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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

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Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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su0000
su0000

I just saw that on CNN, and it is the way of 21st century media..
Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings.
Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails.

Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,,
The shows that get the most hype, notice, talked about, tweeted about, would be the top shows on the internet, some may see it as ratings by popularity.
Network tv, cable, shows brings in viewers through twitter, the tweets, during the airing.

jimh(leave it to beaver)
jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done..
JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer like you, but you get the point
thank you

4everdays
4everdays

Call a spade a spade…YawneR.

George
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had the guts to lay it on the line about her like Beverlee Mckinsey did years ago on Guiding Light.

4everdays
4everdays

If the shoe fits…YawneR.

George
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
4everdays

It is boring and causes snoring…YawneR.

bc
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Tamara Braun and Jennifer Bassey Filming New Motion Picture Comedy ‘Kombucha Cure’

The cast of the new motion picture comedy, Kombucha Cure was revealed by Variety and in it. soap opera favorite and Daytime Emmy winner Tamara Braun (Ex-Kim and Carly, GH, Ava, DAYS, and Reese AMC) is featured in the cast along with Denise Boutte, Jayson Bernard and Jasper Cole in a film directed by Cecilia Choi.

In Kombucha Cure, Braun and Boutte play corporate enemy executives at a health insurance company sent to a small town to investigate what the company views as the unusual and expensive longevity of some of their clients with cancer.

Along with Braun, none other than another former All My Children and GH star Jennifer Bassey  is in the film along with Robert Craighead, Ali Zahiri, Lance Paul, Yorke G. Fryer, and Angie Kim.

The film is currently shooting in Los Angeles through the month of February, and the feature is being executive produced by Jonathan Chia and Tarun Raj.

In addition, Paul and Fryer of Ginger Knight Films are producers along with Bernard and Roberto Rosario, Jr. of J&R Productions.

So excited to hear of Tamara’s latest project? Comment below.

 

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All My Children

FRIDAY: All My Children Icon Susan Lucci To Co-Host ‘The Dr. Oz Show’

Look for La Lucci to chat it up with Dr. Mehmet Oz on his Daytime Emmy-winning Daytime talk show, The Dr, Oz Show, this Friday (check times in your area).

In the Friday Celebrity Super Fan episode featuring Susan Lucci (Ex-Erica, All My Children) look for the full-hour to tackle hot health topics plus how Susan is doing today after her heart emergency that happened in the fall of 2018. . In addition, Dr. Oz looks inside Lucci’s heart with a live scan.

And, Susan will be surprised by her former AMC co-star and on-screen love interest, Walt Willey (Ex-Jack)

For a preview of the episode with Susan click here.

Excited to be part of tomorrow’s on-air episode of Dr. Oz, Lucci posted on her Instagram “DR. OZ! Co-hosting with the brilliant one himself! Tomorrow! He makes me do something I’ve NEVER done before!!”

Will you be checking out Susan on Dr. Oz and a reunion with Walt Willey? Will they talk about the bantered about pontential AMC reboot? Comment below.

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All My Children

Cady McClain Remembers ‘All My Children’ On Its 50th Anniversary Sharing: “I Will Always Be Grateful For the Experience, and For The Lifelong Relationship With All The Fans”

The beloved All My Children first aired on January 5th, 1970 on ABC and ran on the network until it was canceled back in September of 2013.  The next year, the show received a short-lived reboot online via Prospect Park.

One of the actresses to appear in both the network and online version was Daytime Emmy winning actress Cady McClain, who became soap-famous for her role as Dixie Cooney Martin and together with Michael E. Knight, became one of soaps all-time popular duos as Tad and Dixie.

While so many miss All My Children every single day and the indelible characters created by the late, great Agnes Nixon, McClain took to her Instagram on Sunday to relate what the soap opera meant to her in her life.

Here is what Cady shared along with a cover of Soap Opera Digest featuring Michael Knight and herself as Tad and Dixie: “Today I am celebrating the 50th Anniversary of “All My Children”! I started on the show when I had just turned 19 in the fall of 1988. I worked as a contract player thru 1996. I was back in the fall of 1997 again under contract and worked through 2001. That’s roughly 13 years. Then I came back for a year in 2006, then for a couple months in 2012. Then I did the internet version for six weeks and then… the show was done.

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For many years this show and the people on it were like family to me. The makeup artists as much mom’s as my own mom to me at times. And thanks to the work I was able to afford some art school and college as well. I saw many great shows (both American and International) that came to NYC, which opened my eyes to what performance could be. It allowed me to do a lot of Off-Broadway theater and roles in five Indie films while working my day job.

Photo: SOD

I was nominated three times and won my first Emmy. I made some lifelong friends like Michael E. Knight, James Patrick Stewart, Jill Larson, Penny Bergman, Julia Barr, Lonnie Quinn and many others both in front of and behind the scenes. And most importantly, I was able to take care of my wild but wonderful mother. ‘She who drove me nuts’ but impressed on me the importance of having art in ones life. Who read me poems and took me to museums. My child who died but who I so grateful to have known. Thank you ABC and all the producers and writers who supported me and my work. Because of your support my life was richer, broader, more interesting. I will always be grateful for the experience …. and for the lifelong relationship with all the fans! Massive shout out to the daytime fans who continue to support me in my projects. When I meet one of you on the street I am truly grateful for your time and that we got to share some really special moments together. . .”

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So, share your remembrances of All My Children and your thoughts on Cady’s sentiments via the comment section below.

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DAYS Eric Martsolf and Stacy Haiduk chat with Michael Fairman at Day of Days 2019; during their conversation the on-screen dup talk about the latest developments of Brady and Kristen within the series time-jump and more. Leave A Comment

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