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ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!
Photo Credit: JPI Studios
ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco, on this year’s Daytime Emmy Telecast. And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way. Many industry insiders apparently offered their kudos f on this show being the best telecast in years. Here are a few excerpts:
Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream. As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light. ”
Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”
Breaking News
Former Y&R Star, Emily O’Brien Set to Debut On Days of our Lives
You loved her as Jana Hawkes on The Young and the Restless, and now daytime soap fans will get to see actress Emily O’Brien again, when she premieres in her new role as Gwen on the NBC daytime drama, Days of our Lives.
According to Soap Opera Digest, O’Brien is set to hit our screens on the upcoming June 5th episode.
As fans of Y&R know, Emily played crazy Jana, who was involved with Kevin Fisher (Greg Rikaart) from 2006-2011, and there were many twists and turns in their dark romantic storyline.
In the current issue of SOD on newsstands now, DAYS head writer, Ron Carlivati had previewed that Gwen is introduced as Jake’s (Brandon Barash) ex-girlfriend.
So, excited to see Emily on DAYS? Comment below.
All My Children
All My Children Weeklong Virtual Reunions Kick-Off With Ripa, Consuelos, LaRue and Penny
Beginning this morning, Tuesday, May 26th, a weeklong virtual celebration with the cast of All My Children is on tap for fans of the beloved ABC daytime drama series, featuring a “Who’s Who of Pine Valley”.
The weeklong event is brought to you by EW.com and PEOPLETV.com and starts at 10 am EST/PST. You can watch it right here.
Featured in the first installments are the Santos family which includes: real-life marrieds, who met on All My Children, Kelly Ripa (Ex-Hayley) and Mark Consuelos (Ex-Mateo), as well as Eva LaRue (Maria) and Sydney Penny (Julia).
Episode 2 coming up on Wednesday will feature: Michael E. Knight (Tad Martin), Cady McClain (Dixie Cooney Martin), Jennifer Bassey (Marian Colby Chandler), Jill Larson (Opal Cortlandt), and Darnell Williams (Jesse Hubbard).
The weeklong event is in support of Feeding America helping those in need during the COVID-19 pandemic.
For more information and how you can make a donation visit ew.com/allmychildrenreunion
So, let us know what you think of the first installment featuring the Santos clan from Pine Valley as they reunite for a good cause via the comment section below.
Breaking News
‘Studio City’s’ Sean Kanan to Host Indie Series Awards Virtual Ceremony
Coming up, another award show will transition during the coronavirus pandemic to a virtual presentation when the 11th Annual Indie Series Awards reveals its winners in a ceremony w=on Thursday, June 18, starting at 9:00 p. m. EST.
This year, the host with the most will be Sean Kanan, known for his roles on General Hospital (Ex-AJ) and The Bold and the Beautiful and The Young and the Restless (Ex-Deacon), and this year for his Daytime Emmy-nominated work from his digital series, Studio City,
“I am honored and excited to be a part of the digital community and ISA family,” added Kanan. “This is the future of entertainment.”
Since 2oo9, the ISAs have honored some of the best of independent web series.
Tickets are said to be going on sale, so you can watch the virtual ceremony beginning at home starting on June 1st.
For more on the Indie Series Awards visit their site here.
So, will you be checking out Sean and the Indie Series Awards next month? Comment below.
Former Y&R Star, Emily O’Brien Set to Debut On Days of our Lives
B&B’s Annika Noelle Chats On Her First Daytime Emmy Nomination For Hope’s Emotional Journey Back to Beth
All My Children Weeklong Virtual Reunions Kick-Off With Ripa, Consuelos, LaRue and Penny
GH’s Steve Burton and Maurice Benard Deliver “The Power Performance of the Week”
‘Studio City’s’ Sean Kanan to Host Indie Series Awards Virtual Ceremony
‘The Masked Singer’ Runner-up, Ex- AMC’s Jesse McCartney, Recalls Working With David Canary
Justin Deas, Beth Ehlers & Company Set For Guiding Light Cooper Family Reunion
CW’s ‘Dynasty’ Cast Livestream Chat On Tap
TODAY: General Hospital Rebroadcasts Masterful 52nd Anniversary Episode
Y&R To Run “Villains Week” While B&B Is Set for “Celebrity Week”
Andy Cohen On His ‘Story of Soaps’ Backlash: “I Went To The Interview As A Soap Fan Prepped To Talk Soaps & They Asked About Reality TV … Sue Me!”
GH’s Steve Burton and Maurice Benard Deliver “The Power Performance of the Week”
ABC and PEOPLE’s ‘The Story of Soaps’: What Was Your Review Of It?
47th Annual Daytime Emmy Nominations Announced: GH Scores Most Nods, DAYS Follows
Dominic Zamprogna Reveals He’s Ready to Come Home to General Hospital
OLTL Icon, Erika Slezak Talks On Her 42-Year Run As Viki, Her Llanview Co-Stars & Husbands, and Life Now
47th Annual Daytime Emmys To Be Broadcast On CBS; Nominations To Be Announced Tomorrow On ‘The Talk’
TODAY: General Hospital Rebroadcasts Masterful 52nd Anniversary Episode
All My Children Cast Reunites For #UnitedAtHome Series In Week-Long Event
Justin Deas, Beth Ehlers & Company Set For Guiding Light Cooper Family Reunion
Y&R Alum Max Ehrich Big Smooch with Demi Lovato in Arianna Grande & Justin Bieber’s New Music Video ‘Stuck With You’
Soap Vet Debbi Morgan’s Emotional Words On How COVID-19 Has Affected the Black Community
WATCH: ‘Venice the Series’ Gregory Zarian Talk Daytime Emmy Pre-Nom, Bullying & Staying Safe During COVID-19
Tony Geary Opens Up About His Iconic Role as GH’s Luke Spencer on Nancy Lee Grahn’s ‘Soaps In Quarantine’
Soap Stars & Jake Gyllenhaal In All-New Episode of Tonight Show’s ‘The Longest Days of our Lives’
WATCH: Nancy Lee Grahn’s Birthday Celebration Replay With Her Drive-By GH Friends & Co-Stars
Green Day’s Billie Joe Armstrong Continues To Lobby To Be On Y&R & We’d Be All For It
Brandon Barash On His DAYS Return: “The Reveal Is Going To Be Fun!” But, Who Will He Ultimately Be ?
FRIDAY ON Y&R: Paul and Christine’s Honeymoon Circa 1996
ABC and PEOPLE Announce ‘The Story of Soaps’ Two-Hour Prime-Time Television Event
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Breaking NewsMay 20, 2020Andy Cohen On His ‘Story of Soaps’ Backlash: “I Went To The Interview As A Soap Fan Prepped To Talk Soaps & They Asked About Reality TV … Sue Me!”
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General HospitalMay 24, 2020GH’s Steve Burton and Maurice Benard Deliver “The Power Performance of the Week”
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All My ChildrenMay 20, 2020ABC and PEOPLE’s ‘The Story of Soaps’: What Was Your Review Of It?
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Breaking NewsMay 21, 202047th Annual Daytime Emmy Nominations Announced: GH Scores Most Nods, DAYS Follows
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General HospitalMay 19, 2020Dominic Zamprogna Reveals He’s Ready to Come Home to General Hospital
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InterviewsMay 20, 2020OLTL Icon, Erika Slezak Talks On Her 42-Year Run As Viki, Her Llanview Co-Stars & Husbands, and Life Now
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Breaking NewsMay 20, 202047th Annual Daytime Emmys To Be Broadcast On CBS; Nominations To Be Announced Tomorrow On ‘The Talk’
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General HospitalMay 22, 2020TODAY: General Hospital Rebroadcasts Masterful 52nd Anniversary Episode
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Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.
How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?
When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.
Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!