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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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4everdaysbcGeorgeMad/hattersue Recent comment authors
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su0000
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su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Guest
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

TONIGHT: Kim Delaney Stars in Lifetime’s ‘The Long Island Serial Killer: A Mother’s Hunt for Justice’

Make sure to catch General Hospital and former All My Children and NYPD Blue star, Kim Delaney (Jackie, GH, Ex-Jenny, AMC) tonight on Saturday, February 20th when her highly-anticipated Lifetime movie debuts beginning at 8pm EST/7pm CST which marks the cable network’s 400th original movie.

In The Long Island Serial Killer: A Mother’s Hunt for Justice, it tells the story of Mari Gilbert’s search for the truth behind what happened to her daughter Shannan, a sometime escort who disappeared after a ‘date’ on Long Island.

After Shannan (Katharine Isabelle, Hannibal) fails to come home, her mother Mari (Delaney) knows something is terribly wrong. Pleading to police to take her concerns seriously, she keeps pushing the police for answers. Mari’s insistence that her daughter not be overlooked eventually leads to a horror hidden on Long Island for more than a decade – 19 bodies of young women discovered buried in shallow graves along Ocean Parkway in the area of Jones Beach State Park. Though the search for the killer is still ongoing, Mari’s passionate dedication to giving her daughter and other forgotten women a voice, and the attention they deserve, has kept the case alive with hopes of a breakthrough soon. The movie not only follows a mother’s tireless search for the truth, but it also digs deep into the murders, including Shannan’s, that have gone unsolved for so long.

Delaney’s film, executive produced by Deborah Norville, is based off real life-events that transpired in the early 2010’s where the crimes were never solved.

In an interview with 98.1 WOGL Radio’s Glenn Kalina, Delaney shared: “There is hope in the film… but you also want an answer… what happened to all of these girls?  My character just was relentless trying to find her (daughter) or find answers where she was.  They found a bunch of other bodies, and what they learned was that they were all escorts… and then they learned there was a possible serial killer.”

Check out a promo for the movie below.

Will you be watching Kim in her starring role in The Long Island Serial Killer: A Mother’s Hunt for Justice? Let us know in the comment section.

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All My Children

‘ABC Daytime: Back on Broadway’ Raises $130,565 For Broadway Cares/Equity Fights AIDS In Four Day Streaming Event

Last week, ABC Daytime fans were thrilled to see some of the archival footage and performances from the ABC Daytime: Salutes Broadway Cares benefit concerts by those who were once in the mighty soap programming block that included: All My Children, One Life to Live and General Hospital. 

While only GH remains, viewers still loved seeing many of their favorites perform in the streaming event, ABC Daytime: Back on Broadway, from Broadway Cares/Equity Fights AIDS, which featured footage from those events that ran from 2005-2011 in front of a live audience in New York City.

The 2021 online event, which kicked-off on February 11th and streamed for four days, featured new content with daytime favorites including: Susan Lucci, Cameron Mathison, Anthony Geary, Kelly Ripa and more, plus performances from the past benefits, and an original dance performance from Finola Hughes (Anna Devane) on the set of GH.

John Dietrich, who directed each of the ABC Daytime Salutes Broadway Cares concerts, wrote and directed the stream. It was presented in partnership with ABC Owned Television Stations’ websites around the country with support from Good Morning America and The View.

According to Broadway World, in total, the ABC Daytime Back on Broadway event raised $130,565. The streaming total includes a matching donation of $50,000 made by Broadway Cares supporters The Dream Alliance.  Now, when combined with the seven-year run of the annual concerts, the ABC Daytime stars have raised $2,020,565 for Broadway Cares.

As part of the event week, Michael Fairman chatted with former One Life to Live star, Catherine Hickland (Ex-Lindsay Rappaport) about her performances over the years at the event, her role of Lindsay and her on-screen feud with Nora (Hillary B. Smith), and more.  You can watch it below.

What did you think of the ABC Daytime: Back on Broadway streaming event? Did you enjoy seeing the performances? Share your thoughts in the comment section.

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All My Children

Kelly Ripa on All My Children Primetime Reboot: “It’s a Darker Look at things, and I’m Very Excited About It.”

According to talk-show host, executive producer, and former All My Children star, Kelly Ripa (Ex-Hayley), the highly-anticipated reboot in the works of the beloved soap, will be focused on the children of familiar characters from the town of Pine Valley and have a much darker feel than its original daytime counterpart.

The series that everyone has been talking about is, of course, Pine Valley, which is being executive produced by Ripa, along with her husband, Mark Consuelos (Ex-Mateo), and Andrew Stearn.

Photo:ABC

Kelly, who is celebrating her 20th year on ‘Live’, spoke with Entertainment Weekly where part of the conversation turned to what she could share on the AMC reboot.

Ripa expressed how the original cast would fit into the new updated version of the soap: “We would be the parents, and this show is really more about the children of Pine Valley.”

She went on to say, “It’s a darker look at things, and I’m very excited about it. It was pitched to us and we were like, ‘We will absolutely produce this. And we want to be a part of it.’ Immediately we called Eva LaRue (Ex-Mara), all of our friends, and we started saying, ‘Just be at the ready. Get ready.’ ”

Just as fans are excited about the return to Pine Valley, so is Ripa: “All My Children is responsible for every singular good thing that has happened in my life. I met my husband there, I had my children there – not in the studio but pretty close; they kept you there until your contractions were five minutes apart, as we like to say.  It’s from there that I got the talk show. It’s from there that I got Hope & Faith…. and our first production deal. So it’s truly responsible for every good thing in my life that’s happened to me.”

So what do you think about the edgier All My Children on the way? Who would you like to see cast in the younger set to play some of the kids, and their love interests, of the Santos and Kane families, etc? Comment below.

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B&B’s Matthew Atkinson chats with Michael Fairman about the wild ride of the Thomas/Hope Mamnequin storyline currently on The Bold and the Beautiful.Leave A Comment

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