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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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su0000
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su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Guest
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

WATCH: All My Children Stars Recall Multi-Generational Impact of the Soap & Zany Plot Twists On E!’s ‘Reunion Road Trip’

Several of your favorite soap stars from the beloved All My Children appear together in the series premiere this Thursday night on E!’s Reunion Road Trip (9 p.m. ET).

In it, Eva LaRue (Ex-Maria), Jacob Young (Ex-JR), Rebecca Budig (Ex-Greenlee) and Cameron Mathison (Ex-Ryan) reminisce about some of the great moment being part of the iconic soap that aired on ABC from 1970 to 2011.

The foursome is joined in the special hour by Susan Lucci (Ex- Erica), Alicia Minshew (Ex-Kendall), Debbi Morgan (Ex-Angie) and Kelly Ripa (Ex-Hayley) and Darnell Williams (Ex-Jesse).

The premise of the episode has the AMC stars reuniting at an exclusive Hollywood mansion to celebrate the soap’s 50th anniversary where they chat it up!

Two exclusive clips have been released ahead of the June 10th premiere.  Check them out below.

Now, let us know what was your favorite outrageous AMC storyline through the years and if you will be watching Thursday night on E!, via the comment section.

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All My Children

Chrishell Stause Back Filming New Season of ‘Selling Sunset’

It appears that the women of Selling Sunset are back filming their upcoming season which is sure to be filled with plenty of drama, real estate deals that go bust, or go big, and plenty of fashion.

Over the weekend reports surfaced that on Friday, former All My Children and Days of our Lives alum and Selling Sunset’s most notable star, Chrishell Stause, was seen with the rest of the cast from the real estate series were many of them posted photos and “welcome back’ messages on their social media accounts.

In the photos, Stause was reunited with ‘Sunset’s’ Heather Rae Young, Mary Fitzgerald, Jason and Brett Oppenheim, Maya Vander, Christine Quinn and Amanza Smith kicking off the taping of the series fourth season.

Stause posted on her IG, “Love when doing things I love, with people I love, can be called “work.”

Meanwhile, Maya Vander posted on her IG Story: “Me & my GIRLS, back like we never left 😚💖 It’s been so long since we’ve all been able to be in the office together but we’re back and SO happy to be reunited!!!” she wrote. “I may have missed the colorful memo today 😆 but everyone’s outfits were on point 😍.”

Netflix announced in March that the popular series was renewed for two additional seasons.

Stause is nominated along with her Selling Sunset co-star Christine Quinn for “Best Fight” in the upcoming MTV Movie & TV Awards in the Unscripted ceremonies.  The award show airs next Monday night on May 17th.

So, will you be watching Chrishell on the upcoming season of Selling Sunset? Comment below.

 

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A post shared by Chrishell (@chrishell.stause)

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All My Children

All My Children Alums to Appear in E!’s New Series, ‘Reunion Road Trip’

All My Children is having a bit of a renaissance of late. First with the previously announced primetime series in development, Pine Valley, and now a new series on E! Entertainment Television.

Coming up on the June 10th episode, which kicks-off the new show, Reunion Road Trip, several of your favorites from AMC are part of the first episode.

Look for Rebecca Budig (Ex-Greenlee), Eva LaRue (Ex-Maria), Cameron Mathison (Ex-Ryan), and Jacob Young (Ex-JR) along with Alicia Minshew (Ex- Debbi Morgan (Ex-Angie), Kelly Ripa (Ex-Hayley), and Darnell Williams (Ex-Jesse), to appear.

According to EW.com, who broke the news, viewers can look for Budig, LaRue, Mathison, Young, to come together at an exclusive Hollywood mansion to celebrate the show’s 50th anniversary where they get some surprise visitors in the form of Minshew, Morgan, Ripa, and Williams.

Reunion Road Trip airs Thursdays at 9 p.m. ET/PT with other episodes to feature the former casts of Queer Eye for the Straight Guy, A Different World and Scrubs.

So, looking forward to seeing the Pine Valley crew on Reunion Road Trip? Comment below.

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GH’s Kelly Thiebaud (Britt) chats with Michael Fairman about Britt being on the run with Jason, their burgeoning romance, working with Steve Burton and her other co-star and Britt’s diagnosis of Huntington’s Disease. .Leave A Comment

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