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As The World Turns

Romanovich: "As One World Ends a New World Begins in Daytime Soaps"

Photo Credit: JPI Studios

Associated Television International’s Jim Romanovich, who has become a big friend to the soap industry with his help in saving the Daytime Emmy Telecast from extinction, as well as consistently writing his thoughts on the ailing industry, and offering up some food for thought, has done it again.

In his new blog for Baseline Intelligence titled, As One World Ends a New World Begins in Daytime Soaps, Romanovich brings up some valid points about daytime’s past and it’s future.   Here is an excerpt:

Romanovich: “Currently, all six remaining daytime soaps can be seen on each show’s respective network site or Hulu.  The ads you see are extensions of the overall media buy so there’s nothing financially to support the production of the soaps specifically as we know it.  But it is coming and the soaps just have to hang on to reap that benefit.  The networks, I hope, realize the gold in the river that Monty found that is in these devoted viewers who will follow their shows wherever they go.  Story, Characters, and Execution.  That’s all it takes.  In this case the execution is not just with the actors, directors, and crew, but in the platform itself in which they can see it with a simple click.  Technology has to make it easy for everyone and not turn us into a bunch of Magellans navigating through layers of menus to get through the strait and into the open sea.  As I said, the viewers will follow the shows and advertisers will follow the viewers.  So make it easy for them.  If you build it, they will come.  These last six soaps owe a debt of gratitude to Guiding Light and As The World Turns.  It’s all very Christian in a way.  Both soaps created the disciple soaps and then were crucified when their mission interfered in their rulers’ justice system.  In death, they took the sins of the soap world upon their shoulders.  In doing so, it only magnified the strength of the soaps and their followers as well as many other new soaps now on the Internet- The Bay, Gotham, Venice, and so on.  They have been reborn from within.

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I know that the six soaps can survive on the Internet or as a hybrid television/Internet vehicle if network programmers can see them as valuable commodities.  But I really can’t say as to whether they do.  Although the broadcast soap era may come to an end in 10 years, who’s to say a cable/Internet run isn’t in the cards? It doesn’t have to be the end.  A new beginning is coming”

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Lisa
Lisa

I am not interested in web soaps. He is always so negative. I have been watching soaps since 1977 and I do not want to hear they will be extinct on television in less than 10 years.

LUMI
LUMI

I been a soap fan sence the 60’s,I loved Another World and I did love Days,I still watch Days but all the charecters are gone that I liked the most, Lucas John Tony Marlena are all gone. and Im mad as hell about BRD/Lucas Horton is no longer on the show,it was no reson for him to go just because the writers coulden and woulden write for him,what sorry writers that cant and want write for a charecter thats been with this soap for 17 years… bring Bryan Dattilo back and the fans will watch and the rating will be back up. Joanne

mmc
mmc

I’m still missing ATWT and as a really long time viewer I guess I always will.This show had heart and soul and a core of decency that i can’t seem to find anywhere else.I really feel like a big chunk died in me.My husband looks at me like i’m nuts and maybe I am.but I miss it …it was “my time ” and I loved most of the characters….especially Dr. Bob, and my beloved Reid and Luke!

reidstheman
reidstheman

ATWT was the best soap opera on tv, period. I can’t believe P & G did not try to shop it out so it could have survived. They had the BEST storyline ever going with Luke and Reid and the fans were so emotionally invested in that show. Months after it had ended I am still grieving over the loss.

As The World Turns

Emmy Winner and Noted Soap Opera Head Writer; Hogan Sheffer Passes Away At 61

Over the last several hours, reports have broke that one of daytime’s most notable scribes has died.  Hogan Sheffer, who was head writer at As the World Turns, Days of our Lives and The Young and the Restless has passed away at the age of 61.

Soap Hub, first reported the news via multiple sources, however, many writers who worked with Hogan during his tenure on the soaps have taken to social media to share their condolences and their grief and remembrances.

Sheffer’s appearance on the soap scene was unexpected, especially in a genre where it is often rare for new blood to take the reins at the head writer position.  Proctor & Gamble had decided to bring in Hogan after his work as the Director of Screenplay Development for DreamWorks, not because of his writing credits for a previous network soap.  He was given trial deal as a breakdown writer for the CBS soap and 10-weeks in became the beloved town of Oakdale’s new head writer.

Hogan and his then writing team were able to turn the classic, As the World Turns around.  The show went up in the ratings and during his time with the series ‘World Turn’s’ won two Daytime Emmys for Outstanding Drama Series, and he and the writing team picked up four Emmy victories all through 2000-2004.

Photo: JPI

Next, Sheffer landed in Salem as head writer of Days of our Lives along with Meg Kelly from 2006 through to the beginning of 2008.   He would later join The Young and the Restless and team up with then head writers: Maria Arena Bell and Scott Hamner, and eventually stay with the show till 2012.  During Sheffer’s time in Genoa City, Y&R also won a Daytime Emmy for Outstanding Writing in 2011.

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On Sunday, former WWE and daytime writer Tom Casiello, who was extremely close with Sheffer…  and who shared how Hogan gave him his start at writing in daytime, took to his Facebook page to pay tribute to a man who had such an impact on his life and many others.  It is worth the read here. 

Y&R writer, Sara Bibel tweeted: “Hogan Sheffer was a gamechanger for ATWT and daytime. Everyone I know who worked with him adored him. RIP”

And, iconic ATWT star, Martha Byrne (Ex-Lily) tweeted on Sheffer’s passing: “To say he was one of a kind would be a tremendous understatement. Our years at ATWT with Hogan at the helm were a rebirth for our beautiful show. Loved his writers, actors,crew. Blessed to have him on the first floor in Brooklyn ready to listen. Talented. Funny. Generous. RIP”

Colleen Zenk (Ex-Barbara, ATWT) also took to Twitter upon learning of the passing of Sheffer sharing: “I loved him, loved him, loved him… he was so good to me. Thank you for everything, Hogan. You were so loved. Especially, by me… Rest in peace…”

Michael Fairman TV will continue to bring you updates as the soap world mourns the loss of a creative force in our genre.  Share your condolences and thoughts on the death of Hogan Sheffer via the comment section below.

 

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All My Children

FRIDAY: ATWT’s Larry Bryggman and AMC’s Dorothy Lyman Guest Star On ‘The Blacklist’

Two of the most revered performances ever in the world of daytime drama will be seen tomorrow night on an all-new episode of NBC’s drama series, The Blacklist. (10/9c).

In “The Pawnbrokers”, Daytime Emmy winners, Larry Bryggman (Ex-John Dixon, As the World Turns) and Dorothy Lyman (Ex-Opal Gardner, All My Children) will be seen as a criminal duo!

Bryggman and Lyman play a couple that fronts cash to criminals on the black market. In story, series star, James Spader’s Red acclimates himself to his new digs in federal prison, where he is challenged by an old rival.  Samar (Mozhan Marnò) goes undercover to stop a black market organization that fronts cash to criminals. (Enter Larry and Dorothy!)  And, Liz (Megan Boone) and Jennifer (guest star Fiona Dourif) continue their investigation into Red’s past.

Check out the promo for tomorrow night’s episode below.   Then let us know if you will be checking out Larry and Dorothy and if all of this brings back memories of their amazing performances in Oakdale and in Pine Valley in the comment section below.

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All My Children

TAINTED DREAMS Season 2 To Bow December 21st!

Tainted Dreams is back with a second season offering from Daytime Emmy-winning director and series creator, Sonia Blangiardo!

Beginning December 21st, the next chapter of Blangiardo’s the soap behind a soap, will be available for streaming on Amazon and Amazon Prime. (season one is also currently available on Amazon)

This series, which was nominated for five 2017 Daytime Emmys, follows the behind-the-scenes drama of a fictitious soap opera titled Painted Dreams.  Many soap opera notables have roles in the online series including: Alicia Minshew, Michael Lowry , Austin Peck. Terri Ivens,  Walt Willey, Kelley Menighan, Grant Aleksander, Bobbie Eakes, Natalia Livingston, Marnie Schulenburg, Nathan Purdee, Colleen Zenk, James DePaiva, Tonja Walker, Ilene Kristen, and the late Larkin Malloy . In addition, Jessie Godderz of Impact Wrestling and Big Brother fame, and Dina Manzo of The Real Housewives of New Jersey, also appear.

In a statement, Sonia Blangiardo said that she is “excited to take everyone along these characters’ journeys in Season 2, as they evolve and deal with ever increasing professional and personal turmoil.”

Fore more on Tainted Dreams visit their official website here.  (more…)

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