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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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I just saw that on CNN, and it is the way of 21st century media..
Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings.
Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails.

Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,,
The shows that get the most hype, notice, talked about, tweeted about, would be the top shows on the internet, some may see it as ratings by popularity.
Network tv, cable, shows brings in viewers through twitter, the tweets, during the airing.

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done..
JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer like you, but you get the point
thank you

Call a spade a spade…YawneR.

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had the guts to lay it on the line about her like Beverlee Mckinsey did years ago on Guiding Light.

If the shoe fits…YawneR.

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

It is boring and causes snoring…YawneR.

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

51st Daytime Emmys: Mark Consuelos and Kelly Ripa Receive Talk Show Host Nominations

On Thursday, nominations were announced in the Outstanding Talk Show category for the upcoming 51st annual Daytime Emmy Awards. 

Mark Consuelos (ex-Mateo, All My Children) coming off his first-year as co-host of ‘Live” with real-life wife, Kelly Ripa scored his first Talk Show Host nomination along with Ripa who has been nominated previous times.

Joining Mark and Kelly in the race are: Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin, Ana Navarro, The View
Kelly Clarkson, The Kelly Clarkson Show, Akbar Gbajabiamila, Amanda Kloots, Natalie Morales, Jerry O’Connell, Sheryl Underwood, The Talk and
Tamron Hall, Tamron Hall.

Photo: CBS

As previously reported, The Talk is coming to its end when its upcoming 15th and final season ends in December of 2024.

The 51st annual Daytime Emmys are slated to be broadcast and stream live on CBS and Paramount+ on Friday night, June 7th

Look for the full list of nominations to drop on Friday morning at 12 noon ET/9 am PT.

So, are you rooting for Kelly and Mark to win their first Talk Show host award together? Comment below.

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All My Children

Mark Consuelos Celebrates One-Year Anniversary as Co-Host of ‘Live’ Alongside Kelly Ripa

Today, April 17th marks a full-year since Mark Consuelos (ex-Mateo, All My Children) took over the co-hosting duties of ‘Live” alongside his wife, and longtime co-host, Kelly Ripa (ex-Hayley, All My Children).

Consuelos replaced Ryan Seacrest who are six seasons decided to be back on the west coast full-time. For Consuelos, now having the opportunity to work off of Ripa as co-hosts has been something of adjustment for him, but viewers have been eating it up.

Live with Kelly and Mark has remained the No. 1 entertainment talk show on television over the past year, growing 3% in average total viewers to 2.23M per episode.  It is also the most-watched daytime talk show in the last year in key demos of women 18-49 and women 25-54. All of this, since the real-life marrieds teamed-up.

Photo: ABC

Speaking with Deadline, Kelly Ripa shared why the two are gelling on-screen, “I do think that there is something very possibly relatable about our relationship. We have disagreements like a normal couple, and we’re not afraid to let them unfold on the air and in front of America, and I think people find a lot of themselves in that.”

Mark weighed in how he has progressed as a host, and what he could improve at, sharing, “I’d like to get better at my interviewing skills. I’d like to get better at reading a teleprompter…I think I’m getting better at throwing to commercial. The other day in the middle of the show as we go to commercial, my sign off was ‘See you guys around.’ I mean, the show wasn’t over. The most obvious thing to say would be, ‘We’ll be back right after this.’ But I just said, ‘See you around.’ So we went to commercial and one of the producers (goes) ‘What was that?’ I don’t know… So for the next few sign offs, as a joke, I’d say ‘See you around.’ We got a kick out of it.”

Photo: ABC

Meanwhile, Kelly has given huge props to Mark, “I find Mark utterly compelling, really interesting, super funny, and he’s bold in a way like nobody else. He says what’s on his mind. If he’s thinking it, he says it.  I’ve done this a long time and oftentimes people will adjust their natural personalities to pander to what they think the audience wants to hear, and Mark will tell people what he thinks, and he doesn’t care if it’s not a popular opinion. It gives him an edginess that I think is really missing in the landscape today. Everybody’s so afraid to say anything, and Mark is unafraid to say exactly what he’s thinking.”

In a statement, Debra O’Connell, President News Group and Networks, Disney Entertainment shared, We could not be more thrilled with how Mark has seamlessly joined the show family as permanent co-host. His undeniable charisma and his and Kelly’s natural chemistry are evident as they deliver the laughs and smiles to our viewers each morning. We are incredibly proud of how Live has continued to evolve and that the audience is responding so enthusiastically.”

So, do you think Mark Consuelos is the best co-host his wife Kelly Ripa has ever had on ‘Live’? How would you say he is doing as co-host after one full year on the job? Comment below.

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All My Children

Susan Lucci Joins the Cast of Jonah Hill’s Movie ‘Outcome’

Look who will be part of the ensemble cast in motion picture and film star Jonah Hill’s new film project! That’s right, none other than Susan Lucci (ex-Erica, All My Children).

According to Deadline, the daytime television icon joins other notables including Laverne Cox and David Spade who have been added to the cast of Outcome. The film stars Keanu Reeves, Matt Bomer (ex-Ben, Guiding Light) and Cameron Diaz.

In Outcome, which is written by, and will be directed by Hill, the dark comedy centers around Reef (played by Reeves), a damaged Hollywood star who must dive into the dark depths of his past to confront his demons and make amends after he is extorted with a mysterious video clip from his past.

Photo: JPI

Soap fans know that following her iconic run as All My Children’s Erica Kane, Susan went on to be featured in Lifetime’s Devious Maids in the role of Genevieve Delatour.  Since her Pine Valley days ended (when AMC was canceled in 2012), Susan has appeared in numerous shows and made numerous appearances.  n December of 2023, Lucci was awarded the Daytime Emmy Lifetime Achievement Award.

Photo: JPI

Outcome will debut on Apple and is an Apple Studios production. The film marks the latest collaboration for Hill and Apple Original Films, who are also developing a Grateful Dead biopic with Martin Scorsese’s Sikelia Productions, to be directed by Scorsese, with Hill starring in it and as one of the producers of the project, as well.

So, intrigued to see what kind of role Susan plays in Jonah Hill’s new film ‘Outcome’? Comment below.

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