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According To Nielsen, Twitter Causes Spike In TV Ratings in 29 Percent Of Shows!

Very interesting news out of Deadline.com today that shows that a study by Nielsen (the ratings folks) today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.

The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. T he findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

The study confirmed what many industry observers believed to be true — that increases in TV ratings during an episode caused more people to tweet more often. “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming,” said Ali Rowghani, Twitter’s Chief Operating Officer.  There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.”

Now of course, the Nielsen study did NOT include daytime shows, but it would be very interesting and important to see how the daytime soaps to with a spike in ratings based on live tweets and more! 

Do you think Twitter helps TV Ratings? Do you tend to watch shows if you get engaged with them on Twitter, and twitter chat, and live tweets?  Comment below!

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4everdaysbcGeorgeMad/hattersue Recent comment authors
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su0000
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su0000

I just saw that on CNN, and it is the way of 21st century media.. Thing is; PP has twitter sessions with the soap stars while the show is airing to bring interest to all in twitter to tune in.. And that does effect ratings. Problem is; that most the Boomers who watch the soaps do not know how to tweet and therefore the effort fails. Internet shows have no ratings, they are classified as being the best via ”trending” and what is being Facebooked, Blogged and tweeted,, The shows that get the most hype, notice, talked about, tweeted about,… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Twitter or not, any show has to interest me to watch…i may peek at a show someone raves about but will i continue to watch…it depends if i like it or not.

Mary SF
Guest
Mary SF

Honestly did they really need a study to figure that out? It would seem obvious that more people watching a show will result in more Twits about it and more Twits about a show will increase viewers to said shows— I could have told them the same thing for a lot less that this study probably cost them to conduct.

shawn
Guest
shawn

Michael, how can we contact the Neilsen folks to do a study for daytime shows??

sue
Guest
sue

Michael, I am wondering how we can get a better executive producer for Y&R, and maybe a writer or 2. As you know this head of CBS daytime doesn’t know the back story about the soap, nor does she know whats is going on in front of her.. The executive producer doesn’t know much either , & they don’t do good casting. Fans write and get nothing done.. JFP needs to go like yesterday she is awful, and bring back real talent. What do you think is wrong and how can it be fixed. Sorry, I’m not a great writer… Read more »

4everdays
Guest
4everdays

Call a spade a spade…YawneR.

George
Guest
George

Young and the Restless is in the worst shape, I have ever seen. I want the original background music, focus on the core characters. Less Dylan,Chelsea,Tyler….. There needs to be a huge letter writi g campaign to replace the current execs. Its so boring and painful to watch!!

Mad/hatter
Guest
Mad/hatter

George just google Jill Farren Phelps the EP and see the destruction she has left in her wake. Sony is running things they could care less about the history of the show. If anything comes up that they can fill this hour with it will be gone it is not even remotely the same show and we thought MAB was bad at least she did love the show I just feel she was to involved with other things to as I say direct traffic properly. She is a professional liar and I just wish in a way Stafford had had… Read more »

4everdays
Guest
4everdays

If the shoe fits…YawneR.

George
Guest
George

Someone should start an email campaign to save the show young and the restless is going to start losing tons of viewers!

4everdays
Guest
4everdays

It is boring and causes snoring…YawneR.

bc
Guest
bc

Too bad that day soap operas are not using twitter to their advantage unlike scandal’s cast w/c live tweets w/ audience and encourages a dialogue w/ audience. Quite a number of soap opera actors and head writers tend to be very dismissive and argumentative and condescending to people who disagree w/ them on twitter according to message board comments.

All My Children

Chrishell Stause and Singer G Flip Confirm Relationship

During the premiere of Friday night’s Selling Sunset reunion show on Netflix, there were several major moments, but one of them surprised many.

Former All My Children, Days of our Lives, and ‘Young and the Restless’ star, Chrishell Stause confirmed that she is in a relationship with Australian singer, G Flip.

Stause revealed that she is seeing the non-binary singer after the moderator, Tan France asked Chrishell if she was seeing anyone. The former soap star expressed: “I recently have been spending a lot of time with someone that’s very important to me. Their name is G Flip. They’re non-binary, so they go by they/them,” adding, “They are an extremely talented musician.”

Leave it to her soap background to play a part in the ultimate connection between Chrishell and G Flip. Stause explained: “It started because I was just going to be in their video. And it’s about this chaotic love story. I come from soaps, I love acting. And with the job that we have, I don’t always get to do it. At first of course I was like yes, let’s do that.”

G Flip’s latest single GAY 4 Me is out now and her new single is dropping on May 13th, GET ME OUTTA HERE.

Photo: Netflix

Previously, Chrishell was dating her ‘Selling Sunset’ boss, Jason Oppenheim, who opined about the break-up of their relationship on the special. In a scene shown on the Netflix special, Oppenheim shared, “This is not the time of my life where I want to have a family.”  Months back, reports had surfaced that the couple had differences they could not overcome.  However, now Jason expressed that Stause was “the love of my life” and said he may regret forever the fact that he let her go.

Now back to present time.  According to PEOPLE.com, Stause is enjoying the company of G Flip, and the two were seen out and about at West Hollywood’s nightclub/bar, The Abbey, this past Thursday cozying up to one another.

In addition, it appears that Stause and G Flip are now living together in Chrishell’s Los Angeles home, which reportedly was purchased, in part, by her selling her wedding to her ex husband, This Is Us star, Justin Hartley.

Over the last 24 hours, Stause took to her Instagram story clad in a bikini, and showed us the renovation progress of a large closet at her home.  She closed the IG story withm “I’m gonna come out of it now,” to which several of her former DAYS castmates had fun with the ‘play on words’ response and shared some comments back to her.

So, what do you think of Chrishell entering into a relationship with G Flip? We wish them the best. Share your thoughts below.  

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All My Children

Susan Lucci Shares on the Loss of Her Husband Helmut Huber: ‘The Love of My Life’ Followed by Outpouring of Support From Co-Stars & Colleagues

All My Children’s iconic Daytime Emmy-winning star, Susan Lucci (Ex-Erica Kane) suffered the most heartbreaking loss when her beloved husband of 53 years, Helmut Huber, passed away back last month on March 28th at the age of 84.

Since that time and during her grief, Susan and her family have remained silent and off of social media.  However, in a beautiful, yet simple, Instagram post over the Easter and Passover weekend, Susan posted a touching photo of her with Helmut with the caption “The love of my life.”  The photo captured the essence of Susan and Helmut’s one-of-a-kind relationship.

What followed was a tremendous outpouring of love and support for Susan from friends, former co-stars, daytime colleagues, and fans.  Below are just a few comments to Susan’s post:

Eva LaRue (Ex-Maria, AMC) shared: “The most beautiful love story, better than any TV show could write! I’m so, so sorry for your loss Susan. Sending you so much love and all my prayers for comfort in your heartache.”

Andy Cohen (Watch What Happens Live, Bravo) wrote: “So sorry for your loss. The two of you were love personified ”

Rosalyn Sanchez  (Ex-Carmen, Devious Maids) expressed: “Thinking of you Susan… so sorry for your loss. Sending you love and light.”

Laura Wright  (Carly, GH) related: “Big love and hugs Susan – I’m so sorry for your loss ❤️❤️”

Melissa Claire Egan  (Chelsea, Y&R and Ex-Annie, AMC) simply put: ❤️❤️❤️

Share your thoughts and love for Susan in the comment section below during this difficult time.

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All My Children

Kelly Ripa to Host New ABC Comedy Quiz Show ‘Generation Gap’

All My Children alum, and co-host of Live with Kelly and Ryan, Kelly Ripa (Ex-Hayley) will now add ‘game show host’ to her resume with the upcoming quiz series, Generation Gap from Jimmy Kimmel and Mark Burnett.

According to Deadline, after nearly three years since it was ordered to series, ABC will finally debuted the show with Ripa as its central face this July.

Generation Gap is executive produced by Kimmel’s Kimmelot production entity, MGM Television, along with Ripa and husband Mark Consuelos’ Milojo productions.

In the game show competition, different groups family members of different generations work together to answer questions about each other’s generations.

The loglines share that “the show will feature pop-culture trivia and challenges such as asking an 8 year old to finish the famous catchphrase, ‘Go ahead. Make my BLANK.”’

Look for Generation Gap to bow following Press Your Luck in the 9 pm ET slot starting July 7th.

So, what do you think of Kelly Ripa’s new game show? Comment below.

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Cameron Mathison talks with Michael Fairman on taking on the role of GH’s Drew Cain, the latest developments in Port Charles for Drew. his busy career outside of soaps and the loss of his mother and his public battle with cancer.Leave A Comment
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