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The Bold and The Beautiful Debuts New Opening Title Sequence Throwback To 80’s! EP Brad Bell Says, "It’s Really A Treat For All Those People Who Stayed With Us From The Beginning."

Photo: Bell-Phillip Productions/CBS

Thursday, on the 30th anniversary airdate of The Bold and the Beautiful, the show surprised its enduring fans, viewers around the world, and the press by premiering its brand new opening title sequence featuring all of the latest cast members.

The look and feel of it should look mighty familiar to longtime B&B watchers, because it is a re-imagined version of the original 1987 opening sequence shot in the same style!

During the series on set celebration,executive producer and head writer, Bradley Bell told On-Air On-Soaps on the decision to do a throwback opening:  “When you hit 30 years, you think about the history of the show, and it’s really a treat for all of those people who stayed with us since the beginning, and who remember it.  And, it’s fun for us to relive those years.  They were great years. I think it’s a fun opening, and the 80’s are coming back!  You see it in fashion and style.  We are right on the cutting edge by bringing the opening from 1987 back. Hopefully, people will like it.  All the cast members are in.  It is completely shot by the same photography team from San Francisco who did the original, David Pfile.”

Watch the new opening title sequence for The Bold and the Beautiful after the jump!  Let us know if you love the 80’s throwback updated version in the comment section below!

Leave a comment | 55 Comments


  1. Joe E Nelson

    March 23, 2017 at 8:45 pm

    I love it !!!❤

    • PennySoap

      March 24, 2017 at 5:46 am

      Me too!!!

  2. Jonathan Williams

    March 23, 2017 at 8:54 pm

    Amazing, I love this

  3. Michael Finney

    March 23, 2017 at 8:57 pm

    Absolutely LOVE it!!! I remember the original and this was a sweet surprise for the fans!!! Thank you Brad Bell!!

  4. Barbara from Atlanta

    March 23, 2017 at 9:07 pm

    This is very good. The show should have stuck with the original intro the entire time. The “fashion show” opening was not bad but I’m partial to the original approach.

  5. marsha

    March 23, 2017 at 9:51 pm

    It is a great opening and I really like it. Also the music reminds me of the Dallas theme song

  6. john tuski

    March 23, 2017 at 10:40 pm

    I was hoping that they would go back to the original opening for their 30th anniversary! I remember as a teen in 1987 I started watching the show because I liked to catch the opening credits. I think the original opening is the best one they have ever had and one of the best soap opening credits of any other soap ever!! Happy 30th Anniversay Bold and the Beautiful!

  7. Miss Gracie

    March 23, 2017 at 10:49 pm

    I love it! Just a wonderful surprise! (And thanks for featuring my fav, Steffy, in your article’s pictures)

  8. Djlevel9

    March 23, 2017 at 11:53 pm

    I Liked the Disco Up Beat version it Pumped you waiting to see the Next Star coming Aboard Some Old And New Face’s Now The Y&R need to updated the NADIA’s Theme to bit faster lol as well I have made suggestion’s Before but didn’t get a Responce times are changing Our Old Audience and New ‘ Same With The GUIDING Light Color Full LightHouse Theme it changed every few years the faster Beat with the Face Profiles and the Upbeat was Much Better 🙂 As The WORLD TURNS To 🙂
    Congrat’s to The Day Time Emmy Winner’s 🙂
    I wan’t all The Soaps I Grew Up to Come Back 🙂

    • dante williams

      March 24, 2017 at 3:17 pm

      Me too Djlevel9, especially Guiding Light that was my favorite soap of all time, to this day. I miss the whole CBS daytime soap line-up including ATWT, always have a special place in my heart.

  9. Rodd

    March 24, 2017 at 2:00 am

    I think they did a great job honoring their history.

  10. Terry

    March 24, 2017 at 2:06 am

    This proves that different is not always better. Great opening, tweaked for now. Hopefully it is here to stay.

  11. marion

    March 24, 2017 at 4:05 am

    I think Katjerine Kelly Lang’s shot in front of the mirror is an homage to Susan Flannery’s original shot which looks very similar!

    • Vicki

      March 24, 2017 at 2:44 pm

      I agree. I think that blue dress she wore in 1 shot looked like the one Susan wore. I loved that she and John got all the prominent shots. They are the originals and the true legacy of the show.

      • Scott (ATWT Fan)

        March 25, 2017 at 8:15 am

        It is, however, the dress is not blue; it is green.

    • Scott (ATWT Fan)

      March 25, 2017 at 8:14 am

      If you look at side-by-side comparisons, it’s a complete re-shoot of the original credits, with multiple shots being a mirror of the original.

      • Vicki

        March 28, 2017 at 5:51 pm

        Thanks for clarifying the color. Goes so fast it’s got a bluish hue…lol

  12. Elaine Oxford

    March 24, 2017 at 4:09 am

    It is delightful they have done an excellent job !

  13. Mo

    March 24, 2017 at 4:35 am

    I loved seeing it. Was wondering if it was just for that ep or going forward. Did notice that now the actor’s names are not listed. But it was a great surprise and I loved it.

    • Mo

      March 24, 2017 at 4:37 am

      Charlie, Saul, Darlita, and the Avant parents (can’t remember their names-probably because they haven’t been on in forever) are not in it.

      • Michael Finney

        April 5, 2017 at 6:24 am

        That’s because they’re recurring cast members while everyone else is contract.

  14. James R. Poissant

    March 24, 2017 at 4:40 am

    This is PERFECT!!! I loved how the show opened back then and I am so glad to see they went with what they used to do. And the stories are just as good as ever!!!

  15. Mister Media

    March 24, 2017 at 4:53 am

    Great move. I was really surprised and enjoyed it a lot.

  16. Brenda Garces

    March 24, 2017 at 5:09 am

    wow that is awesome to be able to watch both openings of then and now

  17. Joel

    March 24, 2017 at 5:56 am

    I was thrilled beyond words to see B&B return to its first and best opening credits style!!

  18. Mark Y

    March 24, 2017 at 6:52 am

    What a happy surprise this was. Love it!

  19. gia

    March 24, 2017 at 7:08 am


  20. Kevin C

    March 24, 2017 at 7:12 am

    Love it and LOVE The BOLD and the BEAUTIFUL…

  21. kmayne

    March 24, 2017 at 8:04 am

    I guess I am old school. I liked the opening where showed actors names and characters. It certainly helped me when I first stated watching B&B But all in all it was nice update

  22. Joey

    March 24, 2017 at 8:58 am

    I like the fact that all current cast members are shown and there are some beautiful pictures. The last opening was kind of sad, when cast members were still on it after they left. No one really looked happy either

  23. Scott (ATWT Fan)

    March 24, 2017 at 9:05 am

    The Bold and the Beautiful has always been careful when updating its original credits. Growing up, I find the original theme scary and haunting. I loved the 2004 new, moving-glamour shot opening they had. And then, when they rebooted again in 2011, I was in-love with that, as well. But, now, in 2017, I see the practicality of bringing this opening back! It’s going to be easy for them to update when new/returning/exiting casting decisions happen, and again, it’s a great honor to the serial’s origins!

  24. JMER

    March 24, 2017 at 9:36 am

    Please let GH be next! Days has always had the throwback opening, Y&R now does and so does B&B

  25. Geoffrey-Martin Cyr

    March 24, 2017 at 10:02 am

    Inspired! What a wonderful throw-back to the show’s roots; it’s remarkable that B&B has only had two openings in three decades. Pleasantly surprised!

  26. Timoteo

    March 24, 2017 at 10:38 am

    I really love it… but where’s Caroline??!?

    • Vicki

      March 24, 2017 at 2:45 pm

      Off the show

      • Scott (ATWT Fan)

        March 25, 2017 at 8:13 am

        She’s not off the show; she’s on recurring status, and Brad even confirmed she’ll be seen again.

    • Scott (ATWT Fan)

      March 25, 2017 at 8:13 am

      Linsey Godfrey is on recurring status with the soap.

      • Vicki

        March 28, 2017 at 5:52 pm

        Recurring means no opening credits. I know Brad said we will see her but she is no longer front burner that’s for sure

  27. Iakovos

    March 24, 2017 at 10:41 am

    Print it. Keep It. Use it. Seeing this new open made me miss my old-school B&B. Today the show is all kinds of crazy but a little too much so for my tastes. I am glad it continues though considering the massacre of daytime drama in the last 20 years.

  28. k/kay

    March 24, 2017 at 2:03 pm

    I love the opening and should have suck with this always! Now I am still mad hat Steffy gets married and not even a whimper about where her Mom is maybe she is like the viewers three times marrying that clown Liam please!!!!!

    • k/kay

      March 24, 2017 at 2:04 pm

      Stuck oops I so apologize

    • Mark Y

      March 24, 2017 at 5:35 pm

      Yeah, I thought the absence of any mention of Taylor was odd too.

  29. dante williams

    March 24, 2017 at 3:18 pm

    I love the opening!!! I wish the show was as good as the opening, but maybe it will be in time.

  30. linda kish

    March 24, 2017 at 5:42 pm


  31. Adam

    March 24, 2017 at 6:24 pm

    My goodness I was wondering when we have a new opening that last one was old, awful and I had to hit fast forward each day!

    This new one is awesome, not as good as Y&R new opening, but it awesome!

    Finally long overdue!

  32. Michah

    March 25, 2017 at 9:48 am

    This new “old” opening music is too 1980’s. I think they could have used the most recent opening music with all the new photos.

  33. jaybird369

    March 26, 2017 at 7:51 pm

    What…no Deacon?!?!? And where are Julius and Vivienne?!?!? Shame on you, B&B!!!!!

  34. Nancy twin

    March 27, 2017 at 9:16 am

    I loved it. I hope Bold and the Beautiful keep it from now on. I love seeing all the cast great job!

  35. Linda

    April 7, 2017 at 12:51 pm

    There is a redhead in the credits and I have never seen her in my life. Anyone know who this is?

    • Ashley Van Vurst

      October 12, 2017 at 9:39 pm

      That is Patricia D’Arbo she plays the new Sally

  36. Judy

    April 14, 2017 at 2:46 pm

    Absolutely love the new anniversary opening credits. An even better ,jazzier version of the the music. Hope they keep it and not go back to the former opening. This is so retro with a current vibe.

  37. Owlbet

    April 27, 2017 at 11:24 pm

    I’m curious who the “lips” belong to. There are shots of just lips and no faces. It’s killing me what face belongs to the lips.

  38. Ashley Van Vurst

    October 12, 2017 at 9:37 pm

    OMG I love the new opening credits and I can’t believe
    That Sheila Carter and Sally Spectra are back

  39. John Thomas

    March 19, 2018 at 3:17 pm

    There actually is a girl who has several shots in the opening. She is definitely not on the show. Is it Bell’s wife?


      June 26, 2018 at 8:39 am

      Who is the woman that appears in the opening credits? She isn’t an actress on the show. She is shown more times than some of the major Stars.

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DAYS Mary Beth Evans & Stephen Nichols with Guest Ron Carlivati Talk Stayla’s Greatest Hits & Approach To Scripts During COVID-19

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Watch Mary Beth, Stephen and Ron in part one of their discussion below. You can find that and more on Mary Beth’s PlankBlog You Tube channel as well.

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Photo: WPT

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Watch what Denise shared on her return to B&B below.

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So, who would you suggest to play opposite Jacqueline MacInnes Wood as her new love interest?  Share your casting thoughts via the comment section.

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