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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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su0000
su0000

I just saw that on CNN, and it is the way of 21st century media..
Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings.
Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails.

Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,,
The shows that get the most hype, notice, talked about, tweeted about, would be the top shows on the internet, some may see it as ratings by popularity.
Network tv, cable, shows brings in viewers through twitter, the tweets, during the airing.

jimh(leave it to beaver)
jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done..
JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer like you, but you get the point
thank you

4everdays
4everdays

Call a spade a spade…YawneR.

George
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had the guts to lay it on the line about her like Beverlee Mckinsey did years ago on Guiding Light.

4everdays
4everdays

If the shoe fits…YawneR.

George
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
4everdays

It is boring and causes snoring…YawneR.

bc
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

The Chew Cancelled After 7 Seasons; A Slice Of Justice For All My Children Fans?

Karma is a bitch! ABC announced yesterday that the foodie series The Chew has been axed after seven seasons. 

The Chew lost significant viewers when ABC fired main co-host chef, Mario Batali after reports of alleged sexual harassment over many years. Clinton Kelly, Carla Hall, and Michael Symon have remained the regular series hosts.

In addition, The Chew dropped 17% with women in the 18-49 demo and this has been its least watched season since its debut in 2011.  As ABC Daytime fans know, The Chew replaced iconic soap opera All My Children, when ABC made the decision to cancel the beloved soap and replace it with the food show.

So, let’s take a look at the numbers: All My Children lasted 41 years, while The Chew lasted 7 seasons. Hmm …

ABC noted that The Chew will cease production at the end of this season, but will continue to air until September with all-new episodes in June.  In addition, ABC announced that Good Morning America will expand to three hours.  Thus, switching up the ABC morning line-up.

So, are you glad that The Chew got fried?  Is this justice for All My Children fans who miss their beloved Pine Valley?  Comment below.

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All My Children

All My Children Alum Kim Delaney Joins The Cast of CHICAGO FIRE!

Photo Credit: HutchinsPhoto.com

Pine Valley’s Jenny Gardner, who is all grown up and had a successful career in primetime television and films, has landed a primo role on NBC’s hit drama, Chicago Fire!

Casting news has revealed that Kim Delaney is joining the show in Season 6 where she will play the role of Jennifer Sheridan, the mother of Kelly Severide (Taylor Kinney).

According to Deadline, Kim’s new role as Jennifer Sheridan is described as “warm, scripture-quoting and church-going. At one point she may have partied like it was 1979, but now it looks like she’s on the path of the straight and narrow. If you ask her, she’s moved on from the past, namely her messy divorce from her ex-husband Benny (Treat Williams), but old habits die very hard.”

Chicago Fire is currently on hiatus until after the Winter Olympics, when it begins again on March 1st.  As viewers know, in the last episode prior to the break, Kelly and Casey (Jesse Spenver) were seen jumping off a roof of a building while it was in flames in an exciting cliffhanger. (more…)

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All My Children

TAINTED DREAMS Season 2 To Bow December 21st!

Tainted Dreams is back with a second season offering from Daytime Emmy-winning director and series creator, Sonia Blangiardo!

Beginning December 21st, the next chapter of Blangiardo’s the soap behind a soap, will be available for streaming on Amazon and Amazon Prime. (season one is also currently available on Amazon)

This series, which was nominated for five 2017 Daytime Emmys, follows the behind-the-scenes drama of a fictitious soap opera titled Painted Dreams.  Many soap opera notables have roles in the online series including: Alicia Minshew, Michael Lowry , Austin Peck. Terri Ivens,  Walt Willey, Kelley Menighan, Grant Aleksander, Bobbie Eakes, Natalia Livingston, Marnie Schulenburg, Nathan Purdee, Colleen Zenk, James DePaiva, Tonja Walker, Ilene Kristen, and the late Larkin Malloy . In addition, Jessie Godderz of Impact Wrestling and Big Brother fame, and Dina Manzo of The Real Housewives of New Jersey, also appear.

In a statement, Sonia Blangiardo said that she is “excited to take everyone along these characters’ journeys in Season 2, as they evolve and deal with ever increasing professional and personal turmoil.”

Fore more on Tainted Dreams visit their official website here.  (more…)

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Video du Jour

This week, Nick lost temporary custody of Christian leading to a defiant and emotional turn by Joshua Morrow (Nick) as he has to say farewell to the little boy he has come to love as his own son, and give him to his father, Victor, who wanted and was granted custody of the child. Watch the hankie-inducing moment! Leave A Comment

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Joshua Morrow as Nick

The Young and the Restless

Airdate: 6-14-2018

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