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Days Of Our Lives

Days of our Lives Draws Largest Weeklong Women 18-49 Audience In More Than 2 Years & Is Delivering Its Biggest Season In Total Viewers In 4 Years!

Courtesy/NBC

Courtesy/NBC

Look at Days of our Lives go!  The longest running scripted television show in NBC history is pulling in some great numbers for a second week in a row to kick-off 2014!

Is the EJabby (James Scott and Kate Mansi) sexcapade drawing in more eyeballs? The debut of Guy Wilson as the new Will? Is it Eric (Greg Vaughan) and Nicole’s (Arianne  Zucker) romantic turmoil? Nick’s (Blake Berris) murder mystery?  Brady’s (Eric Martsolf) drug addiction? All of the above and more that has viewers captivated?

What ever your favorite story is, here are the great numbers coming out of the town of Salem, according to Nielsen ratings research data and the official press release from NBC that states that Days of our Lives generated its biggest weeklong audience in the key women’s demo of 18-49 in more than 2 years, and is garnering its biggest season in four years in total viewers!

From the NBC press release: “For the week of January 6th through January 10th, Days of our Lives (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

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DAYS averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of November 21st-25th, 2011 (703,000).  The 1.1 rating is also DAYS highest since November 21st-25th, 2011 (1.1).

It’s the second week in a row DAYS has attracted its biggest women 18-49 audience since November 2011 – during the prior week, DAYS averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011. 

For the week versus the same week last year, Days of our Lives was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).

Through 16 weeks of the season, Days of our Lives is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, DAYS is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.

What do you owe the ratings success for DAYS?  All stories are firing on all cylinders? Best written show?  One particular story striking your fancy? Let us know!

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Mark
Mark

Go Days go!!!! I love Days!!!

MBmomof3
MBmomof3

I’m loving everything about DOOL. It is my #1 soap right now. Cast and storytelling have been amazing. Hard to pick a favorite storyline because I’m loving them all. Glad that Dannifer is over. Daniel and Jennifer are more likeable when they aren’t together IMO.

Congrats and thanks DOOL. Keep up the good work to carry us fans through the Olympics!

jimh(leave it to beaver)
jimh(leave it to beaver)

I wonder…since the writers unBrady Brady, will he eventually be paired with Theresa? They do have things in common. (sing song voice)’Brady and Theresa sitting in a tree…getting to know each other and smoking weed!!! They called each other names at their rehab meeting…this hints that they are destined to become a couple in my soap book…lol

Patrick
Patrick

LOL… I know, right?

Jeanne Theresa Donovan…

with her minx, luminous, come hither… run with it! LOL

and his vagabond… dashing, daring, no letting up… he should be over the sanctimonious, stand at the cross…

well… I aint having it… and so shouldn’t they…. the bonnie and clyde.. hell hath no fury… like 2 peas in a pod.. smitten… by a good time…

party girl… turns it on… and he’s ripe… and no worse for wear…

the bad lands in Salem… and this twosome… are just the two to “in your face” till the devil… deems.. they’re too much fun

let’s see them weave their intricate layers and play with… and check mate the audience

4everDAYS
4everDAYS

As I’ve already stated, day after day, DAYS is delivering daring daytime drama! I’m surprised the viewership hasn’t reached 5 million!!!!! Every story is delivering! Every situation is heart stopping!! Every character is enchanting!!!

Days of our Lives should not be ignored!

We all should play in the sand!!!

Caroline
Caroline

Last week days was great. I didn’t ff all week. All the stories from Ejabby to Ericole and others were absolutely awesome. Good job to everyone on Days.

Tom Welles
Tom Welles

Why don’t they knock it off with these absurd demographics? It’s insulting to people who, Heaven forbid, may be actually OVER the age of 49. Do they think people turn 49 and STOP watching?
The show is well written and well acted (for the most part) and I am a new viewer to the show because I no longer have ALL MY CHILDREN – so instead I set my timer to pick up DOOL and it’s a good show, in a real soap tradition.
There’s no doubt in my mind that this surge in viewership is due partly to both All My Children and One Life to Live getting the axe. However, Days of Our Lives is well paced, well acted and well produced offering everything from a May-December romance, a gay couple, and a sexually conflicted Priest…what more could you ask for.

Tmoore8114
Tmoore8114

Great numbers. Days has been on a trend up since early last year. Stories have been much better. I think Brady’s addiction, Eric & Nicole and the debut of Jen Lilley and Casey Moss have helped. It’s a team effort. As for EJ & Abby – not impressed unless she turns crazy. I think any cheating story is a huge turnoff for viewers. Days is lucky they have more going on. Also must mention all shows were way up with the polar vortex storm across the US last week. Captive Audience et al

Mary SF
Mary SF

Although I would like to think this is an upswing in soap viewers, it is odd all four soaps saw huge jumps that week– My guess the horrible weather that lead to more people staying home from school and work– trapped in their homes– they watched the soaps– a guilty pleasure for some, no choice for others who don’t normally watch daytime.

Kathy
Kathy

Haven’t watched DAYS since 2011 but I came back to see Ej and Abby and they are HOT. Did my old heart good that Sami wasn’t on at all that week, maybe she isn’t the be all to DAYS like everyone thinks she is! They mixed it up had a lot of the characters on, they have very talented actors but you have to use them, most of them have more talent in their pinky finger then junior/Sami have in their whole bodies when together, it wasn’t the junior/Sami show, which was fabulous!

Barb
Barb

Was a surprise, but a welcome one. Sudden, surprising them both, sexy in spades! Hope Days is smart enough to realize when they strike gold.
(Been tarnished brass for a long time now with EJ’s woman)

Ray
Ray

The show has been on a roll for months. First, all of the Kriisten/Brady wedding,. Now, Abby and EJ are on fire. I continue to think Ari Zucker is the most under-rated actress on daytime. She has chemistry with every man on the show. I do not think the new Will is drawing viewers yet, but he is doing a good job. I think the Kate/Jordan/Rafe/Lucus storyline is fantastic. I am still hoping that Eileen Davidson comes back, but until then, Sami, Nicole, Abby, EJ, Brady and Eric are making the show a must-see.

catherine
catherine

I only know why i tuned back into days and that was because of the promo I saw for EJ/Abby. It was just interesting enough to make me want to see WTH was going on and I am glad I did because that was “Hot” and wish we all could get some of EJ’s “lovely”….”Lovely” makes the world go around. I mean Kate Mansi and James Scott owned that love scene. I mean if a 15 sec promo can get me to keep tuning in and I gave up days when Jay Kenneth Johnson left. Go figure!

Cassie
Cassie

All of DAYS was great last week! EJAbby was a breath of fresh air for sure! Sami being out of town helped too. Lucas getting a storyline will do wonders for the show and Lucas and Rafe with their new women to make them happy will be outstanding! Ari Zucker’s Nicole finally having 2 men liking her is long over due! I think we all want some happiness for Nicole! Keep it up DAYS, you are on the right track!

boes
boes

That’s great news!
I discovered Days when we lost OLTL, and even after that show and AMC were online _which I liked _ I stuck with Days. I tried Y&R but didn’t like it. And GH…..not my cup of tea.

But Days is great! It still has the “family” feel I like that so many others are missing.
And I “love” hating Jennifer and that bigmouthed daughter of hers.

RJS
RJS

Congrats, Days on the turn around! The actors are doing a good job, the story lines are more entertaining and better paced, character interactions, and the length of scenes have improved. Also, it is nice that they are mixing things up and putting different characters together, Hope they will keep up the momentum.

Dmitri
Dmitri

I am so happy that the ratings are this good! Proves that the majority of viewers do not need Sami to constantly be on bitching about evything and shows the audience is tired of boring EJami. EJabby was hot! Ericole are turning up the heat as well, and then add Daniel to the mix and it is good! Kate vs Jordan over Rafe is heating up, and Lucas now has a new love interest in Sheryl. Plus, the new Will is here! People want to see these stories. Doubt many people care about Brady and Theresa and their drugs or the Nick storyline.

Aimee
Aimee

Well the weather was downright toasty (high 40’s) around here, and no one I know was stuck at home and forced to watch soaps … personally, I tuned in (after not watching for 2-3 years) because 1. I heard Lucas was getting story FINALLY, and 2. I saw the promo for EJ & Abby and they looked HOT (and they WERE!), and 3. Eric and Nicole <3 . I loved the ENTIRE week of shows, and that hasn't happend in far too long. I'm happy to say that I have been drawn back to "my show" and I really hope they keep it up, because I'm loving it!

Patrick
Patrick

Thank you MF… for the GREAT news: Days of OUR Lives… WINS big! your 2nd paragraph said it all…. every story on the canvas is delivering I’m smiling…and giddy… to watch Lucas, in action… that’s the FUN, sentimental part… Bryan Dattilo.. is back… front burner… and is as engaging as ever… watching him… romance.. Stephanie… ? and in cahoots with his mother… Kate.. is a BIG hoot! Sonny and nuWILL… first kiss…. whew! was that yesterdays’ epi… woah… talk about heated, in the moment… and passionate… I’m so happy for Freddie Smith PUHLEASE.. feature… his parents… the sublime… sexy … and smart actors… Justin and Adrienne Kiriakis Brady’s downfall… and OUR gain… he hasn’t let up… he’s elevated his screen time.. in a big way… and he’s smoldering… and bringing his ACT… props to Eric Martsolf… I do hope he screens with Theresa Eric and Nicole… thank you Ari Zucker… for continually… wowing..the audience.. with layers and layers of intriguing… and keeping us engaged with Nicoles… must see… I just wish… she had a more solid foundation… please just make her mother FAYE alive… this would bring back Roman and Abe… Hot trio this would be Greg Vaughan… isn’t it like he’s back… again… with a whole new role? and it’s a must even more so… this time around… as this gives the audience… more romance, love, and angst… with one of the sexiest couples in daytime… if not thee… and these two actors are ON FIYAH Nick’ Blake Berris… it’s no mystery… that this man is going to come back to Salem… storming… and hell bent on Nick proclaiming… he owns Salem! LOL.. and I can’t help but be salivating… his charm, dreaming about him, and his masculine take charge EJ and Abs: have at it and take no prisoners… we’re held captive… if I was EJ.. i’d be over Sami as well… you just don’t beat to death… your family virtue… and lack of trust… no man.. nor should any woman put up with that crap…. you had all the chances… and this time… you 3 striked out… Sami! sorry girlfriend, you can take your honor… and hit the road… writers… please don’t hit us over the head.. so much… with Jennifers holier than thou… angst… (was she ever a good actor ? ) dang! we can’t thank Matthew Ashord enough… she continually looks like a deer in headlights… she’s worse than her mom… Laura.. in that department… I LOVE Laura! once again… the world loves Mr. Sanctity.. Daniel, the man… god… when does this end otherwise… DAYS has elevated.. and taken hold of the title… BEST SERIAL.. and deserves to stronghold… and add 2 years in a row… for BEST SHOW! I love the chemistry… with hot footing… in and around… the dance… JJ and Theresa bring I will always be charmed by galen gerring… Rafe’alicious… Jordan is an enchanting presence… her character is catching bedazzling… im a gay man… and am in love with her… LOL…… Read more »

Patrick
Patrick

Salem’ites!

it’s beyond giddy… and exciting… that DAYS hasn’t let up… and is definitely, not losing any steam…

DAYS draws you in

Iakovos
Iakovos

Came to DAYS after the wave of cancellations and I lost my key soaps. The Will storyline, along with a promised reboot and return to core characters and families, caught my attention. (No need for devil possession, endless serial murder cases, and lost island havens for the victims! Ugh.) Enjoyed all the stories in the recent year or so, especially the Kristen/Brady/Eric fun! Not thrilled with Will as a parent with Gabi but the show is doing OK with it.

Marie
Marie

I knew the ratings would go up when the jr/sami show wasn’t on. They are very exhausting with all the screaming, threatening, abusing etc. Not a golden couple and the ratings show that. EJ and Abby are a good mix, love that Rafe is finally back on the canvas but he needs more time and needs to get back to work. Rafe and Jordan story line is good but we need to speed up her secret so Rafe could help her if that is the way it is headed. Not fond of Eric and Nicole, Nicole needs to be with Daniel or Brady and Eric return to the priesthood. I was finally able to watch complete episodes without FF thru the jr/sami scenes.

Kaleesi
Kaleesi

I left Days 2 years ago since it was so unwatchable at the time but I’ve been slowly coming back the last couple of months. The show has been on a roll. Lots of intertwining characters and stories that are exciting and suspenseful.

Paul
Paul

What are you people talking about Ejami get better ratings that boring couple EJ and Abby who does NBC compare any good ratings get its the week of Nov 21 2011 and guess what happened that week Ejami grief sex despite all buzz last week it still didn’t beat Ejami hot sex. Also week before days ratings went all big time week of Ejami they actually went down this week so what is the big deal about this press release.

Paul
Paul

I can’t wait until Ejami have sex again you bet they will beat they own record because they much hotter than EJ and Abby.

Brenda
Brenda

I started watching Days a few months ago because I heard Jen Lilly was on and I really liked her on GH. The show is fantastic. All the stories are pulling me in and I can’t wait to watch.

Maggie
Maggie

Not impressed with the stats. The polar vortex gave every soap an increase. Notice Days dropped after the first two days. These Days numbers look fudged too. Looks as if they’re averaging their numbers for the season and not the year. Some stories are good. Others bad. And others have jumped the shark into disgusting and gross.

Days Of Our Lives

DAYS OF OUR LIVES: Sonny Goes Off On Scheming Gabi & This Week Maggie Remembers The Night Adrienne Was Killed

Things are definitely reaching a boiling point in Salem.  First, if you caught last Friday’s episode, it featured a terrific scene between Freddie Smith (Sonny) and Camila Banus (Gabi) that shook everyone to its core.   Gabi, who has now been arrested at the PCPD for her crimes against Julie and her schemes against Lani, gets a visit from Sonny, and boy is he angry.  At the time of their visit, Justin (Wally Kurth) has already told Sonny that he doubts there is any way that Gabi will avoid prison time.

Realizing that both Ari’s parents are looking like they will be in prison, he asks Gabi, “Who gets the fun job of explaining this to Ari?” Ari loves Julie. He exclaims,”How I am supposed to explain that her mother tried to kill her multiple times?”

Distraught and thus facing parenting alone, Sonny screams at Gabi if she even knows her daughter exists!?  Gabi thinks Sonny is being horrible to her, but stands by her actions that Julie needed to pay.  Sonny just shakes his head in disbelief.  Ari’s parents will both be in the slammer!  When DA James Giddens arrives (Terrell Tilford) he says that Gabi will get 10 years in prison with no time off for good behavior and no parole.   In these scenes. Smith and Banus really delivered the material and brought it to an emotional level that hit home to the viewers.

Photo: JPI

And now this week, get ready for more drama.  Gabi may get a last minute reprieve, while Maggie (Suzanne Rogers) is so close to remembering what happened the night of the accident that killed Adrienne (Judi Evans) – how she was drunk in a car that caused the crash – and the victim of this is not only Adrienne, but Will (Chandler Massey) who was sent to prison for a crime he did not commit.

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In the latest promo for DAYS, look for Sonny to also lower the boom on Maggie with another deserved outburst and a homecoming for Will and Sonny.

So, what did you think of the scenes between Freddie and Camila? What do you hope happens to Maggie after her remembrance of the night of the crash is revealed? What will Xander (Paul Telfer) and Victor (John Aniston) to next and all of their plans seem to be unraveling? Comment below.  But first check out the scene from Friday between Camila and Freddie, and this week’s promo for DAYS>

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Days Of Our Lives

DAYS POLL: Which Actor Are You Most Upset About Exiting The Show?

Over the past few weeks, Days of our Lives fans were devastated hearing the news of several upcoming departures.

The NBC soap opera does tape so far in advance that many will still be airing through September of this year; while Casey Moss’ last episode as JJ aired this past week.

With Galen Gering (Rafe) leaving as well as Freddie Smith (Sonny) and Chandler Massey (Wll), we wanted to know; which actors are you most upset about leaving the series?

Vote below in our most recent DAYS poll and then let us know why you cast your vote that way via the comment section

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Days Of Our Lives

DAYS Kate Mansi Learns The Ropes Of Directing A Multi-Cam Soap In New DOOL App Series

She has won a Daytime Emmy for her stellar performances as Abigail Deveraux, but now as many know, Kate Mansi has been spreading her wings as a director behind-the-camera.

Mansi follows on the heels of such fan favorite actresses as: Alison Sweeney (Sami, DAYS), Heather Tom (Katie, B&B), Cady McClain (Dixie and Rosanna Ex-AMC and ATWT) and Kimberly McCullough (Robin, GH) all who have eventually gone on to direct daytime and primetime episodes  of noted and successful series.

In the new DOOL app four-part series, From On-Stage to Behind-The-Scenes with Kate Mansi, the talented young actress learns the rigors and demands of working behind the camera in the fast world of daytime drama from Days of our Lives‘ director (and another Emmy winner) Sonia Blangiardo,who mentors Kate through the process.

The series talks about the current movement of having more female directors getting opportunities and be recognized for their work in film and TV, and the challenges a soap opera director faces every day: from dry block, where they work with the actors, working through their shot lists, and the ensuing problems that can arise in any production on the day to day.  But in soaps, the pressure is really on, because there is not much time to re-shoot things and to get them right.

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It’s a fascinating view of what goes on at as the director bring their vision to life in the world of soap in a realistic way.  Make sure to download the DOOL app to check out Kate’s journey.

Now below, let us know if you saw the first episode of Kate;s directing journey on the DOOL app and what you thought of it? Look for new episodes to be posted every Thursday for the next three weeks.

 

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Video du Jour

DAYS Eric Martsolf and Stacy Haiduk chat with Michael Fairman at Day of Days 2019; during their conversation the on-screen dup talk about the latest developments of Brady and Kristen within the series time-jump and more. Leave A Comment

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