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ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!
Photo Credit: JPI Studios
ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco, on this year’s Daytime Emmy Telecast. And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way. Many industry insiders apparently offered their kudos f on this show being the best telecast in years. Here are a few excerpts:
Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream. As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light. ”
Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”
Now that this year’s 53rd annual Daytime Emmy Nominations have been announced, several of the acting nominees will share their reactions and more to learning they are going for gold when the ceremony rolls around on October 30.
However, tonight on Tuesday July 14 beginning at 8pm ET/5pm PT, Michael Fairman once again host his 12th annual Daytime Emmy Nominations special live on You Tube’s Michael Fairman Channel.
Scheduled to appear thus far are: Beyond the Gates stars, Lead Actress nominee: Karla Mosley (Dani), Supporting Actress nominee: Trisha Mann-Grant (Leslie), and Supporting Actor nominees: Mike Manning (Smitty) and Timon Kyle Durrett (Bill).
From The Young and the Restless: Lead Actress nominee Michelle Stafford (Phyllis), Lead Actor nominee Christian LeBlanc (Michael), Supporting Actress nominee Camryn Grimes (Mariah) and Supporting Actor nominee Sean Dominic (Nate).
In addition look for General Hospital’s Supporting Actress nominee Amanda Setton (Brook Lynn), from Days of Our Lives, Outstanding Guest Performer nominee, Christopher Sean (Paul) and from The Bold and the Beautiful Lead Actor nominee Scott Clifton (Liam) and Supporting Actor nominee Lawrence Saint-Victor (Carter) plus more featured guests.
So, what did you think of this year’s Emmy nominations for Beyond the Gates, General Hospital, Days of Our Lives, The Bold and the Beautiful and The Young and the Restless?
Be with us in the live chat with your questions and comments on this year’s nominations and for our special guests.
For upcoming celebrity features, livestreams, special event coverage and more, make sure to “subscribe” to the Michael Fairman Channel.
So, looking forward to tonight’s special show with the nominees? Let us know via the comment section below and if you can’t be with us live, if you have any questions you want posed to our special guests and we just might ask during the broadcast.
General Hospital
‘General Hospital’s’ Steve Burton Shares Reaction to His Lead Actor Daytime Emmy Nomination, ‘It Was to Honor Leslie Charleson’
The 53rd Annual Daytime Emmy Award nominations kicked-off on Monday with the announcements of four major categories including, Outstanding Lead Performer in a Daytime Drama Series — Actor, and among the nominees is General Hospital’s Steve Burton (Jason Morgan).
Burton is already a two-time Daytime Emmy winner in the Supporting Actor category for his roles as GH’s Jason and his turn as Dylan McAvoy on Y&R. However, Steve is yet to win in the Lead Actor category and he has received 11 nominations along the way in his daytime career.
Following the reveal that he is a 2026 Daytime Emmy nominee, he and his GH co-star, podcast co-host and comedy show partner, Bradford Anderson (Spinelli) taped a special edition of their That’s Awesome podcast just featuring Burton’s reaction to the news.
Photo: JPI
FOR LESLIE CHARLESON
Steve expressed, “I know it’s such a cliche to say, ‘I’m just so honored to be nominated.’ But truly, I’m so grateful to be nominated, so grateful to just be on the show off and on for 30 plus years and to be nominated with the guys in my category. Just to get the opportunity. Frank (Valentini, executive producer, GH) texted me right away. I was just like, ‘Thank you for the opportunity to get to do what I do.'”
Taking in the moment, Burton thanked those who helped him select the material for his nominated reel. “Unless you win, you don’t get to say things. So. I’m going just say a few things: Elizabeth Korte (co-head writer, GH) helped me a lot with the material, (as did) Michelle Henry, who’s a producer on the show, Laura Wright (Carly, GH), and then my wife Michelle (Lundstrom). I believe it was Jill Phelps who told me that when A Martinez felt like he had a great show or great scenes, he would mark it down. So, when Emmy time comes, you have all the show numbers written down, and you don’t have to think about it, because that’s half the battle (finding the material).
Burton explained how meaningful this nomination is for him, because of playing the scenes of Jason losing Monica, and his closeness with the late, great Leslie Charleson.
“The nomination’s an amazing thing, and it’s beautiful, but really it’s to honor Leslie Charleson. A lot of my material was because of her, and how I started on the show as a Quartermaine, it just means a ton,” shared Burton. “Maurice Benard (Sonny, GH) has obviously has been instrumental, and I’ve said it from day one and I’ll shout it from the rooftops. If it wasn’t for him, I wouldn’t be here, and to be working with the people that we work with is incredible.”
Photo: JPI
SHOULD JOHN OLIVER BE NAMED HOST OF THE DAYTIME EMMYS?
During the end of his conversation with Anderson, Steve suggested that the host of the Daytime Emmy should be Last Week Tonight’s John Oliver, who recently guest starred as the head of the WSB named Z on General Hospital, and is soon to show up on Days of Our Lives in a mystery role in August.
Thus far, the National Academy of Television Arts and Sciences has not revealed their host for the upcoming ceremony to be held on October 30 in a venue to be named in Hollywood, California.
You can watch Steve sharing his reaction to receiving his 2026 Lead Actor Daytime Emmy nomination below on a special segment on the That’s Awesome podcast.
Now let us know, are you glad that Steve chose scenes surrounding Jason mourning the loss of the woman that raised him, Monica Quartermaine for his Emmy reel? What do you think of John Oliver as a suggestion to host the Daytime Emmys? Weigh-in via the comment section below.
Monday on Entertainment Tonight, the second set of nominations for the 53rd annual Daytime Emmy Awards were announced which included the highly-coveted Outstanding Lead Performance in a Daytime Drama Series – Actress and Outstanding Daytime Talk Series.
ET followed suit after Extra announced the nominees, as previously reported, in the Outstanding Lead Performance in a Daytime Drama Series – Actor and Outstanding Daytime Talk Host.
Now, five leading ladies of the soaps are vying for the gold for Lead Actress and the category marked the first-ever nominations for CBS daytime’s Beyond the Gates when two actresses made the final cut. Only General Hospital is not represented among the actresses this year after Nancy Lee Grahn (Alexis Davis) took home the trophy last year.
Photo: NATAS
THE FIVE LEADING LADIES OF THE SOAPS ARE …
The 2026 Lead Actress nominees are: Stacy Haiduk (Kristen DiMera), Days of Our Lives, Karla Mosley (Dani Dupree), Beyond the Gates, Michelle Stafford (Phyllis Summers), The Young and the Restless, Heather Tom (Katie Logan), The Bold and the Beautiful, and Tamara Tunie (Anita Dupree), Beyond the Gates.
This marks the first Daytime Emmy nominations for Karla Mosley and Tamara Tunie. In addition, this marks the first-time in her career that Stacy Haiduk had received a Lead Actress nod after two Supporting Actress nominations.
Meanwhile, Michelle Stafford had previously won 3 Emmys – 2 for Lead Actress and 1 for Supporting, but this recognition makes it her 11th overall nomination.
Heather Tom currently is tied for the most all-time Daytime Emmy wins with One Life to Live alum and General Hospital guest star, Erika Slezak. The B&B star has 19 nominations throughout her career.
Photo: ABC
DAYTIME TALK SERIES
In the Outstanding Daytime Talk Series category, the nominees are: 3rd Hour of Today, The Drew Barrymore Show, The Kelly Clarkson Show, Live with Kelly and Mark, Today with Jenna and Friends and The View.
“We’re proud to honor the extraordinary talent and creative teams whose work continues to define and elevate daytime television,” NATAS president and CEO Adam Sharp said in a statement on the nominations. “As the Daytime landscape evolves and new forms of storytelling emerge, we remain committed to recognizing the innovation happening across the industry.”
The rest of the nominations will be revealed tomorrow on Tuesday July 14 starting on The View and then the full list of nominees in both the main and creative arts will be released by NATAS. The 53rd Annual Daytime Emmy Awards are slated for October 30th in Hollywood, California.
So, what do you think about the women who are vying for the Lead Actress Daytime Emmy? Happy with who got in? Who do you feel got snubbed? What do you think of the nominees for Daytime Talk Series? Weigh-in via the comment section.
TONIGHT: Daytime Emmy Nominations Special 2026 Live: Nominated Guest Line-Up
53rd Annual Daytime Emmy Nominations Announced: ‘The Young and the Restless’ Tops With 18, ‘Beyond the Gates’ With 16
‘General Hospital’s’ Steve Burton Shares Reaction to His Lead Actor Daytime Emmy Nomination, ‘It Was to Honor Leslie Charleson’
GENERAL HOSPITAL: Jason Reconnects with Danny; Tristan Roberts Arrives in Port Charles, Lots of Nods to #16
53rd Annual Daytime Emmy Nominations: Outstanding Lead Actress Drama Series
Scott Bryce, ‘As the World Turns’ Craig Montgomery, Passes Away at 68
Randolph Mantooth, ‘Emergency!’ and ‘Loving’ Actor, Dies at 80
‘The 53rd Annual Daytime Emmy Awards’ Nominations Announcement Date Revealed: Who Will Be Going For Gold?
Steve Burton Returns to ‘General Hospital’ on Its 16,000th Episode: How Will Jason Be a Changed Man?
‘Daytime Emmy Nominations Special 2026’ Live on the Michael Fairman Channel
TONIGHT: Daytime Emmy Nominations Special 2026 Live: Nominated Guest Line-Up
‘General Hospital’s’ Steve Burton Shares Reaction to His Lead Actor Daytime Emmy Nomination, ‘It Was to Honor Leslie Charleson’
GENERAL HOSPITAL: Jason Reconnects with Danny; Tristan Roberts Arrives in Port Charles, Lots of Nods to #16
GENERAL HOSPITAL Spoilers Promo: Jason’s Back, Drew Begins to Make His Move, Portia Goes Into a Labor
Scott Bryce, ‘As the World Turns’ Craig Montgomery, Passes Away at 68
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Beyond the Gates6 days ago‘The 53rd Annual Daytime Emmy Awards’ Nominations Announcement Date Revealed: Who Will Be Going For Gold?
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General Hospital4 days agoSteve Burton Returns to ‘General Hospital’ on Its 16,000th Episode: How Will Jason Be a Changed Man?
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Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.
How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?
When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.
Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!