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Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

Courtesy/JeffKwatinetz.com

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

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jimh
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jimh

Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

mgb357
Guest
mgb357

We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.

Lets support these revitalized shows and the genre!

Hope these guys backing this venture become wealthy beyond their dreams!

Bill Wilson
Guest
Bill Wilson

LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

jimh
Guest
jimh

I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like… Read more »

mgb357
Guest
mgb357

The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live. He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written. I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after… Read more »

Bill Wilson
Guest
Bill Wilson

My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

mgb357
Guest
mgb357

just checked wikopedia

Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

Wow, his typewriter must have been burning all those years.

I believe he died in 2002. RIP Henry Slesar!

El rizzo
Guest
El rizzo

I’m so on board and can’t flipping wait!!

Gem
Guest
Gem

Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

Elizabeth
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Elizabeth

I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

brian
Guest
brian

Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

Don
Guest
Don

Brian.

If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

ethel
Guest
ethel

didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

Derek
Guest
Derek

Regular hulu does. But he says hulu plus will always have them.

ethel
Guest
ethel

thanks for clearing that up for me!

louisa
Guest
louisa

I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

Llanviewer717
Guest
Llanviewer717

Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!

Christina
Guest
Christina

I am SO on board. I cannot wait, ONLY 19 more days!!

Peggy Hegner
Guest
Peggy Hegner

These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

JeffyJC
Guest
JeffyJC

So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

Joshua
Guest
Joshua

HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

Most people spend this much PER DAY on a pack of cigarettes and alcohol.

susan M.
Guest
susan M.

I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

Sarah Uthoff
Guest
Sarah Uthoff

I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

emtk
Guest
emtk

I’m just so happy OLTL is coming back! I’ve missed it so much!

susan M.
Guest
susan M.

Me TOO!

Joshua
Guest
Joshua

1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)

I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

Bill Wilson
Guest
Bill Wilson

Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

kim
Guest
kim

My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

Kathy
Guest
Kathy

I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

Lin
Guest
Lin

I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

Joshua
Guest
Joshua

Lin, people that don’t have time to watch until the weekend are going to be spoiled by this. You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode. Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!! And you can pause the shows,… Read more »

Johnny
Guest
Johnny

I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –

susan M.
Guest
susan M.

I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.

Bev
Guest
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

Bev
Guest
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

ihatethechew
Guest
ihatethechew

I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH. They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously… Read more »

Soap fan
Guest
Soap fan

The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

All My Children

Mark Consuelos Exits ‘Riverdale’

Last night, All My Children alum, Mark Consuelos (Ex-Mateo Santos) made what appears to be his final appearance for now on CW’s soapy drama, Riverdale.

Consuelos departed Riverdale as a series regular on the season 5 finale, after coming on to the show in its second season in the role of villain, Hiram Lodge.

Riverdale executive producer and showrunner, Roberto Aguirre-Sacasa, shared with Deadline a statement on Consuelos contribution and run on the series: “From the moment Mark joined us, he was up for literally anything, a hundred percent committed to making Archie’s life a living hell. And what’s funny is, Mark couldn’t be more different from Hiram. A classy pro and the sweetest guy, always looking out for everyone. We wish Mark the best and hope this isn’t the last we’ve seen of Hiram Lodge.

Consuelos offered up these sentiments in a statement on his Riverdale exit: “First and foremost, I would like to thank Roberto Aguirre-Sacasa for this incredible opportunity. Never before has playing a character that was so bad, felt so good. Huge thanks to the Riverdale fandom, to the brilliant crew and amazing cast, whom I consider dear friends and family.”

So, will you miss seeing Mark on Riverdale? Elsewhere, still no word on the “Pine Valley” reboot in which Mark and wife, Kelly Ripa, are two of the executive producers of that many All My Children fans were hoping would come to fruition. Share your thoughts via the comment section below.

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All My Children

TONIGHT: Jacob Young in Lifetime Movie Network Premiere ‘My Daughter’s Double Life’

Premiering tonight, Lifetime Movie Network kicks-off his “Shocktober” with a thriller starring Jacob Young (All My Children, General Hospital and The Bold and the Beautiful) in the pivotal role as the leader of cult!

In My Daughter’s Double Life, previously titled, Fatal Following, the story follows Heather, a single mom who is desperate to find her daughter Ally when the teenager goes missing. After the police find Ally’s belongings on the riverbank, it’s presumed that she drowned in the river.  However, Heather isn’t so sure.

Photo: JYoungIG

While leaning on her minister and friend, Jack, Heather begins looking into her daughter’s things and is shocked to discover Ally was spending time with a group of troubled teens at a mysterious youth center.  That youth center is led by Bridger, played by Young.

The LMN movie also stars  Jacey Nichole and René Ashton.

You can watch a trailer for tonight below from Jacob’s Twitter account.

So, will you be checking out My Daughter’s Double Life, beginning at 8 pm EST Friday night? Comment below.

Friday Oct. 1st on @LMN ! Start your Shocktober off right! #shocktober pic.twitter.com/KxPSD2HFl3

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All My Children

Beloved Soap Stars Left Out of 2021 Primetime Emmy Broadcast In-Memoriam Tribute

Last night, during the presentation of the 73rd annual Primetime Emmys broadcast on CBS, the annual In-Memoriam segment brought with it so many households names in a year that saw so many legacy talents and more pass away.

The tribute was performed by Leon Bridges and Jon Batiste to Bridge’s song, “River”, and as the images of the departed played across the screens from Cloris Leachman to Cicely Tyson, to Ed Asner to Michael K. Williams, and more, it was clear that several of the major late daytime soap stars were not included in the on-air tribute as well as other omissions.

Now granted, we know they will all be a part of next year’s 49th annual Daytime Emmy Awards in-memoriam segment, but still these actors were a part of this community and not only appeared on the soaps, but other shows as well.

Those that daytime fans noticed were not included were: Michael Nader (Ex-Dex Dexter and Dimitri Marick, Dynasty and All My Children) Stuart Damon (Ex-Alan Quartermaine, General Hospital), Ray MacDonnell (Ex-Joe Martin, All My Children) and Jay Pickett (Ex-Frank Scanlon, Port Charles).

From primetime MIA action were: Michael Constantine (Ex-Room 222), Tanya Roberts (Ex-Charlie’s Angeles), Director, Richard Donner, writer Larry McMurty, and DMX, to name but a few.

However, the Television Academy did list all of its members who died on their website in the In-Memoriam section, because due to time constraints, they could not possibly showcase everyone.

What do you feel about the omissions of Nader, Damon, MacDonnell, Pickett, and more from the In-Memoriam tribute? Let us know in the comment section, but first watch the segment.

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