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George Cheeks, CBS President & CEO, on Timeline to Launch New Daytime Drama, ‘The Gates’: “We’re So Focused on Getting it Right”

Photo: CBS

March 2024 will be remembered in the TV and soap world when the news broke that CBS is prepping a brand new daytime drama. Many had thought a major network would never bring a new daytime soap into the world, given that the last time it was attempted was 25 years ago when the now defunct Passions bowed on NBC.

However, The Gates is definitely in development and moving forward with some major players associated with it including: Michele Val Jean as The Gates writer, showrunner and one of its executive producers, and Sheila Ducksworth from NAACP Venture

Now, for the first time since its announcement, George Cheeks, the president and CEO of CBS and chief content officer for news and sports at Paramount+, spoke on the project that will feature a Black family as its central focus who live in a wealthy gated community.

Photo: NAACP

Speaking with Vulture, and when asked if The Gates is really something that truly has a chance of getting on the air, Cheeks clarified, “It’s super real. And just to give you a little bit of the backstory,  when we hired Sheila Ducksworth to run the NAACP Venture, she and I had multiple meetings talking about what different genres she was going to lean into, and we talked a lot about daytime.”

Cheeks added, “One of the things that the data made very clear to both of us is that daytime soap operas over index with Black women, and yet when you look at soap operas, it’s usually sort of a white-led family with supporting characters that reflect more of our society. So we just thought, wouldn’t it be interesting to flip that and make the core anchor family a Black family, and then make the other characters reflect more the broader scope of society?”

Photo: JPI

The CEO gave props to Michele Val Jean,  and how Ducksworth came to the table with the former B&B and GH writer. “She found this great writer, Michele Val Jean, who’s been in the soap opera space for 30 years. She came up with a pitch, and we loved it,” shares Cheeks. “We brought Procter & Gamble into it as well, because if there were going to be (product) integrations, we could do it more holistically and organically. All of that is to say, we did a lot of work on the front end to put this together. So while yes, it’s development, it’s accelerated development.”

When prodded on the timeline of when The Gates could come to full fruition, Gates related, “The actual timeline and when we’re going to do it is still uncertain, because we want to get this right. I mean, there hasn’t been a new soap opera launch since I can’t even begin to tell you when. But we have great success with Bold and the Beautiful and Young and the Restless, and so we think we’re the right folks to be launching a new soap. I wish I could tell you more about exact timing, but we’re so focused on getting it right, and that will dictate when we’re ready to launch it.”

The CBS exec also shared that whether The Gates will wind up an hour soap or half-hour is not yet determined, but that it is being developed as an hour show.

So, after reading what George Cheeks, the CBS President & CEO had to say about ‘The Gates’, are you even more excited for what looks to the first new network soap in 25 years? Comment below.

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I hope they do get it right, because if they do, this could really be a hit. But we also cannot deny the core soap-viewing audiences. Changes need to be made for the FUTURE of soaps, and it needs to be catered to that. No tropes, no recasting, no melodramatic music. Do this the RIGHT way!

So many, many, many years from now. LOL!!! Too bad he wasn’t (maybe he was) about releasing, streaming all the cancelled P&G soaps?! How big is their library?

P&G, not CBS, controls the library of their soaps. This includes:
Another World
As the World Turns
The Edge of Night
Guiding Light
Search for Tomorrow
Texas

Bring back guiding light with the Shayne’s the Lewises and the Spauldings!

Those people are long gone
It just wouldn’t be the same with different actors
How about the Bauers, can you imagine someone other than Charita playing Bert?
Or do you mean bring back repeats?

I just don’t see this succeeding. People don’t have the time to invest in daytime dramas any longer. Y&R and B&B are getting lower ratings than GL and ATWT got when they were canned over a decade ago. The viewers are just not there.

Network TV ratings are down regardless of the time of day. Over the last ten years, it should be noted that daytime ratings have declined at a slower pace than primetime. Any of the 3 remaining network soaps pull in some numbers that are equivalent or higher than some 10pm dramas.

The backing of P&G with their ad spend is another plus for The Gates. Still weird to speak of P&G again in a positive tone when it comes to soaps.

Scheduling may also be key. If they shift B&B later and sandwich The Gates between Y&R and B&B, that adds to potential viewership.

It’s an uphill battle but definitely not a lost cause.

I totally agree!

I believe if there is still equality in nationalities, it should be a hit. perhaps at more Christian families value to daytime since people are getting closer to God.

#BARF

There used to be a “Christian” soap called “Another Life” on the Trinity Broadcasting Network. And unholy shit, was it ever BORING.

Yes I know that my comments will be considered “biased” because I’m the Devil, but seriously… it was bad.

I watched some of “Another Life.” You’re right–incredibly bad.

They are? News to me.

I’ve recently started attending church again myself, after years away, but everything I read says the opposite of what you’re stating: church attendance remains at historic lows and on a downward trend. Organized religion does not, for the most part, speak to younger people (or if it does, it speaks very negatively). Given what passes for the public face of Christianity today, it’s hardly surprising. I still can’t fathom how good Christians (who I still think make up the majority) have let the extremists speak for all Christians.

Maybe you mean they’re doing it, but not in an organized way?

Even in the golden age of daytime dramas it was notoriously difficult for a new soap to build and sustain a loyal fanbase which is critical for a soap’s success.

History is not on the side of this new soap unless it is more like those limited episodes per year soaps found online or primetime. A 5 day a week, all year long soap is a different beast and the last new soap like that to beat the odds was B&B. Mind you B&B was created by a soap artist Bill Bell and not a bunch of suits trying to manage a show to appeal to their target demographic.

One is storytelling and other one is marketing — and when the business end over shadows the creative end, you rarely get a hit show from it, yet I hope to be proven wrong on this.

I too wonder about the approach and what he means by “getting it right.” The number of corporate entities involved also makes me nervous. The last thing any new soap needs is to be meddled to death from above. I hope they work out the basic approach (in particular, they figure out how this new approach to marketing is going to function in an organic way) and then back the hell off and let Ms. Val Jean tell her stories. If they don’t–if they keep up the micromanaging of the last three decades–I don’t have a lot of hope.

Any Soap or Series can be good if it has the right actors so I’m hoping at least for a few familiar faces , something that will give us the incentive to watch and don’t care, really what color they are.
BTW,I am really enjoying The Black Hamptons a nighttime drama that started a few years back and then it got “put aside”, the producer says it was not canceled but is now back and as a not black person, I thoroughly enjoy it, great and familiar actors, specially the men, wow! See, even a 91 yr.old can enjoy as much as the younger people.

Focusing on getting this right? Great. How about focusing on doing the same for their current soaps? B&B has a 9 toe fetish, and Y&R is hanging on by a thread with their shoestring budget and their terrible green screen. Both shows also need a new head writer, but especially Y&R.

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Patrick Mulcahey OUT as General Hospital Co-Head Writer

After various reports surfaced, it has been confirmed that Patrick Mulcahey is out as the co-head writer of General Hospital. This is after a very short tenure of under five months.

Mulcahey was named to the position back in January of 2024 along with longtime GH writer Elizabeth Korte. They replaced the team of Chris Van Etten and Dan O’Connor, who had been the head scribes of the long-running ABC daytime drama since 2019.

A source informed Soap Opera Digest that stories created by the co-head writing team of  Mulcahey/Korte team will air through mid-summer. However they added “There will be more news to share at a later date as to the composition of the new writing team.”

In addition, eagle-eyed soap fans have seen that in recent episodes former co-head writer, Chris Van Etten has been credited, as he is reportedly a breakdown writer with the show.

Soap Opera Network is reporting that Korte has assumed the head writing duties solely on her own at the moment, while Buzz blog initially reported Mulcahey’s exit.

We will have more on the GH writing team evolution in the days ahead.

What do you think about the writing team changes at GH thus far? Comment below.

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Melody Thomas Scott and Edward J. Scott to Receive Daytime Emmy Lifetime Achievement Honors

The Young and the Restless iconic Melody Thomas Scott (Nikki Newman) and her husband, Emmy-winning producer, Edward J. Scott have been named by the National Academy of Television Arts & Sciences as Lifetime Achievement Honorees at the 51st Annual Daytime Emmy Awards.

Melody and Ed will be presented with the award on June 7th during the 51st Annual Daytime Emmy Awards (8 PM ET/delayed PT) broadcast live on CBS and streaming live and on-demand on Paramount+*.

In a statement Melody and Ed expressed, “We are honored and humbled to receive this recognition from NATAS. Throughout our decades-long careers in front of and behind the cameras, we have had the opportunity to work not only with each other, but also with an incredibly talented pool of people who excel in their crafts and are passionate about the art we create in daytime television. We are grateful to have worked side by side with them and to be included with such esteemed recipients who have made their mark in our industry. We look forward to spending another wonderful evening celebrating the daytime community!“

Adam Sharp, President and CEO, NATAS added,“We’ve long wanted to honor the legendary daytime duo of Melody Thomas Scott and her husband Edward J. Scott. With a combined 93  years of contributions to our community, they are true institutions in the world of Daytime television.”

In addition to Melody and Ed receiving their Lifetime Achievement honors, public television host and cookbook author Lidia Bastianich will also be honored.

Photo NATAS

Lidia Bastianich said, “It is a tremendous honor to be recognized and receive the Daytime Emmy Lifetime Achievement Award for having shared my passion for food with TV audiences for over 25 years. Cooking together and sharing food remain a common denominator of all cultures. Food nurtures, it connects diverse people, and it brings families, friends, and strangers together. There is no better place to be on this earth, especially in these trying times, than sharing food at a table with others. That simple idea has been the basis of my life’s work. Hence, as I say in my shows, “Tutti a Tavola a Mangiare!” Mille Grazie to NATAS for this honor.”

While Adam Sharp shared, “Lidia Bastianich’s astounding success combines her love of cooking while simultaneously entertaining millions each day. It is an honor for us to say ‘grazie’ for the many fine meals borne from her TV kitchen and cookbook pages.”

Melody Thomas Scott recently celebrated 45 years in the role of Nikki Newman, having joined the show in February 1979. Scott’s character has matured from the girl from the wrong side of the tracks to the serial’s luminous and resourceful leading lady.  After garnering a Daytime Emmy nomination for Outstanding Lead Actress in 1999, she went on to win in the same category for the Soap Opera Digest Award in 2001 and received four Soap Opera Update Awards for Outstanding Lead Actress (1992, 1993, 1995 and 1996). Scott began her career at age three. She studied singing, tap dancing, ballet and jazz and became one of the world-famous “Meglin Kiddies,” performing in USO shows as she started booking national commercials and guest spots on such series as “Wagon Train,” “My Three Sons,” “Ironside” and a recurring role on “The Waltons.”  Scott made her motion picture debut at age eight when she was cast by Alfred Hitchcock as the young Tippi Hedren in the thriller “Marnie.”  She has co-starred with legendary actors Clint Eastwood, Geraldine Page, John Wayne and Kirk Douglas. Scott has worked on stage and in numerous television shows and  was the subject of Lifetime Television’s “Intimate Portrait.” As a lifelong fan of “I Love Lucy,” Scott served as a founding member of the Board of Directors for the Lucille Ball-Desi Arnaz Center in Jamestown, N.Y., which is committed to preserving the legacy of the great comedienne. In 2020,

Scott released her memoir, “Always Young and Restless.” Married since 1985 to Edward J. Scott, the couple have three daughters and five grandchildren.

Photo: JPI

Edward J. Scott is a six-time Daytime Emmy Award-winning producer who has played a pivotal role in the historic development of the soap opera genre for nearly five decades. Scott is currently supervising producer for The Bold and the Beautiful, the #2-rated daytime drama in the U.S. and the most-watched daily drama in the world, which is nominated for 12 Daytime Emmy Awards this year. Scott began his association with The Bell Family and Bell-Phillip Television Productions when he joined “The Young and The Restless” as an associate producer in 1976. He quickly moved up the ranks and served as the show’s executive producer for decades.

Scott’s legendary 48-year producing partnership and creative collaboration with “The Young and The Restless” and “The Bold and the Beautiful” creators, the late William J. Bell and Lee Phillip Bell, and their son, Bradley P. Bell, has helped create the two most popular daily American television series. Today, both daytime dramas are syndicated internationally.  Before joining “B&B” Scott was executive producer for the NBC daytime drama “Days of Our Lives.” Born and raised in Santa Monica, California, Scott earned a B.A from California State University at Northridge with a double major of anthropology and broadcasting journalism. He has been married since 1985 to actress and author Melody Thomas Scott. The couple have three daughters and five grandchildren.

So, excited to hear Y&R’s Melody Thomas Scott and longtime daytime soap opera producer, Edward J. Scott are receiving this year’s Lifetime Achievement Honors at this years 51st Annual Daytime Emmys? Comment below.

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‘Daytime Stands Up: A Benefit For Stand Up To Cancer’ Live Virtual Event Announced; Featuring Soap Opera Notables and Moving Tributes

Stand Up to Cancer in collaboration with Alan Locher and Michael Fairman, will come together for a a three-hour livestream benefit, Daytime Stands Up: A Benefit for Stand Up To Cancer … We All Have a Story.

Several stars from from daytime drama television past and present are scheduled to participate for an evening of stories of emotional on- and off-screen experiences with cancer, and moving tributes to beloved daytime favorites who lost their battle plus musical performances.

Daytime Stands Up: A Benefit for Stand Up To Cancer … We All Have a Story, streams live on Thursday, May 16, from 8 to 11 p.m. ET/5 to 8 pm PT simultaneously on StandUpToCancer.org and YouTube channels The Locher Room and Michael Fairman Channel.

Photos: CBS and JPI

Tune-in for cancer survivorship stories with General Hospital’s Cameron Mathison and The Young and the Restless’ Colleen Zenk, who will reflect on the impact of publicly sharing their diagnoses; 2024 Daytime Emmy nominee Eric Braeden, who shares his cancer journey as well his memories of beloved The Young and the Restless co-star Meg Bennett, who passed from cancer April 11; and more.

Moving tributes to soap stars who’ve lost their cancer battles, including: Daytime icon Jackie Zeman, who played nurse Bobbie Spencer on General Hospital for 45 years, shared by daughters Cassidy MacLeod and Lacey Gorden, a tribute to Elizabeth Hubbard who played the iconic Lucinda Walsh on As the World Turns and Dr. Althea Davis on The Doctors, as shared by her on-screen daughter Martha Byrne and real-life son Jeremy Bennett, two-time Emmy Award-winner Jerry verDorn (Guiding Light  One Life to Live), shared by widow Beth verDorn and his on-screen wife on Guiding Light, friend and co-star Liz Keife, the iconic Andrea Evans, who played Tina Lord Roberts on One Life to Live, shared by her husband Stephen G. Rodriguez and daughter Kylie Rodriguez and Kamar de los Reyes shared by his One Life to Live co-stars Michael Easton (General Hospital) Trevor St. John (The Young and the Restless).

Photo: MEastonFacebook

Poignant reflections from actors who have portrayed breast cancer survivors, including Sharon Case and Eileen Davidson from The Young and the Restless; Erika Slezak from One Life to Live; Tina Sloan and Kim Zimmer from Guiding Light and more.

Additional talent slated to participate in the virtual benefit include (*subject to change): Eddie and Kristen Alderson (One Life to Live); Elia Cantu (Days of Our Lives); The Day Players, Featuring Days of Our Lives castmates Carson Boatman, Brandon Barash, Wally Kurth (2024 Daytime Emmy nominee), Eric Martsolf (2024 Daytime Emmy nominee); Kassie DePaiva (One Life to Live); Don Diamont (The Bold and the Beautiful); Linsey Godfrey (2024 Daytime Emmy nominee, Days of Our Lives); Leo Howard (Days of Our Lives); Lesli Kay (The Bold and  the Beautiful); Eden McCoy (General Hospital); Kin Shriner (General Hospital); Michelle Stafford (2024 Daytime Emmy nominee, The Young and the Restless).

Courtesy/LaceyGorden

“Daytime television invites viewers into the private lives of characters, often bringing important issues like cancer screenings into living rooms and around water coolers. Soaps debuted the first cancer storyline in 1962 – years before the topic was discussed in the mainstream, and it left an indelible impact: a whole generation of women who scheduled a potentially life-saving Pap smear for the first time,” said Daytime Stands Up host Alan Locher. “For so many viewers, this brought the issue front and center,” added co-host Michael Fairman. “Today, it’s become almost impossible to avoid; but there is hope with cancer research, thanks to organizations like Stand Up To Cancer.”

SU2C Co-Founder Sue Schwartz, SU2C President and CEO Julian Adams, Ph.D., and SU2C Health Equity Committee Member Elizabeth Jaffee, M.D., will also participate to speak to the importance of early detection, exciting scientific breakthroughs, and the ongoing work yet to be done to make screenings and treatment equitable for all.

“This year, an estimated 2 million people in the U.S. will be diagnosed with cancer, presenting an opportunity for the public to stand with us and rise to the occasion,” said Adams. “We’re thankful to Alan Locher, Michael Fairman and our friends from the daytime television community, who will raise critical funding to honor those we’ve lost – and to propel new scientific breakthroughs for current and future patients. Everyone has a story, and we’re grateful to all of you for sharing yours.”

For over 15 years, SU2C has leveraged its relationship with the entertainment community – which includes more than 1,100 celebrity ambassadors – to generate public donations, increase awareness and fund cutting-edge cancer research. SU2C research has contributed to the development of more than 10 scientific breakthroughs that have significantly impacted the field and provided new treatment options for breast, colorectal, lung, melanoma, pancreatic, pediatric and prostate cancers.

Photo: SUTC

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