Connect with us

All My Children

12

According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

Leave a comment | 12 Comments
Advertisement

12

avatar
8 Comment threads
4 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
9 Comment authors
4everdaysbcGeorgeMad/hattersue Recent comment authors
newest oldest
su0000
Guest
su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Guest
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Mark Consuelos, Kelly Ripa & Ryan Seacrest at The Oscars, as Consuelos Reveals First Airdate as Co-Host on ‘Live’

If you caught Sunday night’s 95th annual Academy Awards, you saw former All My Children alums, Mark Consuelos (ex-Mateo) and Kelly Ripa (ex-Hayley) walk the Oscars red carpet along with Ryan Seacrest.

Clearly, the trio was on-hand to not only promote Monday morning’s Live with Kelly and Ryan’s Oscar post-show, but the upcoming hand-off when Seacrest steps away from the show, and Consuelos takes his spot as co-host of ‘Live’ alongside his wife.

During, ABC’s The Red Carpet Live: Countdown to Oscars 95, Seacrest expressed that his upcoming departure is “bittersweet.” While Consuelos revealed his first airdate in the co-hosting chair.

Mark shared: “I am so excited, I start the show on April 17, which is a Monday, and I could not be more honored and excited.”

However, Seacrest and Consuelos made it clear, that Ryan still has a few key weeks to go on ‘Live’ before his final exit.

So, are you looking forward to seeing Ryan leave ‘Live’ and Mark as his replacement? Do you think the husband and wife chemistry between Kelly and Mark will work long-term as co-hosts?  Comment below.

Continue Reading

All My Children

Ryan Seacrest Exits ‘Live with Kelly and Ryan’ as Mark Consuleos Becomes New Co-Host

In a surprise announcement, Ryan Seacrest is stepping down from his gig as co-host of the popular morning talk show, Live with Kelly and Ryan.

He revealed the decision on today’s episode.  With Seacrest departing, it was also announced that Kelly’s husband and former All My Children star as well, Mark Consuelos (ex-Mateo) will be joining the show in the co-host spot.

With Consuelos coming on to the series, the show will be renamed, Live with Kelly and Mark.  However, Seacrest shared he would return as a guest co-host from time to time.

Apparently, Seacrest and Ripa knew this day was coming for awhile, including last year, as they had several internal discussions between them.  However, Ryan revealed it was a tough decision to make.  Seacrest had spent much of his time simply commuting from his home base in Los Angeles to New York to host the show.

Ripa shared on Thursday’s show that with her real-life husband, Mark Consuleos, now being her new co-host, that it would be “the nation’s weirdest social experiment.”  But in seriousness, she added, that she felt Mark was the only person capable of holding Seacrest’s torch the way he held it.

After his six years on ‘Live’, Seacrest will still be the co-host for a few more months and plans to return to Los Angeles full-time when the new season of American Idol, in which he hosts, starts its live shows.  ‘Idol’ is about to start its 21st season with the first episode airing this Sunday, February 19th on ABC.

Live with Kelly and Ryan is currently the No. 1 daytime talk show in total viewers and women 25-54.

Watch Ryan’s announcement below.

Now let us know, what do you think of Mark joining Kelly as the new co-host of ‘Live’? Sad to see Ryan go? Comment below,

Continue Reading

All My Children

Kelly Ripa Launches Podcast on SiriusXM

Former All My Children stars Kelly Ripa (ex-Hayley) and Mark Consuelos (ex-Mateo) can add launching a podcast to their extensive resume through their production company, Milojo Productions, and Sirius XM.

According to Deadline, Ripa will host Let’s Talk Off Camera with Kelly Ripa, where she will have in-depth conversations with celebrity guests. Depending on the subject matter, a specialist or expert could also join the episode to provide insight.

In a statement on her new hosting gig and show, Ripa expressed: “After 23 years of interviewing celebrities, authors, musicians and experts on live TV, the big takeaway is that the most compelling and unfiltered conversations happen off camera. I have dreamed of a platform where I can have these honest talks without all the fuss and filter of a camera. Now SiriusXM has made my dream a reality with a podcast featuring friends, both old and new, discussing a variety of topics we all face in life, while getting deep with some experts’ views and advice along the way. Not another podcast, this is off camera!”

New episodes of Let’s Talk Off Camera with Kelly Ripa will be available every week on Stitcher, the SXM App, and all major podcast listening platforms beginning in March.

Kelly will be quite busy co-hosting the syndicated talk show Live with Kelly and Ryan, in addition to Let’s Talk Off Camera with Kelly Ripa.

So, will you check out Kelly’s new podcast? Hope she has some All My Children alum on as guests? Comment below.

Continue Reading
Advertisement
Advertisement

Video du Jour

DAYS Billy Flynn (Chad), Greg Rikaart (Le0) and Mary Beth Evans (Kayla) talk with Michael Fairman on the series move to Peacock and their latest storylines.. Leave A Comment
Advertisement

The Michael Channel

Advertisement

Recent Comments

Advertisement

Power Performance

Parry Shen as Brad

General Hospital

Airdate:2-2-2023

Advertisement
Advertisement

Popular