Days Of Our Lives
Days of our Lives Draws Largest Weeklong Women 18-49 Audience In More Than 2 Years & Is Delivering Its Biggest Season In Total Viewers In 4 Years!
Courtesy/NBC
Look at Days of our Lives go! The longest running scripted television show in NBC history is pulling in some great numbers for a second week in a row to kick-off 2014!
Is the EJabby (James Scott and Kate Mansi) sexcapade drawing in more eyeballs? The debut of Guy Wilson as the new Will? Is it Eric (Greg Vaughan) and Nicole’s (Arianne Zucker) romantic turmoil? Nick’s (Blake Berris) murder mystery? Brady’s (Eric Martsolf) drug addiction? All of the above and more that has viewers captivated?
What ever your favorite story is, here are the great numbers coming out of the town of Salem, according to Nielsen ratings research data and the official press release from NBC that states that Days of our Lives generated its biggest weeklong audience in the key women’s demo of 18-49 in more than 2 years, and is garnering its biggest season in four years in total viewers!
From the NBC press release: “For the week of January 6th through January 10th, Days of our Lives (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
DAYS averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of November 21st-25th, 2011 (703,000). The 1.1 rating is also DAYS highest since November 21st-25th, 2011 (1.1).
It’s the second week in a row DAYS has attracted its biggest women 18-49 audience since November 2011 – during the prior week, DAYS averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.
For the week versus the same week last year, Days of our Lives was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).
Through 16 weeks of the season, Days of our Lives is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, DAYS is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.
What do you owe the ratings success for DAYS? All stories are firing on all cylinders? Best written show? One particular story striking your fancy? Let us know!
Days of our Lives long-running cast member James Reynolds revealed on the November 10 edition of Entertainment Tonight that he was diagnosed with Parkinson’s disease and his character of Abe Carver will now be going through an on-screen Parkinson’s battle as well.
Speaking with ET’s Nischelle Turner, the 80-year-old actor and Daytime Emmy winner shared how he attempted to hide the warning signs dating back to 15-20 years ago when he would have, “What they call the hallucinations. My wife (Lissa) would say, ‘You were hitting me last night in bed,’ and I would say, ‘What?!’ I was having these really horrible dreams.” Reynolds also added that he realized falling out of bed was an early symptom of Parkinson’s too.
Discussing the on-going tremors that have become more noticeable over time especially in hands, James shared that when he finally told the Days of our Lives cast they were nothing but “extraordinarily helpful and supportive.”
Photo: ET
SCREEN LIFE TO MIRROR REAL LIFE
Now with DAYS about to launch into Abe’s Parkinson’s storyline, Reynolds hopes that he can turn his experience into something positive by encouraging others facing the disease to keep fighting. During the sit-down, Reynolds co-star Jackée Harry (Paulina Price) recalls her reaction to learning of Reynolds’ real-life diagnosis and how she has continued to search for new treatments to inform James about.
Although Parkinson’s disease currently has no cure, there are medications and treatments can help those manage symptoms and improve quality of life. The condition progresses at a different pace from individual to individual.
As discussed in his conversation with ET, Reynolds cited Michael J. Fox and Alan Alda as two high-profile celebrities who have brought awareness to the disease.
Photo: JPI
In story on DAYS, Abe in recent weeks had been experiencing tremors which led to seek help and a diagnosis Dr. Kayla Johnson (Mary Beth Evans). Soon Abe and others will find out of his battle with Parkinson’s. Although on the promo for this week’s DAYS, Abe is seen telling Kayla, that he will do something, “when the time is right.”
James Reynolds is one of the most prolific performers, being the longest-running Black Actor in a role on a television series, not to mention his aforementioned Lead Actor Daytime Emmy win in 2018, and being inducted in 2025 into the Daytime Emmy Gold and Silver Society of honorees.
You can check out James’ in-depth conversation on his Parkinson’s diagnosis below.
Share your thoughts for James after learning of his health battle, and what do you think of Days of our Lives incorporating the disease into Abe Carver’s Salem storyline? Let us know in the comment section.
Alice Halsey is making a return to her Daytime Emmy-nominated role of Rachel Black on Days of our Lives. In a twist, Halsey is actually filling-in for her successor, Lorelei Oliva Mote.
According to TV Insider, an offer went out to Halsey to make a short comeback for four episodes when Mote had a scheduling conflict. The episodes Halsey taped will not be seen until late in 2027, due to Days of our Lives ongoing production schedule which tapes almost a year ahead of dropping new episodes on Peacock.
Mote has been playing Kristen DiMera (Stacy Haiduk) and Brady Black’s (Eric Martsolf) daughter since March 2026. Halsey had stepped away from the role in which she played from April of 2025 to March of 2026, and earned a Daytime Emmy nomination along the way in the Outstanding Emerging Talent category at the 53rd annual Daytime Emmy Awards.
Photo: JPI
FROM ‘LITTLE HOUSE’ TO SALEM
Halsey is now starring in the central role of Laura Ingalls in the Little House on the Prairie reboot on Netflix, which premiered this past June and in which the second season wrapped last month in October.
On coming home to Salem, Halsey shared, “It was very exciting. My parents told me that I would be coming back for a few more episodes, and I was so happy. I was freaking out. I was like, ‘I get to go back to Days. I get to see everybody again.’ And I’m just really glad that I get to be here.”
Stepping into Rachel’s skin after months away from the role, Alice explained, “I came in, and I did my work, and it was just awesome. It was fun, and it reminded me so much of back when I was Rachel before, and it made me even more grateful to be able to be Rachel again.”
She added “Rachel has matured a little bit more than when I was there, and it’s really fun to be able to play that up. She is older now, and so, of course, Rachel has changed, but my portrayal of her is essentially the same. She’s still the little girl that she used to be.”
Now below, you can check out Michael Fairman TV’s chat with Alice on the red carpet at the 2026 Daytime Emmy Awards via the Michael Fairman Channel, where she furthered discussed being a part of the reboot of the iconic series, Little House on the Prairie, plus loving her Days of our Lives family.
So, what do you think about Alice filling-in for Lorelei Olivia Mote on DAYS? Have you watched her on Netflix’s Little House on the Prairie? Let us knoq via the comment section.
Days Of Our Lives
‘Days of our Lives’ Celebrates 61st Anniversary: EP Ken Corday Teases New Character’s Arrival in Spring 2027
Today, November 8, marks the iconic Days of our Lives 61st anniversary having first burst on to the soap scene back on this date in 1965 on NBC. For 57 years the soap opera was a part of the NBC daytime programming block, and then in September of 2022 it debuted on the NBCUniversal streamer, Peacock as the first broadcast television daytime drama to move onto a streaming platform.
Now, here we are in DAYS sixth decade, and it’s found a way to survive with their unconventional taping schedule of shooting almost a year ahead of dropping new episodes on the platform, and Salem is still kicking as of this moment.
The anniversary week of episodes which begin tomorrow on Monday, November 9 through Friday November 13 will feature: the returns of Thaao Penghlis and Leann Hunley as Tony and Anna DiMera, more on the arrival of the newest DiMera, Dominik Marino as played by Kyle Pryor, Leo Stark (Greg Rikaart) in dire straits, and whatever secret long-running character, Abe Carver (Daytime Emmy winner, James Reynolds) is keeping.
Photo: Corday Productions
EXECUTIVE PRODUCER ON SALEM CANVAS LOOK IN THE MONTHS AHEAD
Days of our Lives executive producer, Ken Corday, who took over the reins of the soap from his parents, the late Ted and Betty Corday, fully in 1986, previewed what’s ahead as Salem turns 61 with Soaps.com and talked about the foundation of the shows legacy characters and families. Previously, the series was renewed for its 62nd and 63rd season.
Most intriguing is Corday revealed there is a brand new female character coming to the show in the Spring of 2027. Ken explained what lies ahead, “There are some new, young loves, rekindled romances and complicated triangles. I’m particularly excited about a brand-new character who brings some levity to the canvas and gets herself involved with almost everyone in Salem. She’ll debut in the spring. Stay tuned!”
Corday also added, “We are having fun exploring the dynamics between the Kiriakis and DiMera families, much like the Montagues and the Capulets. Each of our core families – the Hortons, Bradys, Carvers and Hernandezes – will be important in upcoming stories and will intertwine.”
NEWCOMERS AND FAMILIAR FACES
Pictured in the celebratory cast photo which was shared with the outlet were: DAYS newcomers Sofia Mattsson (Chloe Lane, and ex-Sasha Gilmore, GH), Brytni Sarpy (whose DAYS role is yet be revealed, ex-Elena, Y&R and Valerie, GH) and the return of Bryan Dattilo (Lucas Horton).
You can check out this action in Salem and DAYS anniversary week promo below.
Then, share your congratulations today for Days of our Lives as they celebrate their 61st anniversary via the comment section below. Let us know your thoughts on who could be playing the brand-new female character Ken Corday is speaking of? We previously reported that it looked like Brytni Sarpy would not be hitting the screens till early Summer.
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‘Days of our Lives’ Celebrates 61st Anniversary: EP Ken Corday Teases New Character’s Arrival in Spring 2027
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B&B’s Sydney Bullock Weighs In on Future of Dylan and Will: ‘I Think She Can Hold on to Him for Awhile’ (Exclusive)
‘Days of our Lives’ Veteran James Reynolds Reveals Parkinson’s Diagnosis
Y&R’s Matt Cohen Talks Role as Compassionate Zookeeper in Rom-Com ‘Christmas at the Zoo’
Alice Halsey Returns to ‘Days of our Lives’ as Rachel Black – Find Out How Long!
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News3 days agoY&R’s New Head Writers Share Vision for Genoa City: Contemporary Homage to Bill Bell, Mixing Heightened Escapism and Grounded Reality
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Previews4 days agoTHE YOUNG AND THE RESTLESS Preview: Episodes From New Co-Head Writers, Jamey Giddens and Dan O’Connor, Begin to Air
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General Hospital3 days ago‘General Hospital’ Casts Ayla Bullington as the New Avery Jerome-Corinthos
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Days Of Our Lives4 days ago‘Days of our Lives’ Celebrates 61st Anniversary: EP Ken Corday Teases New Character’s Arrival in Spring 2027
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Days Of Our Lives7 days ago‘Days of our Lives’ Kyle Pryor Debuts as Dominic Marino and Says of Alleged TV Mom, “Deidre Hall is the Absolute OG, Amazing” (Exclusive)
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Go Days go!!!! I love Days!!!
I’m loving everything about DOOL. It is my #1 soap right now. Cast and storytelling have been amazing. Hard to pick a favorite storyline because I’m loving them all. Glad that Dannifer is over. Daniel and Jennifer are more likeable when they aren’t together IMO.
Congrats and thanks DOOL. Keep up the good work to carry us fans through the Olympics!
I wonder…since the writers unBrady Brady, will he eventually be paired with Theresa? They do have things in common. (sing song voice)’Brady and Theresa sitting in a tree…getting to know each other and smoking weed!!! They called each other names at their rehab meeting…this hints that they are destined to become a couple in my soap book…lol
LOL… I know, right?
Jeanne Theresa Donovan…
with her minx, luminous, come hither… run with it! LOL
and his vagabond… dashing, daring, no letting up… he should be over the sanctimonious, stand at the cross…
well… I aint having it… and so shouldn’t they…. the bonnie and clyde.. hell hath no fury… like 2 peas in a pod.. smitten… by a good time…
party girl… turns it on… and he’s ripe… and no worse for wear…
the bad lands in Salem… and this twosome… are just the two to “in your face” till the devil… deems.. they’re too much fun
let’s see them weave their intricate layers and play with… and check mate the audience
As I’ve already stated, day after day, DAYS is delivering daring daytime drama! I’m surprised the viewership hasn’t reached 5 million!!!!! Every story is delivering! Every situation is heart stopping!! Every character is enchanting!!!
Days of our Lives should not be ignored!
We all should play in the sand!!!
Last week days was great. I didn’t ff all week. All the stories from Ejabby to Ericole and others were absolutely awesome. Good job to everyone on Days.
Why don’t they knock it off with these absurd demographics? It’s insulting to people who, Heaven forbid, may be actually OVER the age of 49. Do they think people turn 49 and STOP watching?
The show is well written and well acted (for the most part) and I am a new viewer to the show because I no longer have ALL MY CHILDREN – so instead I set my timer to pick up DOOL and it’s a good show, in a real soap tradition.
There’s no doubt in my mind that this surge in viewership is due partly to both All My Children and One Life to Live getting the axe. However, Days of Our Lives is well paced, well acted and well produced offering everything from a May-December romance, a gay couple, and a sexually conflicted Priest…what more could you ask for.
Great numbers. Days has been on a trend up since early last year. Stories have been much better. I think Brady’s addiction, Eric & Nicole and the debut of Jen Lilley and Casey Moss have helped. It’s a team effort. As for EJ & Abby – not impressed unless she turns crazy. I think any cheating story is a huge turnoff for viewers. Days is lucky they have more going on. Also must mention all shows were way up with the polar vortex storm across the US last week. Captive Audience et al
Although I would like to think this is an upswing in soap viewers, it is odd all four soaps saw huge jumps that week– My guess the horrible weather that lead to more people staying home from school and work– trapped in their homes– they watched the soaps– a guilty pleasure for some, no choice for others who don’t normally watch daytime.
Haven’t watched DAYS since 2011 but I came back to see Ej and Abby and they are HOT. Did my old heart good that Sami wasn’t on at all that week, maybe she isn’t the be all to DAYS like everyone thinks she is! They mixed it up had a lot of the characters on, they have very talented actors but you have to use them, most of them have more talent in their pinky finger then junior/Sami have in their whole bodies when together, it wasn’t the junior/Sami show, which was fabulous!
Was a surprise, but a welcome one. Sudden, surprising them both, sexy in spades! Hope Days is smart enough to realize when they strike gold.
(Been tarnished brass for a long time now with EJ’s woman)
The show has been on a roll for months. First, all of the Kriisten/Brady wedding,. Now, Abby and EJ are on fire. I continue to think Ari Zucker is the most under-rated actress on daytime. She has chemistry with every man on the show. I do not think the new Will is drawing viewers yet, but he is doing a good job. I think the Kate/Jordan/Rafe/Lucus storyline is fantastic. I am still hoping that Eileen Davidson comes back, but until then, Sami, Nicole, Abby, EJ, Brady and Eric are making the show a must-see.
I only know why i tuned back into days and that was because of the promo I saw for EJ/Abby. It was just interesting enough to make me want to see WTH was going on and I am glad I did because that was “Hot” and wish we all could get some of EJ’s “lovely”….”Lovely” makes the world go around. I mean Kate Mansi and James Scott owned that love scene. I mean if a 15 sec promo can get me to keep tuning in and I gave up days when Jay Kenneth Johnson left. Go figure!
All of DAYS was great last week! EJAbby was a breath of fresh air for sure! Sami being out of town helped too. Lucas getting a storyline will do wonders for the show and Lucas and Rafe with their new women to make them happy will be outstanding! Ari Zucker’s Nicole finally having 2 men liking her is long over due! I think we all want some happiness for Nicole! Keep it up DAYS, you are on the right track!
That’s great news!
I discovered Days when we lost OLTL, and even after that show and AMC were online _which I liked _ I stuck with Days. I tried Y&R but didn’t like it. And GH…..not my cup of tea.
But Days is great! It still has the “family” feel I like that so many others are missing.
And I “love” hating Jennifer and that bigmouthed daughter of hers.
Congrats, Days on the turn around! The actors are doing a good job, the story lines are more entertaining and better paced, character interactions, and the length of scenes have improved. Also, it is nice that they are mixing things up and putting different characters together, Hope they will keep up the momentum.
I am so happy that the ratings are this good! Proves that the majority of viewers do not need Sami to constantly be on bitching about evything and shows the audience is tired of boring EJami. EJabby was hot! Ericole are turning up the heat as well, and then add Daniel to the mix and it is good! Kate vs Jordan over Rafe is heating up, and Lucas now has a new love interest in Sheryl. Plus, the new Will is here! People want to see these stories. Doubt many people care about Brady and Theresa and their drugs or the Nick storyline.
Well the weather was downright toasty (high 40’s) around here, and no one I know was stuck at home and forced to watch soaps … personally, I tuned in (after not watching for 2-3 years) because 1. I heard Lucas was getting story FINALLY, and 2. I saw the promo for EJ & Abby and they looked HOT (and they WERE!), and 3. Eric and Nicole <3 . I loved the ENTIRE week of shows, and that hasn't happend in far too long. I'm happy to say that I have been drawn back to "my show" and I really hope they keep it up, because I'm loving it!
Thank you MF… for the GREAT news: Days of OUR Lives… WINS big!
your 2nd paragraph said it all…. every story on the canvas is delivering
I’m smiling…and giddy… to watch Lucas, in action… that’s the FUN, sentimental part…
Bryan Dattilo.. is back… front burner… and is as engaging as ever… watching him… romance.. Stephanie… ? and in cahoots with his mother… Kate.. is a BIG hoot!
Sonny and nuWILL… first kiss…. whew! was that yesterdays’ epi… woah… talk about heated, in the moment… and passionate… I’m so happy for Freddie Smith
PUHLEASE.. feature… his parents… the sublime… sexy … and smart actors… Justin and Adrienne Kiriakis
Brady’s downfall… and OUR gain… he hasn’t let up… he’s elevated his screen time.. in a big way… and he’s smoldering… and bringing his ACT… props to Eric Martsolf… I do hope he screens with Theresa
Eric and Nicole… thank you Ari Zucker… for continually… wowing..the audience.. with layers and layers of intriguing… and keeping us engaged with Nicoles… must see… I just wish… she had a more solid foundation… please just make her mother FAYE alive… this would bring back Roman and Abe… Hot trio this would be
Greg Vaughan… isn’t it like he’s back… again… with a whole new role? and it’s a must even more so… this time around… as this gives the audience… more romance, love, and angst… with one of the sexiest couples in daytime… if not thee… and these two actors are ON FIYAH
Nick’ Blake Berris… it’s no mystery… that this man is going to come back to Salem… storming… and hell bent on Nick proclaiming… he owns Salem! LOL.. and I can’t help but be salivating… his charm, dreaming about him, and his masculine take charge
EJ and Abs: have at it and take no prisoners… we’re held captive… if I was EJ.. i’d be over Sami as well… you just don’t beat to death… your family virtue… and lack of trust… no man.. nor should any woman put up with that crap…. you had all the chances… and this time… you 3 striked out… Sami! sorry girlfriend, you can take your honor… and hit the road…
writers… please don’t hit us over the head.. so much… with Jennifers holier than thou… angst… (was she ever a good actor ? ) dang! we can’t thank Matthew Ashord enough… she continually looks like a deer in headlights… she’s worse than her mom… Laura.. in that department… I LOVE Laura!
once again… the world loves Mr. Sanctity.. Daniel, the man… god… when does this end
otherwise… DAYS has elevated.. and taken hold of the title… BEST SERIAL.. and deserves to stronghold… and add 2 years in a row… for BEST SHOW!
I love the chemistry… with hot footing… in and around… the dance… JJ and Theresa bring
I will always be charmed by galen gerring… Rafe’alicious… Jordan is an enchanting presence… her character is catching bedazzling… im a gay man… and am in love with her… LOL… how does that happen
my sensuous… hell bent.. on top… Kate! you are the epitomy of woman hood… you can do no wrong… love the sensitive portrayal… you put out their… your heart does feel…. and you could easily love…. and love Rafe…
what is Aiden.. going to bring… but that magnificent face and one of the best actors to grace daytime… again and again… Daniel Cosgrove… we’re ready and waiting in the wings to love you again.
John and Marlena… are honing in on their skills and our mindset… lets hope KAYLA is in the mix
DAYS: thank you… for expertly steering Salem… the continuity… spellbound.. love for this show.. is nonstop trigger
my wish list… please… consider.. more visits… from Shane and Kimberly
I’m holding vigil… for Hope.. because… I don’t want to see her character.. go thru the angst… that Melissa Reeves character Jenn… is… heartache… so… it’s OK.. to see her with Cierra… till a new man … why not Ted King… as BO ???? or VARGAS!
Ta-Da !
I celebrate
Salem’ites!
it’s beyond giddy… and exciting… that DAYS hasn’t let up… and is definitely, not losing any steam…
DAYS draws you in
Came to DAYS after the wave of cancellations and I lost my key soaps. The Will storyline, along with a promised reboot and return to core characters and families, caught my attention. (No need for devil possession, endless serial murder cases, and lost island havens for the victims! Ugh.) Enjoyed all the stories in the recent year or so, especially the Kristen/Brady/Eric fun! Not thrilled with Will as a parent with Gabi but the show is doing OK with it.
I knew the ratings would go up when the jr/sami show wasn’t on. They are very exhausting with all the screaming, threatening, abusing etc. Not a golden couple and the ratings show that. EJ and Abby are a good mix, love that Rafe is finally back on the canvas but he needs more time and needs to get back to work. Rafe and Jordan story line is good but we need to speed up her secret so Rafe could help her if that is the way it is headed. Not fond of Eric and Nicole, Nicole needs to be with Daniel or Brady and Eric return to the priesthood. I was finally able to watch complete episodes without FF thru the jr/sami scenes.
I left Days 2 years ago since it was so unwatchable at the time but I’ve been slowly coming back the last couple of months. The show has been on a roll. Lots of intertwining characters and stories that are exciting and suspenseful.
What are you people talking about Ejami get better ratings that boring couple EJ and Abby who does NBC compare any good ratings get its the week of Nov 21 2011 and guess what happened that week Ejami grief sex despite all buzz last week it still didn’t beat Ejami hot sex. Also week before days ratings went all big time week of Ejami they actually went down this week so what is the big deal about this press release.
I can’t wait until Ejami have sex again you bet they will beat they own record because they much hotter than EJ and Abby.
I started watching Days a few months ago because I heard Jen Lilly was on and I really liked her on GH. The show is fantastic. All the stories are pulling me in and I can’t wait to watch.
Not impressed with the stats. The polar vortex gave every soap an increase. Notice Days dropped after the first two days. These Days numbers look fudged too. Looks as if they’re averaging their numbers for the season and not the year. Some stories are good. Others bad. And others have jumped the shark into disgusting and gross.