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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

By Michael Fairman

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Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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I just saw that on CNN, and it is the way of 21st century media..
Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings.
Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails.

Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,,
The shows that get the most hype, notice, talked about, tweeted about, would be the top shows on the internet, some may see it as ratings by popularity.
Network tv, cable, shows brings in viewers through twitter, the tweets, during the airing.

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done..
JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer like you, but you get the point
thank you

Call a spade a spade…YawneR.

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had the guts to lay it on the line about her like Beverlee Mckinsey did years ago on Guiding Light.

If the shoe fits…YawneR.

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

It is boring and causes snoring…YawneR.

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

‘All My Children’ Movie Writers for Lifetime Revealed: Ron Carlivati, Jamey Giddens and Leo Richardson

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This week began and as reported with a spotlight article on Kelly Ripa and Mark Consuelos and how their production entity, Milojo, has been teeing up the All My Children reboot with Lifetime.

The L.A. Times featured the married couple, co-hosts of Live with Kelly and Mark, and former All My Children cast members (where they met and fell in love) about their plans to bring two All My Children movies to Lifetime and how they are working with the Agnes Nixon estate to make it come to fruition,

On Wednesday, it was revealed by Daytime Confidential, that All My Children reboot producer, Andrew Stearn handpicked none other than Ron Carlivati (ex-head writer, One Life to Live, General Hospital and Days of our Lives) and Jamey Giddens (who is the new co-head writer of The Young and the Restless, following his tenures on the writing teams of Beyond the Gates and Days of Our Lives), as the two scribes who will bring the first of two of Kelly and Mark’s All My Children movies to the page.

Photo: IMDb

RON CARLIVATI AND JAMEY GIDDENS CONFIRM THEIR BOARDING THE ALL MY CHILDREN MOVIE PROJECT

The second installment is said to be written by primetime writer Leo Richardson whose credits include: Star, Katy Keene and more recently the Penn Badgley (ex-Phillip Chancellor IV, The Young and the Restless) starring series, You.

Richardson also wrote for three years on the U.K.’s long-running soap, EastEnders. All My Children revival fans will recall Richardson’s name was attached as the writer for the first incarnation of the All My Children movies, entitled, Pine Valley.

Ron Carlivati took to X and confirmed he is indeed boarding the All My Children movie project. Carlivati shared, “So excited to share this news! Thanks to Andrew Stearn, Kelly Ripa, Mark Consuelos, Albert Bianchini and the Agnes Nixon estate for entrusting Jamey Giddens and me with the first of two planned All My Children movies for Lifetime! Stay tuned!”

Photo: Jeremy Smith/imageSPACE

Jamey Giddens confirmed DC’s announcement by taking to his account on X and expressing, “I’ve been booked and busy in 2026. Thanks to Andrew Stearn, the Agnes Nixon estate, Kelly Ripa and Mark Consuelos for entrusting Ron Carlivati, and me with the first of two planned All My Children movies for Lifetime!”

Some fans seemed to question how Giddens could be writing for the first All My Children movie at Lifetime, when he is the new co-head writer at The Young and the Restless with Dan O’Connor. Jamey answered that head on via X and explained, “We turned in our All My Children script months ago. My sole focus as of this past Monday, is Genoa City, Wisconsin! #YR”

ERICA KANE, MARIA SANTOS AND HAYLEY AND MATEO SANTOS TO APPEAR IN THE ALL MY CHILDREN MOVIE REVIVAL?

In the planned stories, Susan Lucci’s Erica Kane and Eva LaRue’s Maria Santos will be two characters whose lives we will get to see for the first time since the series was canceled by ABC back in 2011 after 41 years on the air. As well, Kelly Ripa and Mark Consuelos confirmed they will make brief appearances on-screen; one could assume as Hayley and Mateo Santos.

“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos to the LA Times. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”

So, what do you think of Ron Carlivati and Jamey Giddens getting nod to write the All My Children movie #1 script and Leo Richardson #2? Weigh-in via the comment section below.

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‘All My Children’ Revival Updates: Lifetime EVP Speaks on Why Proposed Movies are Great Fit, Mark Consuelos Wants To ‘Give Back’ to Fans

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The All My Children revival via movies at Lifetime is still in the works from former series stars and marrieds, Kelly Ripa and Mark Consuelos, through their production company, Milojo.

The co-hosts of Live with Kelly and Mark were featured this week in a Los Angeles Times article which detailed their efforts to bring some of the citizens of Pine Valley back to your screens.

As previously reported, and reaffirmed by the L.A. Times, the All My Children movies will be set in the present day and focus on what beloved characters such as Erica Kane (Susan Lucci) and Maria Santos Gray (Eva LaRue) are doing now. In addition, Kelly Ripa confirmed that she and Mark Consuelos will also appear on screen briefly most likely appearing in their signature soap roles as Hayley and Mateo Santos.

Mark Consuelos, Kelly Ripa, All My Children

Photo: ABC

ALL MY CHILDREN MOVIES BRING NOSTALGIA THAT CAN BE MADE TO FEEL NEW AGAIN

Elaine Frontain Bryant, executive vice president and head of programming for A&E, Lifetime, and Lifetime Movie Network said of the All My Children reboot, “Lifetime is always interested in shows that kind of tap into a powerful nostalgia that can be made fresh for today’s audience. There’s a whole generation of women that have missed these stories and these characters.”

As for working with Kelly and Mark on the Lifetime movie versions of the soap, “They’re exactly the kind of partners you want at a brand,” expressed Bryant. “They’re trusted voices because every day they’re talking to their audience, which, a lot of times, is our audience. They bring a real credibility and have an authentic point of view. You meet Kelly and Mark and kind of what you see is what you get, and I think they bring that same authenticity to their development standards.”

Albert Bianchini, executive producer for Milojo, says he knows All My Children is so wildly popular with the fans of daytime. That was punctuated when seeing it in person, and how the energy was off the charts back in January of 2025 when Kelly participated along with Susan Lucci, former head writer, Lorraine Broderick and casting director, Judy Blye Wilson in a conversation with Andy Cohen at the 92nd Street Y in New York City.

Susan Lucci, Kelly Ripa, Andy Cohen

© Steven Bergman/AFF-USA.COM Credit: AFF/Alamy Live News

“I’ve never seen a crowd like that in my life. People were lined up around the block, recalled the Bianchini.  “Everyone wanted to know, ‘When is (All My Children) coming back? We want more.’  We got to see that in real life and Kelly got to feel it in real life, and it made so much sense. I just know that the minute it gets out in the world, people will want more and more and more. There’s just a love there.”

Kelly Ripa added that they are, “working closely with Bob and Sarah Nixon, who are also serving as producers.” She recalled, “She (Agnes Nixon) was so far ahead of her time. She covered topics that weren’t being covered. It was extraordinary the audiences that the show drew, and she served them real stories that were affecting Americans across the country but weren’t necessarily being represented anywhere.”

“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”

THE CANCELLATION AND STOPS AND STARTS OF ALL MY CHILDREN REBOOTS

All My Children aired on ABC from 1970 to 2011. It got a second chance at life when Prospect Park resurrected the show and brought it to The OnLine Network and Hulu for one season in 2013.

Recently, the series made a return through the estate of Agnes Nixon and is streaming internationally on BEONDTV and through their partnership with PlutoTV Canada with episodes starting in 1995. Fans hope original episodes will some day soon be available in the U.S. as well, but that could prove more difficult since ABC owns the rights to the episodes stateside.

Now 13 years later, while there is no word yet on a definitive production start date to the two movies at Lifetime, all the people involved seemed determined to make it come to life.

So, what do you think of the executive vice-president of Lifetime and LMN being enthusiastic about Kelly and Mark’s All My Children movie revivals? Are you wanting to see this come to fruition? Kelly and Mark seem to have made this a very high priority.  Do you hope that by 2027 we might be able to get this to the finish the line and into production? Weigh-in via the comment section.

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‘All My Children’ Episodes to Stream on Pluto TV Canada

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Starting on May 1, All My Children fans in Canada will be able to see classic episodes of the beloved former ABC soap opera when they stream on Pluto TV Canada. 

Pluto TV picked-up the All My Children Channel that the Nixon family has created in partnership with BEONDTV +. The show which aired for 41 years on ABC and ended on the network in 2011, had so many memorable storylines and characters; the least of which is the enduring run of Erica Kane played by soap icon, Susan Lucci.

As previously reported, starting with episodes from the year 1995, which was the 25th anniversary of the soap. Pluto TV Canada viewers will be able to catch 8 episodes on repeat per day. With the success of the venture, the Nixons are hopeful that they will bring viewers many more years of the show to come.

Photo: ABC

Sarah Nixon, producer, shared with Michael Fairman TV exclusively, “We are thrilled that Pluto TV has launched All My Children in Canada! Let’s hope the engagement from our incredibly loyal fans across the border will encourage ABC to bring it to the U.S.!  We share what Aggie (Agnes Nixon) always felt, that it is the enthusiasm and love from the fans that has kept this legacy beloved and relevant – to this day!”

In addition, 0ne week ago, during Susan Lucci’s visit to Los Angeles promoting her book La Lucci, she was joined by her former Pine Valley castmates, Rebecca Budig (ex-Greenlee, AMC, now Taylor, B&B) and Eva LaRue (ex-Maria, AMC) and the trio posed for a pic. At that time, LaRue shared via Instagram, “NEW All My Children channel streaming classic episodes 24/7 now on Pluto TV Canada! Fingers crossed to watch soon on Pluto US.”

That was also confirmed this week by TV Watercooler’s Jeevan Brar who took to X and expressed,The All My Children channel begins streaming this Friday, May 1 on Pluto TV Canada.

So, Canadian viewers, excited about Pluto TV’s All My Children channel? United States fans, hopeful from Sarah’s message that perhaps soon, we can see the beloved soap once again as well? Share your thoughts in the comment section below.

 

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