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ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco,  on this year’s Daytime Emmy Telecast.  And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way.  Many industry insiders apparently offered their kudos f on this show being the best telecast in years.  Here are a few excerpts:

Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream.  As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light.

Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”

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Geoffrey-Martin Cyr
Geoffrey-Martin Cyr

Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.

How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?

When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.

Sharon
Sharon

Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!

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TONIGHT: Kelly Kruger and Ryan Paevey In Hallmark Channel’s ‘From Friend to Fiancé’

When Ted gets engaged to the high school mean girl and asks Jess, his childhood best friend, to plan their wedding, things get complicated. Her true feelings for Ted keep getting in the way … and that’s the set-up for tonight’s premiere of From Friend to Fiancé  which stars Jocelyn Hudon along with daytime drama favorites: Kelly Kruger (Mackenzie, Y&R) and Ryan Paevey (Ex-Nathan, General Hospital).

From Friend to Fiancé bows tonight on the Hallmark Channel beginning at 9PM ET and 8PM CT.  In the story, Paevey plays the man at the epicenter of all the attention, Ted, while Kruger takes on the role of Kimberly Kentwood.

This movie is part of Hallmark’s ‘Countdown to Summer’ promotion of stories that always centers around love and romance and how people come together, or break apart, and them come back together again.

The cable network sent this tweet out in anticipation of tonight’s premiere: “The wait is almost over! What will Jess do when she finds out her best friend Ted is marrying her sworn high school rival Kimberly ?”

Meanwhile, Kelly Kruger announced that she will be live-tweeting with fans at 9PM during the debut of the movie.

So, looking forward to seeing Ryan and Kelly together on-screen? Comment below.

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Y&R’s Melody Thomas Scott To Release Memoir In 2020

This ought to be a page-turner!  The one and only Melody Thomas Scott (Nikki Newman) of The Young and the Restless has been a very busy gal, not only appearing on the top-rated soap, but she has been writing her memoir set for release next year!  According to a tweet from her Literary Agent, Dr. Uwe Stender, this will be quite the highly-anticipated life story.

Stender tweeted: “I am BEYOND ecstatic to announce that ‘s memoir will be published next summer!

He added on the upcoming Thomas Scott book, “Star of the #1 daytime drama The Young and The Restless Melody Thomas Scott’s ALWAYS YOUNG AND RESTLESS, a memoir covering her career (and life struggles) from a child actress (i.e. Hitchcock’s Marnie) to become the longest-serving and beloved daytime actress on television in the same role, written with Dana L. Davis.”

Melody confirmed the memoir following up with a tweet to Stender, “Well, I guess the cat is out of the bag now! Can’t wait for all of you to read it! Now you all know what I’ve been up to!”

So, intrigued by what Melody will share about her life and her time on Y&R in her upcoming memoir? Comment below.

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Colleen Bell Named California Film Commissioner

In major news this week out of California, the state’s Governor Gavin Newsom has appointed The Bold and the Beautiful’s former producer and former U.S. Ambassador to Hungary, Colleen Bell, to head up the state’s all-important film commission at a critical time.

As the new executive director of the California Film Commission, Bell will replace Amy Lemisch, who stepped down last week after 15 years.  Bell is slated to begin her position in the coming days.

As the director of the largest film commission in the country, the choice of Colleen is said to be an excellent one with her combination of production and political experience and expertise.

Bell had worked as a consultant with the California Film Commission organization since 2017 and served as the U.S. Ambassador to Hungary from 2014-2017 under then President Barack Obama.

Colleen is the wife of The Bold and the Beautiful’s executive producer, and head writer, Brad Bell.  For more on her appointment, check out the full-story from the Hollywood Reporter who broke the news.

Now below, share your congratulations for Colleen and wish her well in her new job via the comment section,

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