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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

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Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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4everdaysbcGeorgeMad/hattersue Recent comment authors
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su0000
su0000

I just saw that on CNN, and it is the way of 21st century media..
Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings.
Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails.

Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,,
The shows that get the most hype, notice, talked about, tweeted about, would be the top shows on the internet, some may see it as ratings by popularity.
Network tv, cable, shows brings in viewers through twitter, the tweets, during the airing.

jimh(leave it to beaver)
jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done..
JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer like you, but you get the point
thank you

4everdays
4everdays

Call a spade a spade…YawneR.

George
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had the guts to lay it on the line about her like Beverlee Mckinsey did years ago on Guiding Light.

4everdays
4everdays

If the shoe fits…YawneR.

George
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
4everdays

It is boring and causes snoring…YawneR.

bc
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Kelly Ripa Shares Her Grief and Remembrances of John Callahan on ‘Live with Kelly and Ryan’

There was always something special about the wonderful actors and the cast pictured here from ABC’s All My Children.  After all, this is where Kelly Ripa (Ex-Hayley) met her husband, Mark Consuelos (Ex-Mateo) and where Eva LaRue (Ex-Maria) met her ex-husband John Callahan (Ex-Edmund).

Then, over this past weekend this family picture from Pine Valley was forever changed, when the soap world was rocked by the news that John Callahan passed away at only 66/

Heartbreaking remembrances poured in on social media …. and none more so than from Eva LaRue, who also shares a daughter with John, named Kaya.  Eva and Kaya rushed to John’s bedside where he has been put on life-support following a reported massive stroke.

Now on Monday’s episode of Live with Kelly and Ryan, which is being done remotely from the hosts individual hosts due to the coronavirus pandemic, Kelly Ripa shared her grief over the loss of her dear friend John Callahan with Ryan.

Kelly said “I had a really a bad weekend this weekend.  A very dear friend of mine for many, many years, almost 30 years, passed away over the weekend. He was a great actor, a really good friend. One of the funniest people I’ve ever met. He was the ex-husband of my first-born son’s godmother, Eva LaRue. His name was John Callahan. He was 66 years old—way too young to be taken from us.”

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Ripa went on to to tell her co-host: “A gentleman of, I mean, Ryan, you two would have loved each other. He would say the funniest things and we were all going through our brains about all of the funny, like the funny ‘Callahan-isms’ over the years. He was just one of these guys and you know and he just died way too soon. His daughter and my daughter are good friends, they’re the same age and I just want everyone to know, Eva and Kaya, that we are thinking of you and we are just so sad and so devastated. So, I apologize in advance if I seem out of it. I really actually am, I’m terribly out of it. You know, forgive me for it.”

Watch Kelly discuss the death of John Callahan with Ryan Seacrest below.  Then share your thoughts on what Ripa had to share and more on the loss of John Callahan via the comment section.

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All My Children

Soap Vet and All My Children Alum John Callahan Dead At 66

Absolutely heartbreaking news this Saturday afternoon.  John Callahan, best known to soap fans for his role as Edmund Grey on All My Children has passed away after suffering a massive stroke.  The stroke happened on Friday, March 27th when paramedics responded to a call at his home in Palm Desert, California. He was 66-years-old.

According to reports, Callahan was rushed to Eisenhower Medical Center in Rancho Mirage, CA, where he was put on life support.  John’s daughter Kaya, and his former wife, and AMC co-star Eva LaRue (Ex-Maria) rushed to the hospital to be by his side from Los Angeles.  John died Saturday morning.

Photo: JPI

In a statement, Eva La Rue shared: “We are extremely saddened and distraught over the loss of John. He was my great friend, co-parent and amazing father to Kaya. The absence of his bigger than life, gregarious personality will leave a hole in our hearts forever. Words cannot express the shock and devastation we are feeling at this time. The Yankees just lost one of their greatest fans.” 

John played Edmund on All My Children from 1992-2005.  He also appeared throughout his soap career on: Santa Barbara, Days of our Lives, General Hospital, The Bay and primetime’s Falcon Crest and Desperate Housewives; in addition to many more television appearances.

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Michael Fairman TV will continue to follow this breaking story as remembrances are shared by John’s former co-stars throughout the day and night.

Below is LaRue’s touching tribute to John  via Instagram:

 

View this post on Instagram

 

May Flights of Angels Wing You to Your Rest my Dear Friend. Your bigger than life, gregarious personality will leave a hole in our hearts forever. We are devastated-My great friend, co parent partner, and loving father to Kaya. That big belly laugh, bear hugs, bad puns, ability to harmonize to any song, great kitchen table singing-fests, and two steppin bad ass! “Johnny Numbers”, my All My Children soap stud, the great time keeper, Beatles fanatic ( I wish to God we could go back to “Yesterday”)… Kaya and I are beyond broken hearted, so stunned, sorry that my thoughts are a mess. You gave the best most beautifully written tributes, and I am at a complete loss for words right now for you. I hope Heaven has baseball and that your team always wins! The Yankees has just lost their biggest Fan. ♥️♥️♥️♥️♥️🙏🏼🙏🏼🙏🏼🙏🏼

A post shared by Eva LaRue (@evalarue) on

Please share your condolences with Kaya and Eva and the Callahan family below, and let us know your thoughts on this heartbreaking loss on the death of John Callahan via the comment section.

 

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All My Children

Former All My Children Stars, Kelly Ripa and Mark Consuelos Donate 1 Million Dollars To Coronavirus Relief Efforts

We knew them when, and over the years, Kelly Ripa and Mark Consuelos have become households names since their humble beginnings as Hayley and Mateo Santos on ABC’s All My Children.

Now the co-host of Live with Kelly and Ryan along with her real-life hubby, and Riverdale star are swinging into action to help those in need affected by COVID-19.

According to PEOPLE: “The couple have donated $1 million to aid in relief efforts amid the ongoing pandemic.”

Kelly and Mark’s contribution will be allocated in part to the New York Governor’s Office for the purchase of urgently needed ventilators and additionally towards WIN, an organization running 11 women’s shelters across New York City.

New York has been one of the U.S. states hardest hit by Coronavirus, which as of Thursday had reported 4,152 confirmed cases of COVID-19 and 29 deaths.

Many celebrities and pro athletes are jumping into action, making donations and helping others including” Ryan Reynolds and Blake Lively, Ciara and Russell Wilson, JJ Watt, Kristen Bell and this weekend Rosie O’Donnell with her live-stream talk show for the Actors Fund.

What do you think of the good will shown by Kelly and Mark? Comment below.

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DAYS Eric Martsolf and Stacy Haiduk chat with Michael Fairman at Day of Days 2019; during their conversation the on-screen dup talk about the latest developments of Brady and Kristen within the series time-jump and more. Leave A Comment

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