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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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4everdaysbcGeorgeMad/hattersue Recent comment authors
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su0000
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su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
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Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Hallmark Channel’s ‘Home & Family’ Returns to Production For Ninth Season; Premiere Date Revealed

Another daytime show is heading back to production amid the coronavirus pandemic.  Now comes word that Hallmark Channel’s flagship morning lifestyle series, Home & Family has returned to production at its Universal Studios set for its ninth season.

All My Children favorite Cameron Mathison (Ex-Ryan Lavery) and Debbie Matenopoulos will return as co-hosts .

Look for the new season to kick-off on Monday, September 14th at 10am EST.

In a statement, Home & Family executive producer, Tracy Verna Soiseth shared: “We are thrilled to be returning to our home for the new season. Home & Family is a daily destination of comfort television, and we are very happy to be returning with two hours of daily interviews, cooking segments, DIY crafts and our hugely popular animal adoptions.”

For the past several months. a daily series featuring the cast called At Home with Our Family has run across the show’s social media platforms during the Covid-19 pandemic.

According to Deadline,premiere-week guests are to include: Jenna Bush Hager, Danica McKellar, celebrity chefs Jet Tila, Carla Hall, Buddy Valastro, Curtis Stone, Rashad Jennings and Dennis Quaid.

So, glad to know Home & Family is also back in production? Comment below.

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All My Children

Michael B. Jordan Pays Tribute To Chadwick Boseman: “Since Nearly The Beginning Of My Career, Starting with All My Children When I was 16 Years Old You Paved The Way For Me”

Following the news of the tragic death of now motion picture icon, Chadwick Boseman late Friday, tributes and sentiments have poured in from celebrities, politicians and fans from all across the world.

Chadwick Boseman passed away late last week at the age of 43 from colon cancer – a battle he kept silent about for the last four years of life.

Photo: JPI

No one could be more intertwined with Boseman’s career than that of his fellow Black Panther star, Michael B. Jordan.  For Jordan took over the role of Reggie Porter on All My Children from Boseman after the late actor lasted one week, following standing up to, and addressing concerns, of racial stereotypes in the way that the part was written.  Reggie was introduced to Pine Valley as a gang member in 2003.  As previously reported it was Boseman who helped the soap opera improve the role that Jordan took over with some recommendations.

Now Michael B. Jordan has written a heartfelt remembrance of Chadwick that he shared on his Instagram, and what he has meant to his life, including how he showed him how to be better, to honor purpose and create legacy.

Read below Michael’s post:

“I’ve been trying to find the words, but nothing comes close to how I feel. I’ve been reflecting on every moment, every conversation, every laugh, every disagreement, every hug…everything.

I wish we had more time.

One of the last times we spoke, you said we were forever linked , and now the truth of that means more to me than ever. Since nearly the beginning of my career, starting with All My Children when I was 16 years old you paved the way for me. You showed me how to be better, honor purpose, and create legacy. And whether you’ve known it or not…I’ve been watching, learning and constantly motivated by your greatness.

I wish we had more time.

Everything you’ve given the world … the legends and heroes that you’ve shown us we are … will live on forever. But the thing that hurts the most is that I now understand how much of a legend and hero YOU are. Through it all, you never lost sight of what you loved most. You cared about your family , your friends, your craft, your spirit. You cared about the kids, the community, our culture and humanity. You cared about me. You are my big brother, but I never fully got a chance to tell you, or to truly give you your flowers while you were here.

I wish we had more time.

I’m more aware now than ever that time is short with people we love and admire. I’m gonna miss your honesty, your generosity, your sense of humor, and incredible gifts. I’ll miss the gift of sharing space with you in scenes. I’m dedicating the rest of my days to live the way you did. With grace, courage, and no regrets. “Is this your king!?” Yes . he . is!  Rest In Power Brother.”

What do you think of Michael’s tribute to Chadwick and how they have been interconnected dating back to 2003 and All My Children? Comment below.

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All My Children

Chadwick Boseman, ‘Black Panther’ Star and the Original Reggie On AMC, Dies At 43

In just heartbreaking news in an already dismal 2020, one of the brightest motion picture stars, Chadwick Boseman has died at the age of 43.

Boseman was battling colon cancer for the last four years of his life.  According to his rep, Boseman was diagnosed in 2016 with stage 3 colon cancer and his battle continued as it progressed to stage 4

Chadwick passed away with his wife and family by his side in his home.   In a shocking revelation, all of the movie performances in the last four years he has filmed were done in between chemotherapy and countless surgery.

Boseman is best known for his groundbreaking role as King T’Challa  in Black Panther.   His performance was the first ever Marvel Studio movie headlined by a black actor.  The film was nominated for an Academy Award.   He first appeared as the character in 2016’s Captain America: Civil War.

Most recently, Chadwick appeared in the Spike Lee’s Vietnam War drama Da 5 Bloods, and this year he’s due to appear opposite Viola Davis Ma Rainey’s Black Bottom,” the film adaptation of the August Wilson play.  The actor starred in other films, including playing James Brown in Get On Up and Jackie Robinson in 42,  and the lead role in Marshall.

However, Boseman actually got his start on All My Children when he was the original actor cast in the role of Reggie Porter.  He appeared on the soap for only one week before the role was recast with none other than Michael B. Jordan, and their paths could eventually cross years later on multiple film projects.

In an interview in 2019, Boseman revealed what led him to be fired from All My Children stating:  “When I got it (the part), I was like, ‘This is not part of my manifesto. This is not part of what I want to do. How can I make it work?’ Because with a soap opera, you don’t know the full scope of what’s gonna happen — you don’t know where they’re gonna take the character, because they don’t always know where the character is going. And because of that, there’s possibly room for me to adjust this and change it and make it so it’s stereotypical on the page but not on the screen.”

For Boseman had issues with how Reggie was portrayed and how it was written with racial stereotypes.  In story, Reggie was a young gang member who was adopted by Erica Kane (Susan Lucci) and her husband, Jackson Montgomery (Walt Willey). “I remember going home and thinking, ‘Do I say something to them about this? Do I just do it?’ And I couldn’t just do it. “I had to voice my opinions and put my stamp on it. And the good thing about it was, it changed it a little bit for Michael B. Jordan.”  Apparently the producers told Boseman he was too much trouble but took some of his suggestions on the role moving forward.

Share your thoughts and condolences on the passing of Chadwick Boseman via the comment section below.

Watch below, when Chadwick speaks at the Howard University commencement in which he shared to the graduating students about losing his gig on All My Children(Thanks to Renee for this)

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B&B’s Jacqueline MacInnes Wood deliver the Power Performance of the Week as Steffy’s drug addiction leads to a confrontation and intervention by her loved ones with dire consequences.  Here is the last seven minutes that featured Emmy-winner Wood at her best. Leave A Comment

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The Bold and the Beautiful

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