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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!
Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.
The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”
The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer. There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”
Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more!
Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets? Comment below!
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I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »
Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.
Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.
Michael, how can we contact the Neilsen folks to do a study for daytime shows??
Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »
Call a spade a spade…YawneR.
Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!
George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »
If the shoe fits…YawneR.
Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!
It is boring and causes snoring…YawneR.
Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.
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