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TV Guide Network To Rebrand Itself As POP Starting Early 2015!

TVGN (TV Guide Network) which is currently home to same-day repeat broadcasts at night of The Young and the Restless and The Bold and the Beautiful is having a major imaging rebranding and overhaul which will rollout in early 2015!

According to The Hollywood Reporter, “The joint venture between Lionsgate and CBS Corp. will be relaunching as POP, and will have a renewed focus on fandom.  It’s a big move for the channel, formerly known as TV Guide Network, as it severs any lingering ties to unaffiliated companies TVGuide.com and TV Guide Magazine, and marks the end of an in-depth yearlong internal review”

Additionally, “The rebranded channel is eyeing an early 2015 rollout, with January as their current target. When it does, it will feature an aggressive slate of more than 400 hours of programming, made up of syndication acquisitions (Beverly Hills, 90210, 7th Heaven), new projects and current series (Rock the Boat: New Kids on the Block, The Story Behind, Big Brother: After Dark)”

Brad Schwartz who was appointed president of TVGN back in April added,”We spent a lot of time reflecting and figuring out who we are and what our personality is!” He explained that a name like Fan TV felt “too on the nose.” And that, “We liked a short word — a word everyone has a relationship with. If you’re younger, you might think of pop music. If you’re older, you might think of it as the pop generation. Whatever it is, there’s a positive connotation with the word ‘pop.’ “

As far as the new network’s target viewer, Schwartz labeled them “the modern grown-up,” someone within the advertiser-desired 18-49 and 25-54 demographics, who are socially engaged and connected and who have a thirst for pop culture. Settling on POP as the name to lure them was the result of a lengthy process that began last year.

In a joint statement, CBS CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer in a joint statement: “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”

What do you think of the rebranding? Like the name POP? What does the future hold for the soaps and more on TVGN? Stay tuned!

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Kaathleen FussSoap Opera Mombob west4ever DAYSrobertschonfeld Recent comment authors
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Iakovos
Guest
Iakovos

Late night soap reruns of ATWT and GL?

su0000
Guest
su0000

I doubt CBS would run any soaps other than their own – Y&R and B&B ..
RETRO TV has picked up GL ..
(I came across the Guiding Light radio shows online, the whole series until it went to tv .. can’t believe they use to listen to the soaps by radio.. lol)
I don’t see TVGN on the Comcast line-up .

robertschonfeld
Guest
robertschonfeld

because comcast is worse than tvgn

4ever DAYS
Guest
4ever DAYS

Beginning Monday, August 24th, DAYS will be on POP! It’s killer time!!!!! “POP” some popcorn and watch the serial killer target his victims!

JM
Guest
JM

So what happens to the ticker and all the movies TVGN show’s?

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Makes me think of pepsi and coke…lol…wish this channel repeated The Doctors soap opera between B&B and Y&R…it couldve gotten bigger ratings instead of a channel like Retro who has a much smaller audience…also wish this channel would import Coronation Street and other British soaps!!!

Harry
Guest
Harry

Funny Jim, but I was thinking of Rice Krispies.

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

I will too if two other channels change their names to Snap and Crackle…lol

kevin
Guest
kevin

I’d be all for Eastenders. Miss that since BBC America stopped playing it!

Scott (ATWT Fan)
Guest
Scott (ATWT Fan)

While TVGN wasn’t the greatest network name, POP sounds even worse. However, I am willing to give it the proper chance. Hopefully more cable providers pick it up in HD, too! TVGN isn’t available in full HD on a lot of networks. And I love that CBS soaps are still part of the programming; hopefully, maybe, the cancelled CBS soaps can re-air in syndication through the channel. I know it’s a long shot, but can’t we all dream?!

PatF
Guest
PatF

I think it’s a good idea. AND would be great for them to expand on classic soap shows.

SiteAdavocate61
Guest
SiteAdavocate61

Yes,I’d enjoy more daytime drama shares other than YR and BB.

Mo
Guest
Mo

Blah. Name sucks.

Timmm
Guest
Timmm

I like it. It has POP!

Alan
Guest
Alan

Not feeling the love for the new name. If I were scrolling through the channel guide and saw the name POP I would have no idea what the channel was about. This may be the worst name rebranding since Sci-Fi Channel switched to SyFy (creative spelling has no place in my world).

Cathy (Guiding Light Fan)
Guest
Cathy (Guiding Light Fan)

Hopefully they will show old episodes of Guiding Light to make up for taking it off the air which they should never have done in the first place. Guiding Light was the best soap ever and always will be.

Mary SF
Guest
Mary SF

I find it a bit ironic that the word pop which used to be associated with senior citizens is now the “it” word for the modern grown up—-fancy way of saying anyone under 55.

su0000
Guest
su0000

lol
Pop is what the midwesterners call soda ..

4ever DAYS
Guest
4ever DAYS

I’m as Midwestern as one can be and I no longer hear pop for soda, however, I do remember people calling it pop, soda-pop and the occasional…sody-pop!

I drink lots of water. I’m not much of a soda drinker, but when I drink soda, Pepsi is preferred.

davlestev1
Guest
davlestev1

It’s Les Moonves..Julie Chen’s husband..maybe that’s what she and everyone at CBS call him..so heyyy..why notttt…UGHHHHHH..it’s still a CBS owned venture so don’t look for retro soaps that will take your mind off their two current ones. And don’t look to be entertained either.

JustSaying
Guest
JustSaying

Wow, just wow.

It’s sorta like what the Soap Channel should have been had Disney made an actual commitment to it. At least with the Soap channel gone, TVGN will have one less competitor to deal with.

su0000
Guest
su0000

The only soap that will be on this pop chan will be B&B and Y&R, CBS does not share and would never allow the competition even with old reruns ..
It is just another rerun channel running old long gone tv shows.. and some reality talk/whatever.. no big deal ..

wolfsmistress
Guest
wolfsmistress

And once again we are aiming at that darned 18-45 demo graphic. I can’t believe this whole name change, style change that these channels are doing so they THINK they’ll pull in more viewers. With more than 200-plus stations on most TV’s today, does TV Guide Channel REALLY think they’ll pull in the viewers with NKOTB shows, reruns of old 90s shows and BBAD (who watches that anyway)? I think it’s mainly the reruns of the soaps that pull in the most crowds, and they’re definitely not limited to any 18-45 ages! Maybe they should learn to listen to their… Read more »

Fan_TV_Better_Name
Guest
Fan_TV_Better_Name

While I understand the need to dissociate the channel from any other TV Guide medium, POP is just not a good choice for a rebrand. I’m 40 and in the targeted market, and just don’t get it. I agree with whomever said if they say it on their guide, they wouldn’t know what it was all about. Another case of a company not reaching out to the public before making such a big change.

Cherela
Guest
Cherela

I don’t care what they call the channel as long as they keep showing Y&R and B& B same day. I would live it if they showed old episodes of ATWT.

Delores Mitchell
Guest
Delores Mitchell

I really don’t care about name changes TVGN going POP. When I first heard about this while watching Y&R and B&B. The only association I attributed it to was that show call “Pop Sugar”. I’m 58, as long as they continue to show Y&R and B&B in the evenings because I miss it during the days due to work and I still don’t have a DVR yet. Call your Network “Whatever” I don’t care. But if they stop showing Y&R and B&B, I guess I have to get myself a DVR, because I don’t watch anything else on TVGN.

CC
Guest
CC

Stupid new name and from what I’ve read elsewhere it will have stupid new programming. One article said the new programming would be to attract a younger and more affluent audience. It’s no wonder the network struggled. They seemed to know nothing about programming. It always looked like they threw a bunch of TV shows and movies on each day with no thought of giving much of anything a regular time slot. How did they expect to have regular viewers if they gave most of their shows no regular time slots? And then, if you checked to see when a… Read more »

Daniel V Shaver
Guest
Daniel V Shaver

When TVGN becomes POP, will Y&R and B&B be dropped? If so, will they be moved to another channel?

Leann Helen
Guest
Leann Helen

I agree with the others. TVGN put the The Bold and the Beautiful and The Young and The Restless back on in the evenings after the Soap channel died. It was great for those of us who like those shows, but work through the day. I like being able to watch the soaps when I get home from work at night. I am hoping the new POP channel does not take either soap off the air. There seems to be a lot of agreement with me on this subject. There are a ton of us soap junkies. We just love… Read more »

Peter Trbovich
Guest
Peter Trbovich

I have enjoyed the good movies on tvgn.Good Bye, I guess people my age just don’t buy enough junk.

bob west
Guest
bob west

What the hell is wrong with you people ?? When we watch Young and Restless and Days, the friggin’ screen freezes, the sound goes off or the show audio plays during commercials.

Get your head out of your ass and do your damn job– broadcast…

Soap Opera Mom
Guest
Soap Opera Mom

Will the TV guide continue to scroll on the POP channel???? That’s very very distracting when you are trying to watch your show.

Kaathleen Fuss
Guest
Kaathleen Fuss

What channel will b&b. And y&r be carried on since pop is no longer on xfinity

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