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ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!
Photo Credit: JPI Studios
ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco, on this year’s Daytime Emmy Telecast. And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way. Many industry insiders apparently offered their kudos f on this show being the best telecast in years. Here are a few excerpts:
Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream. As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light. ”
Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”
It looks like the current run of Lucas Adams (Noah) and Tamara Braun (Sienna) on The Young and the Restless is coming to an end, after the Monday, August 3 edition of the CBS daytime drama revealed that Noah and Sienna are leaving Genoa City and heading back to Los Angeles.
In the storyline, Noah informed his mother, Sharon (Sharon Case) and half-sister Mariah (Camryn Grimes) that he and Sienna made the decision to move back to the West Coast to put distance between themselves and Matt Clark (Roger Howarth). Although Noah did not say it was a permanent move, he did assure his mom that once Matt is hopefully gone from Genoa City they could return.
However, as previewed already on the video teaser for this week’s episodes of Y&R (see below), it appears Noah left Genoa City’s The Shadow Room to be run by a returning Danny Romalotti (Michael Damian). So with that, coupled with today’s episode, it would appear the move could wind up being more permanent.
Photo: JPI
COMINGS AND GOINGS
Adams made his Y&R debut on November 4, 2025 as the successor to Rory Gibson who last played Noah on-screen in April of 2023. Earlier in 2025, Gibson took over the role of Michael Corinthos on Genera Hospital replacing Chad Duell, who stepped away from the part after 15 years.
Braun who played Adam’s mother on Days of Our Lives when she was Ava Vitali and he was Tripp Dalton, first appeared on Y&R back on October 14, 2025, where we soon learned she had become Noah’s lover as the new character, Sienna Bacall. It should be noted, Adams was on contract with the number #1 soap, while Braun has been on recurring status.
With Josh Griffith now exited as head writer of The Young and the Restless, and the newly announced co-head writing team of Jamey Giddens and Dan O’Connor having taken his place and starting their new tenure this week, it will be interesting to see how the duo resets the show, and if a Noah and Sienna return is in the cards for the future or not.
So, what do you think about the seeming departures of Lucas Adams and Tamara Braun from The Young and the Restless? Weigh-in via the comment section. But first, check out our recent live chat with Tamara and Lucas on the Michael Fairman Channel.
Rosie O’Donnell revealed that she plans to head back to a seat at the table of ABC’s morning talk show The View.
The announcement came during Monday’s episode of The Tangle Podcast where she shared she will participate in “in whatever way they want” her or “just as a guest” for its upcoming 30th season.
The View’s season 30 will kick-off this fall in September. O’Donnell explained, “They’re bringing back all the hosts, I think. And, you know, I’m pretty proud of that show, what it’s become and how it really speaks to the people and to politics.”
Photo: ABC
ROSIE ON HER PREVIOUS GO-ROUNDS ON THE VIEW
As fans of The View know, O’Donnell famously had two different one-year stints on the talk show in 2007 and again in 2014- 2015. She often feuded with then co-host Elizabeth Hasselbeck.
However, during her discussion with host, Kyle Ridley on The Tangle Podcast, O’Donnell also noted she often had tense moments with longtime moderator and anchor, Whoopi Goldberg.
O’Donnell also expressed, “Many, many people got the short end of the stick there. It was, you know, it was a factory where people were being churned in and out and their tenuous security, nobody got to be calm. It also was a show at the time that was run by a man. A show created by a woman, for women, about women, and the man was deciding what we should talk about. And that didn’t sit right with me, you know.”
Back in 2023, Brooke Shields had asked Rosie on her podcast, Now What? with Brooke Shields, about how she felt on her two stints at The View and all the controversy that surrounded it. Rosie at that time, stated, “I know this, it’s not the best use of my talent to get in a show where I have to argue and defend basic principles of humanity and kindness. It was not something I’d ever do again.”
You can check out the clip with Rosie and Kyle Ridley discussing her return to The View in some form for its upcoming 30th season below.
Then weigh-in: Would you be excited to see Rosie, even for a one-day or a week guest stint on the upcoming celebratory season of The View, or not so much? Let us know via the comment section.
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General Hospital Fan Club Weekend brought out many of your favorites to the four day event; with the main cast gathering on Saturday, August 1. Fans near and far attended the weekend held this year at the Burbank Marriott Hotel. Whether it be the main cast event or the smaller more intimate events featuring two or three cast members a great time was had by all.
Some of the cast participating in the main cast event included: Cyrus Hobbi (Yuri), Gary James Fuller (James), Bradford Anderson (Spinelli), Viron Weaver (Wiley), Paige Herschell (Jacinda), Chris McKenna (Brennan), Josh Kelly (Cody), Kayden Brenna Tokarsi (Scout), Cassandra James (Terry), Laura Wright (Carly), Dominic Zamprogna (Dante), Carolyn Hennesy (Diane), Rick Hearst (Ric), Adrian Anchondo (ex-Marco), and Chloe Lanier (ex-Nelle).
In addition to, Van Hansis (Lucas), Cameron Mathison (Drew), Ryan Paevey (ex-Cassius), Easton Rocket Sweda (Leo), Maurice Benard (Sonny), Kristen Vaganos (Molly), Nancy Lee Grahn (Alexis), Kate Mansi (ex-Kristina), Rebecca Herbst (Elizabeth), Cynthia Watros (Nina), Kristina Wagner (Felicia) and more.
Take a look at some of the snaps from the main event arrivals below:
Photo: HutchinsPhoroi
GH’s Rick Hearst with on-screen daughter, Kristen Vaganos, plus Nancy Lee Grahn, and Kate Mansi.
Photo: HutchinsPhoto
GH’s Maurice Benard on-hand to meet the fans.
Photo: HutchinsPhoto.com
Jack Brennan in the house … Chris McKenna.
Photo: HutchinsPhoto
Adrian Anchondo, Van Hansis and Anchondo’s boyfriend, Days of Our Lives, Colton Little.
Photo: HutchinsPhoto
GH’s Josh Kelly and his gal, the former Nelle Benson of Port Charles, Chloe Lanier.
Photo: HutchinsPhoto
Who is James’ father? Not Cassius or Spinelli, actually. Actors Gary James Fuller, Ryan Paevey and Bradford Anderson!
Photo: HutchinsPhoto
One of General Hospital’s newest cast members, Kayden Brenna Tokarski attends her first GHFCW event.
Check out some more arrival images featuring: Laura Wright (Carly), Cassandra James (Terry), Carolyn Hennesy (Diane) and more in the gallery below.
Michael Fairman TV will be adding more images to this post in the day ahead.
So, were you glad to see so many of your GH favorites attending this year’s General Hospital Fan Club Weekend? Let us know via the comment section.
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Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.
How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?
When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.
Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!