All My Children
Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!
Courtesy/JeffKwatinetz.com
In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of the two soaps to ensure its success!
Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes! Here are some excerpts from the interview below!
Kwatinetz notes on how the new AMC and OLTL will be marketed to fans, “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising. Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”
Kwatinetz on how he will monetize the soap venture: “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television. iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”
Kwatinetz on the availability of newly archived episodes: “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”
So AMC and OLTL fans, what do you think of the plans for your favorite soaps? Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility? Weigh-in!
All My Children
‘All My Children’ Movie Writers for Lifetime Revealed: Ron Carlivati, Jamey Giddens and Leo Richardson
This week began and as reported with a spotlight article on Kelly Ripa and Mark Consuelos and how their production entity, Milojo, has been teeing up the All My Children reboot with Lifetime.
The L.A. Times featured the married couple, co-hosts of Live with Kelly and Mark, and former All My Children cast members (where they met and fell in love) about their plans to bring two All My Children movies to Lifetime and how they are working with the Agnes Nixon estate to make it come to fruition,
On Wednesday, it was revealed by Daytime Confidential, that All My Children reboot producer, Andrew Stearn handpicked none other than Ron Carlivati (ex-head writer, One Life to Live, General Hospital and Days of our Lives) and Jamey Giddens (who is the new co-head writer of The Young and the Restless, following his tenures on the writing teams of Beyond the Gates and Days of Our Lives), as the two scribes who will bring the first of two of Kelly and Mark’s All My Children movies to the page.
Photo: IMDb
RON CARLIVATI AND JAMEY GIDDENS CONFIRM THEIR BOARDING THE ALL MY CHILDREN MOVIE PROJECT
The second installment is said to be written by primetime writer Leo Richardson whose credits include: Star, Katy Keene and more recently the Penn Badgley (ex-Phillip Chancellor IV, The Young and the Restless) starring series, You.
Richardson also wrote for three years on the U.K.’s long-running soap, EastEnders. All My Children revival fans will recall Richardson’s name was attached as the writer for the first incarnation of the All My Children movies, entitled, Pine Valley.
Ron Carlivati took to X and confirmed he is indeed boarding the All My Children movie project. Carlivati shared, “So excited to share this news! Thanks to Andrew Stearn, Kelly Ripa, Mark Consuelos, Albert Bianchini and the Agnes Nixon estate for entrusting Jamey Giddens and me with the first of two planned All My Children movies for Lifetime! Stay tuned!”
Photo: Jeremy Smith/imageSPACE
Jamey Giddens confirmed DC’s announcement by taking to his account on X and expressing, “I’ve been booked and busy in 2026. Thanks to Andrew Stearn, the Agnes Nixon estate, Kelly Ripa and Mark Consuelos for entrusting Ron Carlivati, and me with the first of two planned All My Children movies for Lifetime!”
Some fans seemed to question how Giddens could be writing for the first All My Children movie at Lifetime, when he is the new co-head writer at The Young and the Restless with Dan O’Connor. Jamey answered that head on via X and explained, “We turned in our All My Children script months ago. My sole focus as of this past Monday, is Genoa City, Wisconsin! #YR”
ERICA KANE, MARIA SANTOS AND HAYLEY AND MATEO SANTOS TO APPEAR IN THE ALL MY CHILDREN MOVIE REVIVAL?
In the planned stories, Susan Lucci’s Erica Kane and Eva LaRue’s Maria Santos will be two characters whose lives we will get to see for the first time since the series was canceled by ABC back in 2011 after 41 years on the air. As well, Kelly Ripa and Mark Consuelos confirmed they will make brief appearances on-screen; one could assume as Hayley and Mateo Santos.
“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos to the LA Times. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”
So, what do you think of Ron Carlivati and Jamey Giddens getting nod to write the All My Children movie #1 script and Leo Richardson #2? Weigh-in via the comment section below.
All My Children
‘All My Children’ Revival Updates: Lifetime EVP Speaks on Why Proposed Movies are Great Fit, Mark Consuelos Wants To ‘Give Back’ to Fans
The All My Children revival via movies at Lifetime is still in the works from former series stars and marrieds, Kelly Ripa and Mark Consuelos, through their production company, Milojo.
The co-hosts of Live with Kelly and Mark were featured this week in a Los Angeles Times article which detailed their efforts to bring some of the citizens of Pine Valley back to your screens.
As previously reported, and reaffirmed by the L.A. Times, the All My Children movies will be set in the present day and focus on what beloved characters such as Erica Kane (Susan Lucci) and Maria Santos Gray (Eva LaRue) are doing now. In addition, Kelly Ripa confirmed that she and Mark Consuelos will also appear on screen briefly most likely appearing in their signature soap roles as Hayley and Mateo Santos.
Photo: ABC
ALL MY CHILDREN MOVIES BRING NOSTALGIA THAT CAN BE MADE TO FEEL NEW AGAIN
Elaine Frontain Bryant, executive vice president and head of programming for A&E, Lifetime, and Lifetime Movie Network said of the All My Children reboot, “Lifetime is always interested in shows that kind of tap into a powerful nostalgia that can be made fresh for today’s audience. There’s a whole generation of women that have missed these stories and these characters.”
As for working with Kelly and Mark on the Lifetime movie versions of the soap, “They’re exactly the kind of partners you want at a brand,” expressed Bryant. “They’re trusted voices because every day they’re talking to their audience, which, a lot of times, is our audience. They bring a real credibility and have an authentic point of view. You meet Kelly and Mark and kind of what you see is what you get, and I think they bring that same authenticity to their development standards.”
Albert Bianchini, executive producer for Milojo, says he knows All My Children is so wildly popular with the fans of daytime. That was punctuated when seeing it in person, and how the energy was off the charts back in January of 2025 when Kelly participated along with Susan Lucci, former head writer, Lorraine Broderick and casting director, Judy Blye Wilson in a conversation with Andy Cohen at the 92nd Street Y in New York City.
© Steven Bergman/AFF-USA.COM Credit: AFF/Alamy Live News
“I’ve never seen a crowd like that in my life. People were lined up around the block, recalled the Bianchini. “Everyone wanted to know, ‘When is (All My Children) coming back? We want more.’ We got to see that in real life and Kelly got to feel it in real life, and it made so much sense. I just know that the minute it gets out in the world, people will want more and more and more. There’s just a love there.”
Kelly Ripa added that they are, “working closely with Bob and Sarah Nixon, who are also serving as producers.” She recalled, “She (Agnes Nixon) was so far ahead of her time. She covered topics that weren’t being covered. It was extraordinary the audiences that the show drew, and she served them real stories that were affecting Americans across the country but weren’t necessarily being represented anywhere.”
“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”
THE CANCELLATION AND STOPS AND STARTS OF ALL MY CHILDREN REBOOTS
All My Children aired on ABC from 1970 to 2011. It got a second chance at life when Prospect Park resurrected the show and brought it to The OnLine Network and Hulu for one season in 2013.
Recently, the series made a return through the estate of Agnes Nixon and is streaming internationally on BEONDTV and through their partnership with PlutoTV Canada with episodes starting in 1995. Fans hope original episodes will some day soon be available in the U.S. as well, but that could prove more difficult since ABC owns the rights to the episodes stateside.
Now 13 years later, while there is no word yet on a definitive production start date to the two movies at Lifetime, all the people involved seemed determined to make it come to life.
So, what do you think of the executive vice-president of Lifetime and LMN being enthusiastic about Kelly and Mark’s All My Children movie revivals? Are you wanting to see this come to fruition? Kelly and Mark seem to have made this a very high priority. Do you hope that by 2027 we might be able to get this to the finish the line and into production? Weigh-in via the comment section.
Starting on May 1, All My Children fans in Canada will be able to see classic episodes of the beloved former ABC soap opera when they stream on Pluto TV Canada.
Pluto TV picked-up the All My Children Channel that the Nixon family has created in partnership with BEONDTV +. The show which aired for 41 years on ABC and ended on the network in 2011, had so many memorable storylines and characters; the least of which is the enduring run of Erica Kane played by soap icon, Susan Lucci.
As previously reported, starting with episodes from the year 1995, which was the 25th anniversary of the soap. Pluto TV Canada viewers will be able to catch 8 episodes on repeat per day. With the success of the venture, the Nixons are hopeful that they will bring viewers many more years of the show to come.
Photo: ABC
Sarah Nixon, producer, shared with Michael Fairman TV exclusively, “We are thrilled that Pluto TV has launched All My Children in Canada! Let’s hope the engagement from our incredibly loyal fans across the border will encourage ABC to bring it to the U.S.! We share what Aggie (Agnes Nixon) always felt, that it is the enthusiasm and love from the fans that has kept this legacy beloved and relevant – to this day!”
In addition, 0ne week ago, during Susan Lucci’s visit to Los Angeles promoting her book La Lucci, she was joined by her former Pine Valley castmates, Rebecca Budig (ex-Greenlee, AMC, now Taylor, B&B) and Eva LaRue (ex-Maria, AMC) and the trio posed for a pic. At that time, LaRue shared via Instagram, “NEW All My Children channel streaming classic episodes 24/7 now on Pluto TV Canada! Fingers crossed to watch soon on Pluto US.”
That was also confirmed this week by TV Watercooler’s Jeevan Brar who took to X and expressed, “The All My Children channel begins streaming this Friday, May 1 on Pluto TV Canada.
So, Canadian viewers, excited about Pluto TV’s All My Children channel? United States fans, hopeful from Sarah’s message that perhaps soon, we can see the beloved soap once again as well? Share your thoughts in the comment section below.
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Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!
We are so excited to get back OLTL… Now we can watch it anytime and anywhere.
You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.
Lets support these revitalized shows and the genre!
Hope these guys backing this venture become wealthy beyond their dreams!
LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!
I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like he did in the shows first 2 years it coulve last a few more years. i actually have plans to make some fan made videos for utube which i hope to put on sometime in 2014 that shows what could have happened after the show had ended! Loved EONs mysteries and that one could have another successful run. They could get a new Mike and Nancy, and bring back all of Gerladines family with recasts too or with all new characters! These two soaps were so different and thats whats missing in daytime today and primetime…the different types of soaps we had in the 60s: The horror stories of Dark Shadows and Strange Paradise, the crimes,and mysteries of Edge of Night. the family dramas of the Mathews family on Another World ect, and the medical stories of General Hospital and Hope Memorial of The Doctors…i consider the 1960s as tvs best decade because of the huge selection of different programs morning, noon, and night offered on just three networks and it was all free!!! (but back then you had to watch when shows first aired or wait for reruns because there was no vcrs or on demand ect. However tv viewing seemed more fun knowing millions were watching at the same time…but i guess i could be just an old fuddy duddy(is that correct? lol) Thanks for the reply!
The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live.
He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written.
I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after romancing her. It was brilliant.
i think he died falling out of a tower. Loved that show
My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?
just checked wikopedia
Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.
He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.
Wow, his typewriter must have been burning all those years.
I believe he died in 2002. RIP Henry Slesar!
I’m so on board and can’t flipping wait!!
Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.
I heard there are going to be Limited commercials too. I hated all the commercials with Network TV
Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !
Brian.
If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.
didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………
Regular hulu does. But he says hulu plus will always have them.
thanks for clearing that up for me!
I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!
Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!
I am SO on board. I cannot wait, ONLY 19 more days!!
These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!
So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.
HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.
Most people spend this much PER DAY on a pack of cigarettes and alcohol.
I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.
I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.
I’m just so happy OLTL is coming back! I’ve missed it so much!
Me TOO!
1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)
I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.
If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!
Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!
My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.
I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!
I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?
Lin, people that don’t have time to watch until the weekend are going to be spoiled by this.
You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode.
Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!!
And you can pause the shows, rewind or watch each one over a million times. I mean, sweeeeeet city, U.S.A.!
I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –
I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.
Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.
Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.
I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH.
They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously kept quiet, signing a few actors without much info until pulling the plug? GH did us a favor by keeping OLTL alive NOT until PP brought the show back because PP wouldn’t even respond. Everyone was just waiting for their rights to expire hoping that someone would pick up the shows after that. There was no “loaning.”
PP didn’t care about us then and they don’t care now. After reading this “feel good” interview PP would like us to think they have committed to these shows for the next few years. DON’T count on it! PP is not using its own money for this venture. They will bail out if this is not a financial success. Let’s hope they give it a fair chance because it’s doubtful this will make money right from the start. This will likely take time to develop an audience which is a major reason why “partnering” with GH would have been such a good idea.
The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.