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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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4everdaysbcGeorgeMad/hattersue Recent comment authors
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su0000
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su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Guest
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Mark Consuelos Exits ‘Riverdale’

Last night, All My Children alum, Mark Consuelos (Ex-Mateo Santos) made what appears to be his final appearance for now on CW’s soapy drama, Riverdale.

Consuelos departed Riverdale as a series regular on the season 5 finale, after coming on to the show in its second season in the role of villain, Hiram Lodge.

Riverdale executive producer and showrunner, Roberto Aguirre-Sacasa, shared with Deadline a statement on Consuelos contribution and run on the series: “From the moment Mark joined us, he was up for literally anything, a hundred percent committed to making Archie’s life a living hell. And what’s funny is, Mark couldn’t be more different from Hiram. A classy pro and the sweetest guy, always looking out for everyone. We wish Mark the best and hope this isn’t the last we’ve seen of Hiram Lodge.

Consuelos offered up these sentiments in a statement on his Riverdale exit: “First and foremost, I would like to thank Roberto Aguirre-Sacasa for this incredible opportunity. Never before has playing a character that was so bad, felt so good. Huge thanks to the Riverdale fandom, to the brilliant crew and amazing cast, whom I consider dear friends and family.”

So, will you miss seeing Mark on Riverdale? Elsewhere, still no word on the “Pine Valley” reboot in which Mark and wife, Kelly Ripa, are two of the executive producers of that many All My Children fans were hoping would come to fruition. Share your thoughts via the comment section below.

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All My Children

TONIGHT: Jacob Young in Lifetime Movie Network Premiere ‘My Daughter’s Double Life’

Premiering tonight, Lifetime Movie Network kicks-off his “Shocktober” with a thriller starring Jacob Young (All My Children, General Hospital and The Bold and the Beautiful) in the pivotal role as the leader of cult!

In My Daughter’s Double Life, previously titled, Fatal Following, the story follows Heather, a single mom who is desperate to find her daughter Ally when the teenager goes missing. After the police find Ally’s belongings on the riverbank, it’s presumed that she drowned in the river.  However, Heather isn’t so sure.

Photo: JYoungIG

While leaning on her minister and friend, Jack, Heather begins looking into her daughter’s things and is shocked to discover Ally was spending time with a group of troubled teens at a mysterious youth center.  That youth center is led by Bridger, played by Young.

The LMN movie also stars  Jacey Nichole and René Ashton.

You can watch a trailer for tonight below from Jacob’s Twitter account.

So, will you be checking out My Daughter’s Double Life, beginning at 8 pm EST Friday night? Comment below.

Friday Oct. 1st on @LMN ! Start your Shocktober off right! #shocktober pic.twitter.com/KxPSD2HFl3

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All My Children

Beloved Soap Stars Left Out of 2021 Primetime Emmy Broadcast In-Memoriam Tribute

Last night, during the presentation of the 73rd annual Primetime Emmys broadcast on CBS, the annual In-Memoriam segment brought with it so many households names in a year that saw so many legacy talents and more pass away.

The tribute was performed by Leon Bridges and Jon Batiste to Bridge’s song, “River”, and as the images of the departed played across the screens from Cloris Leachman to Cicely Tyson, to Ed Asner to Michael K. Williams, and more, it was clear that several of the major late daytime soap stars were not included in the on-air tribute as well as other omissions.

Now granted, we know they will all be a part of next year’s 49th annual Daytime Emmy Awards in-memoriam segment, but still these actors were a part of this community and not only appeared on the soaps, but other shows as well.

Those that daytime fans noticed were not included were: Michael Nader (Ex-Dex Dexter and Dimitri Marick, Dynasty and All My Children) Stuart Damon (Ex-Alan Quartermaine, General Hospital), Ray MacDonnell (Ex-Joe Martin, All My Children) and Jay Pickett (Ex-Frank Scanlon, Port Charles).

From primetime MIA action were: Michael Constantine (Ex-Room 222), Tanya Roberts (Ex-Charlie’s Angeles), Director, Richard Donner, writer Larry McMurty, and DMX, to name but a few.

However, the Television Academy did list all of its members who died on their website in the In-Memoriam section, because due to time constraints, they could not possibly showcase everyone.

What do you feel about the omissions of Nader, Damon, MacDonnell, Pickett, and more from the In-Memoriam tribute? Let us know in the comment section, but first watch the segment.

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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