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TV Guide Network To Rebrand Itself As POP Starting Early 2015!

TVGN (TV Guide Network) which is currently home to same-day repeat broadcasts at night of The Young and the Restless and The Bold and the Beautiful is having a major imaging rebranding and overhaul which will rollout in early 2015!

According to The Hollywood Reporter, “The joint venture between Lionsgate and CBS Corp. will be relaunching as POP, and will have a renewed focus on fandom.  It’s a big move for the channel, formerly known as TV Guide Network, as it severs any lingering ties to unaffiliated companies TVGuide.com and TV Guide Magazine, and marks the end of an in-depth yearlong internal review”

Additionally, “The rebranded channel is eyeing an early 2015 rollout, with January as their current target. When it does, it will feature an aggressive slate of more than 400 hours of programming, made up of syndication acquisitions (Beverly Hills, 90210, 7th Heaven), new projects and current series (Rock the Boat: New Kids on the Block, The Story Behind, Big Brother: After Dark)”

Brad Schwartz who was appointed president of TVGN back in April added,”We spent a lot of time reflecting and figuring out who we are and what our personality is!” He explained that a name like Fan TV felt “too on the nose.” And that, “We liked a short word — a word everyone has a relationship with. If you’re younger, you might think of pop music. If you’re older, you might think of it as the pop generation. Whatever it is, there’s a positive connotation with the word ‘pop.’ “

As far as the new network’s target viewer, Schwartz labeled them “the modern grown-up,” someone within the advertiser-desired 18-49 and 25-54 demographics, who are socially engaged and connected and who have a thirst for pop culture. Settling on POP as the name to lure them was the result of a lengthy process that began last year.

In a joint statement, CBS CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer in a joint statement: “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”

What do you think of the rebranding? Like the name POP? What does the future hold for the soaps and more on TVGN? Stay tuned!

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Kaathleen FussSoap Opera Mombob west4ever DAYSrobertschonfeld Recent comment authors
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Iakovos
Guest
Iakovos

Late night soap reruns of ATWT and GL?

su0000
Guest
su0000

I doubt CBS would run any soaps other than their own – Y&R and B&B ..
RETRO TV has picked up GL ..
(I came across the Guiding Light radio shows online, the whole series until it went to tv .. can’t believe they use to listen to the soaps by radio.. lol)
I don’t see TVGN on the Comcast line-up .

robertschonfeld
Guest
robertschonfeld

because comcast is worse than tvgn

4ever DAYS
Guest
4ever DAYS

Beginning Monday, August 24th, DAYS will be on POP! It’s killer time!!!!! “POP” some popcorn and watch the serial killer target his victims!

JM
Guest
JM

So what happens to the ticker and all the movies TVGN show’s?

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Makes me think of pepsi and coke…lol…wish this channel repeated The Doctors soap opera between B&B and Y&R…it couldve gotten bigger ratings instead of a channel like Retro who has a much smaller audience…also wish this channel would import Coronation Street and other British soaps!!!

Harry
Guest
Harry

Funny Jim, but I was thinking of Rice Krispies.

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

I will too if two other channels change their names to Snap and Crackle…lol

kevin
Guest
kevin

I’d be all for Eastenders. Miss that since BBC America stopped playing it!

Scott (ATWT Fan)
Guest
Scott (ATWT Fan)

While TVGN wasn’t the greatest network name, POP sounds even worse. However, I am willing to give it the proper chance. Hopefully more cable providers pick it up in HD, too! TVGN isn’t available in full HD on a lot of networks. And I love that CBS soaps are still part of the programming; hopefully, maybe, the cancelled CBS soaps can re-air in syndication through the channel. I know it’s a long shot, but can’t we all dream?!

PatF
Guest
PatF

I think it’s a good idea. AND would be great for them to expand on classic soap shows.

SiteAdavocate61
Guest
SiteAdavocate61

Yes,I’d enjoy more daytime drama shares other than YR and BB.

Mo
Guest
Mo

Blah. Name sucks.

Timmm
Guest
Timmm

I like it. It has POP!

Alan
Guest
Alan

Not feeling the love for the new name. If I were scrolling through the channel guide and saw the name POP I would have no idea what the channel was about. This may be the worst name rebranding since Sci-Fi Channel switched to SyFy (creative spelling has no place in my world).

Cathy (Guiding Light Fan)
Guest
Cathy (Guiding Light Fan)

Hopefully they will show old episodes of Guiding Light to make up for taking it off the air which they should never have done in the first place. Guiding Light was the best soap ever and always will be.

Mary SF
Guest
Mary SF

I find it a bit ironic that the word pop which used to be associated with senior citizens is now the “it” word for the modern grown up—-fancy way of saying anyone under 55.

su0000
Guest
su0000

lol
Pop is what the midwesterners call soda ..

4ever DAYS
Guest
4ever DAYS

I’m as Midwestern as one can be and I no longer hear pop for soda, however, I do remember people calling it pop, soda-pop and the occasional…sody-pop!

I drink lots of water. I’m not much of a soda drinker, but when I drink soda, Pepsi is preferred.

davlestev1
Guest
davlestev1

It’s Les Moonves..Julie Chen’s husband..maybe that’s what she and everyone at CBS call him..so heyyy..why notttt…UGHHHHHH..it’s still a CBS owned venture so don’t look for retro soaps that will take your mind off their two current ones. And don’t look to be entertained either.

JustSaying
Guest
JustSaying

Wow, just wow.

It’s sorta like what the Soap Channel should have been had Disney made an actual commitment to it. At least with the Soap channel gone, TVGN will have one less competitor to deal with.

su0000
Guest
su0000

The only soap that will be on this pop chan will be B&B and Y&R, CBS does not share and would never allow the competition even with old reruns ..
It is just another rerun channel running old long gone tv shows.. and some reality talk/whatever.. no big deal ..

wolfsmistress
Guest
wolfsmistress

And once again we are aiming at that darned 18-45 demo graphic. I can’t believe this whole name change, style change that these channels are doing so they THINK they’ll pull in more viewers. With more than 200-plus stations on most TV’s today, does TV Guide Channel REALLY think they’ll pull in the viewers with NKOTB shows, reruns of old 90s shows and BBAD (who watches that anyway)? I think it’s mainly the reruns of the soaps that pull in the most crowds, and they’re definitely not limited to any 18-45 ages! Maybe they should learn to listen to their… Read more »

Fan_TV_Better_Name
Guest
Fan_TV_Better_Name

While I understand the need to dissociate the channel from any other TV Guide medium, POP is just not a good choice for a rebrand. I’m 40 and in the targeted market, and just don’t get it. I agree with whomever said if they say it on their guide, they wouldn’t know what it was all about. Another case of a company not reaching out to the public before making such a big change.

Cherela
Guest
Cherela

I don’t care what they call the channel as long as they keep showing Y&R and B& B same day. I would live it if they showed old episodes of ATWT.

Delores Mitchell
Guest
Delores Mitchell

I really don’t care about name changes TVGN going POP. When I first heard about this while watching Y&R and B&B. The only association I attributed it to was that show call “Pop Sugar”. I’m 58, as long as they continue to show Y&R and B&B in the evenings because I miss it during the days due to work and I still don’t have a DVR yet. Call your Network “Whatever” I don’t care. But if they stop showing Y&R and B&B, I guess I have to get myself a DVR, because I don’t watch anything else on TVGN.

CC
Guest
CC

Stupid new name and from what I’ve read elsewhere it will have stupid new programming. One article said the new programming would be to attract a younger and more affluent audience. It’s no wonder the network struggled. They seemed to know nothing about programming. It always looked like they threw a bunch of TV shows and movies on each day with no thought of giving much of anything a regular time slot. How did they expect to have regular viewers if they gave most of their shows no regular time slots? And then, if you checked to see when a… Read more »

Daniel V Shaver
Guest
Daniel V Shaver

When TVGN becomes POP, will Y&R and B&B be dropped? If so, will they be moved to another channel?

Leann Helen
Guest
Leann Helen

I agree with the others. TVGN put the The Bold and the Beautiful and The Young and The Restless back on in the evenings after the Soap channel died. It was great for those of us who like those shows, but work through the day. I like being able to watch the soaps when I get home from work at night. I am hoping the new POP channel does not take either soap off the air. There seems to be a lot of agreement with me on this subject. There are a ton of us soap junkies. We just love… Read more »

Peter Trbovich
Guest
Peter Trbovich

I have enjoyed the good movies on tvgn.Good Bye, I guess people my age just don’t buy enough junk.

bob west
Guest
bob west

What the hell is wrong with you people ?? When we watch Young and Restless and Days, the friggin’ screen freezes, the sound goes off or the show audio plays during commercials.

Get your head out of your ass and do your damn job– broadcast…

Soap Opera Mom
Guest
Soap Opera Mom

Will the TV guide continue to scroll on the POP channel???? That’s very very distracting when you are trying to watch your show.

Kaathleen Fuss
Guest
Kaathleen Fuss

What channel will b&b. And y&r be carried on since pop is no longer on xfinity

Guiding Light

Tom Pelphrey Set As Series Regular For Amazon’s Mystery Drama ‘Outer Range’

Another great feather in the cap for one of the finest actors we know, former Guiding Light and As the World Turns alum, and two-time Daytime Emmy winner, Tom Pelphrey.

Fresh of his star-turn in Netflix;s Ozark as Laura Linney’s on-screen brother Ben, Pelphrey has nabbed a key role in the upcoming Amazon series, Outer Range.

The show also stars Lilli Taylor and Tamara Podemski and Josh Brolin.  Outer Range is from playwright Brian Watkins, Brad Pitt’s Plan B Entertainment and Amazon Studios.

According to Deadline: The story centers on Royal Abbott (Brolin), a rancher fighting for his land and family, who discovers an unfathomable mystery at the edge of Wyoming’s wilderness.  Taylor will portray Cecilia Abbott, the matriarch of the Abbott family. Cecilia is a woman of deep faith, which she finds tested as never before. Podemski will play Deputy Sheriff Joy. A life-long cop, Joy is running for county sheriff, and is the first gay Native American to ever do so in Wyoming. Pelphrey is Perry Abbott, the dutiful, eldest Abbott son, who is torn up inside by the lingering mystery of his missing wife.”

Coming up this Oscar season look for Tom in David Fincher’s Mank, where he plays Joseph Mankiewicz .

So will you be checking out Tom in Outer Range? Comment below.

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The Bold and the Beautiful Celebrates Taping 100 Episodes Since Returning to Production Amidst COVID-19

This week on Wednesday, The Bold and the Beautiful reached another milestone in their over 33-years on the air, but this one nobody could have prepared for or predicted earlier this year.

The CBS daytime drama celebrated their 100th episode back in production after the coronavirus pandemic shut down production months ago.  B&B was the first soap and television show back in production in the U.S. in June and since that time has kept the show moving forward offering its fans plenty of drama.

For the milestone, the cast and crew were given new masks to wear, which showed The Bold and the Beautiful logo and the 100 numerical number.

Taking to their Instagram account over the last few days, showing off their masks, and marking the occasion have been cast members including: Lawrence-Saint Victor, Thorsten Kaye, Denise Richard, Matthew Atkinson, Katherine Kelly Lang, John McCook, Scott Clifton, Jacqueline MacInnes Wood and more.

Thosten Kaye gave a special message and shout out to fans of the series sharing: ” We couldn’t have done it without you, our fans. Thank you.”

Lawrence Saint-Victor shared: “We’ve shot 100 episodes since we’ve been back in production!!  Our incredible team who brought us back and brought us back safely.   We weathered this crazy time.”

Check out Jacqui and Scott celebration pic below, then share your congrats to B&B for providing entertainment and drama during these tough times when it cannot be easy to film via the comment section below.

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Days Of Our Lives

DAYS Alum Molly Burnett Promoted To Series Regular on ‘Queen of the South’

Wanna know where you can find Salem’s Melanie Layton, sorta?  You can watch her killing it on USA’s drama Queen of the South.  That”s where former Days of our Lives star, Molly Burnett has just been upped to series regular for the show’s upcoming fifth season.

According to Deadline who broke the news, Burnett will continue to play her complex and delicious role of Kelly Anne.

Soap fans Molly as Melanie on DAYS from 2008-2016 and when she stepped into play the role of Maxie Jones for Kirsten Storms on General Hospital in 2016.

Queen of the South is based on the bestselling book La Reina del Sur by Arturo Pérez-Reverte. It tells the story of Teresa Mendoza (Alice Braga), a woman who is forced to run from the Mexican cartel and seek refuge in America.

Burnett’s Kelly Anne is a frequent member of Teresa’s drug operation, has already killed her abusive husband, was an informant, and had a cocaine habit.  When viewers last saw Kelly Anne she was finding her sobriety and her way back into the Teresa’s operations in New Orleans.

Since exiting Days in 2014, Burnett has also been seen on  CSI: Cyber, Relationship Status and True Blood. 

So intrigued to watch Molly on Queen of the South? Comment below.

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