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Days Of Our Lives

Days of our Lives Tops Over 3 Million Total Viewers For First Time In Nearly 3 Years! Delivers Largest Rating In Key Women Demo In Two Years!

By Michael Fairman

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Courtesy/NBC

Courtesy/NBC

Days of our Lives, which has been on fired of late creatively, is also seeing it turning into viewers who are jazzed up about the long running NBC soap opera in the coveted and all-important Nielsen ratings!

The folks in Salem have received a wonderful New Year’s present with their latest ratings! In total viewers, DAYS averaged 3.021 million for the week of December 30th to January 3rd, its biggest overall audience since the week of January 31-February 4, 2011 (3.030 million).  DAYS aired as a special on Tuesday due to the New Year’s Eve holiday and was preempted on Wednesday.

DAYS also delivered its biggest week long women 18-49 audience in more than two years and its biggest overall audience in nearly three years, reaching those peaks during the holiday week of December 30th through January 3rd!  For the week, DAYS (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #6 among network daytime series in the women 18-49 demographic and tied for #5 in the women 18-34 race.  DAYS averaged 669,000 women 18-49 during the holiday week, its biggest audience in that key demo since the week of November 21 to November 25, 2011 (703,000)

Season to date, DAYS is tied for #6 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, DAYSis up 8% in the women 18-34 category (217,000 vs. 201,000), up 13% in the women 18-49 race (700,000 vs. 617,000), up 13% in the women 25-54 demo (854,000 vs. 758,000) and up 10% in total viewers (2.9 million vs. 2.6 million).

So, what do you think about the strong showing for DAYS in the ratings?  What do you think about the current state of DAYS?  Is it the best show on daytime right now?   Weigh-in!

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Days is on fire. I haven’t been this excited to watch the show in a long time. This is now the first one I watch everyday.

Love it! DOOL is my #1 soap right now. Keep it going. Congrats to all involved on the turnaround!

Superb news!

After the big Kristen wedding reveal and her leaving, I think everyone was concerned how they would keep the momentum going. But they sure have! They have delivered in every way!

Kudos to everyone over at Sony/NBC and DAYS! Great work by everyone involved!

News of the renewal should be following soon…….

DAYS should get a 3 year renewal. Great characters in great stories that will generate exciting DAYS for many years!!! Our DAYS will turn to everlasting blissful years!!!

Days of our Lives is blowing my mind!!! I love every aspect of my DAYS!!!

These are OUR days! These are OUR lives! These are the days of OUR lives!!!

Days of our Lives is on NBC-The Hourglass Network!

YAY for Days!

My username says it all!!!

I just started watching Days again this week thanks to EJabby! They have me totally hooked on the show. Nice to see soaps doing so well again in the ratings.

I am interested again because of them too. For so long I’ve barely watched. I was losing interest. Now, I am glued to it!!! TEAM EJABBY!!!! <3

Yep, I’ve dumped Y&R and moved to DAYS. The best soap on TV is on NBC.

You got it dude!!!

yep, me too, no more Y&R and on to better (DOL) soon to be #1!!!!

Welcome!!!

After the firing of Michael Muhney, from Y&R, Jan. 30th is the last time this Y&R fan will watch. DOOL sounds like a great replacement. Will check it out on Jan. 31st. Good to know.
Thank you once again Michael Fairman for your positive spin on what is really going on. You do good work.

U need 2 check out DAYS, NOW!!!

Day after day, you are missing great DAYS! Have fun playing in the sand!

I love days so much and look forward to watching every day. The other soaps I sometimes fast forward!!

I think Days is going to stay strong with the stories they are putting forth now. The Ej and Abby affair was a shockingly fun twist that can’t help but make one want to see how it plays out. Nick is he dead or isn’t he (? ) keeps me engaged and I love the sweet romance they’ve put forth with Rafe and Jordan! I’m enjoying they’ve now included Lucas and Sheryl into Jordan’s mystery opening up the canvas to make that an intriguing tale. Great work Days!

DOOL is the best of the four network daytime serials thanks to he focus the lead characters — EJ, Daniel, Jennifer, and Abby. Should the writing team create a compelling story to lure Peter Reckells back to daytime and cast a new dashing young actor as Shawn-Douglas, the audience will continue to grow significantly.

Since when did Abby become a lead character?

Or Jennifer? To me the main characters are EJ, Sami, Nicole, Daniel, Brady and Eric! Who else agrees?

Wow, from the comments I’ve been reading Days sounds like the place to go after 1/30 if Michael Muhney has not returned to Y&R. For me, after being a Y&R viewer from day 1 there will be no more Y&R/CBS/Sony. Counting the days….

Come on over 2 DAYS!!! It’s the hottest ticket in town!!

I don’t want to spoil this and say you’ll be free from 2/3 when you come to DAYS, but DAYS IS a WAAAAY better show than YR! You should start watching now because the major stories are just starting up again. It’s the soap to watch for sure!

It pays to watch DAYS!!!

I love this show watch it 5days a week. Love the man who plays E.J.

I wish it was on 7 DAYS a week!

When I’m not watching current episodes I’m watching old ones (particularly ones with EJ – Ejami, Ejaylor but especially Ejole) love Ejole!

Days are great. I have been watching for a very long time. But I’m very upset about Soapnet Channel. Please put this channel back on…

I will not miss one show. I got hooked on it by accident I hated soaps all my life and I’m 71 now catch myself about to pray for Daniel and Eric occasionally Now I can’t catch it on sop net if I can’t watch it at 1 don’t know how to catch it on internet ??

It’s on Hulu also. Check it out there.

I watch it though facebook – “Days of Our Lives Videos”

I’m hooked !! Catch myself wanting to pray for Daniel and Eric

I have been watching days since I was 12 years old I am 59 now. My grandmother got me hooked on this show and I have always loved watching it!!

Leaving Y&R now that Michael Muhney fired and this sounds like a nice replacement…see you on the 31st.

The Ej and Abby rendezvous has kept me watching and wanting to see more of what happens between them. Good soapy stuff. Keep up the momentum Days, and we will keep watching!

Good for Days!!:) I’m hooked and enjoying it. Have been watching since circa ’83. I like the storylines, how the characters interact/changed up, it flows. For me the rgt amt of drama, soapiness and the shenanigans (brings a little bit of the funny:)

The Abigail and EJ love scene was smoking. I’m not looking at them as a couple per say, but enjoying that twist in the story line. Yowza, when Sami finds out….

Keep it up!!

Always has been and always will be my favorite soap!!!

Sooo happy that the world is starting to see that daytime tv is still alive!! I have always watched DAYS but the s/l’s are sooo intriguing, it’s better than most shows at night! I love the Eric and Nicole love story..who doesn’t want to see a priest–who was drugged and raped by his future sister in law and accused his first true love of raping him–end up falling in love once again!???!! This is pure soapiness at its best!!! Keep it up DAYS:)

Woot woot! Days has been doing so well! Between the Daniel-Eric-Nicole love triangle-ish stuff to the shocking but very hot love scenes between EJ and Abigail. Now, with Rafe and Jordan getting together and Lucas getting more scenes with Sheryl, things are only going to get better.

“…The folks in Salem have received a wonderful New Year’s present with their latest ratings! ”

Isn’t this a further testament… to how good it is to be : in Salem!

yes it is!

Ta-Da!

there is no cast shock… no bait and switch… no waiting for story advancement, comparable to the other 3 shows… the whole cast expertly weave themselves throughout the canvas… and I’m giddy and can watch the whole hour… and still dream… along

Days of OUR Lives… for Year 2014… will reign us all in… for intrigue… awe… and fascinate us with the actors skills… and comparable on par writing… to maintain… best show… and must repeat… as best show… at this years Emmys!

In my personal opinion “Days” always was the number one show! Got hooked with Ejaylor and now just can’t wait for each episode – and OMG isn’t it exciting now!!! Love Nicole, Daniel, Eric triangle but can’t WAIT to see what happens with EJabbie!!
PS – have never like EJami (although I do like Alison Sweeney, just not her character)!

DOOL, my favorite soap. So, so happy.

Days Of Our Lives

DAYS OF OUR LIVES: Jacob Martinez Debuts as Javi Hernandez First Look Photos

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Next week on all-new episodes of Days of Our Lives, Jacob Martinez makes his highly-anticipated debut as Javi Hernandez replacing Al Calderon in the role.

Since DAYS tapes ten months ahead of streaming episodes on Peacock, Martinez has already been with the show for quite awhile and now viewers will see just what will happen between exes, Leo Stark (Greg Rikaart) and Javi, and Javi and his current boyfriend, Gus (Michael Ocampo).

Look for Martinez to make his debut on the Tuesday June 30 where in official Days of Our Lives spoilers, viewers should look for a clash between Leo and Javi where they agree to avoid one another. However, then on the Wednesday, July 1 episode, Gus questions Javi. Is it about his feelings for Leo or something else?

Photo: JPI

THE NEW JAVI HERNANDEZ

In his first week on-screen Martinez will also share the screen also with Cherie Jimenez (Gabi) and Josh Taylor (Roman).

Martinez expressed on his DAYS journey thus far to OUT.com, “The truth is, Javi is the kind of character I wish I could have looked up to on television as a kid. Getting the chance to hopefully be that inspiration for another kid somewhere in a small town makes it all worthwhile.”

Photo: JPI

He added, “Being Hispanic, gay, and an emergency medical technician definitely helped me draw from real-life experiences when I got the role. But after reading the first few scripts, it became clear to me what truly drives this character: his heart. Javi is the type of person who constantly puts others before himself — not only on the job, but in his personal life as well.”

So, now we can officially welcome Jacob to Salem! And let us know if you are looking forward to his debut next week on all-new episodes of DAYS, plus if you are rooting for Leo and Javi … or Gus and Javi, via the comment section. But first, check out the latest promo for the action next week on DAYS below.

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Days Of Our Lives

DAYS OF OUR LIVES: Marlena Looks Back at 50 Years in Salem

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The June 22 episode of Days of Our Lives reminded us all of why Deidre Hall is iconic in the role of Dr. Marlena Evans. Here we are 50 years later, and Marlena is still the heroine of the long-running soap opera, and Deidre remains one of the most most recognizable names in the history of soaps.

To pay tribute, and to look back at the life and times of Marlena, the story starts with Marlena flipping through a photo album of her with John (the late Drake Hogestyn) over the years. As she misses him dearly, she gets a knock on the door and its none other than John’s son, Paul Narita (Christopher Sean).

With Andrew (Colton Little) in Salem working on a case, he sits down with Marlena, who says she can’t believe its been fifty years since she first arrived in Salem! Cue: Deidre’s first scenes on DAYS when she finds Mickey Horton (the late John Clarke) playing chess against himself inside the mental institution she worked.

Courtesy/Peacock

THE FLASHBACKS OF MARLENA’S LIFE

From there, viewers definitely got the cliff notes version of the history of Marlena and entrenched within them, some of the biggest moments in Deidre’s enduring run.

Paul thinks he is looking at 70s, and early 80s Marlena while going through her scrapbook, but he is actually looking at her twin, Samantha (Andrea Hall)Cue: when Marlena confronted Samantha about impersonating her, and then later getting a call on her radio show from the Salem Strangler (Jack Coleman as Jake Kostichek) who killed Samantha thinking it was Marlena.

In the present, Belle (Martha Madison) has arrived at this time to meet up with Paul, unaware of this trip down memory lane. She wants to go over the findings in the chess board mystery Stefano willed to Marlena and John, in private with him, since Marlena previously said she wanted nothing to do with it.

Back to the history lesson, Marlena speaks highly of Don Craig and even though their marriage didn’t work out, she could find a path forward with the new love her life, Roman Brady. (Wayne Northrop however is never shown, possibly to keep the story focused on John as Roman for confusion sakes?)

Paul sees a photo of a young Carrie (Christie Clark) in the album and Marlena says she was such a godsend after losing her baby. In fact, Marlena says caring for Carrie prepared her for her having and raising her own twins, Eric and Sami. Cue: The twin visiting Marlena in the hospital.

JOHN AND MARLENA’S LOVE CONQUERED ALL

Then, in a way to get through and incorporate the wild storylines only Marlena could have been in, she tells Belle and Paul, she has been through so much in her life, how lucky she was to find John, and some of the most unbelievable experiences no one could imagine. Cue: Marlena possessed by the devil and levitating from the bed. Next, John confronting Marlena being the Salem Stalker, where she admits she killed Alice Horton, pretends she needs help, then pulls a gun on her beloved John!

The comment is made by Paul and Marlena, that she literally has been to hell and back and she could not have survived were it not for her beloved John. Cue the big emotional highpoint clips; The Pier Scene! Marlena steps out of the fog when John sees her from a distance. After believing she was dead for four years, here she was before him in one of the greatest reunions in a soap opera love story in history. What followed were other times of the life of times of Jarlena.

Courtesy/Peacock

MARLENA’S ‘GIFT’ FROM STEFANO HAS A NEW CLUE

When Marlena makes a brief exit to the other room, Belle fills in Paul on the chess set Stefano left her mother and the photo of the Lire. Paul said he will investigate. Marlena comes back into the room and overhears, and says to promise her if things get dangerous he will back off, she does not want anyone hurt by Stefano’s games.

As the episode comes to a conclusion, it’s just Belle and Marlena going through the photo album giggling about 70s hairstyles and all the memories. Belle speaks on the impact Marlena has had in everyone’s lives, and that she is both the heart of their family and the heart of Salem.

An end card comes up acknowledging Deidre Hall’s 50th anniversary as Marlena, and we fade to black.

So, what did you think of Marlena’s walk down memory lane? Were you happy to see the flashback clips utilized throughout? Were you touched by the scenes and the performance of Deidre Hall? Let us know what you thought of Deidre’s 50th anniversary episode via the comment section below.

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Days Of Our Lives

Deidre Hall Marks 50 Years as ‘Days of Our Lives’ Dr. Marlena Evans

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If you have ever tuned-in to the soap opera genre over the last 50 years, and witnessed some of the greatest romances, drama, classic and outlandish storylines of all-time, you would have seen Deidre Hall smack dab in the middle of it as longtime Salem heroine, Dr. Marlena Evans.

It was 50 years on this date, June 21, 1976 that Hall first appeared on DAYS on NBC which was its home for 57 years before it moved to its current streaming platform on Peacock in September of 2022.

In Hall’s first episode she was introduced as a psychiatrist treating Mickey Horton (John Clarke) at Bayview Sanitarium after he suffered a complete mental breakdown. Mickey learned that his brother Bill Horton (Edward Mallory) was the biological son of Mike Horton (Wesley Eure) with his wife Laura (Susan Flannery) and that he had been lied to for years and years. From that moment on, the rest is television and soap opera history. Days of Our Lives put Hall front and center.

Photo: NBC

There were so many heartbreaking and shocking story twists involving the beloved Marlena. One of the first was the historic crib death of baby DJ (Don Jr.) in 1980, Marlena’s infant son with Don Craig (Jed Allan). The story had never been told on daytime television and Hall’s performances received accolades from TV critics to fans when Deidre received thousands of letters from grieving mothers who had gone through the same thing in their own lives.

DAYS also brought Deidre’s twin sister, Andrea Hall Lovell to the show as her on-screen sister Samantha, who had a grudge and even locked Marlena up in a sanitarium and took her place! Fast-forward and in 1982, DAYS launched the Salem Strangler story where everyone believed Marlena was his next victim, only it turned out to be Samatha. Jake Kositchek (played by Jack Coleman) was revealed to be the actual serial killer.

Later, Deidre would assume the role of Marlena’s look-alike, Hattie Adams in 2004, once played by her sister, Andrea. Over the years, Hattie has come back to Salem and caused trouble giving Hall a chance to play a different type of character, then the always upstanding Marlena.

Photo: JPI

THE LOVES OF MARLENA

Deidre Hall struck gold with all her leading men: from the late Jed Allan, to Wayne Northrop as Roman Brady, and of course, her enduring love story with the late John Black played by the iconic Drake Hogestyn. In fact, Marlena’s 1986 wedding to John (who was believed to be Roman at the time) remains a favorite of fans to this day.

TOP MARLENA STORYLINES OF ALL-TIME

While the list is long, here are several that were some of the memorable during Deidre’s five decades in Salem!

The Possession (1994- 1995)
Considered one of the most ambiguous, outlandish and unforgettable story arcs in soap opera history, then Days of Our Lives head writer, James Reilly went there! Marlena was possessed by the devil! That included; the demonic eyes, hissing at father John (Black) the priest, morphing into creatures, and the classic levitating in her bed! It became a cultural phenomenon and cemented Deidre Hall’s status as a daytime television legend. Just ask Ryan Gosling!

Photo:JPI

The Affair with John Black (1993)
John and Marlena’s forbidden love could not be denied and they had passionate affair, while she was still married to the real Roman. Problem was her daughter, Sami (Alison Sweeney) caught her mother having sex with John on a desk that changed Sami forever.

The Salem Stalker Mystery (2003-2004)
In a shocker, Marlena was revealed to be a serial killer who bumped off several Salem favorites residents who were all alive on the island of Melaswen (spelled “New Salem” backward). Turns out, she was manipulated and gaslighted by Andre DiMera (Thaao Penghlis) to do the “killings” and had no memory of her actions.

The Pier Scene (1991)
This remains Michael Fairman TV’s all-time favorite Deidre Hall moment, which featured some of the best acting in the storied careers of both Hall and Drake Hogestyn.

In the story, a presumed-dead Marlena returns after four years. One foggy night on the pier, John is alone, and Marlena steps out of the fog to reveal herself, and is reunited with the love of her life. You can watch it any year, any decade, and in any moment, and it will have you reaching for the hankies again and again. (best music score fo a soap scene of all-time too!)

Photo: NBC

Kristen’s Secret Room Reveal (1997)
Marlena was caught in Kristen Blake’s (Eileen Davidson) elaborate web of lies, when she was held hostage in a secret wine cellar/room until John managed to track her down, leading to an iconic on-screen reunion. The classic catfight between Hall and Eileen Davidson was one for the ages.

It should be noted that Maison Blanche, Queen of the Night, Possession, Aremid and Lady in a Cage were all a part of classic DAYS storyline and all featured Hall at the epicenter of it from 1993-1996.

THE RECENT YEARS OF MARLENA

In recent years, DAYS brought back the possession 2.0 storyline under then head writer Ron Carlivati in 2021 where the devil leapt back in Marlena after taking advantage of a frail Doug Williams (the late Bill Hayes)

In 2025, viewers watched the end of the love story of John and Marlena, as John succumbed to injuries sustained in an explosion saving a vial of medication needed to bring Bo (Peter Reckell) back to life. Marlena has been a widow on-screen since June of 2025 as Hall as portrayed the good doctor struggling with her grief and to move on with her life since his death.

Photo: JPI

One story that never goes away is Stefano DiMera’s (the late Joe Mascolo) obsession with Marlena, his “Queen of the Night.” Even in death, Stefano is toying with her from the great beyond with the mysterious chess set and the missing “pawn,” that he had gifted John and Marlena in his will. The mystery is currently unfolding on all-new episodes of Days of Our Lives.

Tune-in to Days of our Lives on the Monday, June 22 episode as Marlena looks back at her 50 years in Salem.

Share your congratulations to Deidre Hall for this incredible 50-year milestone as Dr. Marlena Evans on Days of Our Lives in the comment section. Then let us know, what is your all-time favorite storyline or moment in the life of Marlena over the past 5 decades? And, just for kicks, and to celebrate this amazing milestone, here is Marlena levitating below circa Christmas Eve 1994.

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