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Disney/ABC's Daytime Talker FABLife Premieres As #1 New Syndicated Series!

Courtesy/Twitter Disney/ABC Syndication

Courtesy/Twitter Disney/ABC Syndication

On Monday, Tyra Banks, Chrissy Teigen, and the crew of FABLife made their series debut via syndication.  The ratings and numbers just in from their initial episode look promising.

The talk show in the U.S. Metered Markets came in as the No. 1 new syndicated show in Households (1.1/3), Women 18-49 (0.5/4) and Women 25-54 (0.6/4). In addition, the premiere of FABLife out-delivered the year-ago debuts of The Real by 22% in Households (0.9/3 on 9/15/14) and Meredith by 20% in Women 25-54(0.5/4 on 9/8/14).

According to the press release: FABLife ranked No. 1 in its time periods in 2 of the Top 4 U.S. Markets in HH: Chicago (2.4/8) and Philadelphia (2.4/8). In addition, FABLife ran in a virtual tie for No. 1 in its 2:00 p.m. time period in New York in Homes with the season premiere of  The Talk (pacing within 1-tenth of a rating point and tying in share -1.8/6 vs. 1.9/6).   In Homes, FABLife beat the season premiere of The Talk head-to-head by 140% in Chicago (2.4/8 vs. 1.0/4) and by 33% in Philadelphia (2.4/8 vs. 1.8/6).  FABLife also beat The Steve Harvey Show in the 2:00 p.m. hour in Philadelphia by 60% in Homes (2.4/8 vs. 1.5/5). On average, FABLife improved its time period year to year by 25% with Women 18-49  (0.5/4 vs. 0.4/3 for the September 2014 average).  FABLife grew over the year-ago September 2014 time period in Households in 3 of the Top 5 Markets: Los Angeles (+43% – 1.0/3 vs. 0.7/2), Chicago (+60% – 2.4/8 vs. 1.5/5) and Philadelphia (+9% – 2.4/8 vs. 2.2/7).

The talk series is s produced by Disney/ABC’s Summerdale Productions and is distributed by Disney/ABC Home Entertainment and Television Distribution.  Shane Farley, Tyra Banks and Mark Schulman serve as executive producers, and Rebecca Mayer is the co-executive producer.

What do you think about the initial ratings performance of FABLife? Do you think they can build on their momentum, or will it dissipate? Can the success of a talker such as FABLife help improve the ratings for the day-part and bring additional viewers to General Hospital?  Share your thoughts in the comment section below!

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Brian
Guest
Brian

Is this like the View and the Chew mixed together?

Timmm
Guest
Timmm

The Chiew!

Lou Piikes
Guest
Lou Piikes

So did the Queen Latifah and Anderson Cooper talk shows. And guess what happened to them; cancelled during seasnon 2.

Carla
Guest
Carla

Could not of said it better.

april
Guest
april

I loved Coop’s show. Oh well.

davlestev1
Guest
davlestev1

EXACTLY..so what..within a month she will be the next KatieCouric..all mouth and no substance..fashion tips and padded shoulders..and SMIZEING all over the place..TYRABANKS MAKES ME ITCH…UNCONTROLLABLY…it’s like they should have that warning banner about flashing lights before you watch the show…

Jimh(leave it to beaver)
Guest
Jimh(leave it to beaver)

Its new…some are checking it out…wait a few months to see if there is any growth or loses!!!

Timmm
Guest
Timmm

How about a FAB soap and not more of this crap!

Josh
Guest
Josh

Yes more soaps, and less of these has beens.

Timmm
Guest
Timmm

Its just annoying people talking LOUD and dissing celebrities and oh by the way, here is how to bake some cookies!

Benigno
Guest
Benigno

Or more variety in daytime: Talk shows, gag shows, variety shows, morning shows, soaps, lifestyle shows, cooking shows, educational shows, cartoons, etc.

Josh
Guest
Josh

This talk show won’t last, a bunch of has beens. Bring back more soaps, and less talk shows.

Donny
Guest
Donny

Josh I can kiss you lol. I totally agree with your comment. The hosts are so annoying. Bring back One Life To Live and we will dance together Josh LMAO.

su0000
Guest
su0000

AMC & OLTL will never return..
Soap = $$$$$$$$$$$$$$$$
Talk show = $$$$

It’s all about the money in business..
The networks got rid of soaps because of money.
cooking and talk shows are 70% lower dollar wise to produce than a soap.

🙁 🙁 🙁 ….. it is sad ..

MBmomof3
Guest
MBmomof3

This show airs late afternoon on NBC in my market, so it won’t effect GH or any other daytime drama in my area. Just one less hour of local news on that channel. I don’t predict big success for this show, but time will tell.

Kristin
Guest
Kristin

Honestly, what other new syndicated shows were there? Their press release is such a reach, LOL. There’s nothing interesting or original here that you can’t find in so many other places on TV, not to mention the Internet. This seems to me like a carbon copy of The Revolution on ABC and we all remember how that tanked almost four years ago. I know they’re cheap to produce, but there are just way too many daytime talk shows on TV. Personally, I think in markets where this show airs on the ABC station (in NYC, between The Chew and GH)… Read more »

JUDY
Guest
JUDY

WOW!!!!!!!!!!!!!

su0000
Guest
su0000

Here-
Y&R=11am
BB=12:30
Days= 12pm
GH= 1pm

GH’s competition;
The Talk
Rachael Ray
whew- FABLife is 2pm on another network, that is good ..

((After people get done watching 3 soaps they are probably to worn to watch a 4th/the last GH .. lol

Linda
Guest
Linda

Blah, blah, blah, the same crap different name. BRING BACK LOVE IN THE AFTERNOON!!!

mgb357
Guest
mgb357

i think OLTL was number one in the philly market – see what happened to that!

Dylan
Guest
Dylan

NEW Soaps would need a new production module and schedule. Air them only 3 times a week. Have shows with casts of 10-12 like primetime shows. They need not be plotted to last 50 years….have a one year outline. If it catches on, continue. If not, fire up another one. Peoples attention spans and lifestyles are no longer conditioned to watch 5 days a week. Make new DAYTIME DRAMAS must see t.v., limited time viewing events. They could attract all sorts of new acting, writing, and production talent. They could tell less absurd soap stories, because they could actually kill… Read more »

su0000
Guest
su0000

hi Dylan..
the only save for soaps is to get the out of daytime tv.
Daytime tv will soon be a graveyard; dying everything.
I can actually see a good part of day tv becoming infomercials in the future.

CBS was smart to bring their soaps to night/evening viewing
ABC has many extensions that would be good evening placement for GH ..

Benigno
Guest
Benigno

Doctors on BBC One is faring rather well despite airing at 1 in the afternoon in the UK. Everywhere else in the world, daytime soaps are thriving and getting along well with every other genre on daytime.

mgb357
Guest
mgb357

that would require creative thinking by the networks… I don’t think they took that course in college!

Shelly
Guest
Shelly

Have No interest at All in yet another Talk show!

Les
Guest
Les

Too much yakity yak and not enough daytime drama!

DYLAN
Guest
DYLAN

Anything with the word FAB in it indicates how out of touch network executives are with the general population. Ordinary people are not sitting at home, fantasizing about some kind of fabled, fab life that they can only get from watching Tyra Banks. She is not relatable, she is bizarre, and initial ratings may be promising, but they will tank and bottom out just like most other new talk shows.

janet
Guest
janet

Glad I missed it. Just what daytime needs. Another show with talk talk talk. Will they turn into the view ,chew etc. if it comes to Boston. I won’t be watching.I barely turn the TV on in the daytime. ABC no thanks.

Marge
Guest
Marge

Who wants to watch another talk show. Do not like this one. The game shows were more entertaining!!

Jane
Guest
Jane

Boring show, boring, boring.

Cynthia Jaime
Guest
Cynthia Jaime

Not only is Fab Life boring, but the hosts are insipid, arrogant and pretty useless! The ideas are not fab but ordinary! Tyra Banks is her usual self – totally self-absorbed. Chrissy Tiegen is no siren, although she thinks she is! Just because she married John Legend! Where is John Legend today? He is no Brad Pitt! What has he done lately? The arrogant Asian guy is no prize either! The only two somewhat likable hosts are the pregnant blonde and the Mariah Carey lookalike overweight black girl. The show is not fab but downright stupid because so far I… Read more »

Cynthia Jaime
Guest
Cynthia Jaime

I do not like Fab Life!

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Photo: JPI

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