Days Of Our Lives
Days of our Lives Draws Largest Weeklong Women 18-49 Audience In More Than 2 Years & Is Delivering Its Biggest Season In Total Viewers In 4 Years!
Courtesy/NBC
Look at Days of our Lives go! The longest running scripted television show in NBC history is pulling in some great numbers for a second week in a row to kick-off 2014!
Is the EJabby (James Scott and Kate Mansi) sexcapade drawing in more eyeballs? The debut of Guy Wilson as the new Will? Is it Eric (Greg Vaughan) and Nicole’s (Arianne Zucker) romantic turmoil? Nick’s (Blake Berris) murder mystery? Brady’s (Eric Martsolf) drug addiction? All of the above and more that has viewers captivated?
What ever your favorite story is, here are the great numbers coming out of the town of Salem, according to Nielsen ratings research data and the official press release from NBC that states that Days of our Lives generated its biggest weeklong audience in the key women’s demo of 18-49 in more than 2 years, and is garnering its biggest season in four years in total viewers!
From the NBC press release: “For the week of January 6th through January 10th, Days of our Lives (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
DAYS averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of November 21st-25th, 2011 (703,000). The 1.1 rating is also DAYS highest since November 21st-25th, 2011 (1.1).
It’s the second week in a row DAYS has attracted its biggest women 18-49 audience since November 2011 – during the prior week, DAYS averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.
For the week versus the same week last year, Days of our Lives was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).
Through 16 weeks of the season, Days of our Lives is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, DAYS is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.
What do you owe the ratings success for DAYS? All stories are firing on all cylinders? Best written show? One particular story striking your fancy? Let us know!
Days Of Our Lives
DAYS OF OUR LIVES Preview: Kristen Locates an Alive Sophia, How Much Does Rita Know About the Birth of Dominic Marino?
Next week, expected surprises and schemes on Days of our Lives. In official spoilers for episodes streaming on Peacock from October 5-9, it looks like Kristen (Stacy Haiduk) has hunted down a very much alive Sophia Choi (Rachel Boyd), while Marlena (Deidre Hall) admits a deeply concerning confession to her daughter Belle (Martha Madison), and more.
As previously reported, Tajh Bellow (ex-TJ Ashford, General Hospital) is stepping in for one day for Tyler Joseph Andrews in the role of Theo Carver and will share scenes with Gabi (Cherie Jimenez), where Theo finally agrees to go along with Gabi’s plan, after she offered him a job.
Meanwhile, Gabi may have her hands full with Philip (John-Paul Lavoisier) whose big win in Monte Carlo may have sparked his gambling addiction … all over again, but Philip reveals her has a plan.
Photo: Corday Productions
Sydney (Sydney Malekeh) is in for a shock when Dante (Franco LoPresti) arrives in Salem. Why is he in Salem? Is he part of the unraveling of the Dominic Marino mystery, since we know he seemed like he was talking to the man in Monte Carlo?
Will Marlena ever figure out what Rita (Maggie Carney) is hiding about the mystery of Dominic, and if Marlena is truly his birth mother or did something more suspicious go on and how deeply involved is Rita in this whole story?
EJ (Dan Feuerriegel) finally demands answers of his own from Rita after overhearing on today’s Cliffhanger Friday her conversation with Marlena. Will Rita cop to anything?
Then as noted, while everyone thinks Sophia took her own life, after Kristen “murdered” her, Kristen is infuriated to find she is somehow alive working as waitress in a diner in Kentucky. Will Kristen try to kill Sophia yet again?
Take a look at some of the additional spoilers for next week’s action on DAYS below.
Monday, October 5
Joy worries about her future.
Alex surprises Stephanie.
Chanel supports Johnny through a difficult decision.
Tuesday, October 6
Rachel gives Brady cause for concern.
Roman surprises Kate.
Wednesday, October 7
Leo’s good day takes an unexpected turn.
Brady is forced to make a difficult call.
Thursday, October 8
Paulina refuses to give up on Lani.
Chanel asks Johnny for a promise.
Friday, October 9
Stephanie and Alex steal a private moment.
Steve gets troubling news from Johnny.
So, what do you think will happen when Kristen finds that the woman she thought she murdered and framed (making it looking like a suicide) is alive and well and working in a diner far away from Salem? Was Rita more involved with Stefano DiMera than we even know? Who is the birth mother of Dominic? Is it really Marlena or did someone else carrying her child? And what of Dante? Why is he back in Salem? To get at Philip, or something else? Weigh-in via the comment section below.
Days Of Our Lives
‘General Hospital’ Alum Tajh Bellow Fills In for ‘Days of our Lives’ Tyler Joseph Andrews in the Role of Theo Carver
After an earlier post on Thursday, October 1 about General Hospital alumni Tajh Bellow’s (ex-TJ Ashford) upcoming project from Issa Rae’s HOOPAE Digital, comes word that Bellow is temporarily stepping into the role of Days of our Lives Theo Carver to fill in for Tyler Joseph Andrews on the Peacock streaming soap opera.
According to TV Insider, Bellow will be making a one-day appearance next week on the October 6 episode of DAYS as Andrews was unable to make the tape date that was shot 10 months ago on a day last December. Andrews (pictured below) took over the role of Theo in September of 2025.
In Bellow’s upcoming episode as Theo, he will share scenes with Cherie Jimenez (Gabi Hernandez). A DAYS spokesperson tells the outlet that Bellow “stepped seamlessly into the role, and the cast and crew were grateful for his professionalism and commitment, albeit for only one episode.”
Photo: JPI
TAJH WILL BE SEEN IN MULTIPLE PROJECTS IN OCTOBER
As General Hospital fans know, Tajh played the role of TJ Ashford from 2018 to his last appearance in December of 2024. Along the way, he received two Daytime Emmy nominations for his performances as TJ, the last being in 2025 in the Outstanding Supporting Actor in a Daytime Drama Series category.
In addition, bellow along with Y&R alum Loren Lott will be seen starting on October 14 in the new Love Island spoof series, The Compatibility Experiment. The show will drop exclusively on TikTok and the PineDrama platform.
The Compatibility Experiment gives a satirical look at reality dating shows, think Love Island! The story centers around Kelvin (Bellow) and Camila (Lott), whose relationship is put to the test when they join a reality show to try to win a the million dollar prize.
So, what do you think of Tajh stepping in for Tyler Joseph Andrews as Theo on DAYS? Perhaps, the soap opera liked his work that he might be considered for another role in the future bringing Bellow back to the soaps? Let us know your thoughts via the comment section below.
Four cast members are officially on contract at Days of our Lives, according to the soap opera’s closing credits on Peacock and longtime Days expert and historian Jason 47.
Lauren Koslow (Kate), Sydney Malakeh (Sydney), Sal Stowers (Lani) and Jacob Martinez (Javi) are the names that appear in the closing credits in the contracted cast members section. Days of our Lives fans also note that the series tapes ten months in advance of streaming episodes.
As Days of our Lives fans know, Lauren Koslow has played Kate Roberts since 1996, and recently filled-in for Jess Walton in the role of Jill Abbott on The Young and the Restless when Walton was unable to travel from Oregon to Los Angeles during the specific tape dates. But now, Koslow has been re-upped to contract status as of the September 8 episode.
Photo: JPI
SIGNED, SEALED, DELIVERED
Sydney Malakeh is the newest member of the contract players when she debuted on contract status on the September 10th episode. Days fans first met Sami (Alison Sweeney) and EJ’s (Dan Feuerriegel) daughter in scenes in Monte Carlo around a gambling table.
As for Sal Stowers, the actress had been on contract from 2015-2022, then on recurring status with the soap, and would make appearances and limited runs since 2023. Soap fans first saw Sal as Cassandra Foster on Prospect Park’s revival of All My Children in 2013. Sal’s first new contracted episode was noted to be September 16.
Jacob Martinez, debuted on June 30 of this year as the successor to Al Calderon in the role of Javi Hernandez, and has now been bumped up to series regular as of the September 10 episode.
Photo: JPI
CREDITS
According to the referenced posting from Days of our Lives expert and historian Jason 47, he shared, “It took me four weeks to realize, but the same week that Sydney Malakeh (Sydney) debuted (9/7-9/11), “Days” also put Lauren Koslow (Kate), Jacob Richard Martinez (Javi) and Sal Stowers (Lani) on contract.”
Jason47 added, “This confirms the “errors” of Lani being listed in the credits the week of 9/7 but not appearing, and Kate and Javi appearing in the credits the week of 9/14 but not appearing. It also now makes sense why Javi and Sydney are being listed before Rafe and Philip in the credits.”
He also shared, “For the record, Lauren Koslow’s first date back on contract was 9/8, Jacob Richard Martinez was upped to contract on 9/10, Sydney Malakeh debuted on contract 9/10 and Sal Stowers’ first date back on contract was 9/16. The records will be fixed on the website in the coming days.”
So, glad to hear Lauren, Sydney, Sal and Jacob appear to be on contract with Days of our Lives (as of these episode airings)? Share your thoughts via the comment section below.
Mark Consuelos Celebrates Kelly Ripa’s 56th Birthday on ‘Live,’ But Remember When Wendy Williams Outed the Couple as Married Before Anyone at ‘All My Children’ Knew?
DAYS OF OUR LIVES Preview: Kristen Locates an Alive Sophia, How Much Does Rita Know About the Birth of Dominic Marino?
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GENERAL HOSPITAL: Sonny Tells Dante, “I Don’t Want a Son Like You,” While Michael Tells Brook Lynn to Bide Her Time Till Chase and Willow Have an Affair
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REPORT: ‘Days of our Lives’ Puts Four Actors On Contract
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Judith Light Joins Cast of ‘Shrinking’ Season 4 in Recurring Role
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GH Alum Tajh Bellow and Y&R Alum Loren Lott Star in New Tiktok and Microdrama ‘Love Island’ Spoof
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Go Days go!!!! I love Days!!!
I’m loving everything about DOOL. It is my #1 soap right now. Cast and storytelling have been amazing. Hard to pick a favorite storyline because I’m loving them all. Glad that Dannifer is over. Daniel and Jennifer are more likeable when they aren’t together IMO.
Congrats and thanks DOOL. Keep up the good work to carry us fans through the Olympics!
I wonder…since the writers unBrady Brady, will he eventually be paired with Theresa? They do have things in common. (sing song voice)’Brady and Theresa sitting in a tree…getting to know each other and smoking weed!!! They called each other names at their rehab meeting…this hints that they are destined to become a couple in my soap book…lol
LOL… I know, right?
Jeanne Theresa Donovan…
with her minx, luminous, come hither… run with it! LOL
and his vagabond… dashing, daring, no letting up… he should be over the sanctimonious, stand at the cross…
well… I aint having it… and so shouldn’t they…. the bonnie and clyde.. hell hath no fury… like 2 peas in a pod.. smitten… by a good time…
party girl… turns it on… and he’s ripe… and no worse for wear…
the bad lands in Salem… and this twosome… are just the two to “in your face” till the devil… deems.. they’re too much fun
let’s see them weave their intricate layers and play with… and check mate the audience
As I’ve already stated, day after day, DAYS is delivering daring daytime drama! I’m surprised the viewership hasn’t reached 5 million!!!!! Every story is delivering! Every situation is heart stopping!! Every character is enchanting!!!
Days of our Lives should not be ignored!
We all should play in the sand!!!
Last week days was great. I didn’t ff all week. All the stories from Ejabby to Ericole and others were absolutely awesome. Good job to everyone on Days.
Why don’t they knock it off with these absurd demographics? It’s insulting to people who, Heaven forbid, may be actually OVER the age of 49. Do they think people turn 49 and STOP watching?
The show is well written and well acted (for the most part) and I am a new viewer to the show because I no longer have ALL MY CHILDREN – so instead I set my timer to pick up DOOL and it’s a good show, in a real soap tradition.
There’s no doubt in my mind that this surge in viewership is due partly to both All My Children and One Life to Live getting the axe. However, Days of Our Lives is well paced, well acted and well produced offering everything from a May-December romance, a gay couple, and a sexually conflicted Priest…what more could you ask for.
Great numbers. Days has been on a trend up since early last year. Stories have been much better. I think Brady’s addiction, Eric & Nicole and the debut of Jen Lilley and Casey Moss have helped. It’s a team effort. As for EJ & Abby – not impressed unless she turns crazy. I think any cheating story is a huge turnoff for viewers. Days is lucky they have more going on. Also must mention all shows were way up with the polar vortex storm across the US last week. Captive Audience et al
Although I would like to think this is an upswing in soap viewers, it is odd all four soaps saw huge jumps that week– My guess the horrible weather that lead to more people staying home from school and work– trapped in their homes– they watched the soaps– a guilty pleasure for some, no choice for others who don’t normally watch daytime.
Haven’t watched DAYS since 2011 but I came back to see Ej and Abby and they are HOT. Did my old heart good that Sami wasn’t on at all that week, maybe she isn’t the be all to DAYS like everyone thinks she is! They mixed it up had a lot of the characters on, they have very talented actors but you have to use them, most of them have more talent in their pinky finger then junior/Sami have in their whole bodies when together, it wasn’t the junior/Sami show, which was fabulous!
Was a surprise, but a welcome one. Sudden, surprising them both, sexy in spades! Hope Days is smart enough to realize when they strike gold.
(Been tarnished brass for a long time now with EJ’s woman)
The show has been on a roll for months. First, all of the Kriisten/Brady wedding,. Now, Abby and EJ are on fire. I continue to think Ari Zucker is the most under-rated actress on daytime. She has chemistry with every man on the show. I do not think the new Will is drawing viewers yet, but he is doing a good job. I think the Kate/Jordan/Rafe/Lucus storyline is fantastic. I am still hoping that Eileen Davidson comes back, but until then, Sami, Nicole, Abby, EJ, Brady and Eric are making the show a must-see.
I only know why i tuned back into days and that was because of the promo I saw for EJ/Abby. It was just interesting enough to make me want to see WTH was going on and I am glad I did because that was “Hot” and wish we all could get some of EJ’s “lovely”….”Lovely” makes the world go around. I mean Kate Mansi and James Scott owned that love scene. I mean if a 15 sec promo can get me to keep tuning in and I gave up days when Jay Kenneth Johnson left. Go figure!
All of DAYS was great last week! EJAbby was a breath of fresh air for sure! Sami being out of town helped too. Lucas getting a storyline will do wonders for the show and Lucas and Rafe with their new women to make them happy will be outstanding! Ari Zucker’s Nicole finally having 2 men liking her is long over due! I think we all want some happiness for Nicole! Keep it up DAYS, you are on the right track!
That’s great news!
I discovered Days when we lost OLTL, and even after that show and AMC were online _which I liked _ I stuck with Days. I tried Y&R but didn’t like it. And GH…..not my cup of tea.
But Days is great! It still has the “family” feel I like that so many others are missing.
And I “love” hating Jennifer and that bigmouthed daughter of hers.
Congrats, Days on the turn around! The actors are doing a good job, the story lines are more entertaining and better paced, character interactions, and the length of scenes have improved. Also, it is nice that they are mixing things up and putting different characters together, Hope they will keep up the momentum.
I am so happy that the ratings are this good! Proves that the majority of viewers do not need Sami to constantly be on bitching about evything and shows the audience is tired of boring EJami. EJabby was hot! Ericole are turning up the heat as well, and then add Daniel to the mix and it is good! Kate vs Jordan over Rafe is heating up, and Lucas now has a new love interest in Sheryl. Plus, the new Will is here! People want to see these stories. Doubt many people care about Brady and Theresa and their drugs or the Nick storyline.
Well the weather was downright toasty (high 40’s) around here, and no one I know was stuck at home and forced to watch soaps … personally, I tuned in (after not watching for 2-3 years) because 1. I heard Lucas was getting story FINALLY, and 2. I saw the promo for EJ & Abby and they looked HOT (and they WERE!), and 3. Eric and Nicole <3 . I loved the ENTIRE week of shows, and that hasn't happend in far too long. I'm happy to say that I have been drawn back to "my show" and I really hope they keep it up, because I'm loving it!
Thank you MF… for the GREAT news: Days of OUR Lives… WINS big!
your 2nd paragraph said it all…. every story on the canvas is delivering
I’m smiling…and giddy… to watch Lucas, in action… that’s the FUN, sentimental part…
Bryan Dattilo.. is back… front burner… and is as engaging as ever… watching him… romance.. Stephanie… ? and in cahoots with his mother… Kate.. is a BIG hoot!
Sonny and nuWILL… first kiss…. whew! was that yesterdays’ epi… woah… talk about heated, in the moment… and passionate… I’m so happy for Freddie Smith
PUHLEASE.. feature… his parents… the sublime… sexy … and smart actors… Justin and Adrienne Kiriakis
Brady’s downfall… and OUR gain… he hasn’t let up… he’s elevated his screen time.. in a big way… and he’s smoldering… and bringing his ACT… props to Eric Martsolf… I do hope he screens with Theresa
Eric and Nicole… thank you Ari Zucker… for continually… wowing..the audience.. with layers and layers of intriguing… and keeping us engaged with Nicoles… must see… I just wish… she had a more solid foundation… please just make her mother FAYE alive… this would bring back Roman and Abe… Hot trio this would be
Greg Vaughan… isn’t it like he’s back… again… with a whole new role? and it’s a must even more so… this time around… as this gives the audience… more romance, love, and angst… with one of the sexiest couples in daytime… if not thee… and these two actors are ON FIYAH
Nick’ Blake Berris… it’s no mystery… that this man is going to come back to Salem… storming… and hell bent on Nick proclaiming… he owns Salem! LOL.. and I can’t help but be salivating… his charm, dreaming about him, and his masculine take charge
EJ and Abs: have at it and take no prisoners… we’re held captive… if I was EJ.. i’d be over Sami as well… you just don’t beat to death… your family virtue… and lack of trust… no man.. nor should any woman put up with that crap…. you had all the chances… and this time… you 3 striked out… Sami! sorry girlfriend, you can take your honor… and hit the road…
writers… please don’t hit us over the head.. so much… with Jennifers holier than thou… angst… (was she ever a good actor ? ) dang! we can’t thank Matthew Ashord enough… she continually looks like a deer in headlights… she’s worse than her mom… Laura.. in that department… I LOVE Laura!
once again… the world loves Mr. Sanctity.. Daniel, the man… god… when does this end
otherwise… DAYS has elevated.. and taken hold of the title… BEST SERIAL.. and deserves to stronghold… and add 2 years in a row… for BEST SHOW!
I love the chemistry… with hot footing… in and around… the dance… JJ and Theresa bring
I will always be charmed by galen gerring… Rafe’alicious… Jordan is an enchanting presence… her character is catching bedazzling… im a gay man… and am in love with her… LOL… how does that happen
my sensuous… hell bent.. on top… Kate! you are the epitomy of woman hood… you can do no wrong… love the sensitive portrayal… you put out their… your heart does feel…. and you could easily love…. and love Rafe…
what is Aiden.. going to bring… but that magnificent face and one of the best actors to grace daytime… again and again… Daniel Cosgrove… we’re ready and waiting in the wings to love you again.
John and Marlena… are honing in on their skills and our mindset… lets hope KAYLA is in the mix
DAYS: thank you… for expertly steering Salem… the continuity… spellbound.. love for this show.. is nonstop trigger
my wish list… please… consider.. more visits… from Shane and Kimberly
I’m holding vigil… for Hope.. because… I don’t want to see her character.. go thru the angst… that Melissa Reeves character Jenn… is… heartache… so… it’s OK.. to see her with Cierra… till a new man … why not Ted King… as BO ???? or VARGAS!
Ta-Da !
I celebrate
Salem’ites!
it’s beyond giddy… and exciting… that DAYS hasn’t let up… and is definitely, not losing any steam…
DAYS draws you in
Came to DAYS after the wave of cancellations and I lost my key soaps. The Will storyline, along with a promised reboot and return to core characters and families, caught my attention. (No need for devil possession, endless serial murder cases, and lost island havens for the victims! Ugh.) Enjoyed all the stories in the recent year or so, especially the Kristen/Brady/Eric fun! Not thrilled with Will as a parent with Gabi but the show is doing OK with it.
I knew the ratings would go up when the jr/sami show wasn’t on. They are very exhausting with all the screaming, threatening, abusing etc. Not a golden couple and the ratings show that. EJ and Abby are a good mix, love that Rafe is finally back on the canvas but he needs more time and needs to get back to work. Rafe and Jordan story line is good but we need to speed up her secret so Rafe could help her if that is the way it is headed. Not fond of Eric and Nicole, Nicole needs to be with Daniel or Brady and Eric return to the priesthood. I was finally able to watch complete episodes without FF thru the jr/sami scenes.
I left Days 2 years ago since it was so unwatchable at the time but I’ve been slowly coming back the last couple of months. The show has been on a roll. Lots of intertwining characters and stories that are exciting and suspenseful.
What are you people talking about Ejami get better ratings that boring couple EJ and Abby who does NBC compare any good ratings get its the week of Nov 21 2011 and guess what happened that week Ejami grief sex despite all buzz last week it still didn’t beat Ejami hot sex. Also week before days ratings went all big time week of Ejami they actually went down this week so what is the big deal about this press release.
I can’t wait until Ejami have sex again you bet they will beat they own record because they much hotter than EJ and Abby.
I started watching Days a few months ago because I heard Jen Lilly was on and I really liked her on GH. The show is fantastic. All the stories are pulling me in and I can’t wait to watch.
Not impressed with the stats. The polar vortex gave every soap an increase. Notice Days dropped after the first two days. These Days numbers look fudged too. Looks as if they’re averaging their numbers for the season and not the year. Some stories are good. Others bad. And others have jumped the shark into disgusting and gross.