Days Of Our Lives
RATINGS: Y&R, B&B and GH All Up In Total Viewers!
The ratings are out for the week of August 15th through the 19th. While Days of our Lives was still preempted for the last week of NBC’s coverage of the Summer Olympic games in Rio, the other three network soaps were airing new episodes.
And in a turnaround from the previous week, The Young and the Restless and General Hospital gained in total viewers. The Bold and the Beautiful, which added the most viewers last week, also was in the positive for the new ratings period..
Y&R added the most viewers for the week adding +124,000, while adding viewers in all women demos 18-34, 18-49, and 25-54. However, they continued to tie an all-time low in the ratings share for the 18-49 demo.
GH, which added +47,000 for the week, also added viewers in the 18-49 and 25-54 categories, but did not fare as well with the 18-34 females, tying a low for the fourth straight week in that ratings share.
Courtesy/ABC
B&B came in with an additional +11,ooo in total viewers, and gained viewers in the 18-49 and 18-34 categories, but was in the minus column in women 25-54. The CBS Daytime drama also tied a low for the seventh straight week in the 18-49 ratings share.
It will be interesting to see after Labor Day and with Days of our Lives being back airing new episodes, if the end of summer brings higher ratings. While every soap of the three that aired during the ratings period gained viewers, its also interesting to note that each lost viewers in a different age demo category. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,565,000 (+124,00/-196,000)
2. B&B 3,732,000 (+11,000/+105,000)
3. GH 2,573,000 (+47,000/+81,000)
So, what soap opera is piquing your interest? What soap needs the most help to keep you engaged? Share your thoughts in the comment section below!
To speak fact;
If I or CC watch or do not watch a soap, what we do is ‘not’ in the Nielsen ratings numbers..
The ‘only’ ones that are counted are the Nielsen watchers..
It is totally in the hands of the Nielsen families/whatever..
As to who is tuning in or out– it is calculated by the Nielsen peoples..
So– if I did not watch GH for week, the numbers going down would not because of me but rather from a Nielsen family.
Also– of course the number are up for all the soaps, the olympics have ended..
The households are evenly distributed by population throughout the United States, and are roughly meant to be representative of the population as a whole. They also rotate occasionally.
Maybe 50,000 households seems like a lot to you, but to put it in perspective, there are approximately 100 million households with a TV in the United States.
That means even at the high estimate of 50,000 households, the number represents .05% of the households. That would be less than 1/10 of 1%.
each household represents 2,000 other households in approximating what the country is watching. The ratings categories that matter are generally “total viewers” (not as important), the 25–54 demo (viewers between ages 25 and 54, important for news) and the 18–49 demo (viewers between ages 18 and 49, important for entertainment and sports).
The ratings you see now are also mostly “live + same day” which accounts for 24 hours of the viewer watching on their DVR/Tivo. There are also ratings measurements that account for three-day DVR totals (a version of which advertisers currently buy based on) as well as 7-day DVR totals (what networks would like to become the norm).
The demos are what advertisers care about — how the TV networks make most of their money. They are crucial to the financial success of the channels.
IF you or I watch or don’t watch, we are not counted unless one is a Nielsen person..
If you DVR and watch commercials and all you count in the Nielsen Ratings. And you have to watch within 24 hours of the airing.
hi Kelly—
Neilson does the DVR+7 if you watch it on your DVR within 7 days of airing. But you can’t skip commercials.
Those ratings only count if you’re not part of the Nielsen program.
Neilson takes into account dvr and they have ratings for that So if a Nielsen person DVR’s a program and watches it within 1 day it will go into the Nielsen rating.
If you record it on your recorder it does not count, if you DVR it and you are not of the Nielsen rating program, it is not counted in Nielsen ratings..
Comcast;; C3 ratings for commercial viewing (which is what advertisers care about)
“If the networks can transition a customer to catch up on demand versus DVR, they can monetize that.
Those numbers are ‘not’ counted in the Nielsen ratings that we read every week, but are used for Comcast etc for their own reasons..
Same for watching online at ABC/whichever, they are numbers for that networks, for advertising purposes etc) and not in the Neilsen ratings..
No matter what;
Only the Nielsen families are counted in the Neilsen ratings..
Note;;;
It is from the Nielsen households that we get the ”demo ages” because Nielsen knows the ages of the household and when so&so watch they make note of age..
Actually the Olympics were still on here… that is why DAYS was not included in the ratings…it was not on!
Michael Fairman mentioned that in his second sentence.
Wish you would stop showing the ratings since they don’t represent the true # of who is watching. Totally agree with the comments by su0000. I am a male in my mid 40’s and I watch GH on my laptop on ABC.com a few days after they air. How am I counted in the ratings??? I bet I’m not especially since your ratings only mention women. I got my dad hooked on GH and my nephew. I bet they are counted either. Enough with the ratings reporting since it is so misleading.
Hi Tommy…there are lots of viewers who aren’t in the demographic that advertisers are looking for whether it be age, sex, race…so the point is even if a lot of people are watching on their laptop, smart phone, tablet or binge watching OnDemand…it just comes down to the numbers they gather and if the advertisers think they’re reaching enough of the market who will buy what they’re selling.
What they SHOULD do is sell products that appeal to all the demographics or sell airtime to advertisers who can scatter their target audience ie sell products that appeal to women of a certain age, a different age and spothers to men. Sell products to one area of the country and sell different to another part. Or…maybe they do that currently. Anyone “out here” in advertising???
Hi Tommy ..
fact— You, your dad and your nephew watch GH but, you are not counted unless you are a Nielsen household. All 3 of you are an estimate by what the Nielsen watches…..
People seem to believe if they watch the ratings go up
If they don’t watch the ratings go down
If they haven’t watched for months that is will make a difference, it does not..
It is what the Nielsen people watch that is the numbers in the Nielsen ratings.
I watch GH at ABC, also..
I am tracted by ABC for its’ numbers for ABC’s research and the ads are seen again etc etc, but we are ‘not’ counted in the Nielsen ratings
(( that many soap fans go wacko over every week as if they are actually counted in the Nielsen ratings, they are not…LOL )
I have never understood why the system never changed to include everyone who has a t.v.
There should be a chip in every TV that identifies what is being watched. And if some people don’t want people to know what they’re watching, then they can enter a code to disable the system and enter a code to turn it back on. Also, for a precise look at how people feel when watching the shows, there should be a chip implanted in their brains, LOL!
Serious privacy concern! Would you want some faceless corporation trackkng everything you watch?
Yes, I wouldn’t mind, but as I’ve stated, there would be a way to disable the device on the TV. As for the chip in the brain, people would have a choice to have or have not.
That’s what the code to disable would be for.
In my mind, the ratings for GH are up because of Genie Francis’s and Jon Lindstrom’s great scenes–LOL!
I hope the increase holds and more viewers saw that incredible scene with Adam & Nick at the jail. Adam asking Nick to look after his son was heartbreaking and so honest it hurt. Joshua Morrow and, especially, Justin Hartley were at the top of their game and this kind of scene shows how great this show can be with the right focus, good writing, and some of the best actors in the business.
I agree, as usual, Soaphound. I have a weakness for both actors. I did feel for Adam….reaching out to his not-so fraternal-brother was momentous. But, that’s because I trust Nick….his response was genuine and not one bit hypocritical.
However, Kay has a point. From whence does this abounding flood of love come? Blood is thicker than water?
Hi Celia…here’s what i think may be the missing link in this turnaround: both Nick and Adam finally realizing that they’ve both been victimized, used, and (in many instances) set against each other by the same father. I agree that Adam’s previously unknown admiration of Nick seemed to arrive out of nowhere, but Justin SOLD IT by virtue of great acting, don’t you think? I’d like Adam and Nick to be closer after this, and I’ve always felt that Adam has a soft spot for Victoria as well. Their interactions have always fascinated me.
Airbags save lives…A chip in most televisions can save programs.
Of course the ratings were up the Days Of Our Lives fans didn’t get to watch their soap opera because the Olympic’s were on…. LoL.
Breaking News
Eileen Davidson and Lisa Rinna Head to Off-Broadway in ‘Real Housewives’ Rotating Casts in Neil Simon’s ‘Rumors’
Two-time Daytime Emmy winner, Eileen Davidson (Ashley, The Young and the Restless) and Days of our Lives alum, Lisa Rinna (ex-Billie Reed) are set to star Off-Broadway in a ‘Real Housewives’ reimagined version of the classic Neil Simon play Rumors.
The play is also stars other women from the Bravo ‘Real Housewives’ franchise including, Phaedra Parks and Carole Radziwill. According to the Hollywood Reporter, the revival will start this winter with two rotating casts at the Newman Mills Theater at The Robert W. Wilson MCC Theater Space.
Tony Award winner Zhailon Levingston (CATS: The Jellicle Ball) will direct the production, which will play a limited 14-week engagement starting January. 9, 2027, ahead its January 25 opening.
Photo: JPI
WHO JOINS DAVIDSON AND RINNA IN THE CASTS?
Rinna leads cast one along in the role of Chris, Phaedra Parks plays Claire, Stacey Rusch will take on Cookie, and Dolores Catania will play Cassie from January 9 through February 28.
They will be followed by the cast led by Davidson as Claire, Cynthia Bailey as Chris, Carole Radziwill as Cookie, and Candiace Dillard-Bassett as Cassie from March 2 through April 21. The production will mark the New York stage debut for all except Lisa Rinna, who made her debut as Roxie Hart in Chicago in 2007.
In story, the Neil Simon play which originally bowed on Broadway in 1988, focused on four couples gathering for a party in a wealthy New York Suburb, where instead of fun “they find their host in an alarming state, his wife missing, and the police on their way.
The original production featured the likes of: Christine Baranski, Jessica Walter and Joyce Van Patten, with Baranski winning a Tony Award for her performance as Chris.
In a statement, Zhalion Levingston expressed, “What excites me about reimagining Rumors through the lens of ‘The Real Housewives’ is how naturally these two worlds collide. Without changing a single word of Simon’s brilliant text, we can reveal something new in the piece: The delicious chaos that unfolds when private lives become public spectacle. At a time when we are so deeply divided, I can think of few things more necessary than gathering in a theater to laugh together.”
So, what do you think about Eileen Davidson and Lisa Rinna each taking on the role of Chris, originally played by Christine Baranski, in Neil Simon’s Rumors coming to Off-Broadway early next year? Do you like the concept of the two ‘Real Housewives’ casts playing the roles? Let us know your thoughts via the comment section.
Days Of Our Lives
DAYS OF OUR LIVES Preview: Xander Fights for His Life, Halloween in Salem, Lani Returns to the Salem PD
This week on all-new episodes of Days of our Lives streaming October 26-30 on Peacock; after Xander (Paul Telfer) has been shot by George (Michael Rose), and retaliates by firing a bullet his way, Sarah (Linsey Godfrey) is on the scene!
In a key moment, Dr. Horton does everything she can to stabilize Xander in order to rush him to the hospital, which finds the two former loves rekindling many of the feels that brought them together in the first place.
The official Days of our Lives promo for the week also teases how Mason (Brandon Butler) and Holly (Ashley Puzemis) get a very unexpected caller which is Sophia (Rachel Boyd)!
Photo: Corday Productions
Meanwhile, Steve (Stephen Nichols) is heard saying, “Never give EJ DiMera the benefit of the doubt. You might learn to regret it!” Next, we see Cat (AnnaLynne McCord) appear to be hanging onto Steve’s every word.
Meanwhile, Lani (Sal Stowers) celebrates her return to the Salem PD, while many Salem residents get ready for Halloween.
Chad (Conner Floyd) and his son Thomas (Cole Gersmeyer) are ready for Fright Night, as is Kirsten (Stacy Haiduk)! But as things go in Salem, masks, hidden identities, and more make for mystery and mayhem! The conclusion of the promo shows an upset EJ (Dan Feuerriegel) throwing a book at the portrait of his father, Stefano DiMera. What has him so unglued?
Photo: Corday Productions
SPOILERS
Here’s a look at additional Days of our Lives spoilers for this week.
Monday, October 26
Brady gets devastating news.
Leo and Javi share an emotional moment.
Tuesday, October 27
Marlena hesitates to reach out to Dominic.
Kristen makes a confession to Lani.
Wednesday, October 28
Johnny faces down his father – and his future.
Stephanie gets surprising news from Alex.
Thursday, October 29
Johnny and Chanel receive wonderful news.
Brady and Sarah have a heart-to-heart conversation.
Friday, October 30
Sarah and Xander share an emotional reunion.
Julie breaks up with Foster.
Kristen ties up some loose ends.
Chad refuses to be intimidated by EJ.
Now below, check out this week’s DAYS promo entitled, “Spooky Salem.”
Then weigh-in: are you rooting for Sarah and Xander to get back together? What is EJ so upset about? Is it about his half-brother, Dominic Marino? What skullduggery might go down on Halloween night in Salem? Share your thoughts and theories via the comment section.
The National Academy of Television Arts & Sciences (NATAS) revealed on Thursday, the lineup of presenters for 53rd Annual Daytime Emmy Awards taking place on Friday, October 30, 2026, at the Hollywood Palladium in Los Angeles, California.
The ceremony will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.
Scheduled to present from the current soaps are: Katelyn MacMullen (Willow, General Hospital), Delon de Metz (Zende, The Bold and the Beautiful), James Preston (Nick, The Bay), Paul Telfer (Xander, Days of our Lives), Tamara Tunie (Anita, Beyond the Gates) and Susan Walters (Diane, The Young and the Restless).
Photo: NATAS
In addition soap alums, Crystal Chappell, Lesli Kay, Joe Lando, Eva LaRue, who is also a nominee this year, A Martinez, Juliet Mills, and Alicia Leigh Willis, will also be on hand to present.
The ceremony which celebrates nominated lifestyle programs and dramas will also include presenters: Eva zu Beck (Superskilled with Eva zu Beck), Danielle Chang (Lucky Chow), Sunny Hostin (The View), Derek Hough (Extra), Pati Jinich (Pati’s Mexican Table), Star Jones (Divorce Court), Michael Jr. (Stand Up and Do Something), Judge Greg Mathis (Mathis Court with Judge Mathis), Keke Palmer (Glam Through the Ages), Nischelle Turner (Entertainment Tonight), and Andrew Zimmern (Andrew Zimmern’s Wild Game Kitchen).
The 2026 Daytime Emmy Awards will bring together an exciting mix of presenters representing the full spectrum of daytime television,” said Adam Sharp, President & CEO of NATAS. “From familiar faces in daytime drama to the personalities and creative voices behind talk shows and lifestyle programming, this year’s lineup reflects the breadth of talent that makes daytime so special. We look forward to celebrating the people who continue to shape the genre.”
Matthew Hoffman (Love Island USA, Cheap A$$ Beach Houses) will serve as the ceremony’s Voice of God, bringing his signature comedic narration to the evening’s celebrations. As previously announced, Lifetime Achievement honoree Genie Francis (Laura, General Hospital) will be presented with the Lifetime Achievement Award by her husband, Jonathan Frakes.
So, what do you think about the list of presenters for the 2026 Daytime Emmy Awards? Let us know who you are looking forward to seeing via the comment section below.
Could Justin Bruening Join ‘General Hospital’? Set Visit with Wife Alexa Havins Stirs Fan Hopes
Erika Slezak Fan Club Celebrates 55 Years with Special Note from Six-Time Daytime Emmy-Winning Icon and Expanded Website Content
Y&R Adds Tetona Jackson as a Recast Roxanne and Fareed Ward as New Doctor in First Casting Hires Under Jamey Giddens and Dan O’Connor Writing Regime
Daytime Emmy Lifetime Achievement Award Preview: Genie Francis Talks Historic Run as ‘General Hospital’s’ Laura and Longtime Co-Star Tony Geary
Eileen Davidson and Lisa Rinna Head to Off-Broadway in ‘Real Housewives’ Rotating Casts in Neil Simon’s ‘Rumors’
53rd Annual Daytime Emmy Awards Presenters Announced
Tabitha Brown and Kandi Burruss Guest Star on ‘Beyond the Gates’ for Dani’s ‘Welcome to Your Life’ TV Special; What Could Go Wrong?
‘The Bold and the Beautiful’ Cast Dish on Steffy, Finn & Carter, Daphne Baby Drama! (Exclusive)
2026 Daytime Emmy Awards: ‘Extra’ Partners with NATAS for Pre-Ceremony Red Carpet Stream; Week of Segments Leading to Ceremony and Post-Coverage
Kin Shriner Gives High Praise to ‘General Hospital’ TV Daughter Kelly Kruger
Daytime Emmy Lifetime Achievement Award Preview: Genie Francis Talks Historic Run as ‘General Hospital’s’ Laura and Longtime Co-Star Tony Geary
GENERAL HOSPITAL: Chase and Brook Lynn Sign Divorce Papers; Are You Glad They Ended Their Marriage or Hoped for a Reconciliation?
GENERAL HOSPITAL Preview: Brook Lynn Gets a Shock from Jude, Nina Gets a Reprieve, and Ava’s in the Hot Seat
DAYS OF OUR LIVES Preview: Xander Fights for His Life, Halloween in Salem, Lani Returns to the Salem PD
Y&R’s Jason Thompson and Mark Grossman Deliver the ‘Power Performances of the Week’
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Breaking News7 days ago53rd Annual Daytime Emmy Awards Presenters Announced
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Beyond the Gates1 week agoTabitha Brown and Kandi Burruss Guest Star on ‘Beyond the Gates’ for Dani’s ‘Welcome to Your Life’ TV Special; What Could Go Wrong?
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Interviews6 days ago‘The Bold and the Beautiful’ Cast Dish on Steffy, Finn & Carter, Daphne Baby Drama! (Exclusive)
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Breaking News7 days ago2026 Daytime Emmy Awards: ‘Extra’ Partners with NATAS for Pre-Ceremony Red Carpet Stream; Week of Segments Leading to Ceremony and Post-Coverage
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General Hospital1 week agoKin Shriner Gives High Praise to ‘General Hospital’ TV Daughter Kelly Kruger
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Beyond the Gates1 week ago‘Beyond the Gates’ and Daytime Emmy Nominee Mike Manning to Chat Live on the Michael Fairman Channel
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News1 week agoSusan Flannery and Ian Buchanan Visit the Set of ‘The Bold and the Beautiful’; Daytime Emmy Winners Reflect on Show Then and Now
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News3 days agoY&R’s Jason Thompson and Mark Grossman Deliver the ‘Power Performances of the Week’
