Connect with us

All My Children

Prospect Park's Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

Courtesy/JeffKwatinetz.com

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

READ MORE
REVENGE Reboot in the Works at ABC

Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

Click to comment
Advertisement

Leave a Reply

avatar
jimh
jimh

Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

mgb357
mgb357

We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

You are right about The Edge of Night – loved their murder mysteries and
Dark Shadows was fun and mysterious and classic.

Lets support these revitalized shows and the genre!

Hope these guys backing this venture become wealthy beyond their dreams!

Bill Wilson
Bill Wilson

LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

jimh
jimh

I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like he did in the shows first 2 years it coulve last a few more years. i actually have plans to make some fan made videos for utube which i hope to put on sometime in 2014 that shows what could have happened after the show had ended! Loved EONs mysteries and that one could have another successful run. They could get a new Mike and Nancy, and bring back all of Gerladines family with recasts too or with all new characters! These two soaps were so different and thats whats missing in daytime today and primetime…the different types of soaps we had in the 60s: The horror stories of Dark Shadows and Strange Paradise, the crimes,and mysteries of Edge of Night. the family dramas of the Mathews family on Another World ect, and the medical stories of General Hospital and Hope Memorial of The Doctors…i consider the 1960s as tvs best decade because of the huge selection of different programs morning, noon, and night offered on just three networks and it was all free!!! (but back then you had to watch when shows first aired or wait for reruns because there was no vcrs or on demand ect. However tv viewing seemed more fun knowing millions were watching at the same time…but i guess i could be just an old fuddy duddy(is that correct? lol) Thanks for the reply!

mgb357
mgb357

The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live.

He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written.

I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after romancing her. It was brilliant.

i think he died falling out of a tower. Loved that show

Bill Wilson
Bill Wilson

My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

mgb357
mgb357

just checked wikopedia

Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

He also wrote forthe Search for Tomorrow and Somerset too.And
Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

Wow, his typewriter must have been burning all those years.

I believe he died in 2002. RIP Henry Slesar!

El rizzo
El rizzo

I’m so on board and can’t flipping wait!!

Gem
Gem

Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

Elizabeth
Elizabeth

I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

brian
brian

Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

Don
Don

Brian.

If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

ethel
ethel

didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

Derek
Derek

Regular hulu does. But he says hulu plus will always have them.

ethel
ethel

thanks for clearing that up for me!

louisa
louisa

I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

Llanviewer717
Llanviewer717

Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
We are making history here folks!!!!!!!!!!!

Christina
Christina

I am SO on board. I cannot wait, ONLY 19 more days!!

Peggy Hegner
Peggy Hegner

These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

JeffyJC
JeffyJC

So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

Joshua
Joshua

HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

Most people spend this much PER DAY on a pack of cigarettes and alcohol.

susan M.
susan M.

I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

Sarah Uthoff
Sarah Uthoff

I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

emtk
emtk

I’m just so happy OLTL is coming back! I’ve missed it so much!

susan M.
susan M.

Me TOO!

Joshua
Joshua

1) Bought the Roku box and hooked up to TV (CHECK!)
2) Subscribed to HuluPLUS (CHECK!)

I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

Bill Wilson
Bill Wilson

Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

kim
kim

My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

Kathy
Kathy

I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

Lin
Lin

I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

Joshua
Joshua

Lin, people that don’t have time to watch until the weekend are going to be spoiled by this.

You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode.

Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!!

And you can pause the shows, rewind or watch each one over a million times. I mean, sweeeeeet city, U.S.A.!

Johnny
Johnny

I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something –

susan M.
susan M.

I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
Hulu plus for $7.99 a month with unlimited viewing.

Bev
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

Bev
Bev

Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

ihatethechew
ihatethechew

I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH.
They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously kept quiet, signing a few actors without much info until pulling the plug? GH did us a favor by keeping OLTL alive NOT until PP brought the show back because PP wouldn’t even respond. Everyone was just waiting for their rights to expire hoping that someone would pick up the shows after that. There was no “loaning.”

PP didn’t care about us then and they don’t care now. After reading this “feel good” interview PP would like us to think they have committed to these shows for the next few years. DON’T count on it! PP is not using its own money for this venture. They will bail out if this is not a financial success. Let’s hope they give it a fair chance because it’s doubtful this will make money right from the start. This will likely take time to develop an audience which is a major reason why “partnering” with GH would have been such a good idea.

Soap fan
Soap fan

The reporter’s name is Lesleyann Coker. 🙂 she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

All My Children

Kelly Ripa Reveals How Her Son Chose NYU Due To The Consuelos Connection To Former Soap EP/ Director, Chris Goutman

Last week on an episode of Live with Kelly and Ryan, the former star of All My Children, Kelly Ripa (Ex-Hayley) told Ryan Seacrest how a chance meeting when her son, Michael was deciding where to go to college; between her, Michael, and Chris Goutman (Ex-Executive Producer As the World Turns and former director, All My Children) changed the course of Michael’s creative and academic path.

Turns out that Goutman is now working over at NYU’s Tisch School for the Arts as an assistant professor and academic director.

During their banter on the talk show, Kelly revealed that Goutman directed the screen-test that landed Mark Consuelos the role of Mateo on All My Children, and thus how Ripa met her real-live enduring lovematch.

Ripa explained that Michael was waiting for a sign as to which college to go to as he liked most of the places he saw.  Then came the sign as Ripa explained to Seacrest: “We’re walking down the hallway and I hear a voice I know say, ‘Consuelos!’ “He turns around and I see Chris Goutman, who was our director at All My Children … I worked with him for 11 years.”

Ripa says Chris then expressed to Michael: “You have to come here, because I am the reason you literally exist.”

Photo: JPI

Ripa is reportedly also working on a film for the class, as well.  Watch what Kelly shared below.

READ MORE
DAYS Camila Banus Talks Stabi's Heartbreaking Love Story; Matthew Ashford Melissa Reeves Chat On JnJ Reunion On 'Inside Salem: Days of our Lives Podcast'

Then let us know your thoughts on the story Kelly told via the comment section below.

Continue Reading

All My Children

Y&R, AMC and GL Alum, Jeff Branson Featured In New AppleTV+ Drama, ‘For All Mankind’

Daytime Emmy winner, Jeff Branson is featured in a new drama coming your way on the new AppleTV+ platform.  Branson takes on the role of famous astronaut Neil Armstrong in For All Mankind.

At the epicenter of the story is NASA and the Soviet space program as they square off in the space race of the 1970s.  But this has a twist, America has lost the race and tensions boil over between the two nations.

The main focus in the series is the lives of the astronauts and the personal and professional relationships they encounter. For All Mankind presents an aspirational world where NASA and the space program remained a priority and a focal point of our hopes and dreams.

Branson is fondly remembered in soapland for his performances as Ronan Malloy on The Young and the Restless, Jonathan Randall on All My Children, and Shayne Lewis on Guiding Light.

For All Mankind is created by Emmy Award winner Ronald D. Moore (Outlander, Star Trek, Battlestar Galactica), Matt Wolpert and Ben Nedivi.

In addition to Branson the cast includes: Joel Kinnaman, Michael Dorman, Wrenn Schmidt, Shantel VanSanten, Sarah Jones and Jodi Balfour. General Hospital’s Jason David (Aiden Spencer) also appears in the series.

READ MORE
Michael E. Knight Makes His General Hospital Debut In Scenes Opposite Chloe Lanier

The first season streams on on AppleTV+ beginning on November 1st, with the second season of the series “all systems go”.

Watch the teaser for the series and interviews with some of the cast including: what Branson had to share about playing Neil Armstrong below.

Then let us know, would you love to see Jeff back on the soaps? Will you be checking out the new streaming service featuring For All Mankind and check out Jeff’s performances? Comment below.

Continue Reading

All My Children

TODAY: ‘Tainted Dreams’ Begins To Stream Episodes On PopStar! TV Platform

Beginning today on Monday, September 23rd, the series Tainted Dreams, which shows you the behind-the-scenes antics of a fictional hit TV soap opera, will stream its first two seasons for free on the on the Popstar! TV platforms.

To view: you can download the Popstar! TV’s mobile app or visit www.popstaronline.com to watch Tainted Dreams or for more info visit https://www.tainteddreams.com/#home-section.

For those who need a refresher: Tainted Dreams follows the cast and crew behind the scenes of a hit TV soap opera called “Painted Dreams”, and of course, it’s filled with lots of twists and turns

In addition, there is a bonus episode on Popstar! TV that gives some background on how all the characters came to be a part of “Painted Dreams”.

Courtesy: NYCBrandEnt

Sonia Blangiardo, the executive producer and creator of Tainted Dreams shared in a statement: “We are thrilled that there is more life for the show and that the new exposure will attract new viewers for the series. We’re excited to be in great company with the other shows the platform will be streaming and couldn’t be happier to be working with Craig and Jim Romanovich who has always been a loyal soap supporter.”

Tainted Dreams features a cast that includes: All My Children veterans Alicia Minshew, Walt Willey, Michael Lowry, Bobbie Eakes, Terri Ivens and the late Larkin Malloy, General Hospital’s Natalia Livingston, As the World Turns‘ Colleen Zenk, Austin Peck, Marnie Schulenburg and Kelley Menighan, Guiding Light’s Grant Aleksander, One Life to Live’s Ilene Kristen, Tonja Walker, Nathan Purdee and James DePaiva, Big Brother’s Jessie Godderz, The Real Housewives of New Jersey’s Dina Manzo, and more.

READ MORE
DYNASTY Ups Four To Series Regulars As Season Three Kicks-Off

So, will you be checking out Tainted Dreams on its new platform? Comment below,

Continue Reading
Advertisement
Advertisement

Video du Jour

Y&&’s Eileen Davidson and her husband Vincent Van Patten chat with Michael Fairman about their new film “7 Days to Vegas”, her time on Y&R, DAYS, The Real Housewives of Beverly Hills and their relationship. Leave A Comment

The Michael Channel

Recent Comments

  • Mary: “They are going to take off "The Price is Right"! I think I will boycott the Price is right…
  • Jason: “I never really cared for Stacey, but loved Kim esp when she was sassy to the gay couple (who, love…
  • Elm1951: “They cannot force you to watch anything - I am sure the subscription services will be on cable
  • Pat Shires: “For your information they never have done a time jump EVER. No soap has EVER done a time jump before…
  • jim davis: “i wish DAys would get more down to earth,,,too many back from the dead and memory loss stories
Advertisement

Power Performance

Camila Banus as Gabi Hernandez DiMera

Days of our Lives

Airdates: 10-15.17,18 – 2019

Advertisement

Popular