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Romanovich: "As One World Ends a New World Begins in Daytime Soaps"

Photo Credit: JPI Studios

Associated Television International’s Jim Romanovich, who has become a big friend to the soap industry with his help in saving the Daytime Emmy Telecast from extinction, as well as consistently writing his thoughts on the ailing industry, and offering up some food for thought, has done it again.

In his new blog for Baseline Intelligence titled, As One World Ends a New World Begins in Daytime Soaps, Romanovich brings up some valid points about daytime’s past and it’s future.   Here is an excerpt:

Romanovich: “Currently, all six remaining daytime soaps can be seen on each show’s respective network site or Hulu.  The ads you see are extensions of the overall media buy so there’s nothing financially to support the production of the soaps specifically as we know it.  But it is coming and the soaps just have to hang on to reap that benefit.  The networks, I hope, realize the gold in the river that Monty found that is in these devoted viewers who will follow their shows wherever they go.  Story, Characters, and Execution.  That’s all it takes.  In this case the execution is not just with the actors, directors, and crew, but in the platform itself in which they can see it with a simple click.  Technology has to make it easy for everyone and not turn us into a bunch of Magellans navigating through layers of menus to get through the strait and into the open sea.  As I said, the viewers will follow the shows and advertisers will follow the viewers.  So make it easy for them.  If you build it, they will come.  These last six soaps owe a debt of gratitude to Guiding Light and As The World Turns.  It’s all very Christian in a way.  Both soaps created the disciple soaps and then were crucified when their mission interfered in their rulers’ justice system.  In death, they took the sins of the soap world upon their shoulders.  In doing so, it only magnified the strength of the soaps and their followers as well as many other new soaps now on the Internet- The Bay, Gotham, Venice, and so on.  They have been reborn from within.

I know that the six soaps can survive on the Internet or as a hybrid television/Internet vehicle if network programmers can see them as valuable commodities.  But I really can’t say as to whether they do.  Although the broadcast soap era may come to an end in 10 years, who’s to say a cable/Internet run isn’t in the cards? It doesn’t have to be the end.  A new beginning is coming”

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Lisa
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Lisa

I am not interested in web soaps. He is always so negative. I have been watching soaps since 1977 and I do not want to hear they will be extinct on television in less than 10 years.

LUMI
Guest
LUMI

I been a soap fan sence the 60’s,I loved Another World and I did love Days,I still watch Days but all the charecters are gone that I liked the most, Lucas John Tony Marlena are all gone. and Im mad as hell about BRD/Lucas Horton is no longer on the show,it was no reson for him to go just because the writers coulden and woulden write for him,what sorry writers that cant and want write for a charecter thats been with this soap for 17 years… bring Bryan Dattilo back and the fans will watch and the rating will be… Read more »

mmc
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mmc

I’m still missing ATWT and as a really long time viewer I guess I always will.This show had heart and soul and a core of decency that i can’t seem to find anywhere else.I really feel like a big chunk died in me.My husband looks at me like i’m nuts and maybe I am.but I miss it …it was “my time ” and I loved most of the characters….especially Dr. Bob, and my beloved Reid and Luke!

reidstheman
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reidstheman

ATWT was the best soap opera on tv, period. I can’t believe P & G did not try to shop it out so it could have survived. They had the BEST storyline ever going with Luke and Reid and the fans were so emotionally invested in that show. Months after it had ended I am still grieving over the loss.

As The World Turns

ATWT Alum & Oscar Winner Julianne Moore Shares: “The First Time I was in Venice, I was an Actress on an American Soap Opera … If I Had Known Then I Would be Here as the President of the Jury, I Would Have Fallen in the Canal!”

This year’s 79th Venice International Film Festival, finds a new president of the competition jury, and that is none other than Oscar-winning actress and former As the World Turns alum, Julianne Moore (ex-Frannie and Sabrina Hughes).

Moore spoke to the press on Wednesday during the first day of the festival which features films from all over the world, and is often times a beginning barometer of how these features will go over with audiences, and potentially, as future Oscar nominees in 2023.

Julianne has obviously been at the Venice International Film Festivals many times throughout her motion picture career, but she shared how amazing it is to be back, but this time having a key role in judging the competition: “The first time I was in Venice, I was an actress on an American soap opera, it was 1986. If I had known then I would be here as the president of the jury, I would have fallen in the canal!”

The seven-person jury presided over by Moore also includes: Argentina director Mariano Cohn, Italian director and screenwriter Leonardo Di Costanzo, French director Audrey Diwan, Iranian actress Leila Hatami, the British-Japanese author Kazuo Ishiguro, and Spanish director and screenwriter Rodrigo Sorogoyen.

So … who would have thought from Oakdale to Venice for the incomparable Moore!

Share your thoughts on Julianne’s beginnings on ATWT to her acclaimed motion picture career in the comment section below.

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As The World Turns

ATWT Alum Jesse Lee Soffer Exits ‘Chicago P.D.’ After 10 Seasons

More departures announced for the upcoming primetime television season, and this one finds the exit of a beloved soap alum and key cast member of NBC’s Chicago P.D.

Three-time Daytime Emmy nominee, Jesse Lee Soffer (ex-Will Munson, As the World Turns) is leaving his role as Det. Jay Halstead on the crime show.  Soffer debuted in the part back in 2014, appearing in all 187 episodes.

According to Variety, Jesse will exit the show sometime this fall, which will mark his 10th season. Soffer confirmed the news with a tweet and a statement.

Jesse’s tweet expressed, “This is sad but true. Just want all the fans to know how grateful I am. You guys are why we do it! It has been an honor. Love you all”

In his statement Soffer shared: “I want to thank the incredible fans for their unwavering support during the past 10 years and want to express my deepest gratitude to Dick Wolf and everyone at Wolf Entertainment, Peter Jankowski, Matt Olmstead, Derek Haas, Michael Brandt, Rick Eid, Gwen Sigan, NBC, Universal Television, my fellow castmates and our incredible crew. To create this hour drama week after week has been a labor of love by everyone who touches the show. I will always be proud of my time as Det. Jay Halstead.”

The character of Halstead has been at the epicenter of Chicago P.D. since its very beginning.

Share your thoughts on Jesse departing Chicago P.D. via the comment section below.

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As The World Turns

As the World Turns Alum Marnie Schulenburg Passes Away at 37

Heartbreaking news to report.  As the World Turns alum, Marnie Schulenburg, has died at the young age of 37-years-old.

Schulenburg had been battling stage 4 metastatic breast cancer since 2020.

Soap fans remember her portrayals as Alison Stewart on As the World Turns from 2007-2010 and  as Jo Sullivan on Prospect Park’s reboot of One Life to Live in 2013.

According to Soap Opera Digest, Marnie passed away a few days shy of her 38th birthday.

The Flux Theatre Ensemble, in which Marnie participated and performed in shared their sorrow on Facebook noting: “We’re mourning the loss of Marnie Schulenburg, a beloved member of Flux’s family and an extraordinary actor who performed in and helped develop so many Flux shows, including MARIAN, HEARTS LIKE FISTS, PRETTY THEFT, and ANGEL EATERS. We love you so much, and we will miss you always.”

Marnie is survived by husband Zack Robidas and daughter, Coda, who is just two-years-old.

We will continue to update this story as remembrances are posted in Marnie’s honor.

Share you condolences to Marnie’s family and your thoughts in the comment section below.

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