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Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

Courtesy/JeffKwatinetz.com

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

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jimh
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jimh

Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

mgb357
Guest
mgb357

We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.

Lets support these revitalized shows and the genre!

Hope these guys backing this venture become wealthy beyond their dreams!

Bill Wilson
Guest
Bill Wilson

LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

jimh
Guest
jimh

I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like… Read more »

mgb357
Guest
mgb357

The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live. He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written. I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after… Read more »

Bill Wilson
Guest
Bill Wilson

My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

mgb357
Guest
mgb357

just checked wikopedia

Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

Wow, his typewriter must have been burning all those years.

I believe he died in 2002. RIP Henry Slesar!

El rizzo
Guest
El rizzo

I’m so on board and can’t flipping wait!!

Gem
Guest
Gem

Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

Elizabeth
Guest
Elizabeth

I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

brian
Guest
brian

Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

Don
Guest
Don

Brian.

If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

ethel
Guest
ethel

didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

Derek
Guest
Derek

Regular hulu does. But he says hulu plus will always have them.

ethel
Guest
ethel

thanks for clearing that up for me!

louisa
Guest
louisa

I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

Llanviewer717
Guest
Llanviewer717

Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!

Christina
Guest
Christina

I am SO on board. I cannot wait, ONLY 19 more days!!

Peggy Hegner
Guest
Peggy Hegner

These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

JeffyJC
Guest
JeffyJC

So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

Joshua
Guest
Joshua

HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

Most people spend this much PER DAY on a pack of cigarettes and alcohol.

susan M.
Guest
susan M.

I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

Sarah Uthoff
Guest
Sarah Uthoff

I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

emtk
Guest
emtk

I’m just so happy OLTL is coming back! I’ve missed it so much!

susan M.
Guest
susan M.

Me TOO!

Joshua
Guest
Joshua

1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)

I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

Bill Wilson
Guest
Bill Wilson

Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

kim
Guest
kim

My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

Kathy
Guest
Kathy

I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

Lin
Guest
Lin

I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

Joshua
Guest
Joshua

Lin, people that don’t have time to watch until the weekend are going to be spoiled by this. You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode. Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!! And you can pause the shows,… Read more »

Johnny
Guest
Johnny

I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –

susan M.
Guest
susan M.

I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.

Bev
Guest
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

Bev
Guest
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

ihatethechew
Guest
ihatethechew

I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH. They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously… Read more »

Soap fan
Guest
Soap fan

The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

All My Children

All My Children Alum Ben Jörgensen Reportedly Dead At 51

According to his former All My Children castmate, Brian Gaskill. there is sad news in the soap world today.  Ben Jörgensen who played Kevin on All My Children and Chris on As the World Turns passed away on Tuesday at the age of 51, apparently via suicide, although unconfirmed as to his cause of death.

Gaskill, who played Bobby Warner while in Pine Valley shared via his Instagram:  “Sad news to report. Ben Jörgensen who played Kevin Sheffield on All My Children has past away at 51 years old.  My understanding is it was suicide.  I have heard he suffered from Bipolar disorder but as I have not spoke to him in years I do not know all the details. I just want to remember the good times we had on the set of All My Children 24 years ago. He was a good guy and had the courage to play a gay teenager on tv back when it was nowhere near as common to have representation as it is today. He was part of an award winning storyline…but mostly we just had some good times back then…my condolences go out to his friends and family. Please everybody hang in there and reach out for help if you need it. ”

Since the time of Brian’s posting, friends, colleagues and fans have been posting tributes and condolences on the actor’s Facebook page.  You can view that here.

 

In this heartbreaking photo below from Steven Bergman, during his time on As the World Turns, Ben is pictured with the late Nathaniel Marston, as well as Jaime Nicole Dudney and Terri Conn.

Photo: StevenBergman

On All My Children, Ben was part of the important social issue storyline brought into the ABC legacy soap opera by the iconic Agnes Nixon, who was always trying to move the needle forward in daytime, as the character of Kevin was a gay high school student facing bullying, ridicule and discrimination for his sexuality.

Share your thoughts on the passing of Ben via the comment section below.    

 

View this post on Instagram

 

Sad news to report. Ben Jorgensen who played Kevin Sheffield on All My Children has past away at 51 years old. My understanding is it was suicide. I have heard he suffered from Bipolar disorder but as I have not spoke to him in years I do not know all the details. I just want to remember the good times we had on the set of All My Children 24 years ago. He was a good guy and had the courage to play a gay teenager on tv back when it was nowhere near as common to have representation as it is today. He was part of an award winning storyline…but mostly we just had some good times back then…my condolences go out to his friends and family. Please everybody hang in there and reach out for help if you need it. #Actor #Filmmaker #BenJorgensen #BenMonk #Life#Death#AllMyChildren #Suicide #sad #rest

A post shared by Brian Gaskill (@briangaskill) on

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All My Children

Hallmark Channel’s ‘Home & Family’ Returns to Production For Ninth Season; Premiere Date Revealed

Another daytime show is heading back to production amid the coronavirus pandemic.  Now comes word that Hallmark Channel’s flagship morning lifestyle series, Home & Family has returned to production at its Universal Studios set for its ninth season.

All My Children favorite Cameron Mathison (Ex-Ryan Lavery) and Debbie Matenopoulos will return as co-hosts .

Look for the new season to kick-off on Monday, September 14th at 10am EST.

In a statement, Home & Family executive producer, Tracy Verna Soiseth shared: “We are thrilled to be returning to our home for the new season. Home & Family is a daily destination of comfort television, and we are very happy to be returning with two hours of daily interviews, cooking segments, DIY crafts and our hugely popular animal adoptions.”

For the past several months. a daily series featuring the cast called At Home with Our Family has run across the show’s social media platforms during the Covid-19 pandemic.

According to Deadline,premiere-week guests are to include: Jenna Bush Hager, Danica McKellar, celebrity chefs Jet Tila, Carla Hall, Buddy Valastro, Curtis Stone, Rashad Jennings and Dennis Quaid.

So, glad to know Home & Family is also back in production? Comment below.

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All My Children

Michael B. Jordan Pays Tribute To Chadwick Boseman: “Since Nearly The Beginning Of My Career, Starting with All My Children When I was 16 Years Old You Paved The Way For Me”

Following the news of the tragic death of now motion picture icon, Chadwick Boseman late Friday, tributes and sentiments have poured in from celebrities, politicians and fans from all across the world.

Chadwick Boseman passed away late last week at the age of 43 from colon cancer – a battle he kept silent about for the last four years of life.

Photo: JPI

No one could be more intertwined with Boseman’s career than that of his fellow Black Panther star, Michael B. Jordan.  For Jordan took over the role of Reggie Porter on All My Children from Boseman after the late actor lasted one week, following standing up to, and addressing concerns, of racial stereotypes in the way that the part was written.  Reggie was introduced to Pine Valley as a gang member in 2003.  As previously reported it was Boseman who helped the soap opera improve the role that Jordan took over with some recommendations.

Now Michael B. Jordan has written a heartfelt remembrance of Chadwick that he shared on his Instagram, and what he has meant to his life, including how he showed him how to be better, to honor purpose and create legacy.

Read below Michael’s post:

“I’ve been trying to find the words, but nothing comes close to how I feel. I’ve been reflecting on every moment, every conversation, every laugh, every disagreement, every hug…everything.

I wish we had more time.

One of the last times we spoke, you said we were forever linked , and now the truth of that means more to me than ever. Since nearly the beginning of my career, starting with All My Children when I was 16 years old you paved the way for me. You showed me how to be better, honor purpose, and create legacy. And whether you’ve known it or not…I’ve been watching, learning and constantly motivated by your greatness.

I wish we had more time.

Everything you’ve given the world … the legends and heroes that you’ve shown us we are … will live on forever. But the thing that hurts the most is that I now understand how much of a legend and hero YOU are. Through it all, you never lost sight of what you loved most. You cared about your family , your friends, your craft, your spirit. You cared about the kids, the community, our culture and humanity. You cared about me. You are my big brother, but I never fully got a chance to tell you, or to truly give you your flowers while you were here.

I wish we had more time.

I’m more aware now than ever that time is short with people we love and admire. I’m gonna miss your honesty, your generosity, your sense of humor, and incredible gifts. I’ll miss the gift of sharing space with you in scenes. I’m dedicating the rest of my days to live the way you did. With grace, courage, and no regrets. “Is this your king!?” Yes . he . is!  Rest In Power Brother.”

What do you think of Michael’s tribute to Chadwick and how they have been interconnected dating back to 2003 and All My Children? Comment below.

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