Connect with us

News

ATI's Romanovich speaks out on Daytime Emmy Telecast content decisions!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

ATI’s, Jim Romanovich spoke to TV Guide Canada’s, Soapgeist, Nelson Branco,  on this year’s Daytime Emmy Telecast.  And while fans were upset over the lack of airtime for soaps, clips of the nominees, and the ATWT’s tribute, plus the insertion of an commercial for the Las Vegas Hilton inside the telecast itself, Romanovich told Branco why it all had to be done this way.  Many industry insiders apparently offered their kudos f on this show being the best telecast in years.  Here are a few excerpts:

Romanovich on saving the Emmys: “Perhaps what many genuine soap fans don’t realize is that the Daytime Emmys were allowed back on TV in spite of the soaps, not because of them. Had we not had a 20-minute tribute to Bandstand (which according to the ratings on the quarter hour was the spike that won the two-time period and the night for CBS) and the Las Vegas Hilton, we would have never had CBS. It would have been over. Therefore, the Daytime Emmys would have been a dinner at the Beverly Hilton. For the daytime community, that’s not a bad thing. It’s still a good, fun night for them. But what the Daytime Emmys represent by being on television is the strength of the content of daytime television. If the soaps have a chance in hell at being looked at as relevant in mainstream America, it has to be [related with what the general public considers] mainstream.  As a soap fan, I’m telling you the sad facts, which is why I have worked so hard to keep the Daytime Emmys on television. The facts are that networks really have lost interest in their soaps. They are not the financial boons they used to be. What’s sadder is that if you poll most television viewers and ask them who Oprah, Judge Judy and Jerry Springer are, they know. Ask them again who Agnes Nixon, Susan Flannery and Maura West are and they don’t know. The soap opera fan alone cannot sustain the Daytime Emmys. Like all awards shows, you need entertainment as that wide net to capture as many fish as possible. If I can do that with some magic and music, while still maintain about an 80 per cent weight to the soaps, then we all win. What I’m hoping to do with the Emmys is prolong their relevance so that these six remaining shows can have a life beyond daytime TV when the Internet and à la carte television options presented to us in the near future is our only way of watching TV. That’s what I tried to do with Guiding Light.

Romanovich on ATI and CBS’s plan to make the show relevant in 2010: “If we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks? Everything we did for the Daytime Emmys had a grand plan and last weekend was it — to make it big, on a top network, and relevant. Was it the same as 20 years ago? No, because the soaps aren’t the same (or as plentiful) as 20 years ago. As one who is doing everything for soaps I can, I will feature Lion Kings, Kabuki dancers and the roster of Motown if that’s what it takes to keep them on TV.”

Click to comment
Advertisement

Leave a Reply

avatar
Geoffrey-Martin Cyr
Geoffrey-Martin Cyr

Am I the only person out here that feels a disconnect when listening to Mr. Romanovich’s claims of having the greater good of daytime television in mind when producing these past two years of Daytime Emmy telecasts? Really? Is his goal to represent the best in daytime television or is his goal to simply “air” the Daytime Emmys; because to me, he seems more concerned with the latter than with doing anything substanitive to honor those supposedly gathered.

How does he feel his telecasts represent the “strength of the content of daytime television” when a simple element as viewers aren’t even shown clips of why people are nominated leading into the awards presentation? How does he feel he “still maintains about an 80 per cent weight to the soaps” when the fact that three legendary actors (Mitchell, Reid and Wagner) passed away this year and their combined 129 years of service did not warrent a mention, yet somehow America just couldn’t live without a tour of the penthouse of the Las Vegas Hilton or an extended infomercial on Feed the Children? (People tuning-in weren’t expecting a heavy-handed public service announcement, they were expecting to see the daytime celebrated!) How does he feel “Lion Kings, Kabuki dancers and the roster of Motown” are “what it takes to keep them on TV”? If ‘them’ mean the Emmy Telecasts, that’s one thing that he definitely seems focused on … but the man ain’t ‘saving’ daytime or respecting it’s audience by green-lighting a two-minute GL tribute and a one-minute ATWT tribute! While trying to attract your ‘mainstream’ audience, you seem to be alienating your ‘core’ audience; how exactly is that good production business?

When he asks “if we never came forward and produced the Daytime Emmys in ‘09, what message would that have sent to the broadcast networks?”, it would say exactly what he already thinks: that America doesn’t consider soaps mainstream and that the networks have lost interest and it’s time to stop airing the telecasts. I say quit while you’re ahead, stop trying to produce a spectacle and return to a nice dinner/awards ceremony for the people that should be honored, produced by someone that will place a higher importance on daytime rather than trying to be all things to all people, and ending-up disappointing instead of inspiring.

Sharon
Sharon

Mr. Romanovich’s claims are a big pile of BS!!! I totally agree with the previous writer that they should quit while they’re ahead and go back to the nice dinner/awards ceremony where the people of DAYTIME can be honored and we’re not forced to watch an infomercial of Vegas and a hotel suite and a bunch of Vegas acts that I couldn’t care less about! Using the title DAYTIME EMMY’S as an excuse to air a Vergas informercial is a joke only it’s not funny at all!!! He has his numbers confused because Vegas took up 80%+ of the time with maybe 20% given over to daytime! And no red carpet, no Emmy reels, rushed and confused presenters, 30 second acceptance speechs, no views of the actors/nominees as their names were called and no MEMORIAL!!! SHAMEFUL AND RIDICULOUS AND A VERY POOR EXCUSE FOR WHAT THEY CALLED THE DAYTIME EMMY’S BUT CLEARLY THESE WERE NOT THE DAYTIME EMMY’S!!! This was the worse Daytime Emmy’s EVER!!!!!!!!!!!!!!!!

Breaking News

Jennifer Gareis Returns To The Bold and the Beautiful On Contract

The Logan sister drama will get even bigger with the news that Jennifer Gareis will be returning to her role as Donna Logan on the CBS sudser, The Bold and the Beautiful.

Jennifer took to social media and announced it stating: “I am excited to announce my return to contract status at Bold and the Beautiful  Donna is BACK!”

While Gareis will be back on-screen on the upcoming September 25th episode, along with her TV niece, Ashley Jones (Bridget), when the gals return for a special family occasion, Jennifer will be back in her first contract airdate by mid-October.

Viewers last saw Donna when she attended Hope (Annika Noelle) and Liam’s (Scott Clifton) wedding back in August.

Now, the question is which gent will Donna catch the eye of?  Bill (Don Diamont), Eric (John McCook), the judge played by Joe Lando?

Glad to hear Jennifer is coming back to B&B? Share your thoughts, and who you hope Donna’s love interest will be via the comment section below..

Continue Reading

Breaking News

Brandon Barash Replaces Tyler Christopher At DAYS

According to reports from Soap Opera Digest and Daytime Confidential, former General Hospital favorite Brandon Barash has temporarily replaced Tyler Christopher, in the role of Stefan DiMera at Days of our Lives.

Photo Credit: JPI Studios

Brandon played mobster Johnny Zacchara on GH from 2007-2016.

Because DAYS tapes well in advance; look for Barash to hit the air sometime in early 2019.

What are your thoughts on Brandon as temp replacement for Tyler as Stefan O? Comment below.

Continue Reading

Breaking News

‘Dynasty’ Season Two Key Art Unveiled Featuring The ‘Real’ Cristal

When season two of the CW reboot of Dynasty begins, as previously noted, there will be a new Cristal Carrington!

On the season one finale, Cristal played by Nathalie Kelley was both shot in the stomach and then trapped in an inferno!

Viewers were informed by Kelley herself back in June that she was not returning to the show.

As it turns out, when season 2 kicks-off, the real Cristal will be in the mix when Anna-Brenda Contreras makes her debut.

The CW series released new key art today for season 2 with the slogan: “Where there’s a will, there’s a war.”  Main cast members: Elizabeth Gillies (Fallon) Nicollette Sheridan (Alexis), Grant Show (Blake) and Contreras are featured.

So, what will you be checking out the new season of Dynasty when it debuts on Friday, October 12th (8PMEST/7PMXCST)?

Continue Reading
Advertisement
Advertisement

Video du Jour

This weekend we mourn the loss of General Hospital’s beloved Susan Brown who played Gail Baldwin. Here is her final scene from 2004 when Gail and her husband Lee (the late Peter Hansen) showed up at Lila’s funeral and had an exchange with Alan and Monica. Share your thoughts on Susan’s passing via the link below. Leave A Comment

The Michael Channel

Recent Comments

  • SZima: “No great loss far as I'm concerned. Of course I don't watch "The Talk" but Julie was one of the…
  • SZima: “Connie is too old. I mean, I don't think so, but the network won't hire a new person who is…
  • Momo: “I think he'll do well.
  • RICKIE BOGUILLE: “How many times has she left the show at this point? Hard to believe, however, it's been THAT long since…
  • Shay: “Oh, to be a fly on the wall when the nonni let loose! I don’t blame them for their righteous…
Advertisement

Power Performance

Drake Hogestyn as John

Days of our Lives

Airdate: 9-8–2018

Advertisement

Popular