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As The World Turns

Romanovich: "As One World Ends a New World Begins in Daytime Soaps"

Photo Credit: JPI Studios

Associated Television International’s Jim Romanovich, who has become a big friend to the soap industry with his help in saving the Daytime Emmy Telecast from extinction, as well as consistently writing his thoughts on the ailing industry, and offering up some food for thought, has done it again.

In his new blog for Baseline Intelligence titled, As One World Ends a New World Begins in Daytime Soaps, Romanovich brings up some valid points about daytime’s past and it’s future.   Here is an excerpt:

Romanovich: “Currently, all six remaining daytime soaps can be seen on each show’s respective network site or Hulu.  The ads you see are extensions of the overall media buy so there’s nothing financially to support the production of the soaps specifically as we know it.  But it is coming and the soaps just have to hang on to reap that benefit.  The networks, I hope, realize the gold in the river that Monty found that is in these devoted viewers who will follow their shows wherever they go.  Story, Characters, and Execution.  That’s all it takes.  In this case the execution is not just with the actors, directors, and crew, but in the platform itself in which they can see it with a simple click.  Technology has to make it easy for everyone and not turn us into a bunch of Magellans navigating through layers of menus to get through the strait and into the open sea.  As I said, the viewers will follow the shows and advertisers will follow the viewers.  So make it easy for them.  If you build it, they will come.  These last six soaps owe a debt of gratitude to Guiding Light and As The World Turns.  It’s all very Christian in a way.  Both soaps created the disciple soaps and then were crucified when their mission interfered in their rulers’ justice system.  In death, they took the sins of the soap world upon their shoulders.  In doing so, it only magnified the strength of the soaps and their followers as well as many other new soaps now on the Internet- The Bay, Gotham, Venice, and so on.  They have been reborn from within.

I know that the six soaps can survive on the Internet or as a hybrid television/Internet vehicle if network programmers can see them as valuable commodities.  But I really can’t say as to whether they do.  Although the broadcast soap era may come to an end in 10 years, who’s to say a cable/Internet run isn’t in the cards? It doesn’t have to be the end.  A new beginning is coming”

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Lisa
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Lisa

I am not interested in web soaps. He is always so negative. I have been watching soaps since 1977 and I do not want to hear they will be extinct on television in less than 10 years.

LUMI
Guest
LUMI

I been a soap fan sence the 60’s,I loved Another World and I did love Days,I still watch Days but all the charecters are gone that I liked the most, Lucas John Tony Marlena are all gone. and Im mad as hell about BRD/Lucas Horton is no longer on the show,it was no reson for him to go just because the writers coulden and woulden write for him,what sorry writers that cant and want write for a charecter thats been with this soap for 17 years… bring Bryan Dattilo back and the fans will watch and the rating will be… Read more »

mmc
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mmc

I’m still missing ATWT and as a really long time viewer I guess I always will.This show had heart and soul and a core of decency that i can’t seem to find anywhere else.I really feel like a big chunk died in me.My husband looks at me like i’m nuts and maybe I am.but I miss it …it was “my time ” and I loved most of the characters….especially Dr. Bob, and my beloved Reid and Luke!

reidstheman
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reidstheman

ATWT was the best soap opera on tv, period. I can’t believe P & G did not try to shop it out so it could have survived. They had the BEST storyline ever going with Luke and Reid and the fans were so emotionally invested in that show. Months after it had ended I am still grieving over the loss.

As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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As The World Turns

‘As the World Turns’ Writers Virtual Reunion Planned

Coming up, four former writers of As the World Turns will share their favorite moments, storylines, or perhaps not-so-favorite storylines during the history of the beloved CBS soap opera on an upcoming edition of The Locher Room.

Look for Emmy-award winning writers: Tom Casiello, Susan Dansby, Charlotte Gibson, and Jean Passanante to go inside stories about the characters and stories they helped to create in Oakdale during their time with the series with host, Alan Locher.

Circle your calendars for next Friday, August 7th beginning at 2 p.m. EST/noon PST and follow the link here to view.

So, looking forward to the former writers chat of As the World Turns? Comment below.

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As The World Turns

NEXT WEEK: As the World Turns Reunion with Lesli Kay & Kristina Romero

The Oakdale mother/daughter duo of Molly and Abigail is back for a virtual reunion coming up next week on Alan Locher’s The Locher Room via You Tube.

That is when Daytime Emmy-winner Lesli Kay (Ex-Molly) and Kristina Romero (Abigail) share stories and remembrances from their time on CBS’ iconic soap opera, As the World Turns.

Kay debuted on ATWT back in 1997 and her first run on the show lasted till 2004.  She later reprised the role on a recurring basis from 2009-2010.  She won a Daytime Emmy for Outstanding Supporting Actress in a Drama Series back in 2001.

Throughout her daytime career Lesli has also been on General Hospital and The Bold and the Beautiful in the parts of Lois and Felicia, respectively.

As for Romero, when she was on ATWT from 2000-2002, she earned two Daytime Emmy nominations for her role as Abigail, back then she went by the name “Kristina Sisco” before she was married.

You can watch the reunion live on Thursday, July 30th at 2 p,m. est/111 a.m. PST by clicking on the link here.

So, looking forward to this ATWT reunion with Lesli and Kristina? Comment below.

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B&B’s Jacqueline MacInnes Wood deliver the Power Performance of the Week as Steffy’s drug addiction leads to a confrontation and intervention by her loved ones with dire consequences.  Here is the last seven minutes that featured Emmy-winner Wood at her best. Leave A Comment

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