Connect with us

News

ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco,  on this year’s Daytime Emmy Telecast.  And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way.  Many industry insiders apparently offered their kudos f on this show being the best telecast in years.  Here are a few excerpts:

Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream.  As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light.

READ MORE
TODAY: John Callahan 'iHub Radio' Tribute With AMC Stars: Julia Barr, Walt Willey, Bobbie Eakes and More Guests

Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”

Click to comment
Advertisement

Leave a Reply

avatar
Geoffrey-Martin Cyr
Geoffrey-Martin Cyr

Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.

How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?

When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.

Sharon
Sharon

Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!

Breaking News

Former Y&R Star, Emily O’Brien Set to Debut On Days of our Lives

You loved her as Jana Hawkes on The Young and the Restless, and now daytime soap fans will get to see actress Emily O’Brien again, when she premieres in her new role as Gwen on the NBC daytime drama, Days of our Lives.

According to Soap Opera Digest, O’Brien is set to hit our screens on the upcoming June 5th episode.

As fans of Y&R know, Emily played crazy Jana, who was involved with Kevin Fisher (Greg Rikaart) from 2006-2011, and there were many twists and turns in their dark romantic storyline.

In the current issue of SOD on newsstands now, DAYS head writer, Ron Carlivati had previewed that Gwen is introduced as Jake’s (Brandon Barash) ex-girlfriend.

So, excited to see Emily on DAYS? Comment below.

READ MORE
EMPIRE's Final Season Cut Short Due To COVID-19; Series Finale Now Set For April 21
Continue Reading

All My Children

All My Children Weeklong Virtual Reunions Kick-Off With Ripa, Consuelos, LaRue and Penny

Beginning this morning, Tuesday, May 26th, a weeklong virtual celebration with the cast of All My Children is on tap for fans of the beloved ABC daytime drama series, featuring a “Who’s Who of Pine Valley”.

The weeklong event is brought to you by EW.com and PEOPLETV.com and starts at 10 am EST/PST.   You can watch it right here.

Featured in the first installments are  the Santos family which includes: real-life marrieds, who met on All My Children, Kelly Ripa (Ex-Hayley) and Mark Consuelos (Ex-Mateo), as well as Eva LaRue (Maria) and Sydney Penny (Julia).

Episode 2 coming up on Wednesday will feature: Michael E. Knight (Tad Martin), Cady McClain (Dixie Cooney Martin), Jennifer Bassey (Marian Colby Chandler), Jill Larson (Opal Cortlandt), and Darnell Williams (Jesse Hubbard).

The weeklong event is in support of Feeding America helping those in need during the COVID-19 pandemic.

For more information and how you can make a donation visit ew.com/allmychildrenreunion

So, let us know what you think of the first installment featuring the Santos clan from Pine Valley as they reunite for a good cause via the comment section below.

READ MORE
TODAY: John Callahan 'iHub Radio' Tribute With AMC Stars: Julia Barr, Walt Willey, Bobbie Eakes and More Guests
Continue Reading

Breaking News

‘Studio City’s’ Sean Kanan to Host Indie Series Awards Virtual Ceremony

Coming up, another award show will transition during the coronavirus pandemic to a virtual presentation when the 11th Annual Indie Series Awards reveals its winners in a ceremony w=on Thursday, June 18, starting at 9:00 p. m. EST.

This year, the host with the most will be Sean Kanan, known for his roles on General Hospital (Ex-AJ) and The Bold and the Beautiful and The Young and the Restless (Ex-Deacon), and this year for his Daytime Emmy-nominated work from his digital series, Studio City,

“I am honored and excited to be a part of the digital community and ISA family,” added Kanan. “This is the future of entertainment.”

Since 2oo9, the ISAs have honored some of the best of independent web series.

Tickets are said to be going on sale, so you can watch the virtual ceremony beginning at home starting on June 1st.

For more on the Indie Series Awards visit their site here.

So, will you be checking out Sean and the Indie Series Awards next month? Comment below.

READ MORE
TODAY: John Callahan 'iHub Radio' Tribute With AMC Stars: Julia Barr, Walt Willey, Bobbie Eakes and More Guests
Continue Reading
Advertisement
Advertisement

Video du Jour

It’s “Villains Week” on Y&R an that means some Sheila Carter, David Kimball, and Isabella Brana, Check out the promo from CBS Daytime here.  Leave A Comment

The Michael Channel

Recent Comments

Advertisement

Power Performance

Steve Burton as Jason & Maurice Benard as Sonny

General Hospital

Airdate: 5-19/20-2020

Advertisement

Popular