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Soap pundits speak on state of soaps to ABC National Radio Australia!

Photo Credit: JPI Studios

The ABC National Radio news program, Future Tense, out of Australia late last week had a segment led by series host, Anthony Fennell, who interviewed a diverse cross-section of  panelists including American soap journalists and pundits. The segment included soundbytes from The Red Room’s and US- based soap critic, Lynn Liccardo, and Sam Ford, Director of Digital Strategy for Peppercom Strategic Communications, a research affiliate with MIT’s Convergence Culture Consortium, and co-editor of the book The Survival of Soap Opera.

Many issues were brought to light including: the social impact of soaps worldwide, the state of the storytelling, the demographic of the audience, and where soaps went into a downward spiral.  We particularly found some of thought-provoking comments of Liccardo of interest.   See below!

Liccardo addressing the demographic of soaps and the stigmas attached to them: A significant portion of viewers of soaps have always been men. Last time I looked at the numbers it was 24%. That notwithstanding, soap opera’s always been seen as something attached to women. And in the US culture anyway, anything that’s tagged as feminine is valued differently than what’s perceived as masculine. As an example, a few years back a woman I didn’t know especially well, but who knew that I watched soaps, turned to me and regarding nothing we were talking about, she just asked, ‘Who’s Dotty Thornton’s mother?’ And I replied, ‘Edna.’ I didn’t have to think about it. A bystander overheard, turns around, and says, ‘What are you two talking about?’ And we said, ‘All My children.’ And he was like, ‘Ugh! I can’t believe you two remember that kind of detail!’ And was dripping sarcasm and contempt. So I decided to try a little experiment. I said, ’56 games.’ And he shot back, ‘Jo DiMaggio’s hitting streak’ (baseball player). It still stands after 75 years, so the value is really in the eye of the beholder, and as I say, if it’s attached to women it tends to be valued as less important than what’s tagged as masculine. But the fact of that marginalisation and the reason behind it is a lot less important than understanding the insidious impact it’s had, both on how soaps have been perceived and what the genre has become.

Liccardo addressing, as the show calls it,The Enemy Within! “The self-loathing — and I actually prefer the term internalized marginalization, my editors like self-loathing — but you have the grandmother: she never misses an episode of Young and restless but when she’s watching with her grandson she reminds him that this show is ‘utter trash’. A newspaper reporter, a television critic, mocks soaps in her articles consistently but in ways that make it clear she has been, and possibly still is, a viewer.

And for those who make soaps: there’s Harding Lemay, before he became Another world head writer in 1970, he was an author and a playwright. Yet, he finds out that his editor’s wife is a fan, and he wonders why she’s wasting her time watching the show that he’s writing. But kind of the granddaddy of all of it was in 1978, Anthony Geary is asked to become part of General Hospital by Gloria Monty, the producer, who revitalized the show, and he says to her, ‘I hate soaps.’ Monty replies, ‘Honey, so do I. I want you to help me change that.’ Which they did, with enormous success. They introduced these adventure stories and comic books — fantasies like The Ice Princess. And what happened was other shows tried to replicate the success. They jumped on what came to be known as the ‘We’re not your mother soap opera anymore’ bandwagon. They pushed veteran performers aside, undermined the multi-generational storytelling that had been the heart of soaps and, in doing so, reinforced the idea that in order to survive, soaps had to abandon their roots.

Liccardo on how the state of soaps is driven by the bottom line…dollars! A big part of it’s driven by money. You know, scripted storytelling is very expensive to create, especially when compared to reality television, which is extraordinarily inexpensive to create. And episodic shows, which is to say shows that have a beginning, middle and end, shows where you don’t need to know what happened before to understand what you’re going to see in the next hour or so — they are very lucrative for producers because they’ve worked in syndication. I mean in the States you can sit down and watch 12 hours of Law and Order in a row, just one after the other. And they make a lot of money for the producers. You can’t do that with serialized television. They just don’t attract the kind of audience because you have to make that commitment to watching the whole thing. Money’s always a big part of this.

You can listen to the complete segment featuring all the guests,  or read the transcript by clicking here!

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This article is so right on the money when OLTL & AMC got cancelled my sister sent a sarcastic message saying what is the world coming to? I responded with all the actors that have come from soaps who now have Academy Awards.

What was said about soaps being perceived as feminine and by turn less valuable in our male patriarchal society is so true. It amazes me how consistent this message is. Being a vegetarian, I see a persistent and controlled message on tv and popular culture about vegetarianism being a feminist trait. In turn, this must be a bad thing and mocked at all times. Every character on tv that becomes a vegetarian (usually a girl) is mocked, and the meat eaters all decide that soy or tofu tastes like nothing and then eat meat. An entire philosophy called feminist vegetarianism has sprung from this. I believe soaps are suffering the same patriarchal stigma. It is so pervasive that even its viewers and those in the industry have little respect for it. There is still perception that all viewers are 70 year old women who do not buy things, and do not know how to use the internet. Reality shows that as much as 20% of viewers are men. People grow up watching the shows with their grandmas. They develop loyalties. The go to school and get jobs. They can’t watch at 1 or 2 pm, so they have to watch online. There are more than 2.5 million viewers daily for OLTL, Neilsen just isn’t able to capture who watches them. There is no fight about the show being taken away, because patriarchal society views them as outdated mindless, terribly acted trash to occupy Grandma’s time. I think there is potential for OLTL to find a bigger audience online then daily airings on ABC at 2pm. I just wish ABC wasn’t still going to profit from the shows. If OLTL continues in the quality of the writing, acting, and social storytelling it has been telling….then the future is not bleak. There are concerns about the costs……but I pray there is a way to make it work. I keep up with all my shows on Hulu now. I would gladly pay for a soap channel that aired episodes online. They could save money on the expensive sets. I do not tune in for fires….guns….tornados…and explosions. I tune in for dramatic explosions like the big reveal at the twin Buchanan girls wedding. We fans were waiting for that moment for months. It was better than the Super Bowl. NOw we have the Tale of Two Todds. I would not miss their meeting nor the fallout from that big reveal if my life depended on it. And by the way, I am a man…..and a vegetarian.

All My Children

51st Daytime Emmys: Mark Consuelos and Kelly Ripa Receive Talk Show Host Nominations

On Thursday, nominations were announced in the Outstanding Talk Show category for the upcoming 51st annual Daytime Emmy Awards. 

Mark Consuelos (ex-Mateo, All My Children) coming off his first-year as co-host of ‘Live” with real-life wife, Kelly Ripa scored his first Talk Show Host nomination along with Ripa who has been nominated previous times.

Joining Mark and Kelly in the race are: Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin, Ana Navarro, The View
Kelly Clarkson, The Kelly Clarkson Show, Akbar Gbajabiamila, Amanda Kloots, Natalie Morales, Jerry O’Connell, Sheryl Underwood, The Talk and
Tamron Hall, Tamron Hall.

Photo: CBS

As previously reported, The Talk is coming to its end when its upcoming 15th and final season ends in December of 2024.

The 51st annual Daytime Emmys are slated to be broadcast and stream live on CBS and Paramount+ on Friday night, June 7th

Look for the full list of nominations to drop on Friday morning at 12 noon ET/9 am PT.

So, are you rooting for Kelly and Mark to win their first Talk Show host award together? Comment below.

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All My Children

Mark Consuelos Celebrates One-Year Anniversary as Co-Host of ‘Live’ Alongside Kelly Ripa

Today, April 17th marks a full-year since Mark Consuelos (ex-Mateo, All My Children) took over the co-hosting duties of ‘Live” alongside his wife, and longtime co-host, Kelly Ripa (ex-Hayley, All My Children).

Consuelos replaced Ryan Seacrest who are six seasons decided to be back on the west coast full-time. For Consuelos, now having the opportunity to work off of Ripa as co-hosts has been something of adjustment for him, but viewers have been eating it up.

Live with Kelly and Mark has remained the No. 1 entertainment talk show on television over the past year, growing 3% in average total viewers to 2.23M per episode.  It is also the most-watched daytime talk show in the last year in key demos of women 18-49 and women 25-54. All of this, since the real-life marrieds teamed-up.

Photo: ABC

Speaking with Deadline, Kelly Ripa shared why the two are gelling on-screen, “I do think that there is something very possibly relatable about our relationship. We have disagreements like a normal couple, and we’re not afraid to let them unfold on the air and in front of America, and I think people find a lot of themselves in that.”

Mark weighed in how he has progressed as a host, and what he could improve at, sharing, “I’d like to get better at my interviewing skills. I’d like to get better at reading a teleprompter…I think I’m getting better at throwing to commercial. The other day in the middle of the show as we go to commercial, my sign off was ‘See you guys around.’ I mean, the show wasn’t over. The most obvious thing to say would be, ‘We’ll be back right after this.’ But I just said, ‘See you around.’ So we went to commercial and one of the producers (goes) ‘What was that?’ I don’t know… So for the next few sign offs, as a joke, I’d say ‘See you around.’ We got a kick out of it.”

Photo: ABC

Meanwhile, Kelly has given huge props to Mark, “I find Mark utterly compelling, really interesting, super funny, and he’s bold in a way like nobody else. He says what’s on his mind. If he’s thinking it, he says it.  I’ve done this a long time and oftentimes people will adjust their natural personalities to pander to what they think the audience wants to hear, and Mark will tell people what he thinks, and he doesn’t care if it’s not a popular opinion. It gives him an edginess that I think is really missing in the landscape today. Everybody’s so afraid to say anything, and Mark is unafraid to say exactly what he’s thinking.”

In a statement, Debra O’Connell, President News Group and Networks, Disney Entertainment shared, We could not be more thrilled with how Mark has seamlessly joined the show family as permanent co-host. His undeniable charisma and his and Kelly’s natural chemistry are evident as they deliver the laughs and smiles to our viewers each morning. We are incredibly proud of how Live has continued to evolve and that the audience is responding so enthusiastically.”

So, do you think Mark Consuelos is the best co-host his wife Kelly Ripa has ever had on ‘Live’? How would you say he is doing as co-host after one full year on the job? Comment below.

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All My Children

Susan Lucci Joins the Cast of Jonah Hill’s Movie ‘Outcome’

Look who will be part of the ensemble cast in motion picture and film star Jonah Hill’s new film project! That’s right, none other than Susan Lucci (ex-Erica, All My Children).

According to Deadline, the daytime television icon joins other notables including Laverne Cox and David Spade who have been added to the cast of Outcome. The film stars Keanu Reeves, Matt Bomer (ex-Ben, Guiding Light) and Cameron Diaz.

In Outcome, which is written by, and will be directed by Hill, the dark comedy centers around Reef (played by Reeves), a damaged Hollywood star who must dive into the dark depths of his past to confront his demons and make amends after he is extorted with a mysterious video clip from his past.

Photo: JPI

Soap fans know that following her iconic run as All My Children’s Erica Kane, Susan went on to be featured in Lifetime’s Devious Maids in the role of Genevieve Delatour.  Since her Pine Valley days ended (when AMC was canceled in 2012), Susan has appeared in numerous shows and made numerous appearances.  n December of 2023, Lucci was awarded the Daytime Emmy Lifetime Achievement Award.

Photo: JPI

Outcome will debut on Apple and is an Apple Studios production. The film marks the latest collaboration for Hill and Apple Original Films, who are also developing a Grateful Dead biopic with Martin Scorsese’s Sikelia Productions, to be directed by Scorsese, with Hill starring in it and as one of the producers of the project, as well.

So, intrigued to see what kind of role Susan plays in Jonah Hill’s new film ‘Outcome’? Comment below.

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