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The Jim Romanovich Interview- 37th Annual Daytime Emmys

Associated Television International’s, Jim Romanovich, President, Worldwide Media and Entertainment spoke to On-Air On-Soaps to bring us up to date on the just announced plans for the telecast of the presentation of the 37th Annual Daytime Emmys.  Soap fans were somewhat in a state of shock this past Friday, when it was revealed that CBS has agreed to air the broadcast this June, and so the Emmys are back on network television!  However, one major difference; the show won’t be emanating from Los Angeles or New York, but “Sin City”…Las Vegas.  Jim shares his thoughts, and gives us a peek at what went down behind-the-scenes with NATAS and CBS to give daytime fans another year to see their favorites honored and recognized.   He also responds to issues concerning last year’s creative decisions and inherent problems, and how it may or may not be different this year.

MICHAEL:

What can you speak to, as far as special presentations and honors for the televised broadcast?

JIM:

I can’t give too many details, but one tribute we are planning is the Lifetime Achievement Award.  We did not choose the recipient, but NATAS did and that person has not been contacted yet.  If they agree, then they will be honored by it. I think a lot of people in the soaps would agree and will love it.

MICHAEL:

Why Vegas?

JIM:

The Vegas idea has been going and has been a done deal since November, because of the success we had in last August’s Emmy presentation. And, it’s the 40th Anniversary of the Las Vegas Hilton.  It’s a big milestone for them.  I think Vegas and Daytime have a synergy about fashion, glitz and glamour, and all that.  We did not want to repeat what we did last year.  We thought we brought something back, and we are taking it to the next step.  CBS took a while and NATAS took a while for all this to become a reality.

MICHAEL:

What were the stumbling blocks that dragged out the confirmation of a televised broadcast?

JIM:

The stumbling block with NATAS was the same thing it always has been, which is money, because their survival is always on ticket sales.  Did it make sense to do a TV show in Las Vegas?  Or, did it make sense just to have a dinner at the Beverly Hills Hotel in Los Angeles, and keep their overhead low and get a bunch of people to come?  Our feeling is, and still is, that the Daytime Emmys deserve to be on television, and it’s important for NATAS’s survival be on TV.  It was a long process because you are dealing with board members, and trustees, and everything is by committee. 

MICHAEL:

Vegas seems a very odd choice.  Are you going to fly people there, when last year it was hard to get people to LA from the NY shows?

JIM:

Well, first of all, there are less people in the soaps now in New York. (Laughs) Listen; if we were living in a perfect world, everything should be in New York, in my opinion.   LA was never supposed to be the soap town; it was always supposed to be New York.  What we are trying to do is rebuild it for what today’s realities are, and that is the daytime community is really more west coast based now.

MICHAEL:

Was it somehow a cost effective move, deciding to mount the show in Vegas?

JIM:

No, not really.  It can be more expensive.  Last year we wanted to make a point with the Orpheum.  We wanted to give it a sense of grandeur.  The location was not ideal by any stretch of the imagination.  Would we have rather been in the Kodak Theatre? Absolutely, but the Kodak was not available.  So what we tried to do is improvise it and make it a mini-Radio City Music Hall feel.  And because of that, we are now taking it to the next level of showmanship and entertainment.  The CBS deal would have never happened had it not been for Las Vegas.  It gave them another angle to promote. They wanted a real show, and they wanted something that they felt would boost the ratings.

MICHAEL: 

© JPI Studios

People were shocked that CBS was going to air the show when they canceled two of their soaps, As the World Turns and Guiding Light within the last year and a half.  What would you say to those that are feeling that CBS is sending out a mixed message to the soap fans?

JIM:

CBS is a business.  They are not emotionally involved in anything, and that includes Let’s Make A Deal, or if 20,000 Pyramid or Password comes back.  What they are looking at is money. They want to be in the business of making good shows and making money.  Unfortunately, As the World Turns – as great as the strides have been the last year – they had been declining for the past several years.  TeleNext tells me they would have loved to continue it.  I know CBS is not looking to get out of the soap business, and that is not their mantra.  They have two of the top rated soaps.  B&B is the number one show internationally, and Y&R is the number one daytime show, and does better ratings then many primetime dramas.  Daytime is very important to them, and everything that goes along with it.  They want to boost their morning show, and all of that. 

MICHAEL:

So what will be the theme of the show?

JIM:

I can’t talk specifically because we don’t have any thing set in stone, but the feel is Vegas Salutes Daytime.  So, I know our hard-core Daytime Emmy viewers like award, award, award, and then credits.  I think that is why the ratings have been slipping because that had been the case.  We started to bring in some entertainment value last year and that pissed off some of the diehards, who would have rather have had another award category. But for the people watching in primetime that are flicking channels, they are going to stop and watch if there is some entertainment.  The Oscars, Grammys, and the Tonys do it.  I guarantee you, if we had not done the entertainment value like we did this last year; we were not going to be able to save the Daytime Emmys being televised.

MICHAEL:

What can you say to people who want to see their favorite soap stars glammed up and getting more time on primetime?  Last year you got pushback when viewers saw host Vanessa Williams and Gilles Marini in a dance number, instead.  Soap fans felt the show became more diluted then in the past.

JIM:

That is valid because it’s very personal to them, and soaps second to sports, I think have the most vehement fans in the world.  I am the same way.  You have to look at it from a perspective that there are seven, soon to be six, soaps. And even so, 85% of the viewing time of the Daytime Emmys is about the soaps, even though there is only six hours of daytime television devoted to the genre.  We don’t spend that much time on children’s shows or half the amount of time on court shows, and there are a ton of those.  The soaps are really the reason the Emmys exist, but we have to acknowledge the other types of shows.  I look at this as a celebration of daytime in which everyone is represented, but because ATI is involved, and me personally, we are going to make sure that the soaps are very well represented.

MICHAEL:

Good to reiterate you are a champion and friend to the soap genre.   Now, after last year’s broadcast and feedback, and memorable incidents that did not sit well with the viewing audience, what changes is ATI going to make?  Or, what have they learned from last year’s show?

JIM:

One thing we are going to try to do is to get CBS to agree not to cut us off at ten o’ clock! (Laugh) This time we are on from 9pm-11pm, which I think will improve the amount of viewers, and this time we are on Sunday instead of Friday.  Remember, CBS scheduled this on Sunday, as opposed to Friday as it had been.  And, Friday is next to the graveyard on television because no one is home on Friday night.  Sunday night is a great night for award night.  We did the last show as if it was the last one, and we are doing this show as if it is the last one. I believe we now have the option for one more year because of this.  It all depends if we can improve upon what we did, and if there is enough support, and I look at the soap fans for this.  I read a lot of stuff they say.  Some I don’t agree with, and some I do.  There are others who write, “If Crystal Chappell doesn’t win they will never watch this show again.”  She is a wonderful actress, but you have that fan base. They will crucify you if their person doesn’t win…because sometimes fans think politics is a factor… and they say, it’s a joke, and the show’s a joke.  And it is like you said, Michael, why show Vanessa and Gilles dancing when you could show soap stars?  Our point of view is because of the entertainment we brought last time out, CBS agreed to do it.

MICHAEL:

But you are looking to tailor the show to the broadest primetime audience, correct?

JIM:

I am a huge soap and daytime fan, but if you are running in primetime, you have to cater to a primetime audience.  That is just the way it is.  There was a time in the late 80’s and early 90’s, where the daytime audience was eclipsing the primetime audience, and when you had Liz Taylor on GH.  Back then daytime was the money mill.  It’s a shame it’s not anymore.

MICHAEL:

One of the things that was a big issue last year was viewers were hard pressed to find any on-air promos to properly promote tune-in.  Will there be more promos this time?

JIM:

We were very upset about that last year, because we took a lot of care to bring this thing back, and the network treated it like we were lucky to be there… when in fact they were lucky to have us!  CBS said they would help us with on-air promos, and it’s in their best interest.

MICHAEL:

Will you be having a Daytime Gives Back segment like you did last year?

JIM:

We do have a Daytime Gives Back again this year.  And this time it’s Americans Feeding America for a change.  We are going to do a food drop in South Central L.A.  We are putting another contingent together where we are going to be giving back to soldier’s families, and these are soldiers that are just back from Afghanistan and Iraq.  They come back and they find their homes and life is different.  It’s a frightening and sad thing that these men and women come back and have all these debts.  I think it’s a positive message for daytime to be involved in.

MICHAEL:

So, is there a game plan in place to move forward with a tribute, in some fashion, to As the World Turns? Previously, you had stated that it didn’t look like that was a reality, but instead you were thinking the show would do a tribute to All My Children celebrating their 40th anniversary?  Where does this all stand?

JIM:

I don’t have a game plan yet, because we are waiting on those who make those decisions to tell us.  I met with TeleNext in Cannes.  I said, “We are planning to do the Daytime Emmys on June 27th, and I wanted to talk about getting the ATWT cast there so the possibility of a tribute can be done.”  And they said, “It’s a bad week.  We are shooting our last episodes right around that time.  I don’t know if we can even make it.”  So, we are trying to figure out what to do there.

MICHAEL:

Why not have one star, Julianne Moore, come out and just introduce a clip package befitting the show?

JIM:

© JPI Studios

I mentioned Julianne Moore to the Academy and CBS.  I would love her to do this.  We are going to do everything we can to do something for As the World Turns.  I think there may be an acknowledgment with All My Children for their 40th anniversary, but I think the most important thing with AMC is to document their move west, which was the most important thing that happened to them, and what it meant, but that may be part of something else.  All of these things are on the plate.  I did not think there would be an ATWT tribute for these reasons: One, the cost value of getting everybody out there.  Two, P&G, TeleNext and NATAS wanting it to happen… and three, CBS wanting it to happen.

MICHAEL:

If CBS is involved and P&G is packing up boxes and closing shop in Oakdale, why can’t CBS supply ATWT clips to your Emmy production team?

JIM:

I do not think it was a clip issue.  You saw the interview with the P&G guy who said, “We are out of the soap business,” and that does not bode well for helping with the Daytime Emmys.  I think people that watch the Emmys are soap people.  I know that.  I am pushing for things involving the soaps really hard.

MICHAEL:

Is there going to be a Pre-Show this year?

JIM:

CBS is not going to do a Pre-Show.  I have talked to a variety of cable networks – and no, not SOAPnet they are just not interested.  I am talking to the E’s and TV Guide Network’s, and telling them we are going to have a red carpet and in Las Vegas. I know the ET’s and Access Hollywood’s will be there, but we will not do gavel to gavel coverage like last year. We produced that third hour last year because we wanted to expand our show.  CBS is not going to do that.  They are not going to use a red carpet meet and greet when they can run Undercover Boss. Actually, I would rather have them run Undercover Boss because I want that lead in.  (Laughs)

MICHAEL:

What about host candidates?

JIM:

Courtesy/NATAS

There have been some bantered around.  However, I do think that the person chosen will have a “Vanessa Williams” quality… meaning they have to have an appeal and be an entertainer. 

MICHAEL:

Final question that many fans want to know:  Does NATAS dictate the awards that are presented, or do you, as the production entity, have a say in what makes it to air and what categories get cut?

JIM:

ATI does not decide. The two entities that decide what categories absolutely have to be on the air, are NATAS and the broadcaster.  Then we plot the show around that.  I don’t feel for a moment that it won’t be an entertaining show.  I think there will be moments of hilarity, song and dance, sadness and nostalgia.   I think all of those things will be there. We do this with the sense that if this is the last one, lets go out with something memorable… and if it’s not the last, then we gave them a great show.

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allison6071
Guest
allison6071

I think it was very unfair for Mr. Romanovich to single out the fan base of one specific actress as an example, as I’m sure many fan bases are passionate about who they support. I’m also certain the letters and/or responses he receives from Ms. Chappell’s fans are nothing new to him or the industry. Therefore, in my opinion, If Crystal Chappell wins the Emmy for Best Leading Actress in a Daytime drama, which I believe her work from 2009 reflects she so rightfully deserves. There will always be a question behind it and that is very unfair. I’m very… Read more »

Jordy Lee
Guest
Jordy Lee

I am confused. I have always thought of Jim and the Emmy’s to be professional. I am quite disturbed at the comment about Crystal Chappell. If fans have written those comments then, that is unfortunate, but does not take away from this awesome actress and her talent. I find it hard to believe that NO other actress has had fans write in about being upset regarding their favorites not winning. I mean in the 19 years it took Susan Lucci to take home the Emmy, there were no distraught fans Jim? Why single out one particular actress? So, should we… Read more »

Justin
Guest
Justin

You certainly are confused because you didn’t read what the man had said. He was obviously citing an example of how some fans will not support The Daytime Emmys if they feel their favorite star was snubbed. Last year, Ms. Chappell was constantly in the news as being snubbed for her excellent work in GL for the 2009 Emmys so his comment was relating to that. You criticize a person who has done everything he can to save your shows? He also offered to to fund a new GL. Anybody else coming to the rescue? You should be ashamed.

Jordy Lee
Guest
Jordy Lee

Ashamed…. for speaking my mind and adding my opinion…sorry for you , but NO….For anyone that tried to save GL, we are all appreciative. It is my understanding that the funding of a new GL was an overseas venture that would have had a completely new cast, so that option would not have helped this cast have jobs. This year, we are loosing ASWT. I would be as upset if any other actress fan base was apparently called out. I am sure they deal with numerous fan bases that are upset. My ONLY problem was calling out one actress as… Read more »

Katie
Guest
Katie

I love that Jim has worked so hard to get the show on the air, that said I don’t think its fair to have a daytime emmy show and cater to primetime viewers look I wouldnt of minded Vanessa Williams dancing if it had been with Cameron Matheson (yikes I dislike Ryan) since he’s a daytime star and the primetime audience knows him from Dancing with the Stars. I also don’t like how he called out Crystals fans but I don’t think he has any say in who wins. I know that the emmy’s wont be perfect, nor were last… Read more »

bottomchef
Guest
bottomchef

http://goldderbyforums.latimes.com/eve/forums/

Here’s a link to suggestions from goldderby members on how to improve the awards show.

Potassium
Guest
Potassium

Entertain me!!! Sorry I don’t agree with the bulk of the suggestions on goldderby. I watch one soap opera. I am not going to waste my time watching a show that simply hands out odd looking statues to a bunch of people I don’t know. Showing me an endless array of clips of tortured characters that I am unfamiliar with will make me scramble for the remote. I think Jim and the NATAS are on the right track. The show is in June, just like my kids’ end of year awards ceremonies. By the time the Emmy’s roll around I… Read more »

ben
Guest
ben

Nowhere does he say that Crystal Chappell doesnt deserve to win or to be nominated, nor does he bash her acting skills. IMO it was just an example. I will never not watch an Awards show just because one actor or actress isn’t nominated. Thats ridiculous.

Iheartmusic
Guest
Iheartmusic

I’m looking forward to the Emmy’s!!!!!!!!!! So excited! <3 u jim

Frances Nonenmacher
Guest
Frances Nonenmacher

There indeed should be a Tribute to As The World Turns. They have kept me watching for 54 years. I have always considered them Daytime best and always will.

No one does it better then As The World Turns. I will keep fighting for the show until the very end. I am praying they get a new home.

Torrey
Guest
Torrey

I don’t understand why NBC doesn’t pick up ATWT. They are down to DOOL and I think they could use a little more daytime soap drama in their lineup. I don’t watch ATWT, but I am a fan of daytime television, so I hate to see yet another show yanked off of television. There used to be a time when there were like 13 soap operas on TV, now we will be down to 6. Someone needs to step in and save our soaps.

rita
Guest
rita

Please do not cancell DOOL..Love that soap…for many years. What would they replace it with??…Another infomercial or talk show UGH!!! At least we are not getting reruns and how wouldl I know all the new products!!!!!! I wouldn’t be watching daytime TV anymore..because no soaps..Get with it sponsers!!!!!!!

Charles
Guest
Charles

The advent of cable should be the tool to save AS The World…………….but it won’t because it has too many judge shows…………two of the could easily go…….and in its place AS The World……….but we’re dealing with actors and the salaries of actors……….reality television will never let go of these lucurative time slots and place a group of talented actors……..and a script…………..maybe their last hope is to ask Oprah to sell/but it for her network………………….

Janine
Guest
Janine

I would like to know why there are no tickets available to the public who will happen to be in Vegas at that time and would love to see their favorite stars, and not in the sweltering 120 degree heat of the the red carpet event.

Interviews

B&B’s Kimberlin Brown and Tanner Novlan Talk on Sheila’s Motherly Love for Finn and the Next Move Against Steffy & the Forresters

The Bold and the Beautiful’s mother/son duo of Kimberlin Brown (Sheila Carter) and Tanner Novlan (Finn) chatted with Michael Fairman during a virtual interview for the Michael Fairman Channel; about the return of soap super-villain Sheila to the CBS daytime drama series, and its impact on newlyweds Steffy (Jacqueline MacInnes Wood) and Finn, and their newborn son, Hayes.

When daytime fans learned that Brown was returning to B&B, they were very excited to see back on-screen as one of the greats, who’s character has caused so much trouble for the residents in both Genoa City 0n The Young and the Restless and in Los Angeles on The Bold and the Beautiful with her various crimes, deceptions, and plots over the years.

Photo: JPI

However, this time, viewers learned that Sheila is the biological mother of good doctor, Finn and her entrance into the story (at the wedding reception for Finn and Steffy) threw disruption into the lives of the Forresters and for her the son she never-got-to-know that she gave up at birth.

During this entertaining and candid conversation, Kimberlin and Tanner reveal many behind-the-scenes tidbits including: what went down during the  taping of the scenes where Finn learns Sheila is his mother as she steps out of the shadows, the confrontation at the wedding when the Forresters learned this shocking bit of intel, how Sheila plans to continue to manipulate and weave her way into her grandson and son’s life, and how she sees her vendetta with Steffy as an off-shoot of her vendetta with her grandmother, the late Stephanie Forrester (Susan Flannery).

Photo: JPI

In addition, Tanner weighs-in on Finn’s apparent ignorance of Paris’ (Diamond White) growing attraction to him, how that might trigger a Sheila/Paris partnership, or the possibility that Sheila does the unthinkable and somehow gets Steffy hooked back on opioids, or makes it looks like she has. There were many theories bantered about, and the actors share their speculative thoughts.

Photo: JPI

Now below, check out the interview with Kimberlin and Tanner.   For more celebrity interviews make sure to subscribe and check out the Michael Fairman Channel here.

Then let us know, what possible plot do you think Sheila might concoct to get revenge on Steffy and the Forresters? Let us know your favorite part of our conversation with Kimberlin and Tanner via the comment section.

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Days Of Our Lives

Ron Carlivati Talks on the Creation, Scenes & Cast of ‘Days of our Lives: Beyond Salem’

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Days Of Our Lives

‘Days of our Lives: Beyond Salem’ Stars Talk the ‘Making of’ the Limited-Series & the Moments They Loved

Five of the cast members from Days of our Lives limited-series on Peacock, Days of our Lives: Beyond Salem, chatted with Michael Fairman as a wrap-up following the conclusion of the streaming of all five episodes.

Joining Michael in a special conversation on You Tube’s Michael Fairman Channel are: Eileen Davidson (Kristen/Sister Mary Moira), Charles Shaughnessy (Shane/Drew), Peter Porte (Kyle/Dimitri), Zach Tinker (Sonny) and Rob Scott Wilson (Ben).

During the conversation, the actors share stories of the making of the series, and give insight and behind the scenes tidbits on their scenes including: how Eileen and Lisa Rinna (Billie) played recreated the ‘Amsterdam’ showdown from their time together on The Real Housewives of Beverly Hills, but as their Days’ characters of Billie and Kristen, how Peter learned to do the Tango from Dancing with the Stars Louis Van Amstel and Lisa Rinna, plus the drag show scenes where Zach became “Sonny Delight”, and more.

In addition, Charles Shaughnessy talks on how the series harkened back to the 80’s and 90’s campy action-adventure heyday of and the opportunity to work again with Deidre Hall and Drake Hogestyn as John and Marlena, while Rob fills-us in on trying to keep it together when working in scenes with soap vet Adrienne Frantz, when Ben and Ciara find themselves at a swinger’s party.

The interview is filled with many laughs, and candid moments that fans of the limited series will enjoy, especially the intel offered up by the cast.

Days of our Lives: Beyond Salem continues to stream on Peacock! Make sure to check it out if you haven’t, or rewatch it a second, or third time if you want to see more series like this in the future.

Below check out the interview with Eileen, Peter, Charles, Zach and Rob and make sure to subscribe to the Michael Fairman Channel for more celebrity conversations.

Now, share your favorite moments from Days of our Lives: Beyond Salem, and this video interview, via the comment section here.

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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