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Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

By Michael Fairman

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Courtesy/JeffKwatinetz.com

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

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Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.

Lets support these revitalized shows and the genre!

Hope these guys backing this venture become wealthy beyond their dreams!

LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like he did in the shows first 2 years it coulve last a few more years. i actually have plans to make some fan made videos for utube which i hope to put on sometime in 2014 that shows what could have happened after the show had ended! Loved EONs mysteries and that one could have another successful run. They could get a new Mike and Nancy, and bring back all of Gerladines family with recasts too or with all new characters! These two soaps were so different and thats whats missing in daytime today and primetime…the different types of soaps we had in the 60s: The horror stories of Dark Shadows and Strange Paradise, the crimes,and mysteries of Edge of Night. the family dramas of the Mathews family on Another World ect, and the medical stories of General Hospital and Hope Memorial of The Doctors…i consider the 1960s as tvs best decade because of the huge selection of different programs morning, noon, and night offered on just three networks and it was all free!!! (but back then you had to watch when shows first aired or wait for reruns because there was no vcrs or on demand ect. However tv viewing seemed more fun knowing millions were watching at the same time…but i guess i could be just an old fuddy duddy(is that correct? lol) Thanks for the reply!

The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live.

He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written.

I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after romancing her. It was brilliant.

i think he died falling out of a tower. Loved that show

My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

just checked wikopedia

Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

Wow, his typewriter must have been burning all those years.

I believe he died in 2002. RIP Henry Slesar!

I’m so on board and can’t flipping wait!!

Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

Brian.

If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

Regular hulu does. But he says hulu plus will always have them.

thanks for clearing that up for me!

I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!

I am SO on board. I cannot wait, ONLY 19 more days!!

These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

Most people spend this much PER DAY on a pack of cigarettes and alcohol.

I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

I’m just so happy OLTL is coming back! I’ve missed it so much!

Me TOO!

1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)

I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

Lin, people that don’t have time to watch until the weekend are going to be spoiled by this.

You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode.

Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!!

And you can pause the shows, rewind or watch each one over a million times. I mean, sweeeeeet city, U.S.A.!

I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –

I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH.
They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously kept quiet, signing a few actors without much info until pulling the plug? GH did us a favor by keeping OLTL alive NOT until PP brought the show back because PP wouldn’t even respond. Everyone was just waiting for their rights to expire hoping that someone would pick up the shows after that. There was no “loaning.”

PP didn’t care about us then and they don’t care now. After reading this “feel good” interview PP would like us to think they have committed to these shows for the next few years. DON’T count on it! PP is not using its own money for this venture. They will bail out if this is not a financial success. Let’s hope they give it a fair chance because it’s doubtful this will make money right from the start. This will likely take time to develop an audience which is a major reason why “partnering” with GH would have been such a good idea.

The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

All My Children

‘All My Children’ Episodes to Stream on Pluto TV Canada

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Starting on May 1, All My Children fans in Canada will be able to see classic episodes of the beloved former ABC soap opera when they stream on Pluto TV Canada. 

Pluto TV picked-up the All My Children Channel that the Nixon family has created in partnership with BEONDTV +. The show which aired for 41 years on ABC and ended on the network in 2011, had so many memorable storylines and characters; the least of which is the enduring run of Erica Kane played by soap icon, Susan Lucci.

As previously reported, starting with episodes from the year 1995, which was the 25th anniversary of the soap. Pluto TV Canada viewers will be able to catch 8 episodes on repeat per day. With the success of the venture, the Nixons are hopeful that they will bring viewers many more years of the show to come.

Photo: ABC

Sarah Nixon, producer, shared with Michael Fairman TV exclusively, “We are thrilled that Pluto TV has launched All My Children in Canada! Let’s hope the engagement from our incredibly loyal fans across the border will encourage ABC to bring it to the U.S.!  We share what Aggie (Agnes Nixon) always felt, that it is the enthusiasm and love from the fans that has kept this legacy beloved and relevant – to this day!”

In addition, 0ne week ago, during Susan Lucci’s visit to Los Angeles promoting her book La Lucci, she was joined by her former Pine Valley castmates, Rebecca Budig (ex-Greenlee, AMC, now Taylor, B&B) and Eva LaRue (ex-Maria, AMC) and the trio posed for a pic. At that time, LaRue shared via Instagram, “NEW All My Children channel streaming classic episodes 24/7 now on Pluto TV Canada! Fingers crossed to watch soon on Pluto US.”

That was also confirmed this week by TV Watercooler’s Jeevan Brar who took to X and expressed,The All My Children channel begins streaming this Friday, May 1 on Pluto TV Canada.

So, Canadian viewers, excited about Pluto TV’s All My Children channel? United States fans, hopeful from Sarah’s message that perhaps soon, we can see the beloved soap once again as well? Share your thoughts in the comment section below.

 

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A post shared by Eva LaRue (@evalarue)

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All My Children

Mark Consuelos Mourns the Loss of His Father

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Saul Consuelos, the father of All My Children alum and Live with Kelly and Mark co-host, Mark Consuelos (ex0-Mateo, AMC), has died. During an emotional moment on this mornings, April 6 edition of the syndicated talk show, Mark shared, that his dad, “passed away peacefully” back on March 23 following a long illness.

His wife and co-host, Kelly Ripa (ex-Hayley, AMC) paid tribute to her her father-in-law expressing, he was, “the greatest person I’ve ever known. I can honestly say I will miss him every day for the rest of my life, as I know you will, as our children will. He really is so symbolic of everything you are.”

Kelly and Mark’s children, Joaquin, Michael and Lola Consuelos are said to be taking this extremely hard. Ripa added, “This is the first loss they’ve ever experienced in their lives. And I said, ‘By the time I was 8, I had no grandparents. You got to grow up (with grandparents). You got to have deep, meaningful conversations (with them).”

Photo: KRipaIG

In another moment, Mark reflected on his dad. “It’s funny, I used to make a joke about my dad … if you asked him what time it was, he would tell you how to build a watch. There were a lot of lectures, a lot of lectures and I learned so much. If he was fixing something in the house, he’d make me watch and do it. And I didn’t know at the time why he was doing that. But now at the house, I’m able to do at least half of the stuff that he did. I learned the most by just watching him.”

Mark added that Saul Consuelos came to the U.S. from Mexico in his early teens and served our county for decades, detailing, he “Ended up at Special Operations Command in Tampa. This young kid from Mexico just got his education from the navy. Was always going to school. Was brilliant. Got his Masters while I was a kid.  He loved his country so much, If you’re going to put a face to an immigrant, he would be the prime example of what this country promises people.”

In a very heart-tugging moment, Consuelos shared that now its important they be there for his mother, Camilla. “We gotta take care of mom. We’re trying to convince my mom to move to New York. She’s such a character, she’s stubborn. What do you think, a cooking segment here on Fridays with Camilla?”

Now below, watch the very touching and emotional moments as Mark Consuelos and Kelly Ripa mourn the loss of Saul Consuelos.

Let us know, what you thought of the remarks made by Kelly and Mark on the death of Mark’s father via he comment section.

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All My Children

Sarah Michelle Gellar Visits ‘The View’ Where Hosts Sidestep Controversial ‘Buffy’ Reboot Axing, But Talk ‘All My Children’

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On yesterday’s March 17 episode of The View, All My Children alum, Sarah Michelle Gellar (ex-Kendall Hart), was the special guest. Since Monday, Gellar has been the subject of a hot-button issue since about the surprising turn of events that the highly-anticipated Buffy the Vampire Slayer reboot, in which she stars, and which was directed in the pilot by Oscar-winning director, Chloé Zhao, was no longer moving forward.

Gellar‘s appearance on the ABC morning talk show was devoid of any mention of Hulu cancelling its planned Buffy: New Sunnydale, in which Sarah was set to appear along with Ryan Kiera Armstrong. However, Gellar did discuss her new movie Ready or Not 2: Here I Come from Searchlight Pictures.

It should be noted that both Hulu and Searchlight Pictures are owned by The Walt Disney Company, while The View is produced by ABC News, which is also owned by The Walt Disney Company.

Courtesy/ABC

During the awkward interview, when it became clear the ‘Buffy’ reboot topic was off the table, The View co-host Sunny Hostin, talked about the “intense fight scenes” that have become a staple of her TV and film career starting with Buffy the Vampire Slayer, Scream 2, and I Know What You Did Last Summer.

The ladies of The View also brought up Sarah’s beginnings on All My Children as Kendall Hart (1993-1995), showing a scene with her and her on-screen mother, the iconic Erica Kane, played by Susan Lucci. The discussion sprung out of another All My Children alum, Michael B. Jordan (ex-Reggie Montgomery) winning the Oscar this past Sunday for Best Actor for his role in Sinners. The View’s Joy Behar was quick to point out with Gellar, the All My Children alums that have gone on to great fame.

Photo: ABC

Previously on Monday, Gellar opened up to PEOPLE about being blindsided before while at the SXSW Film & TV Festival premiere for Ready or Not 2: Here I Come. “I got the call as we were stepping onto stage for the premiere of their own movie. And it’s also the weekend of Chloé going to the Oscars as a best director nominee for Hamnet. For them to call us on the Friday of what should have been Chloé’s victory lap for an incredible film, and my world premiere of something that I worked very hard for is… that says something.”

She went to say, “We had an executive on our show who was not only not a fan of the original, but was proud to constantly remind us that he had never seen the entirety of the series and how it wasn’t for him.” Deadline reports that “multiple sources” identified the executive as Disney Television Group President Craig Erwich.

“I loved the duality that we had with this new, younger slayer who was where Buffy was when the show started, and then we would pick up with where Buffy was now,” Gellar told People about the setup.  However, according also to Deadline “After the pilot was completed and delivered, according to multiple sources, Hulu’s main note was that it played too young, with some indicating that the streamer also felt the show was too “small.”’

In the rewrite, sources also told the outlet that the writers did not take big enough swings, so they set out to do a rewrite it again. The last revision was more adult, featuring a lot more of Gellar’s Buffy, and was described as a more of a streaming show than a network one. When all is said and done there is hope that another Buffy IP will be up and running within the next couple of years.

You can check out Sarah Michelle Gellar’s full segment on The View below. Now let us know, bummed there is no Buffy reboot? What do you think about how this high profile Hollywood saga was side-stepped on the morning show? Did you love Sarah as the original Kendall Hart on All My Children? Share your thoughts in the comment section.

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