Days Of Our Lives
Days of our Lives Draws Largest Weeklong Women 18-49 Audience In More Than 2 Years & Is Delivering Its Biggest Season In Total Viewers In 4 Years!
Courtesy/NBC
Look at Days of our Lives go! The longest running scripted television show in NBC history is pulling in some great numbers for a second week in a row to kick-off 2014!
Is the EJabby (James Scott and Kate Mansi) sexcapade drawing in more eyeballs? The debut of Guy Wilson as the new Will? Is it Eric (Greg Vaughan) and Nicole’s (Arianne Zucker) romantic turmoil? Nick’s (Blake Berris) murder mystery? Brady’s (Eric Martsolf) drug addiction? All of the above and more that has viewers captivated?
What ever your favorite story is, here are the great numbers coming out of the town of Salem, according to Nielsen ratings research data and the official press release from NBC that states that Days of our Lives generated its biggest weeklong audience in the key women’s demo of 18-49 in more than 2 years, and is garnering its biggest season in four years in total viewers!
From the NBC press release: “For the week of January 6th through January 10th, Days of our Lives (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
DAYS averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of November 21st-25th, 2011 (703,000). The 1.1 rating is also DAYS highest since November 21st-25th, 2011 (1.1).
It’s the second week in a row DAYS has attracted its biggest women 18-49 audience since November 2011 – during the prior week, DAYS averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.
For the week versus the same week last year, Days of our Lives was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).
Through 16 weeks of the season, Days of our Lives is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, DAYS is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.
What do you owe the ratings success for DAYS? All stories are firing on all cylinders? Best written show? One particular story striking your fancy? Let us know!
Days Of Our Lives
‘Heated Rivalry’ Star Franco LoPresti Opens Up About ‘Days of our Lives’ Debut as Dante Vitali
Next week on Monday, September 14 will mark the first appearance in Salem of Franco LoPresti in his new Days of our Lives role of Dante Vitali.
Heated Rivalry fans now LoPresti very well from his part as hockey player Cliff Marleau in the series first season. (No word yet if Cliff appears in season 2).
Now in a conversation with TV Insider, DAYS fans will learn that LoPresti is on the soap for a limited run. No timetable was given.
Photo: Corday Productions, Inc
When LoPresti does burst onto the scene come Monday, Dante makes quite the impact as Franco LoPresti explains. It seems that viewers will first see him in scenes in Monte Carlo at a poker table with none other than Gabi Hernandez (Cherie Jimenez) and Philip Kiriakis (John-Paul Lavoisier). However, Dante will come to Salem to talk to the Brady family about his supposed fiancée Sami Brady (Alison Sweeney).
Franco shared, “Dante was born and grew up in Italy and educated at this pretty top-tier English boarding school. He then went on to build his own dynasty in finance, all the while trying to distance himself from the Vitali name (as viewers know Tamara Braun played his cousin Ava Vitali).”
“But at the core of Dante, there’s definitely an old-school quality to him”, continued LoPresti. “He’s super passionate, he’s sincere and incredibly generous, but he’s also someone that you probably shouldn’t underestimate. Loyalty is something that means a lot to him. As Dante enters Salem, I think the audience will get to slowly peel back those layers and discover what’s really driving him. So, I’m excited for Days fans to go on that ride with Dante.”
Photo: Almay
As it turns out, LoPresti taped his episodes of DAYS starting back in November 2025 which happened to be weeks before Heated Rivalry became a smash hit.
Franco recalled, “It’s so funny because I thought my episodes would air in a month (on Days of our Lives). But I found out it was nine to 10 months and I was like, ‘I gotta wait that long?!’ So, I’ve been biting my nails, trying not to think about it, and I think it’s actually kind of helped because now it’s here and it’s all coming at me from all different angles. I’m nervous. I’m excited, and I just can’t wait to see it all come together. It’s one of the best jobs I’ve ever had for sure.”
In his personal life, Franco just had his first child with wife, actress Emily Alatalo, just a weeks ago on August 23rd when they welcomed their daughter, Stella into the world.
So, looking forward to seeing Franco LoPresti’s debut come Monday? What do you think about the fact that it’s being reported as a limited run? Do you think Dante and Sami have a chance on-screen or off-screen to be a happy couple? What do you really think brings Dante to Salem sans Sami? Let us know your thoughts via the comment section below.
In a metaphor for the start of the school year and their upcoming anniversary in November, Days of our Lives revealed its “Class of Season 62,” with a very clever yearbook montage on their social media handles, welcoming new cast members, while paying respect to the veterans and “class”-iying the other characters in Salem.
The official Days of our Lives Instagram account shared on the posting, “The Class of Salem Season 62 has arrived. Familiar faces, new names and plenty of personality. Flip through our yearbook for a peek at this year’s class.”
Let’s take a look at how they broke it all down: The Salem Yearbook starts with saying “another unforgettable season,” with some group pics, and then we dovetail into Salem’s new class which features: Sydney Malakeh (Sydney DiMera), Brandon Butler (Mason Whitfield), Angelica Nero (Victoria Kiriakis), Cole Gersmeyer (Thomas DiMera) and Lorelei Olivia Mote (Rachel Black).
Photo: Days of our Lives
Next up, are the likes of: Cherie Jimenez (Gabi Hernandez), John-Paul Lavoisier (Philip Kiriakis), Tyler Joseph Andrews (Theo Carver) and LeeAnn Hopkins (Joy Wesley). Then, in the “Drama Club” section are: Dan Feuerriegel (EJ DiMera) and AnnaLynne Cipriani (Cat Greene).
Following the ‘Recess” section with some group snaps, comes “Homeroom Highlights” with: Abigail Klein (Stephanie Johnson), Eric Martsolf (Brady Black), Rob Scott Wilson (Alex Kiriakis), Lamon Archey (Eli Grant) and Sal Stowers (Lani Price Grant).
The “Salem Spectator” section features: Conner Floyd (Chad DiMera), Greg Rikaart (Leo Stark), Stowers again, and Ashely Puzemis (Holly Jonas). In the “Afternoon Sweets” section look for: Paul Telfer (Xander Kiriakis) and Linsey Godfey (Sarah Horton), Emily O’ Brien (Gwen Rizchech), Stacy Haiduk (Kristen DiMera/Susan Banks), Brandon Beemer (Shawn Brady), plus Jackée Harry (Paulina Price).
Towards the end of the yearbook, veteran performers such as: Mary Beth Evans (Kayla Johnson), Stephen Nichols (Steve Johnson), Lauren Koslow (Kate Roberts) and Josh Taylor (Roman Brady) are featured, plus Deidre Hall (Marlena Evans), James Reynolds (Abe Carver) and Matthew Ashford (Jack Deveraux), Susan Seaforth Hayes (Julie Williams) and Suzanne Rogers (Maggie Kiraikis) with her on-screen daughter, Linsey Godfrey.
The Salem Yearbook comes to a conclusion noting “Big things happening in Salem” and to tune-in on Peacock, where we also find Jacob Martinez (Javi Hernandez), Maggie Carney (Rita Lesley), and a host of other favorites previewing what’s to come this fall.
So, what do you think of the Days of our Lives Class of Season 62? Looking forward to seeing what happens in Salem? Did you like the yearbook concept for promotional tune-in? Let us know via the comment section below.
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Days Of Our Lives
‘Days of our Lives’ Head Writers Give Fall 2026 Preview: Marlena and Stefano’s Chess Mystery, The Arrivals of Dante and Sydney, Romance Drama for Sarah and Others
As summer comes to a close with Labor Day weekend, the former Days of our Lives co-head writing duo of Paula Cwikly and Jeanne Marie Ford have given their annual fall season preview in episodes taped some 10-11 months ago.
As previously reported this past July, Ryan Quan returned to Days of our Lives and is now co-head writing the show with Ford, while Cwikly is now a consultant. The new co-head writing teams stories will not be seen till late spring/early summer 2027.
So for now, the stories pick up from where we left off with Cwikly and Ford promising via TV Insider, “Fall in Salem is full of twists and turns and secrets and surprises. Dots connect in unexpected ways as seemingly unrelated threads converge.”
Photo: JPI
CHECKMATE?
In one of the top mystery’s, Marlena is still having troubling memories and she will have another one on the Monday, September 7 episode. Meanwhile, her daughter Belle (Martha Madison) has gotten very close to Chad DiMera (Conner Floyd) and as pictured here, the two smooch while in Italy searching for answers to the chess set that Stefano DiMera gifted th the late John Black and Marlena (Deidre Hall) that has some significance.
The head scribes share, “The (chess board) mystery and its fallout are central to the fall stories. Chad and Belle follow the clues to a discovery that changes both of their families, and Salem, forever. Marlena worries that their investigation/the chess set may be a Pandora’s box that has been opened. And she is right…”
Newcomers are also the order of the day for Cwikly and Ford, this fall. We have already seen the debut as Brandon Butler as Mason Whitfield, and next week you can add as previously reported Sydney Malakeh on the Thursday September 1o episode as Sydney DiMera, followed by the the Monday, September 14 arrival of Franco LoPresti as Dante Vitali.
Photo: Corday Productions
Paula and Jeanne Marie expressed on the incoming Dante, “The arrival of a stranger who will set the whole town on its ear. The character has several strong ties to the current canvas and impacts many storylines.” What will Dante be up to? We know Sami Brady (Alison Sweeney) had mentioned in 2025 she got engaged to the man, but that was off-screen.
LOVE THE ONE YOU’RE WITH OR THE ONE YOU WANT?
In the romance department, the triangle between Brady/Sarah/Xander heats up with a very conflicted Sarah (Linsey Godfrey). The head writers reveal, “When Sarah faces attacks personally and professionally, Xander (Paul Telfer) and Brady (Eric Martsolf) work together to help and protect her. Sarah’s new love for Brady is challenged by her lingering love for Xander. Xander risks everything for Sarah.”
In addition look for, “Gabi (Cherie Jimenez) and Philip (John-Paul Lavoiser) to draw closer as he tries to save the family company and home.”
Kristen (Stacy Haiduk) will also be returning at some point this fall and she won’t be alone. Who might she bring with her? And from the looks of the Peacock promo for next week’s DAYS, someone is wearing Stefano’s ring around their finger, but who … and how does it all tie in this fall?
So, what do you think about some of the highlights coming up this fall on Days of our Lives per the series head writers? Does anything float your boat or pique your interest? If so, what? Let us know via the comment section. But first, check out the action next week on DAYS in the promo entitled “Bag of Tricks” below.
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Go Days go!!!! I love Days!!!
I’m loving everything about DOOL. It is my #1 soap right now. Cast and storytelling have been amazing. Hard to pick a favorite storyline because I’m loving them all. Glad that Dannifer is over. Daniel and Jennifer are more likeable when they aren’t together IMO.
Congrats and thanks DOOL. Keep up the good work to carry us fans through the Olympics!
I wonder…since the writers unBrady Brady, will he eventually be paired with Theresa? They do have things in common. (sing song voice)’Brady and Theresa sitting in a tree…getting to know each other and smoking weed!!! They called each other names at their rehab meeting…this hints that they are destined to become a couple in my soap book…lol
LOL… I know, right?
Jeanne Theresa Donovan…
with her minx, luminous, come hither… run with it! LOL
and his vagabond… dashing, daring, no letting up… he should be over the sanctimonious, stand at the cross…
well… I aint having it… and so shouldn’t they…. the bonnie and clyde.. hell hath no fury… like 2 peas in a pod.. smitten… by a good time…
party girl… turns it on… and he’s ripe… and no worse for wear…
the bad lands in Salem… and this twosome… are just the two to “in your face” till the devil… deems.. they’re too much fun
let’s see them weave their intricate layers and play with… and check mate the audience
As I’ve already stated, day after day, DAYS is delivering daring daytime drama! I’m surprised the viewership hasn’t reached 5 million!!!!! Every story is delivering! Every situation is heart stopping!! Every character is enchanting!!!
Days of our Lives should not be ignored!
We all should play in the sand!!!
Last week days was great. I didn’t ff all week. All the stories from Ejabby to Ericole and others were absolutely awesome. Good job to everyone on Days.
Why don’t they knock it off with these absurd demographics? It’s insulting to people who, Heaven forbid, may be actually OVER the age of 49. Do they think people turn 49 and STOP watching?
The show is well written and well acted (for the most part) and I am a new viewer to the show because I no longer have ALL MY CHILDREN – so instead I set my timer to pick up DOOL and it’s a good show, in a real soap tradition.
There’s no doubt in my mind that this surge in viewership is due partly to both All My Children and One Life to Live getting the axe. However, Days of Our Lives is well paced, well acted and well produced offering everything from a May-December romance, a gay couple, and a sexually conflicted Priest…what more could you ask for.
Great numbers. Days has been on a trend up since early last year. Stories have been much better. I think Brady’s addiction, Eric & Nicole and the debut of Jen Lilley and Casey Moss have helped. It’s a team effort. As for EJ & Abby – not impressed unless she turns crazy. I think any cheating story is a huge turnoff for viewers. Days is lucky they have more going on. Also must mention all shows were way up with the polar vortex storm across the US last week. Captive Audience et al
Although I would like to think this is an upswing in soap viewers, it is odd all four soaps saw huge jumps that week– My guess the horrible weather that lead to more people staying home from school and work– trapped in their homes– they watched the soaps– a guilty pleasure for some, no choice for others who don’t normally watch daytime.
Haven’t watched DAYS since 2011 but I came back to see Ej and Abby and they are HOT. Did my old heart good that Sami wasn’t on at all that week, maybe she isn’t the be all to DAYS like everyone thinks she is! They mixed it up had a lot of the characters on, they have very talented actors but you have to use them, most of them have more talent in their pinky finger then junior/Sami have in their whole bodies when together, it wasn’t the junior/Sami show, which was fabulous!
Was a surprise, but a welcome one. Sudden, surprising them both, sexy in spades! Hope Days is smart enough to realize when they strike gold.
(Been tarnished brass for a long time now with EJ’s woman)
The show has been on a roll for months. First, all of the Kriisten/Brady wedding,. Now, Abby and EJ are on fire. I continue to think Ari Zucker is the most under-rated actress on daytime. She has chemistry with every man on the show. I do not think the new Will is drawing viewers yet, but he is doing a good job. I think the Kate/Jordan/Rafe/Lucus storyline is fantastic. I am still hoping that Eileen Davidson comes back, but until then, Sami, Nicole, Abby, EJ, Brady and Eric are making the show a must-see.
I only know why i tuned back into days and that was because of the promo I saw for EJ/Abby. It was just interesting enough to make me want to see WTH was going on and I am glad I did because that was “Hot” and wish we all could get some of EJ’s “lovely”….”Lovely” makes the world go around. I mean Kate Mansi and James Scott owned that love scene. I mean if a 15 sec promo can get me to keep tuning in and I gave up days when Jay Kenneth Johnson left. Go figure!
All of DAYS was great last week! EJAbby was a breath of fresh air for sure! Sami being out of town helped too. Lucas getting a storyline will do wonders for the show and Lucas and Rafe with their new women to make them happy will be outstanding! Ari Zucker’s Nicole finally having 2 men liking her is long over due! I think we all want some happiness for Nicole! Keep it up DAYS, you are on the right track!
That’s great news!
I discovered Days when we lost OLTL, and even after that show and AMC were online _which I liked _ I stuck with Days. I tried Y&R but didn’t like it. And GH…..not my cup of tea.
But Days is great! It still has the “family” feel I like that so many others are missing.
And I “love” hating Jennifer and that bigmouthed daughter of hers.
Congrats, Days on the turn around! The actors are doing a good job, the story lines are more entertaining and better paced, character interactions, and the length of scenes have improved. Also, it is nice that they are mixing things up and putting different characters together, Hope they will keep up the momentum.
I am so happy that the ratings are this good! Proves that the majority of viewers do not need Sami to constantly be on bitching about evything and shows the audience is tired of boring EJami. EJabby was hot! Ericole are turning up the heat as well, and then add Daniel to the mix and it is good! Kate vs Jordan over Rafe is heating up, and Lucas now has a new love interest in Sheryl. Plus, the new Will is here! People want to see these stories. Doubt many people care about Brady and Theresa and their drugs or the Nick storyline.
Well the weather was downright toasty (high 40’s) around here, and no one I know was stuck at home and forced to watch soaps … personally, I tuned in (after not watching for 2-3 years) because 1. I heard Lucas was getting story FINALLY, and 2. I saw the promo for EJ & Abby and they looked HOT (and they WERE!), and 3. Eric and Nicole <3 . I loved the ENTIRE week of shows, and that hasn't happend in far too long. I'm happy to say that I have been drawn back to "my show" and I really hope they keep it up, because I'm loving it!
Thank you MF… for the GREAT news: Days of OUR Lives… WINS big!
your 2nd paragraph said it all…. every story on the canvas is delivering
I’m smiling…and giddy… to watch Lucas, in action… that’s the FUN, sentimental part…
Bryan Dattilo.. is back… front burner… and is as engaging as ever… watching him… romance.. Stephanie… ? and in cahoots with his mother… Kate.. is a BIG hoot!
Sonny and nuWILL… first kiss…. whew! was that yesterdays’ epi… woah… talk about heated, in the moment… and passionate… I’m so happy for Freddie Smith
PUHLEASE.. feature… his parents… the sublime… sexy … and smart actors… Justin and Adrienne Kiriakis
Brady’s downfall… and OUR gain… he hasn’t let up… he’s elevated his screen time.. in a big way… and he’s smoldering… and bringing his ACT… props to Eric Martsolf… I do hope he screens with Theresa
Eric and Nicole… thank you Ari Zucker… for continually… wowing..the audience.. with layers and layers of intriguing… and keeping us engaged with Nicoles… must see… I just wish… she had a more solid foundation… please just make her mother FAYE alive… this would bring back Roman and Abe… Hot trio this would be
Greg Vaughan… isn’t it like he’s back… again… with a whole new role? and it’s a must even more so… this time around… as this gives the audience… more romance, love, and angst… with one of the sexiest couples in daytime… if not thee… and these two actors are ON FIYAH
Nick’ Blake Berris… it’s no mystery… that this man is going to come back to Salem… storming… and hell bent on Nick proclaiming… he owns Salem! LOL.. and I can’t help but be salivating… his charm, dreaming about him, and his masculine take charge
EJ and Abs: have at it and take no prisoners… we’re held captive… if I was EJ.. i’d be over Sami as well… you just don’t beat to death… your family virtue… and lack of trust… no man.. nor should any woman put up with that crap…. you had all the chances… and this time… you 3 striked out… Sami! sorry girlfriend, you can take your honor… and hit the road…
writers… please don’t hit us over the head.. so much… with Jennifers holier than thou… angst… (was she ever a good actor ? ) dang! we can’t thank Matthew Ashord enough… she continually looks like a deer in headlights… she’s worse than her mom… Laura.. in that department… I LOVE Laura!
once again… the world loves Mr. Sanctity.. Daniel, the man… god… when does this end
otherwise… DAYS has elevated.. and taken hold of the title… BEST SERIAL.. and deserves to stronghold… and add 2 years in a row… for BEST SHOW!
I love the chemistry… with hot footing… in and around… the dance… JJ and Theresa bring
I will always be charmed by galen gerring… Rafe’alicious… Jordan is an enchanting presence… her character is catching bedazzling… im a gay man… and am in love with her… LOL… how does that happen
my sensuous… hell bent.. on top… Kate! you are the epitomy of woman hood… you can do no wrong… love the sensitive portrayal… you put out their… your heart does feel…. and you could easily love…. and love Rafe…
what is Aiden.. going to bring… but that magnificent face and one of the best actors to grace daytime… again and again… Daniel Cosgrove… we’re ready and waiting in the wings to love you again.
John and Marlena… are honing in on their skills and our mindset… lets hope KAYLA is in the mix
DAYS: thank you… for expertly steering Salem… the continuity… spellbound.. love for this show.. is nonstop trigger
my wish list… please… consider.. more visits… from Shane and Kimberly
I’m holding vigil… for Hope.. because… I don’t want to see her character.. go thru the angst… that Melissa Reeves character Jenn… is… heartache… so… it’s OK.. to see her with Cierra… till a new man … why not Ted King… as BO ???? or VARGAS!
Ta-Da !
I celebrate
Salem’ites!
it’s beyond giddy… and exciting… that DAYS hasn’t let up… and is definitely, not losing any steam…
DAYS draws you in
Came to DAYS after the wave of cancellations and I lost my key soaps. The Will storyline, along with a promised reboot and return to core characters and families, caught my attention. (No need for devil possession, endless serial murder cases, and lost island havens for the victims! Ugh.) Enjoyed all the stories in the recent year or so, especially the Kristen/Brady/Eric fun! Not thrilled with Will as a parent with Gabi but the show is doing OK with it.
I knew the ratings would go up when the jr/sami show wasn’t on. They are very exhausting with all the screaming, threatening, abusing etc. Not a golden couple and the ratings show that. EJ and Abby are a good mix, love that Rafe is finally back on the canvas but he needs more time and needs to get back to work. Rafe and Jordan story line is good but we need to speed up her secret so Rafe could help her if that is the way it is headed. Not fond of Eric and Nicole, Nicole needs to be with Daniel or Brady and Eric return to the priesthood. I was finally able to watch complete episodes without FF thru the jr/sami scenes.
I left Days 2 years ago since it was so unwatchable at the time but I’ve been slowly coming back the last couple of months. The show has been on a roll. Lots of intertwining characters and stories that are exciting and suspenseful.
What are you people talking about Ejami get better ratings that boring couple EJ and Abby who does NBC compare any good ratings get its the week of Nov 21 2011 and guess what happened that week Ejami grief sex despite all buzz last week it still didn’t beat Ejami hot sex. Also week before days ratings went all big time week of Ejami they actually went down this week so what is the big deal about this press release.
I can’t wait until Ejami have sex again you bet they will beat they own record because they much hotter than EJ and Abby.
I started watching Days a few months ago because I heard Jen Lilly was on and I really liked her on GH. The show is fantastic. All the stories are pulling me in and I can’t wait to watch.
Not impressed with the stats. The polar vortex gave every soap an increase. Notice Days dropped after the first two days. These Days numbers look fudged too. Looks as if they’re averaging their numbers for the season and not the year. Some stories are good. Others bad. And others have jumped the shark into disgusting and gross.