Connect with us

Days Of Our Lives

Days of our Lives Draws Largest Weeklong Women 18-49 Audience In More Than 2 Years & Is Delivering Its Biggest Season In Total Viewers In 4 Years!

By Michael Fairman

Published

on

Courtesy/NBC

Courtesy/NBC

Look at Days of our Lives go!  The longest running scripted television show in NBC history is pulling in some great numbers for a second week in a row to kick-off 2014!

Is the EJabby (James Scott and Kate Mansi) sexcapade drawing in more eyeballs? The debut of Guy Wilson as the new Will? Is it Eric (Greg Vaughan) and Nicole’s (Arianne  Zucker) romantic turmoil? Nick’s (Blake Berris) murder mystery?  Brady’s (Eric Martsolf) drug addiction? All of the above and more that has viewers captivated?

What ever your favorite story is, here are the great numbers coming out of the town of Salem, according to Nielsen ratings research data and the official press release from NBC that states that Days of our Lives generated its biggest weeklong audience in the key women’s demo of 18-49 in more than 2 years, and is garnering its biggest season in four years in total viewers!

From the NBC press release: “For the week of January 6th through January 10th, Days of our Lives (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

DAYS averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of November 21st-25th, 2011 (703,000).  The 1.1 rating is also DAYS highest since November 21st-25th, 2011 (1.1).

It’s the second week in a row DAYS has attracted its biggest women 18-49 audience since November 2011 – during the prior week, DAYS averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011. 

For the week versus the same week last year, Days of our Lives was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).

Through 16 weeks of the season, Days of our Lives is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, DAYS is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.

What do you owe the ratings success for DAYS?  All stories are firing on all cylinders? Best written show?  One particular story striking your fancy? Let us know!

Click to comment

0 Comments
oldest
newest

Go Days go!!!! I love Days!!!

I’m loving everything about DOOL. It is my #1 soap right now. Cast and storytelling have been amazing. Hard to pick a favorite storyline because I’m loving them all. Glad that Dannifer is over. Daniel and Jennifer are more likeable when they aren’t together IMO.

Congrats and thanks DOOL. Keep up the good work to carry us fans through the Olympics!

I wonder…since the writers unBrady Brady, will he eventually be paired with Theresa? They do have things in common. (sing song voice)’Brady and Theresa sitting in a tree…getting to know each other and smoking weed!!! They called each other names at their rehab meeting…this hints that they are destined to become a couple in my soap book…lol

LOL… I know, right?

Jeanne Theresa Donovan…

with her minx, luminous, come hither… run with it! LOL

and his vagabond… dashing, daring, no letting up… he should be over the sanctimonious, stand at the cross…

well… I aint having it… and so shouldn’t they…. the bonnie and clyde.. hell hath no fury… like 2 peas in a pod.. smitten… by a good time…

party girl… turns it on… and he’s ripe… and no worse for wear…

the bad lands in Salem… and this twosome… are just the two to “in your face” till the devil… deems.. they’re too much fun

let’s see them weave their intricate layers and play with… and check mate the audience

As I’ve already stated, day after day, DAYS is delivering daring daytime drama! I’m surprised the viewership hasn’t reached 5 million!!!!! Every story is delivering! Every situation is heart stopping!! Every character is enchanting!!!

Days of our Lives should not be ignored!

We all should play in the sand!!!

Last week days was great. I didn’t ff all week. All the stories from Ejabby to Ericole and others were absolutely awesome. Good job to everyone on Days.

Why don’t they knock it off with these absurd demographics? It’s insulting to people who, Heaven forbid, may be actually OVER the age of 49. Do they think people turn 49 and STOP watching?
The show is well written and well acted (for the most part) and I am a new viewer to the show because I no longer have ALL MY CHILDREN – so instead I set my timer to pick up DOOL and it’s a good show, in a real soap tradition.
There’s no doubt in my mind that this surge in viewership is due partly to both All My Children and One Life to Live getting the axe. However, Days of Our Lives is well paced, well acted and well produced offering everything from a May-December romance, a gay couple, and a sexually conflicted Priest…what more could you ask for.

Great numbers. Days has been on a trend up since early last year. Stories have been much better. I think Brady’s addiction, Eric & Nicole and the debut of Jen Lilley and Casey Moss have helped. It’s a team effort. As for EJ & Abby – not impressed unless she turns crazy. I think any cheating story is a huge turnoff for viewers. Days is lucky they have more going on. Also must mention all shows were way up with the polar vortex storm across the US last week. Captive Audience et al

Although I would like to think this is an upswing in soap viewers, it is odd all four soaps saw huge jumps that week– My guess the horrible weather that lead to more people staying home from school and work– trapped in their homes– they watched the soaps– a guilty pleasure for some, no choice for others who don’t normally watch daytime.

Haven’t watched DAYS since 2011 but I came back to see Ej and Abby and they are HOT. Did my old heart good that Sami wasn’t on at all that week, maybe she isn’t the be all to DAYS like everyone thinks she is! They mixed it up had a lot of the characters on, they have very talented actors but you have to use them, most of them have more talent in their pinky finger then junior/Sami have in their whole bodies when together, it wasn’t the junior/Sami show, which was fabulous!

Was a surprise, but a welcome one. Sudden, surprising them both, sexy in spades! Hope Days is smart enough to realize when they strike gold.
(Been tarnished brass for a long time now with EJ’s woman)

The show has been on a roll for months. First, all of the Kriisten/Brady wedding,. Now, Abby and EJ are on fire. I continue to think Ari Zucker is the most under-rated actress on daytime. She has chemistry with every man on the show. I do not think the new Will is drawing viewers yet, but he is doing a good job. I think the Kate/Jordan/Rafe/Lucus storyline is fantastic. I am still hoping that Eileen Davidson comes back, but until then, Sami, Nicole, Abby, EJ, Brady and Eric are making the show a must-see.

I only know why i tuned back into days and that was because of the promo I saw for EJ/Abby. It was just interesting enough to make me want to see WTH was going on and I am glad I did because that was “Hot” and wish we all could get some of EJ’s “lovely”….”Lovely” makes the world go around. I mean Kate Mansi and James Scott owned that love scene. I mean if a 15 sec promo can get me to keep tuning in and I gave up days when Jay Kenneth Johnson left. Go figure!

All of DAYS was great last week! EJAbby was a breath of fresh air for sure! Sami being out of town helped too. Lucas getting a storyline will do wonders for the show and Lucas and Rafe with their new women to make them happy will be outstanding! Ari Zucker’s Nicole finally having 2 men liking her is long over due! I think we all want some happiness for Nicole! Keep it up DAYS, you are on the right track!

That’s great news!
I discovered Days when we lost OLTL, and even after that show and AMC were online _which I liked _ I stuck with Days. I tried Y&R but didn’t like it. And GH…..not my cup of tea.

But Days is great! It still has the “family” feel I like that so many others are missing.
And I “love” hating Jennifer and that bigmouthed daughter of hers.

Congrats, Days on the turn around! The actors are doing a good job, the story lines are more entertaining and better paced, character interactions, and the length of scenes have improved. Also, it is nice that they are mixing things up and putting different characters together, Hope they will keep up the momentum.

I am so happy that the ratings are this good! Proves that the majority of viewers do not need Sami to constantly be on bitching about evything and shows the audience is tired of boring EJami. EJabby was hot! Ericole are turning up the heat as well, and then add Daniel to the mix and it is good! Kate vs Jordan over Rafe is heating up, and Lucas now has a new love interest in Sheryl. Plus, the new Will is here! People want to see these stories. Doubt many people care about Brady and Theresa and their drugs or the Nick storyline.

Well the weather was downright toasty (high 40’s) around here, and no one I know was stuck at home and forced to watch soaps … personally, I tuned in (after not watching for 2-3 years) because 1. I heard Lucas was getting story FINALLY, and 2. I saw the promo for EJ & Abby and they looked HOT (and they WERE!), and 3. Eric and Nicole <3 . I loved the ENTIRE week of shows, and that hasn't happend in far too long. I'm happy to say that I have been drawn back to "my show" and I really hope they keep it up, because I'm loving it!

Thank you MF… for the GREAT news: Days of OUR Lives… WINS big!

your 2nd paragraph said it all…. every story on the canvas is delivering

I’m smiling…and giddy… to watch Lucas, in action… that’s the FUN, sentimental part…

Bryan Dattilo.. is back… front burner… and is as engaging as ever… watching him… romance.. Stephanie… ? and in cahoots with his mother… Kate.. is a BIG hoot!

Sonny and nuWILL… first kiss…. whew! was that yesterdays’ epi… woah… talk about heated, in the moment… and passionate… I’m so happy for Freddie Smith

PUHLEASE.. feature… his parents… the sublime… sexy … and smart actors… Justin and Adrienne Kiriakis

Brady’s downfall… and OUR gain… he hasn’t let up… he’s elevated his screen time.. in a big way… and he’s smoldering… and bringing his ACT… props to Eric Martsolf… I do hope he screens with Theresa

Eric and Nicole… thank you Ari Zucker… for continually… wowing..the audience.. with layers and layers of intriguing… and keeping us engaged with Nicoles… must see… I just wish… she had a more solid foundation… please just make her mother FAYE alive… this would bring back Roman and Abe… Hot trio this would be

Greg Vaughan… isn’t it like he’s back… again… with a whole new role? and it’s a must even more so… this time around… as this gives the audience… more romance, love, and angst… with one of the sexiest couples in daytime… if not thee… and these two actors are ON FIYAH

Nick’ Blake Berris… it’s no mystery… that this man is going to come back to Salem… storming… and hell bent on Nick proclaiming… he owns Salem! LOL.. and I can’t help but be salivating… his charm, dreaming about him, and his masculine take charge

EJ and Abs: have at it and take no prisoners… we’re held captive… if I was EJ.. i’d be over Sami as well… you just don’t beat to death… your family virtue… and lack of trust… no man.. nor should any woman put up with that crap…. you had all the chances… and this time… you 3 striked out… Sami! sorry girlfriend, you can take your honor… and hit the road…

writers… please don’t hit us over the head.. so much… with Jennifers holier than thou… angst… (was she ever a good actor ? ) dang! we can’t thank Matthew Ashord enough… she continually looks like a deer in headlights… she’s worse than her mom… Laura.. in that department… I LOVE Laura!

once again… the world loves Mr. Sanctity.. Daniel, the man… god… when does this end

otherwise… DAYS has elevated.. and taken hold of the title… BEST SERIAL.. and deserves to stronghold… and add 2 years in a row… for BEST SHOW!

I love the chemistry… with hot footing… in and around… the dance… JJ and Theresa bring

I will always be charmed by galen gerring… Rafe’alicious… Jordan is an enchanting presence… her character is catching bedazzling… im a gay man… and am in love with her… LOL… how does that happen

my sensuous… hell bent.. on top… Kate! you are the epitomy of woman hood… you can do no wrong… love the sensitive portrayal… you put out their… your heart does feel…. and you could easily love…. and love Rafe…

what is Aiden.. going to bring… but that magnificent face and one of the best actors to grace daytime… again and again… Daniel Cosgrove… we’re ready and waiting in the wings to love you again.

John and Marlena… are honing in on their skills and our mindset… lets hope KAYLA is in the mix

DAYS: thank you… for expertly steering Salem… the continuity… spellbound.. love for this show.. is nonstop trigger

my wish list… please… consider.. more visits… from Shane and Kimberly

I’m holding vigil… for Hope.. because… I don’t want to see her character.. go thru the angst… that Melissa Reeves character Jenn… is… heartache… so… it’s OK.. to see her with Cierra… till a new man … why not Ted King… as BO ???? or VARGAS!

Ta-Da !

I celebrate

Salem’ites!

it’s beyond giddy… and exciting… that DAYS hasn’t let up… and is definitely, not losing any steam…

DAYS draws you in

Came to DAYS after the wave of cancellations and I lost my key soaps. The Will storyline, along with a promised reboot and return to core characters and families, caught my attention. (No need for devil possession, endless serial murder cases, and lost island havens for the victims! Ugh.) Enjoyed all the stories in the recent year or so, especially the Kristen/Brady/Eric fun! Not thrilled with Will as a parent with Gabi but the show is doing OK with it.

I knew the ratings would go up when the jr/sami show wasn’t on. They are very exhausting with all the screaming, threatening, abusing etc. Not a golden couple and the ratings show that. EJ and Abby are a good mix, love that Rafe is finally back on the canvas but he needs more time and needs to get back to work. Rafe and Jordan story line is good but we need to speed up her secret so Rafe could help her if that is the way it is headed. Not fond of Eric and Nicole, Nicole needs to be with Daniel or Brady and Eric return to the priesthood. I was finally able to watch complete episodes without FF thru the jr/sami scenes.

I left Days 2 years ago since it was so unwatchable at the time but I’ve been slowly coming back the last couple of months. The show has been on a roll. Lots of intertwining characters and stories that are exciting and suspenseful.

What are you people talking about Ejami get better ratings that boring couple EJ and Abby who does NBC compare any good ratings get its the week of Nov 21 2011 and guess what happened that week Ejami grief sex despite all buzz last week it still didn’t beat Ejami hot sex. Also week before days ratings went all big time week of Ejami they actually went down this week so what is the big deal about this press release.

I can’t wait until Ejami have sex again you bet they will beat they own record because they much hotter than EJ and Abby.

I started watching Days a few months ago because I heard Jen Lilly was on and I really liked her on GH. The show is fantastic. All the stories are pulling me in and I can’t wait to watch.

Not impressed with the stats. The polar vortex gave every soap an increase. Notice Days dropped after the first two days. These Days numbers look fudged too. Looks as if they’re averaging their numbers for the season and not the year. Some stories are good. Others bad. And others have jumped the shark into disgusting and gross.

Days Of Our Lives

‘Days of Our Lives’ Favorites Making Returns: Alison Sweeney, Christie Clark, Chandler Massey and Bryan Dattilo

Published

on

By

Great news for Days of Our Lives fans, now that Ryan Quan is co-head writer of the long-running soap opera. Coming in June of 2027 (since DAYS tapes ten or so months ahead), you can look forward to the returns of Alison Sweeney (Sami Brady), Christie Clark (Carrie Brady), Chandler Massey (Will Horton) and Bryan Dattilo (Lucas Horton).

The foursome is back on set and began last week to tape their upcoming story arc, according to TV Insider. As to what exactly is going on that brings sister Sami and Carrie’s history back up, as well as Will and Lucas’ is only being teased at this time, but suffice to say, it should be intriguing.

Alison Sweeney explained on being back on set, “It was a lot of dialogue and emotion, but with all the best actors to work opposite, we fell into it as if no time had passed. It was really wonderful.”

Photo: JPI

As to working with the longstanding rivalry of Sami and Carrie, Alison added on working with Clark, “So, it really does feel like we’re sisters. It’s so fun, and she’s such a good actor that she makes everything so natural that you can really disappear into those stories.”

JUST LIKE OLD TIMES

It also seems like the deep-history, which often had the sister fighting for the love of Austin Reed, but that might not figure into the equation this time, or will it?

Alison indicated what she thought of the scripts she was given. “I felt like when I read it, it was a page-turner. I was very excited. There’s a lot of history here, and a lot of things that haven’t been said. So, it’s really not like, ‘Oh, rehashing stuff.’ And now having played some of the scenes, I’m psyched.” Sweeney added, as for the men, working again with her on-screen son, Chandler Massey and Will’s on-screen father Bryan Dattilo, was also extra special.

The last time DAYS viewers saw Sami on the canvas was back in November of 2025, when she revealed she has gotten engaged to never-before-seen Dante Vitali. As for Clark, she last visited Salem for the episodes surrounding John Black’s memorial in June of 2025.

Chandler Massey’s Will Horton last made a visit to Salem in November of 2025 when he attended the gala for the Tom Horton Free Clinic as part of the soap opera’s 60th anniversary celebration. Bryan Dattilo was last seen in December of 2025. So, by the time we see all four again it will be close to two years since they were on new episodes of the series. Time to look forward to June of 2027.

So, excited by the news of Alison, Christie, Chandler and Lucas making a return to Days of Our Lives? What do you think the story will be involving, Sami, Carrie, Lucas and Will? Let us know via the comment section.

Continue Reading

Days Of Our Lives

‘Days of Our Lives’ Alum Al Calderon Talks On His Daytime Emmy-Nominated Scenes as Javi Hernandez (Exclusive)

Published

on

By

Last Tuesday, Al Calderon scored the first Emmy nomination of his career for his role as Javi Hernandez on Days of Our Lives.

Calderon name was announced as one of the performers competing for gold in the Emerging Talent in a Daytime Drama Series category at the upcoming 53rd annual Daytime Emmy Awards on October 30.

This week, Calderon chatted live on You Tube’s Michael Fairman Channel for a one-on-one conversation where he discussed: his nominated scenes and time on the Peacock streaming soap opera, his decision to leave DAYS, his role of Nico Silva on Brilliant Minds and its sad cancellation, plus his passing the torch of Javi to Jacob Martinez, who took over the role on-screen on the June 30, 2026 episode of Days of Our Lives.

Photo: JPI

JAVI REVEALS TO LEO THAT HE HAD A DAUGHTER WHO DIED

Al revealed the scenes that comprise his now Emmy-nominated reel have at its epicenter the heartbreaking moments from the September 12, 2025 episode. In it, Javi shares for the first time to Leo (Greg Rikaart) that he had a daughter named Solana, with a woman he was seeing named Sylvia. One fateful day, Sylvia left their child in a car when she went to work and the little girl died. Javi had blamed himself for not being the parent to take his daughter to school that day since he was hungover the night before, therefore it opened up the opportunity for something to happen to the his child, and it did.

The multi-talented actor/singer explained his reel: “It was the scene where he is talking about his daughter to Leo. I also included the scene where Javi goes to talk to Melinda (Tina Huang) and to see if it would be a viable option to adopt, because I wanted to introduce the subtlety and nuance of why Javi kind of has this whole connection to Tesoro, in a way.”

It is true that Al can bring the tears and make us cry right along with him during his run as Javi.  To that, Calderon added, “I’ve read the comments that I’m a little bit of a crybaby, so I didn’t want the entire reel to be of me crying, but I wanted it to show a little bit of an emotional range of the restraint that Javi was feeling so I included that scene

In addition Calderon shared, “I also included a really beautiful scene with Cherie Jimenez (Gabi Hernandez, DAYS) where I’m looking at photos of Tesoro, and of course, Javi is crying. I just wanted to show the relationship between Javi and his family as well, and as I mentioned the reveal of the child that he lost.”

Alice Halsey

Photo: JPI

ALUMS AL CALDERON AND ALICE HALSEY REPRESENT DAYS OF OUR LIVES IN EMERGING TALENT CATEGORY

In a twist of fate, Calderon is also nominated in the Emerging Talent category with Alice Halsey who played Rachel Black. Halsey is currently starring in the reboot of Little House on the Prairie in the lead role of Laura Ingalls on Netflix.

As to his hope on Emmy night, Al expressed, “Of course, I want to win, but Alice Halsey is going to give me a run for the money. And if’s not me (who wins the award), it better be her!”

You can check out the full interview with Al below.

Now let us know, do you remember Al’s emotional scenes when he explained to Leo he had a daughter who died, which made it all the more heartbreaking to not end up with permanent custody of Tesoro? What do you think of Al’s chances to win the gold based on his Emmy scene selection? Do you miss him as Javi? Weigh-in via the comment section.

Continue Reading

Days Of Our Lives

Emily O’Brien Talks On Her Y&R Past as Jana Hawkes and Working with Peter Porte on ‘Days of Our Lives’

Published

on

By

Emily O'Brien

On the latest edition of Soapy Hosted by Rebecca Budig and Greg Rikaart which dropped on Tuesday, July 21, Emily O’Brien is the featured guest. As soap fans know, Emily has worked with Rikaart both in her first soap role on The Young and the Restless as Jana Hawkes and now on Days of Our Lives in her current role of Gwen Rizczech.

While Emily continues on DAYS, she has very impressive list of credits in the other part of her career as a voice-over actress and one in motion-capture in some of the most popular video games in the world.

O’Brien was first seen on The Young and the Restless back in 2006. She recalled her landing the role which eventually paired her for her five year run with Greg Rikaart.

Photo: JPI

BEING CAST ON THE YOUNG AND THE RESTLESS

“The role was just a few days and she wasn’t even supposed to be English,” Emily recalled. “The role was originally called Jade. Karen Rae, the casting director of The Young and the Restless at the time said to me “Oh, you’re from England. Try it with the dialect.” I put it on and she said, ‘I’m going to bring you back at like 3 for s callback.’ So then they changed the role to Jana and they said she’s going to be a Brit. I was only supposed to be on for like five episodes and it turned into 5 years.”

In explaining why she loved crazy Jana, Emily shared, “Jana was sort of like the misanthrope. She was just was the odd one out and I loved it. I felt so comfortable playing that because she was just eclectic and weird and she loved playing with Ouija boards and she rode a motorbike. There was just so much color to bring to her. It was just such a great match to play with Greg (Kevin), and Christian LeBlanc (Michael) and Tracey Bregman (Lauren).

Photo: JPI

GWEN, DIMITRI AND LEO ON DAYS OF OUR LIVES

On Days of Our Lives, the Leo, Gwen, Dimitri dynamic is quite unique and been through many schemes and entanglements. Often Emily finds herself in repartee with her ex-lover, Dimitri, who turned out to be gay and then had a thing for her bestie, Leo (Greg Rikaart)!

During the conversation, Greg and Emily sang, Peter Porte’s praised with O’Brien expressing, “Peter is just ready to play. He comes on set prepared. I’ve never seen him with his script. From blocking and rehearsals, he doesn’t have it. He’s prepared. He’s a physical actor and he always trying to come up with something. I think he let me slap him. He let me kiss him. He let me throw a cheeseburger in his lap. He’s ready for anything for anything.”

You can catch the full episode of ‘Soapy; featuring Emily O’Brien below where the actress also talks about replacing Jen Lilley as Theresa Donovan after being let go as Gwen; and being paired again with Greg Rikaart on the Peacock streaming soap opera this time as best friends and more.

So, were you a big Jana Hawkes and Kevin Fisher fan on Y&R? Did you like them as a couple? Do you like the dynamic between Emily and Peter Porte and Greg Rikaart on DAYS? Weigh-in via the comment section below.

Continue Reading

Video Du Jour

Jonathan Bennett joins the cast of GH as Joe Fitzpatrick. Catch the latest promo! Leave a comment.Leave A Comment

Recent Comments

Power Performance

Heather Tom

The Bold and the Beautiful

Airdate: 7-24-2026

Popular

0
Would love your thoughts, please comment.x
()
x