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Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

Courtesy/JeffKwatinetz.com

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

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Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

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jimh
jimh

Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

mgb357
mgb357

We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.

Lets support these revitalized shows and the genre!

Hope these guys backing this venture become wealthy beyond their dreams!

Bill Wilson
Bill Wilson

LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

jimh
jimh

I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like he did in the shows first 2 years it coulve last a few more years. i actually have plans to make some fan made videos for utube which i hope to put on sometime in 2014 that shows what could have happened after the show had ended! Loved EONs mysteries and that one could have another successful run. They could get a new Mike and Nancy, and bring back all of Gerladines family with recasts too or with all new characters! These two soaps were so different and thats whats missing in daytime today and primetime…the different types of soaps we had in the 60s: The horror stories of Dark Shadows and Strange Paradise, the crimes,and mysteries of Edge of Night. the family dramas of the Mathews family on Another World ect, and the medical stories of General Hospital and Hope Memorial of The Doctors…i consider the 1960s as tvs best decade because of the huge selection of different programs morning, noon, and night offered on just three networks and it was all free!!! (but back then you had to watch when shows first aired or wait for reruns because there was no vcrs or on demand ect. However tv viewing seemed more fun knowing millions were watching at the same time…but i guess i could be just an old fuddy duddy(is that correct? lol) Thanks for the reply!

mgb357
mgb357

The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live.

He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written.

I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after romancing her. It was brilliant.

i think he died falling out of a tower. Loved that show

Bill Wilson
Bill Wilson

My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

mgb357
mgb357

just checked wikopedia

Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

Wow, his typewriter must have been burning all those years.

I believe he died in 2002. RIP Henry Slesar!

El rizzo
El rizzo

I’m so on board and can’t flipping wait!!

Gem
Gem

Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

Elizabeth
Elizabeth

I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

brian
brian

Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

Don
Don

Brian.

If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

ethel
ethel

didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

Derek
Derek

Regular hulu does. But he says hulu plus will always have them.

ethel
ethel

thanks for clearing that up for me!

louisa
louisa

I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

Llanviewer717
Llanviewer717

Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!

Christina
Christina

I am SO on board. I cannot wait, ONLY 19 more days!!

Peggy Hegner
Peggy Hegner

These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

JeffyJC
JeffyJC

So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

Joshua
Joshua

HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

Most people spend this much PER DAY on a pack of cigarettes and alcohol.

susan M.
susan M.

I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

Sarah Uthoff
Sarah Uthoff

I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

emtk
emtk

I’m just so happy OLTL is coming back! I’ve missed it so much!

susan M.
susan M.

Me TOO!

Joshua
Joshua

1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)

I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

Bill Wilson
Bill Wilson

Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

kim
kim

My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

Kathy
Kathy

I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

Lin
Lin

I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

Joshua
Joshua

Lin, people that don’t have time to watch until the weekend are going to be spoiled by this.

You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode.

Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!!

And you can pause the shows, rewind or watch each one over a million times. I mean, sweeeeeet city, U.S.A.!

Johnny
Johnny

I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –

susan M.
susan M.

I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.

Bev
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

Bev
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

ihatethechew
ihatethechew

I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH.
They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously kept quiet, signing a few actors without much info until pulling the plug? GH did us a favor by keeping OLTL alive NOT until PP brought the show back because PP wouldn’t even respond. Everyone was just waiting for their rights to expire hoping that someone would pick up the shows after that. There was no “loaning.”

PP didn’t care about us then and they don’t care now. After reading this “feel good” interview PP would like us to think they have committed to these shows for the next few years. DON’T count on it! PP is not using its own money for this venture. They will bail out if this is not a financial success. Let’s hope they give it a fair chance because it’s doubtful this will make money right from the start. This will likely take time to develop an audience which is a major reason why “partnering” with GH would have been such a good idea.

Soap fan
Soap fan

The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

All My Children

Cameron Mathison Reveals Cancer Diagnosis and Shares Heartfelt Message

One of our the best guys we know, Cameron Mathison (co-host, Home & Family and Ex-Ryan Lavery, All My Children), revealed over the last 24 hours that he has been diagnosed with Renal Cell Carcinoma – kidney cancer, but treatment for him will be underway and the prognosis is good.

Cameron first shared the news on Monday’s Home & Family in a special announcement enlightening viewers on his health condition (watch video below) and later took to his Instagram and social media to share more details.   Of note: Mathison’s healthy lifestyle has indeed helped, and shown, that his cancer has not spread.

In addition, Mathison wrote: “About a month ago, I had an MRI for some gut issues I’ve been having, and during that MRI they fd a tumor on my right kidney. It’s consistent with Renal Cell Carcinoma … or kidney cancer. The good news is that it hasn’t spread to any other organs🙏🏼 They say my healthy lifestyle and diet has no doubt helped keep it from growing and spreading to other areas, as doctors think it’s been growing in me for minimum 10 years🙏🏼. I am extremely lucky that we found it early.” He thanked his doctor and his family, saying, “[wife] Vanessa, [kids] Lucas and Leila have been absolutely amazing with their love and support… as have my mom, dad, brother, and everyone at Home and Family, Hallmark, and ET❤️ My surgery is scheduled on September 12th, I was hoping to receive positive thoughts, prayers, or whatever you feel comfortable with, on 9/12 (my surgery is at 1pm PST) 🙏🏼.” He concluded, “Feeling very grateful and optimistic!”

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Send positive vibes Cameron’s way as he goes through his medical procedure this week, share your comments below.

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All My Children

8 Years To The Day Of All My Children & One Life to Live Being Canceled; Still Considered By Many Worst Move For Daytime

It’s hard to believe that 8 years ago today on April 14th, 2011, the soap world, its fans, and the cast members, learned of the heartbreaking news that ABC, in one swift move, decimated its daytime line-up when they announced the cancellations of long running series, All My Children (which would end at its 41st year), and One Life to Live (which would ends its run in its 43rd year).

At the time, ABC announced it would move to more lifestyle/entertainment series to replace these dramas.  In its place came The Chew and The Revolution, neither show is still on the air today.  Executives at that time pointed to research saying that times are changing and that their decision was “guided by extensive research into what today’s daytime viewers want,” and blame, in part, “the changing viewing patterns of the audience” for the axing of AMC and OLTL

Then ABC Daytime President, Brian Frons had joked to Deadline about the big announcement that he: “Pre-entered the witness protection program prior to today’s events.”  He added that “The demise of the two venerable soaps was actually a year in the making.  A year ago, we started to look at our projections where the ratings for the soaps would go.  When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them.  Four of the 15 were picked up to pilot: The Chew and The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama.  The way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.”  Of note is that when it went off the air, One Life to Live was in third place among its competitors in the ratings.

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The press release that came with the cancellations stated: “To honor the core, passionate audience and their rich history both shows will conclude in a manner that respects their legacies and the longstanding hopes of many of their viewers.”

Following the cancellations daytime reeled. The mainstream was sure it meant the endings of the soaps, period.  However, four shows illustrated that is not true at all.  For Days of our Lives, General Hospital, The Bold and the Beautiful and The Young and the Restless all remain, and still whether they are up or down in their numbers/ratings, they remain relevant and important to the enduring daytime viewing audience.

Sadly, as with any shows, the end of ABC’s AMC and OLTL meant loss of jobs for so many working in front of the camera and behind the scenes. One Life was the last soap opera in production in New York at the time.  AMC was already being shot in LA to cut costs to save it.

Still in 2019, if you venture on to social media, especially Twitter, you see fans constantly missing its stars and the towns of Llanview and Pine Valley, wanting this wrong rectified.  Although Prospect Park tried to revive the show with their online versions, eventually after legal battles that went on for a few years, ABC now retains the right to these properties,

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The good news is that many favorites from AMC and OLTL have found success and been hired on other soap operas, bringing their followings with them, whether it be on-screen, or in the writing, producing, directing or crew departments.

So, do you think the loss of AMC and OLTL consolidated daytime and made the remaining shows stronger so they would not be touched or canceled?  Do you think ABC should try to mount a resurrected AMC and OLTL or an amalgamation of the two?  Do you remember where you were when you learned the two soaps were cancelled? Was this the worst misstep of all-time for daytime? Share your thoughts and theories via the comment section below.

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All My Children

George R. R. Martin’s “Leak” Of New Hulu Series WILD CARDS Featuring Eden Riegel, Thorsten Kaye. and Greg Rikkart

April Fool’s Day started off with a bang today when Eden Riegel (Ex-Bianca, AMC) posted a photo of herself with Thorsten Kaye (Ridge, B&B) and Greg Rikaart (Ex-Leo, DAYS)  in a very intriguing image.  See above pic!  As it turns out, it’s said to be from behind the scenes from some leaked footage of the upcoming Hulu series, Wild Cards.

The premise of Wild Cards is based on the sci-fi anthology series edited by George R. R, Martin, best known for writing the “Song of Ice and Fire” novels, on which HBO’s Game of Thrones is based.  Riegel’s husband, Andrew Miller is the showrunner attached to the upcoming series.

On Martin’s website he teases the set-up of the “leaked” video clip:  “This was not supposed to go public.. Everybody (Well, everybody that has been paying attention knows that we are developing two Wild Cards as a series for Hulu  Andrew Miller has taken the reins as showrunner, a writing staff has been hired, and they have been hard at work for months.  What was NOT supposed to be known is how far they’ve come.  Not only have some scripts been finished, but the first show has gone into production and has been shooting.  That was supposed to be a deep dark secret, however.   We wanted to surprise the world. It’s hard to keep secrets in Hollyweird, however.  And now it appears that some of the rough footage has been leaked by person or persons unknown”

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Meanwhile, Riegel sent out a series of tweets: “Hooo boy…cat’s out of the bag! Fans, please don’t judge our show based on these leaked videos!! The effects are going to knock your socks off. And my costars, and , are doing the best work of their lives!”  That was followed by, T”hank you for the chance to work with you on your first foray into soaps! I am humbled and honored. We won’t let you down.” And then, “I’m probably not allowed to share this with all the NDAs I signed, but damnit I’m just so proud of the team!  think we are breaking new ground for soaps. So proud to work with you!”

Now below, check out the Wild Cards “leaked footage” and let us know if you think of the …. um … drama! Comment below.  And one more thing … Happy April Fool’s!

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