Drama: ‘Things Happen that Change the Trajectory of the Story’
GENERAL HOSPITAL: Did the ABC Soap Opera Just Tee Up a Jason and Serena Pairing?
‘Beyond the Gates’ Honors HBCU Tradition with Banneker University Homecoming Episodes
REPORT: ‘Days of our Lives’ Puts Four Actors On Contract
TUNE-IN: ‘Beyond the Gates’ Banneker Homecoming Episodes, EP Sheila Ducksworth Speaks on Impact HBCUs Have in Real Life
BEYOND THE GATES Preview: Who’s Trying to Silence Hayley?
Robert Kelker-Kelly, ‘General Hospital,’ ‘Days of our Lives’ and ‘Another World’ Star Dies at 62
‘Days of our Lives’ Star Alison Sweeney in ‘Sami Brady’s Confessions from Italy’
‘General Hospital’s’ Hudson West Wins Big as Contestant on ‘The Price is Right’
GENERAL HOSPITAL Preview: Everyone Turns Their Backs on Sonny; Can Anyone Get Chase to Open His Eyes About Willow’s Treachery?
GH’s Kayden Brenna Tokarski Addresses ‘Positivity and Negativity’ That Has Come Her Way as She Embraces Playing Scout Cain
BEYOND THE GATES Preview: Who’s Trying to Silence Hayley?
-
Beyond the Gates1 week ago‘Beyond the Gates’ Honors HBCU Tradition with Banneker University Homecoming Episodes
-
Days Of Our Lives1 week agoREPORT: ‘Days of our Lives’ Puts Four Actors On Contract
-
Beyond the Gates6 days agoTUNE-IN: ‘Beyond the Gates’ Banneker Homecoming Episodes, EP Sheila Ducksworth Speaks on Impact HBCUs Have in Real Life
-
Beyond the Gates4 days agoBEYOND THE GATES Preview: Who’s Trying to Silence Hayley?
-
Breaking News3 days agoRobert Kelker-Kelly, ‘General Hospital,’ ‘Days of our Lives’ and ‘Another World’ Star Dies at 62
-
Days Of Our Lives2 days agoNetflix Canada to Stream Past Episodes of ‘Days of our Lives’ and ‘The Young and the Restless’
-
General Hospital1 week ago‘General Hospital’s’ Tanisha Harper on the Future of a Jordan Ashford and Michael Corinthos Pairing
-
Previews4 days agoTHE YOUNG AND THE RESTLESS Preview: Sally’s Bachelorette Party and Billy’s Bachelor Party Take Center Stage
